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BO GIAO DUC VA AO TAO

TRNG AI HOC KINH TE TP HO CH MINH


KHOA QUAN TR KINH DOANH
PHNG PHAP NGHIEN CU TRONG KINH DOANH
GVHD : TS Trn Quang Trung
Thc hien : nhom 4 lp QTKD-em 3

TI: MT S PHNG PHP KIM NH PHI THAM S
THC HIN : NHM 4-QTKD-M 1
Trng Thi Dng
Phm Vn Hi
Nguyn Th Xun Hng
Nguyn Vn Nhn
inh c Thch
Bi Vn Tun
M Vn Tng
V H Kim Uyn


TI: MT S PHNG PHP KIM NH PHI THAM S
CHNG I : kim nh chi-square test
CHNG II : kim nh one-sample kolmogorov smirnov test
CHNG III : two independent samples tests
3.1 Kim nh U ca Mann Whitney
3.2 Kim nh Moses extreme reactions
3.3 Kim nh Wald Wolfowitz runs
CHNG IV : tests for several independent samples
4.1 Kim nh Kruskal-Wallis H
4.2 Kim nh Median
4.3 Jockheere-Terpstra
CHNG V : two related samples tests
5.1 Kim nh Sign
5.2 Kim nh W ca Wilcoxon
5.3 Kim nh McNemar
CHNG VI : tests for several related samples
6.1 Kim nh Friedman
6.2 kim nh Kendalls W
6.3 kim nh Cocharans Q

CHNG I: KIM NH CHI-SQUARE TEST
1. S dng :Kim tra tnh c lp ca hai yu t (dng v
ct), khng ch ra mc v hng ca mi quan h
Kim tra tnh ng nht ca nhiu mu c quan st nh tnh

2. Ngun d liu : t GSS93. Nghin cu mi lin h
gia trnh hc vn( bin: RS Highest degree) v
cch c bo ( bin: How offen does R read
Newpapers)

3. Cu hi nghin cu : liu trnh hc vn c lin h
vi cch c bo hay khng?


CHNG I : KIM NH CHI-SQUARE TEST

4. Thc hin kim nh:


Ta t gi thuyt Ho nh sau:
Ho : Hc vn khng c lin h ti vic c bo
Cch kim nh : theo cc bc sau
B1: M chng trnh SPSS chn theo trnh t nh sau:
Analyze/Descriptive Statistics/srosstabs SPSS s m hp
thoi : srosstab
Chn bin : - RS Highest degree cho Column
- How offen does R read Newpapers cho Rows

B2: tai hp thoi Srosstab chn tiep Statistics Ri nh du
vo kim nh : Chi-square la chn xong nhn Contine

B3: chn tip Cell xut hin hp th thoi Cell Display nhm
xc nh cc bin thng k th hin tng ca bng cho bng
H2
CHNG I : KIM NH CHI-SQUARE TEST

Kt qu kim nh

Bng 1: Kim nh chi square test

T bng kt qu trn ta c kt lun v kim nh chi-
Square Tests nh sau:

Thng qua bng H3 ta c KQ kim nh chi-square tnh
ton c = 84.348 vi Sig =0 <

T ta kt lun bc b gi thuyt Ho: tc l vi d
liu ca mu cho c bng chng kt lun rng
trnh hc vn c lin h vi vic c bo.
CHNG II: ONE-SAMPLE KOLMOGOROV SMIRNOV TEST

1. S dng : kim nh gi thuyt phn phi ca d liu
c ph hp vi phn phi l thuyt
2. Ngun d liu : kim nh nhn xt ca ngi tiu dng
i vi sn phm tr xanh khng mu mi ca Cty Tn
Hip Pht Mu :40 ngi phng vn
Bin
1. traban : tra xanh o hin ang bn trn th trng
2. trathu : tra xanh o mi
Mi bin c m ha theo thang im:5-9 tng ng t
nhn xt v sn phm t kh thch n qu thch
3. delta : y l bin t thm thc hin vic kim
nh One-sample Kolmogorov smirnov test (delta = trathu
traban) n i din cho im s a thch ca ngi
tiu dng i vi sn phm ang bn v sn phm mi.
3. Cu hi nghin cu : bin delta c l phn phi chun hay
khng? Hay sn phm tr xanh mi ca Cty Tn Hip
Pht c c ngi tiu dng nh gi cao hn sn
phm ang bn khng?

