1.

t vn
- Bn tao gi 100.000 mail ln, ch cn 5000+ vo inbox. Hi IT cch khc phc, tay IT
c gii thch tm lum ht.
- H thng vn hnh cho marketing khng cn thng qua IT.
- Thi gian xy dng khong bao lu ?
- Tn nhiu tin v cng sc ?
- Duy tr n th no ?
- T l bn gc mc tiu ?.
2. Thc t.
- Thu dch v ca FPT, nhng mail spam em phi filter di client theo subject, ui
nh cy chui.
- Danh sch email i mua hoc lm u , khng phi khch hng tht s th l Spam.
Khng cn suy ngh gii php cho n. Cn danh sch email ng l khch hng tht th
c rt nhiu nh cung cp c th phc v: MailerMailer, MailChimp, iContact...
- Cch thc gi mail: sender l g, gi ti ai, CC, BCC. Thng thng ph bin nht
hin nay l sender chnh ch v BCC ton b danh sch.
- Gi mass mi kh ch c danh sch target Kh ri th vic gi n n gin hn nhiu.
- Gi theo danh sch target khch hng ton 100% (m chc do gi t, ton < 1000
mail,)
- Nh amazon mail service ca n gi ti nhiu th rc n cn pause li khng cho
send tip.
- ISP VN thong nn a ch IP b blacklist ht, ra nc ngoi ton b kha port 25 (
Sing, M Lai, M, c... b kha port 25 khng gi mail c la rm tri!)
(https://www.facebook.com/ticoi)
- Mail server b client bn trong (chc dnh virus hay malware cc kiu) pht tn email
n google khong .10,000 emails trong thi gian <1h. Kt qu b Google block lun
sender @domain..
3. Cc c im k thut.
- Vi Email marketing, ngi thng phi x l qua 6 lp filter mail, nu ai x l c
th dng 1 server to lao vi IP bn ngoi cng send mail dc
- C ngi report rit th vo spam, bulk !
- Cc yu t c th b mark SPAM :
a, C ngi report .
b, Network: IP c s dng gi i c reputation nh th no, c b blacklist
cha. C th kim tra qua cc h thng anti-spam cho kim tra public nh IronPort ca
Cisco http://www.senderbase.org/home. Ngoi ra cng cn double-check kim tra li
quy chun khai bo DNS (SPF nu cn nh trn).
c, Cch thc gi mail: sender l g, gi ti ai, CC, BCC. Thng thng ph bin
nht hin nay l sender chnh ch v BCC ton b danh sch.
d, Do s lng qu nhiu email khng tn ti,v gi qu s rate limit ca n mt
khi spam th ku n m li l 1 vn .
e, Tr khi l cc cng ty i tc chnh ca Yahoo, gmail, hotmail...

f, Domain m b block l d to, v khng khi phc c hoc nu c th rt

kh.
4. Gii php
- Trong v send mail thng c cheat trong m bo 100% mail vo dc inbox...
IT thng ko quan tm n cheat ny nn kh support cng phi.
- Dng dch bn th 3 gi th m bo cho phn mail khng vo spam.
a, Amazon email simple as service. http://aws.amazon.com/ses/
b, MailChimp http://mailchimp.com
- Ch cu hnh Sender Policy Framework (SPF) record, IP warming up, whitelisting,
email verifying, DKIM, SPF, feedback loop......c ch send mail, tracking, bounce
handling...cha ni n vic s segment ra sao, gi nh th no, mass, personalized
- C module ring generate ra personalized (h thng gi c th t sinh ra ni dung
khc nhau) content vo database
- C module ch gi tun t cc ni dung email t DB ra.
- Ch gi n email tn ti (v nu gi nhiu n email sai, th domain v IP cng d b
block)
- Cn c h thng email crawler c thm email v h thng v phn loi, cch thc
phn loi
a, Loi A (dng l KH ca cng ty) v Loi B (dng subscribe/m/click
email campaign no ) th mar ton quyn chm sc.
b, Loi C,D,E,F....th IT s gip cc em: nu h m/click email campaign no
th anh s chuyn h sang loi B cho cc em xo nu . Do cc ngun email loi ny
cha xc nh nn cc em cn hiu l xc sut vo inbox c th khng cao
c,Vi bt k email no trc khi gi i, u phi gi trc cho 1 danh sch
contacts testing c IT & Mar test layout hin th, test hyperlink, v m bo vo
inbox.....
- H thng thng minh c kh nng targeting i tng, bit da vo thng tin ngi
dng (nam, n, tui, sinh vin, cng ty, ngnh ngh) v send ng loi email, dng
ng style. Email marketing nht nh khng gi sn phm bra ti mail nam v khng
gi dao co ru cho n (tr ma gifting).
- C c ch kim tra mt email tn ti hay ko & t ng loi b email.
- Cn c c ch phn loi email theo nhiu chiu (theo tag chng hn).
- Ngoi cc th thut filter content, tun th lut chng spam, cn phi tun th thi gian
gi v s lng smtp phi nhiu v phi xoay vng trong khi gi mi m bm c
vo inbox.
- Cn 1 h thng gi v ghi nhn, tracking, bo m cc tiu ch email n c,
c c v phn hi.C h thng tracking th mnh s c cc con s nh l email n
c inbox, email c c, email phn hi, vn vn v vn vn. V nh th b phn
marketing s thch th b v bo co cho 1 chin dch marketing ( Hin ti GA c th
track c ).
- Khi gi th nn follow cho cht ch t l bounce rate vi complaint rate.
- Ni dung bao gm ni dung subject v body, mt s n v anti-spam c public quy
chun im nh gi, nh http://spamassassin.apache.org/tests_3_3_x.html, c th

