Professional Documents
Culture Documents
TP BI GING
QUN TR CHIN LC
2013
11
12
CC NH GI
1. IM QU TRNH 40%.
2.IM THI 60%.
13
I:
14
1. QUN TR CHIN LC L G
1.1. CHIN LC LA G
15
L bn ch dn ng i phi n ,
phi t c trong pht trin SX kinh
doanh v a ra cc lun c khoa hc
i n
Eu 2015
M 2010
CNG TY may
2009
ViT NAM
16
17
1.3.
BN CHT CA QT CHIN LC ?
Tm S KHC BiT ?..
Tm ra u th ?
Tm con ng i tng lai ti u ?
VVVV
18
Trch
19
1.4. V TR CHIEN LC
He thong
Systems
Phong cch
Stule( Stule )
Cau truc
Structure
Chien lc
Strategy
Ky nang
SkiLLs
Nhan s
( Staff)
Gia tr c chia se
( Shared. Values, Superordinate goals)
110
S mnh, Mc tiu,
Chin lc, Chnh sch
Phn hi
3
Hiu qu
111
1.6.
Nv 1
Pht trin
S mnh va
Tm nhn
cng ty
Xem li,
sa i
nu cn
Nv 2
Lp ra cc
Mc tiu
Xem li,
sa i
nu cn
Nv 3
Nv 4
Nv 5
Thit lp
Chin lc
t c
Cc Mc tiu
Thc thi
Chin lc
Gim st,
nh gi,
Va Sa cha
sai st
Cai thin /
Thay i
Cai thin /
Thay i
Phc hi
cc ni dung
c nu cn
112
113
2. Chin lc tn cng
3. Chin lc phng th
4. Chin lc chuyn bit ha
5. Chin lc a dng ha
6. Chin lc lin kt
7. Chin lc phng nga ri ro
8. Chin lc theo chu k kinh doanh...
114
1.8. CC CP LM CHIN LC
Qun tr Cp cao
Son tho chin lc tng qut, xc nh mc tiu
di hn, v nhng phng thc t mc tiu
trong tng thi k.
115
CU HI:
BN HY M T MT CHIN LC CA T
CHC HAY CA BN . V SAO BN BIT N L
CHIN LC
V SAO NGY NAY , CHIN LC TR THNH
QUAN TRNG I VI MT T CHC.
116
TRN TRNG
CM N
117