Professional Documents
Culture Documents
CORE CONCEPTS –
INTERELATED
VALUE,
SATISFACTION,
MARKETS
AND
QUALITY
EXCHANGE,
TRANSACTIONS,
AND
RELATIONSHIPS
WOMEN’S - ECONOMIC
ASPIRATION
TREND
NUMBER OF WORKING WOMEN
TIME MANAGEMENT
CHIEF PURCHASING AGENT
CHIEF PURCHASING OFFICER
SENSE OF ETHICS
WOMEN AS A CUSTOMER AND
CONSUMER
Women buy everything. They control more
than 80% of all consumer spending.
Women are the chief purchasing officers –
yes, they buy everything. Even if they don’t
actually sign the cheque, they influence the
decision to buy. Women drive the
purchases even in historically male driven
categories like cars, computers, and
investments.
W O M E N S H AR E O F P U R S H AE S
CONSUMER ELECTRONICS 51
CARS 68
PURCHASES
HEALTH CARE 80
BANK ACCOUNT 89
HOUSES 91
HOME FURNISHINGS 94
ROLE OF WOMEN
• SCHOOLING CONCERNS
83% OF WOMEN WANTING TO
“ SEE KIDS BECOME REALLY
SUCCESSFUL”
EXAMPLE : INTERNATIONAL SCHOOLS OR
CONVENT SCHOOLS.
•TRANSPORTATION CONCERNS
3%
11%
19%
ADS
PRICE
19% QUALITY
48% AVAILABILIT
OTHERS
BRAND IDENTITY
BRAND USUALLY ADDS VALUE TO
ARTIFICAL VALUE. BY BRANDING WE
CAN MAKE IMPRESSION IN THE
CONSUMER PSYCHE AND CARVE OUT
A PLACE FOR OUR PRODUCT.
COMMUNICATION
STRATEGY
INTEGRATED MARKETING COMMUNICATION
(IMC) IS USE TO MAKE COMMUNICATON
MORE EFFECTIVE. IT INCLUDES FOLLOWING
TOOLS:
# ADVERTISEMENT
# PERSONAL SELLING
# SALES PROMOTION
# PUBLIC RELATIONS
# DIRECT MARKETING
CUSTOMER SERVICE