CHNG II: ONE-SAMPLE KOLMOGOROV SMIRNOV TEST
4. thc hin kim nh
Ta t gi thuyt Ho nh sau:
Ho : Tng th ca bin Delta phn phi chun
Cch kim nh:
Bc 1: to bin delta trong SPSS vi Delta = trathu-traban 2
M ngun d liu ( file tra xanh) chon transform/Computer
Variable
Nhp tn bin mi vo khung target variable ( nhp vo bin
Delta)
Thnh lp cng thc tnh bin Delta =trathu-traban
Bc 2: thc hin kim nh One-sample Kolmogorov smirnov
test cho bin mi lp delta
M ngun d liu (file tra xanh) chn : Analyze/Nonparametric 1
Tests /1-sample K-S/ SPSS s m hp thoi -sample K-S
Chn bin delta a vo khung test Variable
Chn tn phn phi m gi thuyt mun kim nh trong khung

CHNG II : ONE-SAMPLE KOLMOGOROV SMIRNOV TEST
5. kt qu kim nh


Bng 2: kim nh one-sample K-S test

T bng kt qu trn ta rt ra cc kt lun sau:

Gi tr sig.=0.175 ln hn mc ngha = 5% do
ta chp nhn gi thuyt . Tc l : bin Delta cn kim
nh c phn phi chun ( hay chnh lc tng th ca
hai bin trathu v traban c phn phi chun).


CHNG III: TWO INDEPENDENT-SAMPLE TESTS
3.1. KIM NH U CA MANN WHITEY

3.1.1 S dng : kim nh gi thuyt v s ging nhau ca 2
phn phi tng th

3.1.2 Ngun d liu : t GSS93. Nghin cu: phn phi ca
bin Country western music ca hai nhm trnh 1:High
school v 2: Junior college ( ca bin RS Highest
Degree)
3.1.3 Cu hi nghin cu : phn phi v s thch nghe nhc
min vin ty ca hai nhm trnh : High school v
Junior college ging nhau c ging nhau khng ? hay s
thch nghe nhc min vin ty ca hai nhm trnh High
school v Junior college c nh nhau hay khng?

CHNG III: TWO INDEPENDENT-SAMPLE TESTS
3.1. KIM NH U CA MANN WHITEY
3.1.4. thc hin kim nh
Ta t gi tuyt Ho nh sau:
Ho : phn phi thu nhp ca hai nhm trnh : High school v
Junior college ging nhau
Cch thc hin:
B1: M chng trnh SPSS chn theo trnh t nh sau:
Analyze/Nonparametric Tests /2-Independent sample/
SPSS s m hp thoi two- Independent sample
Chn bin- Country western music cho : Test variable List
- RS Highest Degree cho : Gruoping variable
- nh du vo kim nh:Mann-WhitneyU Test type
B2: chn tip define Groups : xc nhn 2 nhm cn so snh:
y ta chn gi tr 1 v 2 cho 2 nhm High school = 1 v Junior
college = 2

B3: sau khi xc nh gi tr ca cc nhm ta ta chn v kim
nh Mann Whitney U trong bng Test type
CHNG III : TWO INDEPENDENT-SAMPLE TESTS
3.1 KIM NH U CA MANN WHITNEY
3.1.5. Kt qu kim nh

Bng 3: Kim nh U ca Mann Whitey

T Bng kt qu trn ta rt ra kt nh nh sau:

ta c sig.=0.234 ln hn nhiu so vi mc
ngha ta chp nhn gi thuyt Ho: phn
phi thu nhp ca hai nhm trnh : High
school v Junior college ging nhau.

