XU HNG SEO NM 2014

MC LC
LI NI U
CHNG I: TM HIU V GOOGLE
BI 1: C CH HOT NG CA GOOGLE
1.Thu thp d liu
2.Index d liu
3.Thng k d liu v xp hng
4.Hin th kt qu
BI 2: MT S TIU CH V XP HNG WEBSITE CA GOOGLE
1. Th hng website th c cn c trn th hng ca cc trang trong website
2. Return Visitor c Google nh gi cao
3.Click Through Rates lun quan trng
4. Gim t l Bounce Rate
5. Tnh tng tc trong website l v cng quan trng
6. Ni dung l vua
BI 3: CC THUT TON GOOGLE
1.Page rank
2. Sandbox
3.Thut ton Panda
5.Thut ton Penguin
6. Thut ton chim rui Hummingbird
CHNG 2: ON PAGE SEO
BI 1: THUT NG ON PAGE SEO
1. Onpage Seo l g?
2. Meta Title l g?
3. Meta Description l g?
4.Meta Keywords l g?
5.Th a (link)
6.Th link rel=canonical
7.Th Meta copyright
8.Th Meta author
9.Th Meta robot
10.SiteMap l g?
11.Internal links l g?

BI 2: NHNG VIC CN LM TRONG ON PAGE SEO

1.Ti u th Meta Title
2.Ti u url

4.Ti u th Meta Keword

5.Ti u keyword trong bi vit ca trang
6.Ti u ha keyword trong th image
7.Chng trng lp page (trang)
7.1.Trang bn in s gy ra trng lp ni dung
7.2 Khng nht qun trong vic s dng www
7.3 Trong cc tham s truy vn nh id ca url s gy ra vic trng lp ni dung
7.4 Gi php khc phc
8.Xy dng SiteMap xml v site map html
BI 3: TCH HP GOOGLE VO WEBSITE
1.Xc minh quyn tc gi i vi bi vit (Google Authorship)
2.Thm website ti google webmaster tool
3.Ci t Google Analytics cho website
BI 4: TI U ON PAGE SEO CHO WORDPRESS
1.Lu trong phn Setting->reading
2.Thit lp ng dn url thn thin vi search engine
3.Ci t cc Plugin h tr seo
3.1 Cc ty chn cho All in One Seo (Version 2.0.2)
3.2 Google XML Sitemaps (Version 3.2.9)-To sitemap.xml
3.3 Plugin Ps auto sitemap version 1.1.6-Ci sitemap html
4.Chng trng lp ni dung (mt s ci t file robots.txt)
5.Thm on code xc minh google authorship
6.Thm Meta copyright
8.Th Meta author
BI 5: TI U ON PAGE SEO CHO BLOGGER
1.Ti u th meta title, meta keyword, thm on m xc minh google authorship, meta
copyright, meta author
2. Chng trng lp trang
3. Ti u th meta desciption
4.Thm sitemap vo google webmaster tool
5. To site map html
CHNG 3: OFF PAGE SEO
BI 1: THUT NG OFF PAGE SEO
1.Off-page seo l g?
2.Link building l g?
3.Backlink (Inbound link) l g?
4.Outbound link l g?
5.Link l g?
6.Dofollow, nofollow l g?
7.Anchor text l g?
8.Website v tinh l g?
9.Link juice l g?
10.Index l g?
BI 2: CC NGUN BACKLINK
1.Web 2.0

2.Social network.
3. Forum
4. Cc website chia s slide, video
5. Social bookmarking
6. Article Directory
7.Guest blogging
8.Comment blog
9. RSS Directories
10. Trao i link
11.Mua backlink
12.u t xy dng cc website v tinh
13.Cc Website cung cp dch v hi p
BI 3: CC M HNH LINK BUILDING
1.M hnh Link Wheel
2.M hnh Link Pyramid (m hnh kim t thp)
BI 4: HNG DN TO BACKLINK
1.Roboform cng c dng in form ng k mt cch nhanh chng
2.Hng dn to backlink forum
2.1.Trong ch k (khng cn gi tr nhiu)
2.2.Trong bi vit trong forum
3.Hng dn to backlink trong youtube
4.Hng dn to backlink trong slideshare
5.Hng dn to backlink trn social bookmarking
6.To backlink thng qua submit rss directories
7.To backlink thng qua vic submit article directory
8.To backlink web 2.0
BI 5: LINK BUILDING CHO WEBSITE MI
1.Khi no th chng ta bt u to backlink cho website mi?
2.Nn s dng m hnh no cho website mi?
3.S lng backlink nh th no l hp l?
4.Mt s lu trong khi to backlink
5.Khi t top th ti lm g duy tr th hng ny?
CHNG 4: CNG C O LNG V PHN TCH
BI 1: KIM TRA S LNG BACKLINK CA MT WEBSITE
BI 2: KIM TRA ONPAGE SEO C BN
1. Kim tra onpage seo c bn bng add ons seo doctor
2.Kim tra xem trn mt page c bao nhiu th heading v thuc tnh atl ca th img
3.Kim tra tc c ca page
BI 3: KIM TRA V TR CA KEYWORD
1.Kim tra v tr ca keyword
2.Mun bit pageweb ang truy cp c pr bao nhiu
Cch 1: Bn c th kim tra bng cc dch v trc tuyn ti a ch
Cch 2: Bng extentions cho trnh duyt

BAI 4: PHN TCH KEY WORD VI SEO QUAKE ADD-ONS

1.Ci t
2.To bo co thng k top 10 xut ra file excel
BI 5: CNG C PING
1.Ping vi dch v googleping.com
2.Ping vi dch v ping smallseotools.com/search-engine-pingler
BI 6: PHN TCH KEYWORD BNG GOOGLE SEARCH
1. Keyword: c bao nhiu website cha cm t ny
2. Allinurl:keyword: c bao nhiu kt qu tm kim c cha keyword trong ng dn url
3. allintitle: keyword c bao nhiu webiste s dng keyword ny trong title
4. Allinanchor: keyword c bao nhiu website s dng anchor text vi t kha ny
5. Phn tch i th top 10
BI 7: PHN TCH KEYWORD BNG GOOGLE KEYWORD PLANNER
CHNG 5 : XU HNG SEO 2014 V QUY TRNH SEO
BI 1: XU HNG SEO 2014
BI 2: QUY TRNH SEO
1.Phn tch t kha
2.Phn tch website
3.nh gi t kha
4.Xc nh langding page
5.Ti u onpage seo
6.Chin dch off page seo
7. o lng v nh gi
8.Duy tr kt qu seo

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