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The overall colour scheme of the

poster is very bland and simple,


with the black and white and the
logo. The simplicity is key to its
success. The two tones make it
easy for the audience to
distinguish the key parts of
information, e.g. the band name,
release date and the iconic
album logo.
The band name is written in white font
and is placed at the top centre of the
page. The type face itself is shaped
slightly in the form of a wave motion,
as it increases in size from left to right.
This styling is very stereotypically
retro; it is reminiscent of the band
oasis and their font style, which gives
the audience an idea of the genre of
music and the bands inspirations.
The AM logo runs horizontally
through the centre of the poster. This
logo is the main focus of the entire
poster, the wavy line almost looks like
an pulsing sound wave which suggest
enforces the idea of music and
performance. Also the symmetry and
design of the logo creates the
appearance of an optical illusion,
implying that the tracks on that
album are more alternative and
consider an experience.
The only other piece of
information on the poster is the
album name AM and the
release date. The small amount
of info on the poster makes it
clear to what pieces of
information are essential for
promotion. The minimalist
approach to the written info
links in with the style and theme
of the album and poster design.
The large amounts
of negative space in
between and
around the white
details help to
isolate and divide
the poster into
three parts. The
title, the logo and
the info. This has
been done to again
stick to its
simplistic nature
The fact that this
poster only has
three potential
points of focus
show that the
band has only
used whats
necessary, there is
no extra design
for audience
engagement or
interest. This
suggests that this
album is aimed at
the bands
dedicated fans,
the need for fancy
visuals isnt
relevant.

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