GVHD : NCS H Tn Tuyn SVTH : L nh Long Nguyn Ngc Phc Nguyn Minh Hiu L Th Thanh Nhung Nguyn Tn Sinh
1. TNG QUAN CNG TY Tn Cng ty: CNG TY C PHN BIBICA a ch: 443 L Thng Kit, phng 08, qun Tn Bnh, thnh ph H Ch Minh in thoi: 08.9717920 Lnh vc KD: sn xut bnh ko trong & ngoi nc
KHT QUT TH TRNG Th phn 30%-35%. Cc sn phm ch yu l trung v cao cp: bnh trung thu 76% , bnh m 64%, bnh AFC 56%
Th phn 8%. Ni ting sn phm bnh Hura 30%, sn phm biscuits & cookeis 20% th phn bnh kh, dn u th phn ko cng vi Hi H
Ch yu cc sn phm bnh dn, sn phm ch lc l cc loi ko chim 75% DT ca HH
Sn phm ch yu l bnh quy, mc tt, bnh cng m cng nghip
Sn phm ch yu tiu th vng nng thn vi SP bnh ph socola, cracker, ko
KHT QUT TH TRNG Ngn hn: n 2015 chim 15% th phn bnh ko trong nc
Di hn: n nm 2018 Bibica tr thnh doanh nghip dn u th trng bnh ko Vit Nam 2. MC TIU CHIN LC 15% 85% Bibica Khc 3. IM MNH, IM YU
TI CHNH Vn ch s hu gn 500 t Lotte hn quc hin ang nm gi 30% c phn Vn ch s hu gn 300 t.c s h tr t tp on Kinh m tim lc ti chnh rt ln Vn ch s hu gn 120 t S 3. IM MNH, IM YU Th phn
Sn phm ch lc Chim 8%
Ko v bnh bng lan (35% v 30%) Chim 38%
Bnh trung thu 76% Bnh quy 86% Chim 6,5%
Ko 14% (sau Bibica)
PHN PHI 108 nh phn phi v hn 75,000 im bn l Khong 250 nh phn phi, 40 CH Kinh , hn 90,000 im bn l
Gn 100 i l, ch yu min Trung v Min Bc 3. IM MNH, IM YU 3. IM MNH, IM YU So vi kinh th th phn bnh ko ca Bibica cn qu t kh li ko c khch hng trung thnh ca Kinh Chu s chi phi ca tp on Lotte Hn Quc Pht trin nhn hiu khng ng u Bao b sn phm cha gip phn bit r rng vi cng ty khc
IM MNH IM YU Tim lc ti chnh mnh H thng phn phi tt Th phn ko v bnh bng lan chim u th ln trn th trng C s vt cht tng i tt v ln i tc vi Vin Dinh Dng Vit Nam
=> IM YU QUAN TRNG => Ni b lnh o cp cao c s mu thun => Thng hiu cha c bit n nhiu
LTCT ca Bibica: khng ton din v khng bn vng Ch c th mnh mt s loi sn phm nht nh: 4.LI TH CNH TRNH Cht lng VT LTCT Chi ph thp Khc bit ha Ci tin VT p ng KH VT Hiu qu VT 5.NNG LC LI C gi tr i vi khch hng Him Kh bt chc Khng th thay th Bnh bng lan Ko 5.NNG LC LI XUT HNH THNH NNG LC LI Bibica l n v duy nht c chn lm i tc vi Vin Dinh Dng Vit Nam