WHAT ARE SMARTPHONES ?

A BRIEF HISTORY OF SMARTPHONE

Apple released the fist iPhone in 2007 First smartphone was released in 1993 It was used as an enterprise device Smartphones are now commonly used arriers offer the latest smartphone with 2 year contract

SMARTPHONE MARKET
!emand for smartphone is risin" #ld "eneration phones are almost discontinued Fastest $rowin" mar%et Smartphone price is decreasin"

SMARTPHONE MARKET
&here are 3 ma'or player in the Smartphone mar%et Samsun" 29()android* Apple 1+()#S* ,& and others 23()android*

HTTP://WWW.YOUTUBE.COM/WATCH? V=MLD9HJL3KDS

SWOT ANALYSIS
Samsun" $ala-y S. Stren"ths -Samsung leads the market in the smart phone ategor! "hi h takes up #$%&' o( the o)erall market share% -Samsung no" has a more inno)ati)e model ompared to iPhone and HT*% -Samsung has a dual amera that allo"s people to take photos and )ideos simultaneousl! "ith a (ront and +a k amera% /ea%nesses -The plasti on the S, is made o( pol! ar+onate "hi h does not lea)e a good as appeal as it does to the iPhone and HT*% -Estimate-s sho" that the S, gets +roken (or one o( e)er! eight people (or Ameri an users% -The so(t"are (or the S, is slo"er to the iPhone-s so(t"are%

#pportunity -.t has a good market in Asian markets espe iall! in .ndia -S, sells through se)en arriers and retailers in Ameri a% -More than #/,th o( the total smart phone OS goes to Android and Samsung leads the market% &hreat -The market share ontinues to go do"n (or Samsung (rom ,0%,' to #$%&' in the last 1uarter in 2342% -E)en though the markets in .ndia and *hina are rising5 Samsung (a es threats sin e there are more +rands that are o((ering smart phones at lo"er pri es% -*ompared to other mo+ile produ ers Samsung manu(a tures a "ide range o( produ ts5 it an ause threats to the +rand e1uit! and loss in other +usiness units an negati)el! a((e t Samsung-s +usiness strategies%

FUTURE OF SMARTPHONES
Are you curious to see how thin"s unfold0

6le7i+le S reens
Organi 8ight-Emitting Diode 9O8ED: te hnolog!% More lighter5 smaller and un+reaka+le

Augmented Realit!
Point it some"here ;li)e <to get in(ormation instantl!

.N =>.8T PRO?E*TOR

#-D s reens and holograms

#-D phones- 8@ Optimus #D5 the Motorola MT&43 and Samsung AMO8ED #D% Ne7t is Holographi proAe tion%

CONCLUSION
The demand and market (or smartphones are in reasing% More and more people "ant smart phones espe iall! "hen the old st!le o( smartphones are +eing dis ontinued5 smart phones "ill +e the ne" ; ell phoneB% With their pri es de reasing5 that ould help smart phones to +ring in more onsumers% The demand and market (or smart phones "ill ontinue to go up until something else omes in and takes it-s pla e%

SOURCES
http122www3computerhope3com2'ar"on2s2smartphone3htm http122www3techhive3com2article21992.32a45rief4history4of4smartphones3html https122www3ideals3illinois3edu25itstream2handle221.2216.6.2 romar7(20Scott(208 (2093S3(20Smartphone(20:ar%et(20;eport3pdf http122mar%etin"5oy<3net2samsun"8"ala-y8s.8swot8analysis2