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O DUY HUN PGS,TS,NB

TP BI GING

QUN TR CHIN LC

2013

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MUC TIEU MON HC


HIEU BAN CHAT CUA QT CHIEN LC

NM QUI TRNH QT CHIEN LC


HIEU NOI DUNG CAC CHIEN LC
CAC BC TRIEN KHAI CHIEN LC
ANH GIA THC HIN CHIEN LC

2005 Prentice Hall Inc. All rights reserved.

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CC NH GI
1. IM QU TRNH 40%.
2.IM THI 60%.

2005 Prentice Hall Inc. All rights reserved.

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I:

TNG QUAN QUN TR


CHIEN LC
-

2005 Prentice Hall Inc. All rights reserved.

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1. QUN TR CHIN LC L G
1.1. CHIN LC LA G

C nhiu cc trnh by:

2005 Prentice Hall Inc. All rights reserved.

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L bn ch dn ng i phi n ,
phi t c trong pht trin SX kinh
doanh v a ra cc lun c khoa hc
i n

CHU PHI 2020

Eu 2015
M 2010

CNG TY may
2009
ViT NAM

2005 Prentice Hall Inc. All rights reserved.

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1.2. Qun tr Chin lc l g

La tim Cch tt nht thc thi mt chin lc


c vch ra
Quan tri chin lc=
Chin lc + T chcThc hin Chin
lc

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1.3.

BN CHT CA QT CHIN LC ?
Tm S KHC BiT ?..
Tm ra u th ?
Tm con ng i tng lai ti u ?

VVVV

2005 Prentice Hall Inc. All rights reserved.

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Ct li ca chin lc nm trong vic to ra u

th cnh tranh ca ngy mai trc khi cc i th


cnh tranh kp sao chp nhng u th cnh tranh
hm nay ca bn.
Gary Hamel and C.K. Prahalad

Trch

2005 Prentice Hall Inc. All rights reserved.

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1.4. V TR CHIEN LC

He thong
Systems
Phong cch
Stule( Stule )

Cau truc
Structure

Chien lc
Strategy
Ky nang
SkiLLs

Nhan s
( Staff)

Gia tr c chia se
( Shared. Values, Superordinate goals)

2005 Prentice Hall Inc. All rights reserved.

110

1.5. M hnh RT GN qun tr chin lc

Nghin cu ton din mi trng

Hnh thnh chin lc

Xem xt tnh hnh ngoi


cnh & ni b s dng
php phn tch SWOT

S mnh, Mc tiu,
Chin lc, Chnh sch

Phn hi
3

Thc thi chin lc

nh gi & kim sot

2005 Prentice Hall Inc. All rights reserved.

Chng trnh, Ngn


sch, Quy trnh

Hiu qu

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1.6.

Nhim v phi thc hin trong Qun tr Chin lc

Nv 1
Pht trin
S mnh va
Tm nhn
cng ty

Xem li,
sa i
nu cn

Nv 2

Lp ra cc
Mc tiu

Xem li,
sa i
nu cn

2005 Prentice Hall Inc. All rights reserved.

Nv 3

Nv 4

Nv 5

Thit lp
Chin lc
t c
Cc Mc tiu

Thc thi
Chin lc

Gim st,
nh gi,
Va Sa cha
sai st

Cai thin /
Thay i

Cai thin /
Thay i

Phc hi
cc ni dung
c nu cn

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1.7. CC LOI CHIN LC


1. Chin lc kt hp
- Tn dng im mnh ca DN khai thc
c hi ang c trong KD (SO).
- Tn dng im mnh ca nh KD hn
ch nguy c ang n trong KD (S T).
- Tn dng c hi xut hin trong KD khc
phc im yu ca nh KD (OW).
- Ti thiu ho im yu ca nh KD hn
ch nguy c ang n trong KD (W T).

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113

2. Chin lc tn cng
3. Chin lc phng th
4. Chin lc chuyn bit ha
5. Chin lc a dng ha
6. Chin lc lin kt
7. Chin lc phng nga ri ro
8. Chin lc theo chu k kinh doanh...

2005 Prentice Hall Inc. All rights reserved.

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1.8. CC CP LM CHIN LC

Qun tr Cp cao
Son tho chin lc tng qut, xc nh mc tiu
di hn, v nhng phng thc t mc tiu
trong tng thi k.

Qun tr trung gian


Trn c s chin lc tng th, qun tr trung gian s
a ra chin lc kinh doanh theo chc nng nh:
chin lc marketing, chin lc ngun nhn lc,
chin lc ti chnh.Trong xc nh mc tiu c
th v cch thc t c mc tiu trong lnh
vc ca b phn mnh da trn c s chin lc
vi mc tiu tng qut cp cng ty.
Qun tr c s
Xy dng chng trnh hnh ng ca cp b phn
mnh, da trn s phn chia ca qun tr cp cao,
tp trung h tr cho chin lc cng ty v chin
lc chc nng.
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CU HI:
BN HY M T MT CHIN LC CA T
CHC HAY CA BN . V SAO BN BIT N L
CHIN LC
V SAO NGY NAY , CHIN LC TR THNH
QUAN TRNG I VI MT T CHC.

2005 Prentice Hall Inc. All rights reserved.

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TRN TRNG
CM N

2005 Prentice Hall Inc. All rights reserved.

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