CHNG III: TWO INDEPENDENT-SAMPLE TESTS
3.2.KIM NH MOSES EXTREME REATION

3.2.1 S dng :kim nh gi thuyt v s ging nhau ca 2
phn phi tng th
S dng thang o th t
Trong hai bin th mt bin c xem l bin i chng, bin
cn li c xem l bin th nghim.
Hai bin kt hp la v c xp hng

3.2.2 Ngun d liu : t GSS93. Nghin cu: phn phi ca
bin Country western music ca hai nhm trnh 1:High
school v 2: Junior college ( ca bin RS Highest
Degree)
3.2.3 Cu hi nghin cu : phn phi v s thch nghe nhc
min vin ty ca hai nhm trnh : High school v
Junior college ging nhau c ging nhau khng ? hay s
thch nghe nhc min vin ty ca hai nhm trnh High
school v Junior college c nh nhau hay khng?

CHNG III TWO INDEPENDENT-SAMPLE TESTS
3.2 KIM NH MOSES EXTREME REATION

3.2.4. thc hin kim nh
Cch lm tng t nh kim nh U cua Mann whitney
Ch thay i bc 3
B3: sau khi xc nh gi tr ca cc nhm ta ta chn v kim
nh Moses extreme reactions trong bng Test type
3.2.5. Kt qu : bng 4-kim nh Moses extreme reactions

T bng kt qu trn ta c kt lun sau:
ta c sig Span max=0, sig Span2=0. Trong span =span max
span min =0 ( gi tr ny cng ln cng bc b Ho) ta chp
nhn gi thuyt Ho
Tc l phn phi v s thch nghe nhc min vin ty ca hai
nhm trnh : High school v Junior college ging nhau. Hay
hai nhm c trnh High school v Junior college u c s
thch v nghe nhc min vin ty nh nhau

CHNG III: TWO INDEPENDENT-SAMPLE TESTS
3.3 KIM NH WALD-WOLFOWITZS RUNS

3.3.1 S dng :kim nh gi thuyt v s ging nhau ca 2
phn phi tng th
S dng thang o th t
Hai bin kt hp la v c xp hng nh n ln
S runs cng nh cng d bc b Ho( run <2)

3.3.2 Ngun d liu : t GSS93. Nghin cu: phn phi ca
bin Country western music ca hai nhm trnh 1:High
school v 2: Junior college ( ca bin RS Highest
Degree)
3.3.3 Cu hi nghin cu : phn phi v s thch nghe nhc
min vin ty ca hai nhm trnh : High school v
Junior college ging nhau c ging nhau khng ? hay s
thch nghe nhc min vin ty ca hai nhm trnh High
school v Junior college c nh nhau hay khng?

CHNG III: TWO INDEPENDENT-SAMPLE TESTS
3.3 KIM NH WALD-WOLFOWITZS RUNS

3.3.4 thc hin kim nh
Cch lm tng t nh kim nh U cua Mann whitney
Ch thay i bc 3
B3: sau khi xc nh gi tr ca cc nhm ta ta chn v kim nh
WALD-WOLFOWITZS RUNS trong bng Test type
3.3.5 Kt qu : bng 5-kim nh Moses extreme reactions

T kt qu kim nh trn ta c kt lun: ta c s run =181( hay
sig=1 ln hn nhiu so vi mc ngha ) Chp nhn gi
thuyt Ho
Tc l phn phi v s thch nghe nhc min vin ty ca hai
nhm trnh : High school v Junior college ging nhau. Hay
hai nhm c trnh High school v Junior college u c s
thch v nghe nhc min vin ty nh nhau.
CHNG IV: TEST FOR SEVERAL INDEPENDENT SAMPLES
4.1 KIM NH KRUSKAL-WALLIS H

