Agenda

Introductionto CommunicationScience andTechnology

ICST: Week 01, Spring 2012 ICST: Week 01, Spring 2012

Course administrative details Class conduct and grading criteria Course themes Basic terminology

CourseOverview

About the Class

Course name Please remember and use this name: Introduction to Communication Science and Technology rather than Topics in IT 3 3
ICST: Week 01, Spring 2012 ICST: Week 01, Spring 2012

Textbooks
Main textbook (although not absolutely necessary): A. Mattelart, Mattelart, M. Mattelart, Mattelart, 1998, Theories of Communication : A Short Introduction. SAGE Publications. ISBN 0761956476 Most of the knowledge of this course you are expected to get during lecture hours. I will send you handouts of this and all the future lectures via ee-mail. Therefore, I need to know your ee-mail addresses
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My name: Victor KRYSSANOV e-mail: kvvictor@is. ritsumei.ac. .ac.jp jp kvvictor@is.ritsumei office: Creation Core, room 713 consultation hours: Daily, 15:0015:00-18:00
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Projects
There will be two projects in the course:
Project 1: You will find and analyze an example of CMC (computer-mediated communication). A written summary of the analysis (1-2 pages) will be required Project 2: You will select and observe one or more CMC systems for at least 2 weeks. You will then analyze the time-evolution of one system or do a comparative analysis of several systems, and describe your results in a written report (no less than 1200 words)
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Grading Criteria
There will be no exam in the examination week. Instead, I shall evaluate your work based on the following:
activity during in-class discussions: up to 30% to the final mark Project 1 written report: up to 20% to the final mark Project 2 written report: up to 50% to the final mark

ICST: Week 01, Spring 2012

ICST: Week 01, Spring 2012

Students who attend less than 12 classes receive, as a rule, an F for the course
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What to Do to Succeed
Before every class, read the handouts and, when necessary, other recommended materials (the textbook, etc). Learn English terms new for you Use consultations at my office to clarify difficult parts, especially in your projects Do work for your projects and submit reports in due time Participate in in-class discussions Tell me what makes things hard
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Course Organization
There will be 15 classes. Most of the classes will have the following structure:
a brief overview of the previous lecture new material lecture summary questions and answers
ICST: Week 01, Spring 2012

ICST: Week 01, Spring 2012

Two of the classes will be entirely for your project result discussions You must attend at least 12 classes to receive a positive mark for this course
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Course Themes: Weeks 2-5

Theories of communication 1
Shannons conveyor-tube framework

Course Themes: Weeks 6-7 and 8

CMC and User Interface Design
Usability principles

Theories of communication 2
System-theoretic (semiotic or social) model

User-centered interface design

Examples of good and bad designs

ICST: Week 01, Spring 2012

Interpersonal communication, masscommunication, social networks

CMC analysis. Project 1 set-up

Efficiency and the atmosphere of communication
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ICST: Week 01, Spring 2012

Communication modalities and CMC technologies

Week 08: Project 1 poster session

Project 1 reports submitted in the form of posters A conference-style in-class discussion of the posters

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Course Themes: Weeks 9-12

Human abilities
Physiological principles of CMC

Course Themes: Weeks 13-15

Psychological and social aspects of communication
Emotions, involvement, affect Social mediation, social awareness

Evaluation of CMC 1. Project 2 set-up

Evaluation methodologies

Evaluation of CMC 2
ICST: Week 01, Spring 2012 ICST: Week 01, Spring 2012

Course review and summary

Questions and answers

Statistical methods and empirical data analysis

Week 15: Project 2 written reports due

In-class discussion

Evaluation of CMC 3
Evolutionary dynamics and its analysis
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Computer Mediated Communication

Computer-Mediated Communication (CMC) is any form of communication between two or more individuals who interact and/or influence each other via computers Usually, CMC requires the Internet or a network connection CMC does not include the methods by which two computers communicate, but rather how people communicate via computers

Types of CMC
Asynchronous communication
independent of real-time and includes activities, such as viewing a web page, composing an e-mail, watching a video clip, downloading a file, etc examples: e-mail, BBS, forums, dynamic hyperlink collections, blogs,
ICST: Week 01, Spring 2012

ICST: Week 01, Spring 2012

Synchronous communication
occurs between two or more users who interact simultaneously through text, audio, and/or video examples: chat, instant messaging,
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Synchronous vs. Asynchronous

Synchronous communication
Advantages: real-time, broad coverage Problems: often unfocused (frequently change topic), requires continuous attention (wasting time), may provoke social isolation (living in a virtual world)
ICST: Week 01, Spring 2012

CMC vs. Face-To-Face

Major differences between computermediated and face-to-face discussions:
time dependence place dependence the structure of communication, and richness of communication
ICST: Week 01, Spring 2012

Asynchronous communication
Advantages: opportunities to think in depth about the communication topic, receive multiple viewpoints Problems: insufficient involvement, lack of responsibility
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Computers add complexity in terms of:

Media: multiple media are available People: various and multiple relationships Contexts: various contexts, external constraints, multiple competing calls on attention

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Homework and Next Lecture

Get these slides (via ee-mail) and read them again Learn English terms new for you Read material posted at http://en.wikipedia .org/wiki wiki/Computer /Computerhttp://en.wikipedia.org/ mediated_communication Next class: Shannon Shannons Theory of Communication and CMC
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ICST: Week 01, Spring 2012