Professional Documents
Culture Documents
Skills:
Mac OSX/Windows
Proficient
iWork/Microsoft Office
GoogleDocs
Project Management
Gantt Charts
Basecamp
JIRA
E-commerce
Merchandising
Social Media Marketing
Search Engine Optimization
Web-based responsive QA
Cross Browser Testing
Competitive Research
Event Planning
Time Management
Business Process
Improvement
International Strategy
Vendor Selection/
Relations/
Management
Education
The Fashion Institute of
Design and Merchandising
March 2013
Bachelor of Science,
Business Management
Associate of Art,
Merchandise Marketing
References
available upon request
Global Digital Marketing Producer, Benefit Cosmetics, LVMH
January 2011-May 2013 San Francisco, CA
Project Management
Ran multiple simultaneous projects as lead project manager to implement digital project
processes for product launches, campaigns, and site improvements.
Managed the entire lifecycle of over 15 product launches and social campaigns from concept
through to completion and launch.
Oversaw UK and Mainland Europe ecommerce site to establish site release process and email
management.
Served as the point person for all stakeholders to ensure timely progress of creative and
development tasks by forecasting dependencies and minimizing overruns.
Coordinated all activities of various cross-functional teams with project briefs and project
schedules, allocate assets and resources, communicate action steps to team, and deliver
weekly status reports.
Created QA plans with various team members to ensure a successful launch/site release.
Project manage the international roll out of triggered email campaign for 4 countries (60k
budget)
Digital Marketing Global Authority
Collaborated with ecommerce launch contractor on time-sensitive launches of three brand
relaunches: benefitcosmetics.co.uk, benefitcosmetics.fr and benefitcosmetics.de
Managed the launch of careers.benefitcosmetics.com, including copywriting, a 3rd party video
editor, HR stakeholders, development team, taleo platform communication, and all in budget
Accommodated the growth in digital marketing initiatives for Europe, the UK, Middle East and
Latin America as their global liaison
Directed weekly calls to foster communication between team members and ensure projects
remain on track.
Oversaw countries Email Campaign strategy and social calendar to boost in store sales and
brand awareness
Third Party Vendor Management
Tablet & QR Code Lead: Provide support, analyze usage make improvement
recommendations, and manage content for boutique iPad App with outside vendor
Video Subtitling Lead: Work with multiple vendors to source translations and video subtitles.
Negotiated costs to keep on going project on budget and increase number of languages
subtitled.
Ratings and Reviews implementation: Head the integration of ratings and reviews social
application to international ecommerce sites with outside vendor
Promoted from Intern to Global Digital Marketing Producer after 5 months
Personal Trainer/Mobile Technical Support Apple Inc
08/2007-05/2011 San Francisco, CA
Trained customers and staff to become confident in their computer skills
Provided technical assistance and outstanding customer service to all customers at the Genius
Bar as a certified Mobile Apple Technician
Spearheaded a troubleshooting workflow training that iPhone specialists used for iPhone AT&T
activations
Received recognition for training initiatives and worked with Apple corporate IS&T on high level
iPhone troubleshooting initiative