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QUN TR CHIN LC

CHNG 03: MI TRNG BN TRONG


CNG TY C PHN BIBICA

GVHD : NCS H Tn Tuyn
SVTH : L nh Long
Nguyn Ngc Phc
Nguyn Minh Hiu
L Th Thanh Nhung
Nguyn Tn Sinh

1. TNG QUAN CNG TY
Tn Cng ty: CNG TY C PHN BIBICA
a ch: 443 L Thng Kit, phng 08, qun
Tn Bnh, thnh ph H Ch Minh
in thoi: 08.9717920
Lnh vc KD: sn xut bnh ko trong & ngoi
nc

KHT QUT TH TRNG
Th phn 30%-35%. Cc sn phm ch yu l trung
v cao cp: bnh trung thu 76% , bnh m 64%, bnh
AFC 56%

Th phn 8%. Ni ting sn phm bnh Hura 30%,
sn phm biscuits & cookeis 20% th phn bnh kh,
dn u th phn ko cng vi Hi H

Ch yu cc sn phm bnh dn, sn phm ch lc l
cc loi ko chim 75% DT ca HH

Sn phm ch yu l bnh quy, mc tt, bnh cng m
cng nghip

Sn phm ch yu tiu th vng nng thn vi SP
bnh ph socola, cracker, ko

KHT QUT TH TRNG
Ngn hn: n 2015 chim 15% th phn bnh ko
trong nc




Di hn: n nm 2018 Bibica tr thnh doanh
nghip dn u th trng bnh ko Vit Nam
2. MC TIU CHIN LC
15%
85%
Bibica
Khc
3. IM MNH, IM YU





TI
CHNH
Vn ch s
hu gn 500 t
Lotte hn quc
hin ang nm
gi 30% c
phn
Vn ch s
hu gn 300
t.c s
h tr t tp
on Kinh
m
tim lc ti
chnh rt ln
Vn ch s
hu gn 120
t
S
3. IM MNH, IM YU
Th phn


Sn phm
ch lc
Chim 8%


Ko v
bnh bng
lan (35%
v 30%)
Chim
38%

Bnh
trung thu
76%
Bnh quy
86%
Chim
6,5%

Ko 14%
(sau
Bibica)


PHN
PHI
108 nh
phn phi
v hn
75,000
im bn l
Khong
250 nh
phn phi,
40 CH Kinh
, hn
90,000
im bn l

Gn 100
i l, ch
yu min
Trung v
Min Bc
3. IM MNH, IM YU
3. IM MNH, IM YU
So vi kinh th th phn
bnh ko ca Bibica cn
qu t kh li ko c
khch hng trung thnh
ca Kinh
Chu s chi phi ca tp
on Lotte Hn Quc
Pht trin nhn hiu
khng ng u
Bao b sn phm cha
gip phn bit r rng vi
cng ty khc

IM MNH IM YU
Tim lc ti chnh mnh
H thng phn phi tt
Th phn ko v bnh
bng lan chim u th ln
trn th trng
C s vt cht tng i
tt v ln
i tc vi Vin Dinh
Dng Vit Nam

=> IM YU QUAN TRNG
=> Ni b lnh o cp
cao c s mu thun
=> Thng hiu cha
c bit n nhiu






LTCT ca Bibica: khng ton din v khng bn vng
Ch c th mnh mt s loi sn phm nht nh:
4.LI TH CNH TRNH
Cht lng VT
LTCT
Chi ph thp
Khc bit ha
Ci tin VT
p ng KH VT Hiu qu VT
5.NNG LC LI
C gi tr i vi khch hng
Him
Kh bt chc
Khng th thay th
Bnh bng lan Ko
5.NNG LC LI
XUT HNH THNH NNG LC LI
Bibica l n v duy nht c chn lm i
tc vi Vin Dinh Dng Vit Nam

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