THE FORT COLLINS MUSEUM OF ART

SOCIAL MEDIA PLAN

Key Message: The Fort Collins Museum of Art is a fun, exciting place for Fort Collins
residents, especially families and college students, to visit.
Goals: Improve the Fort Collins Museum of Art's presence on Faceboo and T!itter,
creating more tailored and interesting content for these social media platforms. Through
social media, I !ant to increase the FCM"A's outreach to mae for a successful launch
of their next exhibition, #Marilyn$ Celebrating an American Icon.# %sing the increased
outreach, I !ant to mae the FCM"A appeal to a younger demographic.
TWITTER
The first thing that needs revamped about the Fort Collins Museum of Art's T!itter is
their numbers of follo!ers and accounts they follo!. They are currently follo!ing &'
accounts and have ()* follo!ers. +ight off the bat, I !ould !ant to follo! more pages on
T!itter. "ne of the easiest !ays to get more follo!ers is to follo! more pages, follo!ing
more local businesses, non-profits and people involved in the Fort Collins art scene !ill
get the FCM"A T!itter more involved in the T!itter sphere.
.ext, the FCM"A T!itter is lined to
their Faceboo and about )/0 of their
T!eets are 1ust lins to their Faceboo
posts. It's not an effective T!itter
techni2ue to 1ust automatically lin to
your Faceboo, it gives people no
reason to follo! both, the Faceboo
posts are often too long for T!itter's
character limit, and it 1ust overall loos
la3y.
Instead, !e need to create T!itter-
specific content that raises interest in
FCM"A exhibitions. Also, it is
necessary to begin ret!eeting
content from other art organi3ations
around Fort Collins 4ex.
5Art6abFC, 5C7FA8,
58inotFtCollins9 - this promotes
their organi3ations and yours at the
same time. Attached are a couple examples of possible T!itter content. .ote the use of a
recurring hashtag 4:focoart9 that can begin to be used by other Fort Collins art
organi3ations, lining each other's content and maing it easy for art fans to find posts
from all of them at once.
FACEBOOK
The Faceboo page for the Fort Collins Museum
of Art loos to be in better shape than their T!itter
is. The page is currently at ;,/<& lies, !hich is
more than their T!itter but could still be better.
The main problem is the posts are not receiving
much of any responses or extended
communication. Their last ten posts received an
average of about ;.' lies and have never
garnered more than three. "bviously, something
isn't very appealing or special about the posts
they're maing.
+ecent posts have been vague ne!s stories about
Marilyn Monroe in preparation for their ne!est
exhibition, !hich opens .ovember ;. This is good
content, but the problem is it doesn't really profile
exactly !hat visitors !ill be seeing if they attend
the exhibition. =ven the FCM"A !ebsite is rather
vague on !hat the actual exhibition is. In the days
leading up to the opening of the Monroe sho!ing,
!e should profile some of the pieces that !ill be maing up the exhibition to sho! more
specifically !hat the exhibition !ill have. An example is above.
Also, on both Faceboo
and T!itter, holding
periodic contests is a good
!ay to drum up interest in
your page. I've included
examples for both social
media outlets.
ANALYTICS
To eep trac of T!itter and Faceboo data, !e !ill be using a couple analytics !ebsites
to see !hat is and isn't !oring. For T!itter, !e !ill use T!itonomy, a free tool that tells
us everything !e !ill need to no!. For Faceboo, !e !ill be using the included
Faceboo Insights 4!hich is surprisingly in-depth9 and another free tool, >uintly. ?ith
this analytics data, !e !ill be able to definitively see if these ne! techni2ues !or in
drumming up interest for the Fort Collins Museum of Art.