SUPER-SIZING THE APP ECONOMY

Free apps and games for any phone at getjar.com

 Super-sizing the App Economy

• Flash is not new. Mobile is not new. Why are apps so hot?

• Economics of software companies

Unit: Revenue per User - Cost of Acquisition = Profit per User

Scale: Monthly Profits / Monthly Acquisition Costs = Growth Rate

• What did the App Economy change?

– Discovery – lower acquisition cost
– Payments – more revenue per user
– Reach – adding up the pennies

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 Facebook

Reach Any internet user. 70% outside US.

Promotion
Viral

Discovery

Payments

Many countries, many segments

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 Facebook results

350 million users

350,000 apps

$1B+ economy

4
 Apple iPhone

Reach High-end phone consumers. >50% in US.

$$ Marketing

Discovery

Payments

Retail and credit card

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 iPhone results

50 million users

100,000 apps

$0.5B+ economy

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 GetJar

Reach Any phone, anywhere

Promotion
Viral

BlackBerry
Discovery
Nokia
Android

Payments

Global, mobile. Coming soon.

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 GetJar results

15 million users

50,000 apps

Payments soon

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 App Store Contenders

Apple GetJar Android BlackBerry

Scale
50M 15M <2M <5M
Users/Month

Viral
Preload Promotions Preload
Discovery
Marketing SEO Preload SEO
Syndication

Credit card Operator Credit card

Payments Credit card
Prepaid billing soon PayPal

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 Summary

• Reach, discovery, and payments drive the App Economy.

• Facebook and iPhone have figured it out for their audiences.

• GetJar opens the App Economy on the other 3B+ phones.

Thanks! Chris Dury, VP Product. chris@getjar.com

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