Professional Documents
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Time: 3 hours Answer any FIVE questions All questions carry equal marks
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Max Marks: 60
Write short note: Relationship selling concept. Evaluation of CRM. The role of CRM building the customer satisfaction and loyalty. Write a short note: Complaint management. Sales force automation. Write short note on: Components of CRM solution. Major players in CRM software market. Managing the CRM project is difficult than implementing. Explain the technological and operational issues in implementing CRM. Steps to follow selecting quality CRM package. How do you predict the future of CRM in the modern marketing scenario?
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