MARKETING NCC.EDU.

VN

1. Mc tiu Marketing
- Tng s nhn bit v trung tm
- Tng uy tn v cht lng o o ging dy ca trung tm
- Thu ht hoc sinh tham gia lp hoc v n thi ti trung tm
- i tng khch hng: Ph huynh hc sinh ti cc trng Tiu hc, THCS khu vc qun
Hong Mai.
- Danh sch trng hc:
Tiu Hc n L Tam Trinh, Hai B Trng, HN
Tiu Hc Tn Mai S 145 Tn Mai, Hong Mai, HN
Tiu Hc Hong Vn Th Tng Mai, Hong Mai, HN
Tiu Hc Mai ng Hai B Trng, HN
Tiu Hc & THCS Gip Bt Gip Bt, Hai B Trng, HN
Tiu hc Tn nh Nguyn An Ninh, Tng Mai, Hong Mai, HN
Tiu Hc Yn S Yn S, Hong Mai, HN
Tiu hc Tn Mai S 145 Tn Mai, Hong Mai, HN
Tiu hc v THCS Trn Ph ,Trn Ph, Hong Mai, HN
Tiu Hc & THCS Gip Bt Gip Bt, Hai B Trng, HN
THCS Tn Mai S 147 Tn Mai, Hong Mai, HN
THCS n L , Tam Trinh, Hai B Trng, HN
THCS Tn nh Nguyn An Ninh, Tng Mai, Hong Mai, HN
THCS Hong Vn Th Hong Vn Th, Hong Mai, HN
THCS Mai ng 1 Lnh Nam, HN
THPT Trng nh, Tn Mai, Hong Mai, HN
THPT DL ng Kinh 16 Tam Trinh, Hong Mai, HN
THPT Gip t Gip Bt, Hong Mai
THPT Hong Vn Th 234 Lnh Nam, Hai B Trng, HN
THPT Vit Nam Ba Lan. Hong Mai, HN
THPT Dn Lp Nguyn nh Chiu 14 n L 1, Hong Vn Th, Hong Mai, HN
THPT Kim Sn B Nguyn Hu Th, Hong Mai, HN

2. Thng ip nh v
- Phng php ging dy tt vi b gio trnh c bin son v ci tin qua nhiu
nm gip hc vin c thc hnh trc tip trn lp v ghi nh kin thc theo logic.
- S lng hc vin/1 lp khong 10 ngi, m bo bao ph ca ging vin v
c hi vn hnh giao tip trong gi hc
- Kha hc lin tc theo tng cp bc c s v theo tng lp gip hc vin va pht
trin kin thc mi va cng c nn tng c
- Hc ph cnh tranh trn a bn H Ni.