4.1.1 S dng : kim nh gi thuyt v s ging nhau ca
nhiu phn phi tng th(t 3 bin tr ln)

4.1.2 Ngun d liu : t ngun GSS93
Nghin cu: phn phi ca bin Country western music
ca ba nhm trnh 1:High school , 2: Junior college v
3: Graduate( ca bin RS Highest Degree)

4.1.3 Cu hi nghin cu : phn phi v s thch nghe nhc
min vin ty ca ba nhm trnh : High school ,
Junior college v Graduate c ging nhau khng ? hay s
thch nghe nhc min vin ty ca ba nhm trnh ny
c nh nhau hay khng?
CHNG IV: TEST FOR SEVERAL INDEPENDENT
SAMPLES
4.1. KIM NH KRUSKAL-WALLIS H
4.1.4. Cch kim nh:
Ta t gi tuyt Ho nh sau:
Ho : phn phi v s thch nghe nhc min vin ty ca ba
nhm trnh : High school , Junior college v Graduate ging
nhau

Cch kim nh :
B1: M chng trnh SPSS chn theo trnh t nh sau:
Analyze/Nonparametric Tests /K-Independent sample/ SPSS
s m hp thoi K- Independent sample
Chn bin : - Country western music cho : Test variable List
- RS Highest Degree cho : Gruoping variable

B2: chn tip define Groups : xc nhn 3 nhm cn so snh:
Chn 1 cho Minimum
Chn 3 cho Maximum
B3: sau khi xc nh cc nhm cn so snh ta chn v
kim nh KRUSKAL-WALLIS H trong bng Test type.

CHNG IV: TEST FOR SEVERAL INDEPENDENT
SAMPLES
4.1 KIM NH KRUSKAL-WALLIS H
4.1.5. Kt qu :
Bng 6: kim nh Kruskal-wallis H

T kt qu kim nh trn ta c kt lun: ta c sig.
hn nhiu so vi mc ngha Bc b gi
thuyt Ho
Tc l phn phi v s thch nghe nhc min vin
ty ca ba nhm trnh : High school , Junior
college v Bachelor khc nhau. Hay ba nhm c
trnh High school , Junior college v bachelor c
s thch v nghe nhc min vin ty khc nhau



CHNG IV : TEST FOR SEVERAL INDEPENDENT
SAMPLES
4.2.KiM NH MEDIAN

4.2.1 S dng : kim nh gi thuyt v s ging nhau ca nhiu
phn phi tng th(t 3 bin tr ln) Media a ra bng lit k
s trng hp nh hn hay ln hn trung v ca tng nhm,
sau dng Chi-square tnh sai lch gia l thuyt v thc t

4.2.2 Ngun d liu : t ngun GSS93
Nghin cu: phn phi ca bin Country western music ca ba
nhm trnh 1:High school , 2: Junior college v 3: Graduate(
ca bin RS Highest Degree)

4.2.3 Cu hi nghin cu : phn phi v s thch nghe nhc min
vin ty ca ba nhm trnh : High school , Junior college v
Graduate c ging nhau khng ? hay s thch nghe nhc min
vin ty ca ba nhm trnh ny c nh nhau hay khng?
CHNG IV: TEST FOR SEVERAL INDEPENDENT
SAMPLES
4.2. KIM NH MEDIAN
4.2.4 Cch kim nh:
THC HiN TNG T KiM NH KRUSKAL-WALLIS H

4.2.5. Kt qu kim nh: bng 7 kim nh Median

Nhn xt:
T kt qu kim nh trn ta c kt lun: ta c sig. hn
nhiu so vi mc ngha ) Bc b gi thuyt Ho
Tc l phn phi v s thch nghe nhc min vin ty
ca ba nhm trnh : High school , Junior college v
Bachelor khc nhau. Hay ba nhm c trnh High
school , Junior college v bachelor c s thch v
nghe nhc min vin ty khc nhau.
CHNG IV: TEST FOR SEVERAL INDEPENDENT SAMPLES
4.3 .KiM NH JONCKHEERE-TERPATRA

