The Infirno by Lockheed Martin

Lockheed Martin, a global security and aerospace company,

developed a turrent-mounted infrared system
Titled Infirno, named for the intensity of its infrared systems.

"We developed Infirno to meet the evolving operational needs of
our customers," said Dana Rocca, turreted systems program director at
Lockheed Martin Missiles and Fire Control. "The system's nine line
replaceable units allow our customers to reduce overall life cycle cost and
improve operational readiness and mission capability as new technology
becomes available.

The technology combines electro-optical sensors with sensor
technology and allows users to upgrade system components and perform
field maintenance without removing the sensor from the vehicle, aircraft or
vessel on which it is installed.
- http://www.lockheedmartin.com/us/news/press-releases/2014/october/mfc-
101314-high-definition-lockheed-martin-sensor-focuses-flexibility.html
[original article, Oct. 13
th
, 2014]
Sees Without Eyes
- http://www.lockheedmartin.com/us/products/infirno.html

- http://www.azosensors.com/news.aspx?newsID=8640
[found through Bing search engine]
The sensor system's modular components can be
removed and replaced in the field to meet changing mission
requirements and reduce operation and maintenance
costs.
Through a search on Bing, one can find the same article
from the original poster (lockheedmartin.com) rehashed on different
sites and ultimately delivering the same information. Some bits and
pieces of new information can be found by going from article to article.
Since Lockheed Martin produces technologies on land, water, and in
air, their original article is reposted on many different types of sites
that relate to technological news.
- http://www.lockheedmartin.com/us/products/infirno.html

- http://www.flightglobal.com/news/articles/lockheed-brings-infirno-to-
surveillance-market-404721/#sf4972453
[found through Google search engine]
Lockheed plans to perform a series of qualification tests and
demonstrations on multiple platforms in the US governments
Fiscal 2015, which began on 1 October.

Availability and price will be determined by order quantity,
Lockheed says in emailed responses to questions..
Through this article reached with Google, one is
provided a link to the companys official Twitter profile
along with new information about the release date and
more details about the technology not available on other
sites. The site, flightglobal.com, is an aerospace news site
that also contains links in the sidebar of the article to even
more related information.
- https://twitter.com/LockheedMartin/status/522152395938463745

- http://worlddefencenews.blogspot.com/2014/1
0/lockheed-martin-showcasing-its-new.html
[found through Google search engine]

In conclusion, Google provides better and more credible
search results than Bing.


With both search engines, we typed in Infirno Lockheed
Martin identically, and with Bing, there was simply the same
copied and pasted article from the original site several times,
most of these copies not providing any new information or
graphics at all.


In Googles results, there was much more information overall
and we were provided with pictures and news about the
Infirno that wasnt established in the first article. Through
Google, there was also links to the companys Twitter (social
media) profile, which were not initially available either.

Google also had more relevant, informative links first, while
in the Bing search, the relevant links were scattered and
hidden among other links.
T.R.A.A.P.ED SOURCES
http://www.azosensors.com/news.aspx?newsID=8640
[Bing]
http://www.flightglobal.com/news/articles/lockheed-brings-infirno-to-
surveillance-market-404721/#sf4972453
[Google]
TIME: October 14
th
, 2014, 2:53AM

RELEVANCE: It relates to the topic, but does not
provide any new information


AUTHORITY: The article is copied from the source,
lockheedmartin.com, and links back to the source.


ACCURATE: The information is accurate because it is
taken directly from the source.


PURPOSE: It was republished on azosensors.com, a
sensor technology news blog, in order to spread the
original information.
TIME: October 13
th
, 2014, 10:59PM

RELEVANCE: It expands on the source information
specifically on the Infirno. It provides dates and statements
from the company as well.

AUTHORITY: The article was written by Stephen Trimble, a
journalist at flightglobal.com. He is an active writer for the
news section of the site and has several articles on
technology manufactured by Lockheed Martin.

ACCURATE: The article references emailed statements and
answered questions directly from the company, including a
quote from the turret systems program director, Dana Rocca.


PURPOSE: Provides context to the technology in the
surveillance market.