Name: __________________________ Marketing Lowry Personality

PLEASE READ ALL DIRECTIONS CAREFULL AND PROCEED AS INSTRUCTED

1. Visualize Yourself: Review each of the FOUR color-coded Character codes located at
the top of the Personality webpage. Arrange the cards from the one most like you to
the one least like you. AT THIS TIME DO NOT SCROLL DOWN, SIMPLY REVIEW THE
CARDS AND ARRANGE!

2. Read About Yourself: Scroll down the webpage and read the description of each card.
Again, arrange the cards from left to right with the one on the left being the most like
you to the one on the right being least like you. Record your points on the opposite
page.

3. Word Cluster Sorter: The opposite page reveals rows of word cluster groupsEach
box of three words represents one unit and one color. Working one row at a time,
rank each word cluster group by assigning 4 points for the group most like you down
to 1 point for the word group least like you.

4. Identify Your True Colors Spectrum: Now total all columns, including your card sort
ranking. Your highest score indicates your primary, or brightest color; the lowest score
represents the color least like you.



Initial Personality Card Sorting

Most Like You Least Like You


Second Personality Card Sorting Based On Description

Most Like You Least Like Yo


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__________


__________


__________



Active
Opportunistic
Spontaneous
Parental
Traditional
Responsible
Authentic
Harmonious
Compassionate
Versatile
Inventive
Competent
Competitive
Impetuous
Impactful
Practical
Sensible
Dependable
Unique
Empathetic
Communicative
Curious
Conceptual
Knowledgeable
Realistic
Open Minded
Adventuresome
Loyal
Conservative
Organized
Devoted
Warm
Poetic
Versatile
Inventive
Competent
Daring
Impulsive
Fun
Concerned
Procedural
Cooperative
Tender
Inspirational
Dramatic
Determined
Complex
Composed
Exciting
Courageous
Skillful
Orderly
Conventional
Caring
Vivacious
Affectionate
Sympathetic
Philosophical
Principled
Rational

TOTAL SCORE


TOTAL SCORE


TOTAL SCORE


TOTAL SCORE