Professional Documents
Culture Documents
True/False
Question Proper analysis of characteristics of social class helps the marketers to gain better
understanding of target market.
Correct Answer True
Your Answer True
True/False
Question Consumers who are highly involved in product are information gatherers.
Correct Answer False
Your Answer True
True/False
Question Print media is the most important vehicle for communication for low involvement
products.
Correct Answer False
Your Answer True
True/False
Question Unforeseen factors can also affect the purchasing organisation or supplies.
Correct Answer True
Your Answer True
1
Question Pulse Polio Movement conducted by Govt. of India through media advertisement is based
on advertisement by :-
Correct Answer Influential Personalities
Your Answer Influential Personalities
True/False
Question The rank of India among other countries in the world has gone down in terms of poverty,
unemployment and level of development after independence.
Correct Answer False
Your Answer False
2
Your Answer Press club
Statutory regulation Trade Marks and Merchandise Marks Act, 1958 Trade Marks and
Merchandise Marks Act, 1958
3
Correct Answer Research
Your Answer Research
True/False
Question Minority group consumers tend to be more barnd loyal.
Correct Answer True
Your Answer True
True/False
Question Various sources of information like exhibitions, trade shows, etc influences one's
expectations.
Correct Answer True
Your Answer True
True/False
Question The value and volumes of purchases are high in organisational buying.
Correct Answer True
Your Answer True
True/False
Question When the product benefits are clear cut, the operating principle is perceptual defense.
Correct Answer False
Your Answer True
4
Multiple Choice Single Answer
Question Changes in female purchasing roles are mainly attributed to :-
Correct Answer Economic and financial independence
Your Answer Economic and financial independence
True/False
Question Marketing research is a part of consumer research which in turn is a part of product
research.
Correct Answer False
Your Answer True