5/7/2014 Hng dn xy dng ma trn trong qun tr chin lc

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Hng dn xy dng ma trn trong qun tr chin lc
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HNG DN XY D NG M T S MA TR N
S xut hin ca cc i th cnh tranh mi s nh hng ti chin lc kinh doanh ca doanh nghip,
v vy phi phn tch i th tim n nh gi nhng nguy c m h to ra. Mt trong cc cng c
l vic lp mt s ma trn c bn di y

1.MA TRN NH GI CC YU T NGOI VI EFE ( External Factor Evaluation )
Ma trn EFE nh gi cc yu t bn ngoi, tng hp v tm tt nhng c hi v nguy c ch yu
ca mi trng bn ngoi nh hng ti qu trnh hot ng ca doanh nghip. Qua gip nh
qun tr doanh nghip nh gi c mc phn ng ca doanh nghip vi nhng c hi, nguy c
v a ra nhng nhn nh v cc yu t tc ng bn ngoi l thun li hay kh khn cho cng ty.
xy dng c ma trn ny bn cn thc hin 05 bc sau:
Bc 1: Lp mt danh mc t 10- 20 yu t c hi v nguy c ch yu m bn cho l c th nh
hng ch yu n s thnh cng ca doanh nghip trong ngnh/ lnh vc kinh doanh
Bc 2: Phn loi tm quan trng theo thang im t 0,0 ( Khng quan trng) n 1.0 ( Rt quan
trng) cho tng yu t. Tm quan trng ca mi yu t ty thuc vo mc nh hng ca yu t
ti lnh vc/ ngnh ngh m doanh nghip bn ang sn xut/ kinh doanh. Tng im s tm
quan trng ca tt cc cc yu t phi bng 1,0.
Bc 3: Xc nh trng s t 1 n 4 cho tng yu t, trng s ca mi yu t ty thuc vo mc
phn ng ca mi cng ty vi yu t, trong 4 l phn ng tt nht, 3 l phn ng trn trung
bnh, 2 l phn ng trung bnh, 1 l phn ng yu.
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1 ti liu
1.702
Ti liu Sch, ti liu v b su tp ... 117k Like
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5/7/2014 Hng dn xy dng ma trn trong qun tr chin lc
http://123doc.vn/document/1002-huong-dan-xay-dung-ma-tran-trong-quan-tri-chien-luoc.htm?utm_source=post_fb_download&utm_medium=click_share&utm_ca 2/6
0
Hng dn xy dng ma trn
trong qun tr chin lc
Nguyn Vn Thuyt
bnh, 2 l phn ng trung bnh, 1 l phn ng yu.
Bc 4:Nhn tm quan trng ca tng yu t vi trng s ca n xc nh im s ca cc yu
t
Bc 5: Cng s im ca tt c cc yu t xc nh tng s im ca ma trn.
http://tinyurl.com/kinhteblog Trang 1
nh gi: Tng s im ca ma trn khng ph thuc vo s lng cc yu t c trong ma trn, cao
nht l im 4 v thp nht l im 1
Nu tng s im l 4 th cng ty ang phn ng tt vi nhng c hi v nguy c.
Nu tng s im l 2,5 cng ty ang phn ng trung bnh vi nhng c hi v nguy c
Nu tng s im l 1 , cng ty ang phn ng yu km vi nhng c hi v nguy c .
V d: Ma trn nh gi cc yu t bn ngoi ca mt cng ty
Cc yu t bn ngoi ch yu Tm quan trng Trng s Tnh im
Ci cch thu 0,1 3 0,3
Tng chi ph cho bo him 0,09 2 0,18
Cng ngh thay i 0,04 2 0,08
Tng li xut 0,1 2 0,2
S dch chuyn dn s t vng ny sang
vng khc
0,14 4 0,56
Thay i hnh vi , li sng 0,09 3 0,27
Nhng ph n c vic lm 0,07 3 0,21
Khch hng l nam gii
Nhn khu thay i trong c cu gia nh 0,1 4 0,4
Th trng chu k suy thoi 0,12 3 0,36
Cc nhm dn tc 0,15 1 0,15
Cnh tranh khc lit hn
Tng cng im
2,71
Tng s im quan trng ca cng ty l: 2,71 cho thy cc chin lc m cng ty ang trin khai
phn ng vi cc yu t bn ngoi ch mc trung bnh
1.MA TRN HNH NH CNH TRANH
Thit lp ma trn ny nhm a ra nhng nh gi so snh cng ty vi cc i th cnh tranh ch
yu trong cng ngnh, s so snh da trn cc yu t nh hng n kh nng cnh tranh ca cng
ty trong ngnh. Qua n cho nh Qun tr nhn nhn c nhng im mnh v im yu ca
cng ty vi i th cnh tranh, xc nh li th cnh tranh cho cng ty v nhng im yu cn c
khc phc. xy dng mt ma trn hnh nh cnh tranh cn thc hin qua 05 bc:
Bc 1: Lp mt danh sch khong 10 yu t chnh c nh hng quan trng n kh nng
cnh tranh ca cng ty trong ngnh
2 ti liu
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5/7/2014 Hng dn xy dng ma trn trong qun tr chin lc
http://123doc.vn/document/1002-huong-dan-xay-dung-ma-tran-trong-quan-tri-chien-luoc.htm?utm_source=post_fb_download&utm_medium=click_share&utm_ca 3/6
http://tinyurl.com/kinhteblog Trang 2
Bc 2: Phn loi tm quan trng t 0,0 ( Khng quan trng) n 1,0 ( Rt quan trng) cho
tng yu t . Tm quan trng ca mi yu t ty thuc vo mc nh hng ca yu t
n kh nng cnh tranh ca cng ty trong ngnh . Tng im s tm quan trng ca tt c
cc yu t phi bng 1,0
Bc 3: Xc nh trng s t 1 n 4 cho tng yu t, trng s ca mi yu t ty thuc vo
kh nng ca cng ty vi yu t, trong 4 l tt, 3 l trn trung bnh, 2 l trung bnh, 1 l
yu
Bc 4: Nhn tm quan trng ca tng yu t vi trng s ca n xc nh im s ca
cc yu t .