4.3.1 S dng : kim nh gi thuyt v s ging nhau ca
nhiu phn phi tng th(t 3 bin tr ln)
+ Mnh hn kim nh Kruskal Wallis H
+ S dng trong trng hp cc d kin lin tc
hay thang o th t
4.3.2 Ngun d liu : t ngun GSS93
Nghin cu: phn phi ca bin Country western music
ca ba nhm trnh 1:High school , 2: Junior college v
3: Graduate( ca bin RS Highest Degree)

4.3.3 Cu hi nghin cu : phn phi v s thch nghe nhc
min vin ty ca ba nhm trnh : High school ,
Junior college v Graduate c ging nhau khng ? hay s
thch nghe nhc min vin ty ca ba nhm trnh ny
c nh nhau hay khng?
CHNG IV: TEST FOR SEVERAL INDEPENDENT SAMPLES
4.3 KiM NH JONCKHEERE-TERPATRA
4.3.4 Kim nh:
THC HiN TNG T KiM NH KRUSKAL-WALLIS H v Median

4.3.5 Kt qu kim nh: bng 8 kim nh Jonckheere-teratra

Nhn xt:
T kt qu kim nh trn ta c kt lun: ta c sig. hn
nhiu so vi mc ngha ) Bc b gi thuyt Ho
Tc l phn phi v s thch nghe nhc min vin ty
ca ba nhm trnh : High school , Junior college v
Bachelor khc nhau. Hay ba nhm c trnh High
school , Junior college v bachelor c s thch v
nghe nhc min vin ty khc nhau.
CHNG V: TWO RELATED SAMPLE TEST
5.1. KIM NH DU SIGN
5.1.1 S dng :
kim nh hai mu lin quan c cng phn phi
Kim nh du sign ch n hiu s ca hai mu : hai gi tr
du (+,-) chnh lch nhau nhiu bc b gi thuyt
5.1.2 Ngun d liu : kim nh nhn xt ca ngi tiu dng
i vi sn phm tr xanh khng mu mi ca Cty Tn
Hip Pht
Mu: 40 ngi phng vn
Bin:
1. traban : tra xanh o hin ang bn trn th trng
2. trathu : tra xanh o mi
Mi bin c m ha theo thang im:5-9 tng
ng t nhn xt v sn phm t kh thch n qu thch
5.1.3 Cu hi nghin cu : trong hai loi sn phm th ngi
tiu dng c xu hng thch loi sn phm no hn.
CHNG V : TWO RELATED-SAMPLE TESTS
5.1 KIM NH DU SIGN

5.1.4 thc hin kim nh
Ta t gi tuyt Ho nh sau:
Ho : Phn phi tng th ca hai bin trn l nh
nhau.

Cch thc hin:

B1: M chng trnh SPSS chn theo trnh t nh sau:
Analyze/Nonparametric Tests /2-related sample/
SPSS s m hp thoi 2-related sample tests
Chn bin: chn bin traban v trathu theo th t a vo
hp thoi Test variable tests
B2: nh du vo kim nh du Sign ti hp thoi Test type