tham kho vit ni dung email dnh c spam score thp nht c th. Mt s n v
anti-spam khc khng public nhng c th dng ca Spam Assassin tham kho.Trn
mng c rt nhiu ni cho th tnh im spam score, hoc c th th bng cch gi
n Gmail, Yahoo, Hotmail (http://www.senderbase.org/)
- Xin php Yahoo , gmail, hot mail trc.
VD: ( http://help.yahoo.com/l/us/yahoo/mail/postmaster/bulkv2.html )
- Phi limit li na khng phi mun l bm 1 pht 100k hay 200k mail.
- Gi mail n cng 1 server mail khc (v d yahoo.com) phi chia ra gi (phn ti):
lm c iu ny h thng cn phi c nhiu smtp ( cn phi cu hnh y
dkim, spf, ptr....)
- Nu VN th nn thu smtp(hoc vps) nc ngoi l tt nht, dng IP VN gi, hm
sau ISP gi ti CTy lin, nht l cty dng adsl ( Thu IP US l ngon nht )
- Gi hng ngy m khng c s hp dn i vi ngi nhn th ngi nhn cng
chng bun m mail. Lu ngy khng m m email vn c gi n th cng sm
chui vo spam.( https://www.facebook.com/michaeldo28) nn chia s lm sao hp
dn.
- Mua thm addon rotate smtp (Ch yu l ci phn s l multithread) .Dch v SMTP,
mail relay nh ca SMTP.com, dnsexit, amazon.
- Open source c h thng no gii quyt vn ny khng cc bn?
a, Email Marketer ca Interspire l tt v y nghip v. Ch yu mnh x l
h thng nn di ra sao m bo v s lng v cht lng email gi i th no.
Tc ra sao cho thng gooogle n khng nga mt kh chu thi. Ri n na l danh
sch email mnh c t u. C chnh thng hay khng. Nu khng th gi l spam mail.
Sau th n ni dung c gy nhm chn hay khng (Interspire Email Marketer v6.1,
bn null, custom li thm smtp xoay vng )... Gi : 1 user:495$ 20 user: 1795 $
b, SugarCRM vi module email marketing cng lm c,c c tracking ! (
https://www.facebook.com/nhatpc) c th chia s.
c,Open Source (c th) ch gip gii quyt c 2 vn v cch thc gi mail
v ni dung email thi, nu anh dng chnh server mail ca mnh th IT cn t x l
phn Network
5. Cc i tc t xy dng cung cp dch v
- http://caremailplus.com ( https://www.facebook.com/vuaweb ) mt khong 1 tun l c
th a vo hot ng
6. Case study thc hin :
- Michael Do https://www.facebook.com/michaeldo28
- Phan Canh Nhat https://www.facebook.com/nhatpc
- Phan Minh Quang (https://www.facebook.com/quangpm.cio)
- Tun L https://www.facebook.com/tuan.thanh.le
- Vua Web https://www.facebook.com/vuaweb
......
7. Ti liu tham kho.
- http://mailchimp.com/resources/guides/email-delivery-for-it-professionals/