Bc 5: Cng s im ca tt c cc yu t xc nh tng s im ca ma trn
nh gi : So snh tng s im ca cng ty vi cc i th cnh tranh ch yu trong ngnh
nh gi kh nng cnh tranh ca cng ty.
Bng v d minh ha mt s tiu tr nh gi cnh tranh ca cng ty vi i th 1, 2
Cc nhn t nh gi
Mc quan
trng
n v/Cty i th 1 i th 2
Phn loi
im quan
trng
Phn loi
im quan
trng
Phn loi
im quan
trng
1 2 3 4=2x3 5 6=2x5 7 8=2x7
Th phn
Kh nng cnh tranh
H tr ti chnh t bn ngoi
Cht lng sn phm
Chi ph/sn phm
Lng trung thnh ca khch
hng
Kh nng ng ph vi s thay
i
Tng s

1. MA TRN CC YU T NI B ( IEF Interal Factor Evaluation Matrix )
http://tinyurl.com/kinhteblog Trang 3
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5/7/2014 Hng dn xy dng ma trn trong qun tr chin lc
http://123doc.vn/document/1002-huong-dan-xay-dung-ma-tran-trong-quan-tri-chien-luoc.htm?utm_source=post_fb_download&utm_medium=click_share&utm_ca 4/6
Yu t ni b c xem l rt quan trng trong mi chin lc kinh doanh v cc mc tiu m doanh
nghip ra, sau khi xem xt ti cc yu t ni b , nh qun tr chin lc cn lp ma trn cc
yu t ny nhm xem xt kh nng nng phn ng v nhn nhn nhng im mnh, yu. T gip
doanh nghip tn dng ti im mnh khai thc v chun b ni lc i u vi nhng im
yu v tm ra nhng phng thc ci tin im yu ny. hnh thnh mt ma trn IEF cng thc
hin ua 5 bc nh sau:
Bc 1: Lp danh mc t 10 20 yu t , bao gm nhng dim mnh, yu c bn c nh
hng ti doanh nghip, ti nhng nhng mc tiu m doanh nghiepj d ra.
Bc 2:Phn loi tm quan trng t 0,0 ( khng quan trng ) n 1,0 ( rt quan trng) cho
tng yu t. Tm quan trng ca nhng yu t ny ph thuc vo mc nh hng ca
cc yu t ti s thnh cng ca doanh nghip trong ngnh. Tng s tm quan trng ca tt
c cc yu t phi bng 1,0
Xc nh trng s cho tng yu t theo thnh im t 1 ti 4 , trong 4 l rt mnh, 3
im l kh mnh, 2 im l kh yu, 1 im l rt yu
Bc 4: Nhn tm quan trng ca tng yu t vi trng s ca n xc nh s im ca
cc yu t .
B 5: Cng s im ca tt c cc yu t, xc nh tng s ddierm ma trn
nh gi: Tng s im ca ma trn nm trong khong t dim 1 n dim 4, s khng ph thuc
vo s lng cc yu t quan trng trong ma trn
- Nu tng s im di 2,5 im , cng ty yu v nhng yu t ni b
- Nu tng s dim trn 2,5 im cng ty mnh v cc yu t ni b.