CHNG V : TWO RELATED-SAMPLE TESTS
5.1.KIM NH DU SIGN

5.1.5 Kt qu:
Ta c bng kt qu : bng 9 kim nh du sign

Kt lun:
T kt qu kim nh trn ta c sig.=0.021 nh hn
nhiu so vi mc ngha Bc b gi thuyt
Ho
Ngi tiu dng c xu hng thch sn phm sn
phm ny hn sn phm khch trong t iu tra th
trng va ri ca Cty Tn Hip Pht
CHNG V : TWO RELATED SAMPLE TEST
5.2 KIM NH DU V HN WILCOXON
5.2.1 S dng :
kim nh hai mu lin quan c cng phn phi
Kim nh du v hng Wilcoxon ch n hiu s ca hai
mu v ln ca cc chnh lch ny kim nh ny
mnh hn kim nh Sign
5.2.2 Ngun d liu : kim nh nhn xt ca ngi tiu dng
i vi sn phm tr xanh khng mu mi ca Cty Tn
Hip Pht
Mu: 40 ngi phng vn
Bin:
1. traban : tra xanh o hin ang bn trn th trng
2. trathu : tra xanh o mi
5.2.3 Cu hi nghin cu : sn phm tr xanh mi ca Cty Tn
Hip Pht c c ngi tiu dng nh gi cao hn sn
phm ang bn khng?
CHNG V: TWO RELATED SAMPLE TEST
5.2 KIM NH DU V HN WILCOXON
5.2.4. thc hin kim nh
Ta t gi tuyt Ho nh sau:
Ho : sn phm tr xanh mi ca Cty Tn Hip Pht c c
ngi tiu dng nh gi cao hn sn phm ang bn khng?
Hay trong hai loi sn phm th ngi tiu dng c xu hng
thch sn phm no hn?
Cch thc hin: tng t nh kim nh Sign ch khch bc 2
nh du vo kim nh Wilcoxon trong hp thoi type test
Bng kt qu: bng 10 kim nh Wilcoxon
5.2.5 Kt lun: T kt qu kim nh trn : ta c sig.=0.009
hn nhiu so vi mc ngha Bc b gi thuyt Ho

Ngi tiu dng c xu hng thch sn phm tr xanh
mi hn tr xanh ang bn trn th trng Cty nn y
mnh vic pht trin sn phm tr xanh mi ny trn th
trng.
CHNG V: TWO RELATED SAMPLE TEST
5.3. KIM NH MCNEMAR
5.1.1 S dng :
kim nh hai mu lin quan c cng phn phi
dng cho cc bin c kt qua l nh phn.

5.1.2 Ngun d liu : kim nh nhn xt cc thm phn Tp.HCM v
vic ng hay khng ng v vic s dng sng v n t
hnh.
Mu 40 ngi phng vn
Bin
1. sung : bin v vic s dng sng
Bin c 2 gi tr : 1-ng ; 0-khng ng
2. tuhinh : bin v n t hnh
Bin c 2 gi tr : 1-ng ; 0-khng ng
5.1.3 Cu hi nghin cu : ngi c quan im s dng sng c
ng vi n t hnh hay khng
CHNG V: TWO RELATED SAMPLE TEST
5.2 KIM NH MCNEMAR
5.2.4. thc hin kim nh
t gi thuyt Ho: phn phi tng th ca hai bin
sung v tuhinh l nh nhau
Thc hin tng t nh kim nh du Sign v Wilcoxon
ch khc Bc 2: nh du vo kim nh McNemar
trong type tests nh du vo kim nh Wilcoxon trong
hp thoi type test
Bng kt qu: bng 11 kim nh MACNEMAR

5.2.5 Kt lun: T kt qu kim nh trn : ta c sig.=0.454
ln hn nhiu so vi mc ngha Chp nhn gi
thuyt Ho
Hai bin sung v tuhinh c cng phn phi .
CHNG VI: TEST FOR SERVERAL RELATED SAMPLE
6.1. KIM NH FRIEDMAN
6.1.1 S dng :
kim nh K mu lin quan c cng phn phi
K bin trong mi trng hp c sp hn li t 1-k.
6.1.2 Ngun d liu : kim nh nhn xt ca ngi tiu dng
Mu 40 ngi phng vn
Bin
1. traduong : tra xanh 0 c ng
2.trakhong : tra xanh 0 khng ng
3. trachanh : tra xanh 0 hng chanh
Mi bin c m ha c gi tr 5-9
6.1.3 Cu hi nghin cu : ngi tiu dng c xu hng
thch c ba loi sn phm ca Cty Tn Hip Pht khng?
CHNG VI: TWO RELATED SAMPLE TEST
6.1 KIM NH FRIEDMAN
6.2.4. thc hin kim nh
t gi thuyt Ho:
Ho : phn phi tng th ca ba sn phm trn l nh nhau.

