FASHION BRAND

MANAGEMENT
DHWANI SHAH (10)
Product- oriented
Quality and wide
range of coffee
Soft and cozy
atmosphere:
green colour.

Proximity
Personalisation
Friendship
Conviviality

Quality
Traditional
Federative



Commitment
Respect (human
and environment)
Quality oriented
Perpetuate traditions
Environmentally and
ethically responsible
Focus on human
relationships

Connected
Qualitative
Traditional

PHYSIQUE
RELATIONSHIP
REFLECTION
SELF-IMAGE
CULTURE
PERSONALITY
Relationship
Trust and
consistency
Satisfaction
and polite.
Accessible
and
pleasant
REFLECTION:
Sincerity
Lasting pleasure
Cheerful
Authentic


RELATIONSHIP:
Social
Trust
Emotional Attachment


PHYSIQUE:
Excellent Quality
Original Indian Flavours
Mustard and white
blends for youth and
cheerful

SELF IMAGE:
Artistic
Contemporary
Prestige

CULTURE:
Customer centric
Indo - western
Urban pop


PERSONALITY:
Long heritage
Innovative
Traditional