3 K hoch Marketing
3.1 Marketing trc tip
- Pht t ri mu s lng 3000 t ri/t ti cng trng vo gi tan hc cho ph
huynh hc sinh, 03 t t 1/2014 2/2014 3/2014. Chng trnh khuyn mi km theo:
Tng gio trnh min ph, hoc gim hn 10% cho 50 hc vin tham gia ng k u nm
mi.
- Treo hoc dn Banner kh A4 ti bn xe bus, cc cng vin hoc ni t tp ng
ngi vi bn knh 3km quanh trung tm, s lng khong 100 banner (cung cp thng tin
ngn gon v kha hc, a ch v cch thc lin lc)
- Tng 100 Voucher hc bng tr gi 1.000.000 cho hc sinh xut sc ti 05
trng PT quc lp ln gn trung tm hoc tng theo danh sch hc sinh xut sc ti
phng.
- Qu tng cho hc sinh c kt qu kim tra xut sc hoc c tin b (Dng c hc
tp in logo, Cc in logo, o phng in logo ca trung tm)
3.2 Marketing trc tuyn
- Email Marketing:
+ Chi ph thp, m bo v yu cu thng tin y ti khch hng. Tuy nhin, t l m
v c e-mail cn thp, email d b gi vo hm spam
+ Thu thp data email thng qua ph huynh hc sinh v hc sinh ang theo hc ti trung
tm, danh sch cu sinh vin, thnh vin trong cng ty H Ni trn internet.
+ Thit k v vit ni dung e-mail: gii thiu v trung tm hoc gii thiu v cc chng
trnh khuyn mi m trung tm ang trin khai, gi email thng bo kt qu hc tp, s
tin b ca hc sinh ti ph huynh
+ Gi email marketing bng phn mm chuyn dng( STP Email Marketing, Find Fast
Email Address) thi gian t 30 45 ngy lp li 1 ln.
- SEO Marketing qua cng c tm kim ( ng tin ln cc din n, trang giao
vt)
+ Chi ph thp, thng tin d dng tip cn vi nhiu i tng c bit vi i tng khch
hng c nhu cu hc Ting Anh ph hp vi cc kha hc ca trung tm
+ Lp danh sch cc website rao vt, din n c nhiu ngi truy cp, ng tin min
ph (100 -120 web)
+ Chun b ni dung tin ng: gii thiu v cc lp hc ti trung tm, chng trnh, li ch
NCC ginh cho hc vin trong kha hc.
+ Trung bnh mi ngy ng tin hoc update tin trn 20 25 website. ng tin mi trong 1
tun th nht ca thng, update tin hng tun cn li trong thng trnh vic b gii hn
s tin ng mt s we, ngi c cng quan tm vi cc tin ng, c bnh lun
mt thi gian hn cc tin va mi ng ng thi vn m bo s tin mi c ng trn
cc website hng thng.
- Marketing thng qua website ca trung tm: http://ncc.edu.vn
+ Cp nht hnh nh thng tin, cc lp hc NCC u n hng thng. Cn i gia 02 yu
t truyn t y ni dung nhng gn gn xc tch v kch thch tr tr m ngi truy
cp
+ Ngoi ra, website: ncc.edu.vn s cung cp cc ti liu hc tp, bi ging b ch l th,
cc sch truyn ting anh.
+ Thip lp mc ng k email nhn thng tin hu ch => Thu thp data email. Llink
dn ng icon ti cc trang mng x hi ca NCC
- Marketing qua mng x hi
+ Cng vi s pht trin ca cc trang mng x hi: facebook, tiwter, Google plus,
youtue, zing.me.. th s lng ngi tham gia mng x hi ngy cng tng v s lng
v m rng v tui. Hai trong s mng x hi c s dng ch yu v ph bin Vit
Nam l Facebook v Youtube, thng qua mng x hi NCC c th gii thiu cc lp hc
ti khch hng quan tm, nng cao uy tn ca NCC, thng o cc chng trnh hc bng,
gim hc ph thu ht hc vin
+ Fanpage Facebook: update ni dung v NCC, hnh nh, video, trch dn ng link t
website ncc,edu.vn v youtube, cc tips ting anh, trm ngn hnh nh cuc sng, thnh
ng ting anh, truyn ci song ng, t vng theo ch , cc cu giao tip thng dng, li
cc i ht ting anh Mc tiu t 3 - 6 lt like fanpage/ngy, trung bnh mi ngy
cp nht 2,3 status trn fanpages.
+ Youtube: Knh youtube ca NCC ngoi cc clip gii thiu cc bi ging trn lp ko di
t 1 pht ri ti 3 pht s cp nht cc video bi ht ting anh tr con hoc ni ting vi
ph song ng thu ht lt like. Mc tiu cp nht 1-2 video.tun.
- Bn Voucher online thng qua cc knh mua sm online:
+ Hnh thc mua sm Voucher online khng cn xa l vi ngi tiu dng Vit Nam, c
bit l dn cng s l nhng bc ph huynh hc sinh v c quyt nh quan trng ti vic
ng k hc cho con em h. y l hnh thc mua bn m c ngi mua ln ngi n u
c nhng li ch nht nh, ngi mua c th tit kim mt khon chi ph kha kh trong
thi bui lm pht, tm l thch khuyn mi tha mn thi quen mua sm v khng c thi
gian tm kim do bn bu cng vic, i vi ngi n th l c hi qung co hnh nh
v thng hiu ca mnh n trc tip vi tp khch trong khu vc a l ca ngi bn.
+ Hin nay, top 5 wesite c lng truy cp nhiu nht bn phiu gim gi l :
muachung,vn; cungmua.com; nhommua.vn; hotdeal.vn v cucre.vn trong muachung.vn
v nhommua.vn l 2 website ni bt hn c
+ Do c im ca kha hc ko di 8 thng v hc ph xp x 5.000.000 VND to s
hp dn cho ngi mua Voucher, NCC khng th sales vi mc % cao nh 30 -50%;
to s ch ti ngi mua hnh thc bn nn l Voucher mang gi tr tin mt trc tip
nh: mua Voucher tr gi 1.000.000 vi gi 100.000VND tit kim 900.000 ng, sau
ngi mua s cm Vouchet ti NCC c gim mc hc ph l 1.000.000 ng
- Ngoi ra, NCC c th s dng mt vi cch thc Marketing online nh thu i
vit trn cc trang bo mng, t banner online qung co, popup din n ni ting dnh
cho gio dc hoc cho cc bc ph huynh nh : vnexpress.net; dantri.com; vietnamnet.vn,
aomoi.com; kenh14.vn; lamchame.com; wetretho.vn. Tuy nhin cc hnh thc ny
u i hi mc chi ph cao v kh kim tra hiu qu ca vic p dng.

Mi hnh thc trn u c nhng u khuyt im ring bit, NCC c th ty vo thi
im v tnh hnh pht trin ca trung tm s dng cc hnh thc Marketing khc bit
ring l hoc cng kt hp t c hiu qu nh mong t.