B1: M chng trnh SPSS chn theo trnh t nh sau:
Analyze/Nonparametric Tests /k-related sample/ SPSS s m hp
thoi k- related sample tests
Chn bin : - Chn bin traduong, trakhong, trachanh : Test
variable List
B2: nh du vo kim nh Friedman trong hp thoi Type test

Bng kt qu: bng 12 kim nh FRIEDMAN

6.2.5 Kt lun: T kt qu kim nh trn : ta c sig.=0.048 nh
hn so vi mc ngha Bc b gi thuyt Ho
Tc l phn phi tng th ca ba sn phm l khng nh
nhau : hay ngi tiu dng c xu hng thch sn phm
ny hn sn phm khc.
CHNG VI: TEST FOR SERVERAL RELATED SAMPLE
6.2. KIM NH KENDALLS W
6.2.1 S dng :
kim nh K mu lin quan c cng phn phi
K bin trong mi trng hp c tnh tng hng
6.2.2 Ngun d liu : kim nh nhn xt ca ngi tiu dng
Mu 40 ngi phng vn
Bin
1. traduong : tra xanh 0 c ng
2.trakhong : tra xanh 0 khng ng
3. trachanh : tra xanh 0 hng chanh
Mi bin c m ha c gi tr 5-9
6.2.3 Cu hi nghin cu : ngi tiu dng c xu hng thch c
ba loi sn phm ca Cty Tn Hip Pht khng?
CHNG VI: TWO RELATED SAMPLE TEST
6.2 KIM NH KENDALLS W
6.2.4. thc hin kim nh
t gi thuyt Ho:
Ho : phn phi tng th ca ba sn phm trn l nh nhau.
Cch thc hin tng t nh kim nh friedman ch khc
B2: nh du vo kim nh Friedman trong hp thoi Type test

Bng kt qu: bng 13 kim nh KENDALLS W

6.2.5 Kt lun: T kt qu kim nh trn : ta c
sig.=0.048 nh hn so vi mc ngha
Bc b gi thuyt Ho
Tc l phn phi tng th ca ba sn phm l
khng nh nhau : hay ngi tiu dng c xu
hng thch sn phm ny hn sn phm khc.
CHNG VI: TEST FOR SERVERAL RELATED SAMPLE
6.3. KIM NH COCHRANS Q
6.3.1 S dng :
kim nh K mu lin quan c cng phn phi
K bin c gi tr nh phn
6.3.2 Ngun d liu : kim nh nhn xt ca ngi tiu dng
Mu 40 ngi phng vn
Bin
1. traduong : tra xanh 0 c ng
2.trakhong : tra xanh 0 khng ng
3. trachanh : tra xanh 0 hng chanh
Mi bin c m ha c 2 gi tr: 0-1
6.3.3 Cu hi nghin cu : ngi tiu dng c xu hng thch c
ba loi sn phm ca Cty Tn Hip Pht khng?
CHNG VI: TWO RELATED SAMPLE TEST
6.2 KIM NH COCHRANS Q
6.3.4. thc hin kim nh
t gi thuyt Ho:
Ho : phn phi tng th ca ba sn phm trn l nh nhau.
Cch thc hin tng t nh kim nh friedman ch khc
B2: nh du vo kim nh corchrans Q trong hp thoi Type
test

Bng kt qu: bng 14 kim nh cochrans Q

6.2.5 Kt lun: T kt qu kim nh trn : ta c
sig.=0.037 nh hn so vi mc ngha
Bc b gi thuyt Ho
Tc l phn phi tng th ca ba sn phm l
khng nh nhau : hay ngi tiu dng c xu
hng thch sn phm ny hn sn phm khc.
Xin chn thnh cm n
s quan tm theo di ca
cc bn !

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