V d: Ma trn nh gi cc yu t ni b ca mt cng ty

Yu t ch yu Tm quan trng Trng s Tnh im
http://tinyurl.com/kinhteblog Trang 4
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5/7/2014 Hng dn xy dng ma trn trong qun tr chin lc
http://123doc.vn/document/1002-huong-dan-xay-dung-ma-tran-trong-quan-tri-chien-luoc.htm?utm_source=post_fb_download&utm_medium=click_share&utm_ca 5/6
Thng tin ti liu
Ngy ng: 09/08/2012, 09:02
im ha vn gim t 2triu sp xung 1 triu
sn phm
0,15 3 0,45
Tui th sp tng 10%, v t l hng li gim
xung 12%
0,10 3 0,03
Nng sut tng t 2.500 ln 3.000sp/ cng
nhn/ nm
0,10 3 0,03
Ti cu trc c cu, gip a ra nhng quyt
nh ph hp
0,15 3 0,45
Dch v sau bn hng tt hn i th cnh
tranh trong ngnh
0,10 4 0,4
Ngn sch u t R& D tng ln 80ty trong
nm gip ci thin v hnh nh, mu m v
cht lng n phm
0,15 3 0,45
T s N/ VCSH tng ln t 45% 0,10 1 0,1
a nh my mi xy dng vo sn xut gip
gim 20% chi ph u vo
0,05 3 0,15
Gim s lng nhn vin qun l v cng nhn
th 3000 xung cn 2500
0,05 3 0,15
Gim gi thnh n v xung cn 90.000/ sp 0,05 3 0,15
Tng s im 2,90
nh gi: Tng s im quan trong l 2,90 ln hn 2,5 cho thy ni b ca doanh nghip mnh cc
im ni bt hn so vi i th trong ngnh. Tun Anh G Kinh doanh Tp on DT Vit Nam
1. MA TRN DIM MNH, IM YU, C HI V NGUY C MA TRN SWOT
iu g lm cho Phn tch SWOT tr nn c sc mnh nh vy, n gin m ngh, n c th gip bn xem xt
tt c cc c hi m bn c th tn dng c. V bng cch hiu c im yu ca bn trong kinh doanh,
bn s c th qun l v xa b cc ri ro m bn cha nhn thc ht. Hn th na, bng cch s dng c s
so snh v phn tch SWOT gia bn v i th cnh tranh, bn c th phc tho mt chin lc m gip bn
phn bit bn vi i th cnh tranh, v th m gip bn cnh tranh hiu qu trn th trng.
lp ma trn SWOT ngi qun tr phi thc hin qua 08 bc nh sau:
Bc 1: Lit k nhng c hi ch yu t mi trng bn ngoi ( O1, O2)
Bc 2: Lit k nhng e da ch yu t mi trng bn ngoi ( T1, T2)
Bc 3: Lit k cc im mnh ch yu ca doanh nghip ( S1, S2)
Bc 4: Lit k cc im yu ch yu ca doanh nghip ( W1, W2..)
Bc 5: Kt hp cc im mnh vi c hi hnh thnh cc chin lc ( SO)
http://tinyurl.com/kinhteblog Trang 5
Click xem thm
M t: Hng dn xy dng ma trn trong qun tr chin lc HNG DN XY DNG MT S MA
TRNS xut hin ca cc i th cnh tranh mi s nh hng ti chin lc kinh doanh ca doanh
nghip, v vy phi phn tch i th tim n nh gi nhng nguy c m h to ra. Mt trong cc
cng c l vic lp mt s ma trn c bn di y 1.MA TRN NH GI CC YU T NGOI VI EFE
. . .
IBM ThinkPad W520
(Intel Core i7 2760QM
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500GB, VGA NVIDIA
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Gi: 17.900.000 - vn
Piaggio Vespa LX 125
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5/7/2014 Hng dn xy dng ma trn trong qun tr chin lc
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Xem thm
T kha: Kinh doanh, Chin lc, chin lc u t, qun tr sn phm, Qun tr tin mt, qun tr
ngn hng, xy dng ng, hng dn trnh by tiu lun, nh chin lc, l thuyt qun tr, nh qun
tr, hng dn c th , hng dn vit, chin lc th trng, Hng dn lm ghost .
Xem thm: Hng dn xy dng ma trn trong qun tr chin lc, Hng dn xy dng ma trn trong
qun tr chin lc, Hng dn xy dng ma trn trong qun tr chin lc
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Ti liu mi nht Ti liu mi bn
( External Factor Evaluation )Ma trn EFE nh gi cc yu t bn ngoi, tng hp v tm tt nhng c
. . .
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Duy Kham Banking University HCMC
vi , o cho down hay
Reply Like Follow Post November 23, 2013 at 9:13am
Bnh lun
Meo Vo lc 09:08 am 12/08/2012
Mt ti liu rt hay v teen, cc bn hon ton c th thnh cng ngay trong la tui teen
Juu Vo lc 03:16 pm 12/04/2013
Cm n bn ng ti liu,! Hic, ti liu qu th ny m by gi mi tm thy.
fresh boy 33 Vo lc 05:20 am 12/12/2013
Cm n bn. ti liu rt b ch.hi
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Ti liu ca bn tht l b ch
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