Kingdom of Bahrain

Bahrain Polytechnic
BSB5012 - Project Management

Outdoor Car Cinema

Manal Talal 20900197

Mohamed Haji 201100041
Hussain Haji 201000471
Marwa Malik 201000472

Table of Contents
1.0 Project Charter:

Error! Bookmark not defined.

1.1 Business Need: ................................................................................................... 5

1.2 Project Description.............................................................................................. 5
1.3 Product Rationale ..................................................... Error! Bookmark not defined.
1.4 Key Stakeholders ................................................................................................ 6
1.5 Constrains ......................................................................................................... 6
1.6 Assumptions ............................................................. Error! Bookmark not defined.
2.0 Scope Statement: ..Error!
Bookmark not defined.
2.1 Project Product: .................................................................................................. 7
2.1.1 In scope........................................................................................................ 7
2.1.2 Out scope: .................................................................................................. 13
2.2 Project Deliverables and Objectives: ................................................................... 14
3.0 Work Breakdown Structure 16
4.0 Project Activity List

17

4.1 OCC Project outline .......................................................................................... 17

4.2 Updated Project Activity list............................................................................... 20
4.3 Updated Work Breakdown Structure .................................................................. 23
5.0 Project Network diagram .. 24
6.0 Gantt chart: ..29
7.0 Personal Resource Matrix: 33
8.0 Project Budget Matrix :.. 36
8.1 Budgeting strategies:......................................................................................... 37
8.2 indirect costs................................................................................................... 37
8.3 reserves ........................................................................................................... 37
8.4 Validating the budget ........................................................................................ 38
9.0 Executing: 39
9.1 Project start-up meeting .................................................................................... 39
1-Project vision: 39
A)Summarized Project Charter ................................................................... 39
Business need:.. ................................................................................................ 39
2

2-Roles and Responsibilities: .............................................................................. 40

3-Individual commitment: . ................................................................................ 41
4-Joint commitment: .................................................................................... 41
5-Change Management: ...................................................................................... 41
9.1.2 Team Leadership42
9.1.3 Balanced Project Communication........................................................................................................................... 43
9.2 Logo.....................................................................................................................................44

10.0 Controllingthe project 45

10.1 Identify Control Criteria ................................................................................... 45
10.2 Identify Assessment Points .............................................................................. 45
10.3 Calculate Planned values ................................................................................. 46
10.4 Compare planned to actual .............................................................................. 47
10.5 Record and communicate ................................................................................ 47
10.6 Necessary Adjustments.................................................................................... 47
11.0 Closing the project..................................................................................................48
Administrative Closure ..48
11.1 Documented Product....................................................................................... 48
11.1.1 Product Description ................................................................................... 48
11.2 Contribution Record: ....................................................................................... 48
11.3 Lessons Documented ....................................................................................... 49
11.4 Sign off Obtained ............................................................................................ 49
11.5 Archives Created ............................................................................................. 50
Contract Closure . 50
11.6 Performance Check ......................................................................................... 50
11.7 Sign-Off Obtained............................................................................................ 51
11.8 Data Archived ................................................................................................. 51
11.9 Payment Authorized ........................................................................................ 52
Bibliography 53
Appendix .. 54

1. Project Charter:
1.1 Business Need:
In the last two years, Bahrain has noticed a steady increase in percentage of GCC citizens who visited
Bahrain and particularly during the weekends. The statistics that has been provided by the Ministry of
Interior and the Customs Affairs stated that in 2012, the tourists that entered Bahrain through King
Fahad Causeway were 8,645,734 while it increased to 9,810,675 in 2013. As per the Custom Affairs, the
difference between the 2012 & 2013 raised up to 13.5%. Moreover, with all these visitors who came to
Bahrain there is a lack of outdoor entertainment where families and even friends spend their time either
in parks, restaurants or Cinemas. Furthermore, the data collected through the survey showed that
most of the Bahrainis aged between 20-23 and older would like to do outdoor activities and attend
outdoor events. 44% of the audience who did the survey stated that they went to cinema 2-4 times per
month while 5% go to the cinema more than 4 times. In order to achieve this goal, a contract has been
signed with Cineco for 2 month to provide an outdoor Cinema in BIC ground. Outdoor Car Cinema (OCC)
will target all the community Hierarchy from the age standard as it will provide various categories of
movies that will attract different levels and types of people. In addition, Cineco statistics had showed
that 80% of their customers in the weekend are GCC citizens; this will increase the possibility of the
succession of the project as it will have a positive impact on the Bahraini Community and it will increase
their resources of entertainment.

1.2 Project Description:

The main purpose of the project is entertainment, specifically outdoor entertainment that Bahrain is
lacking. The project will take place in Bahrain International Circuits event venue, where people can
enjoy watching an outdoor movie while relaxing in their own cars. The movies will be provided by
Cineco where OCC will have a contract with. Three different movies will be played on 3 different screens
in 3 different parking lots on weekends only. The movies will be played by a cinema projector behind the
screens and will be divided into 3 categories: 80s, 90s and 00s. There are 2 different ticket prices: V.I.P
and regular customers. Food and drinks will be available outside the parking lot before entering the
gate. The project will provide 3 different radio frequencies for each screen through radio frequency
devices, so the audience can watch the movie with clear sound.

1.3 Product Rationale:

Outdoor entertainment is very limited in Bahrain due to the heat throughout the year. Even in
winter, the only outdoor entertainments that Bahrainis have are coffee shops and the desert.
Therefore, creating a new edge for outdoor entertainment will be crucial for Bahrainis. OCC will give
Bahrainis a new and enjoyable experience to watch movies in the usual cinema. Statistics show that
10,000+ customers visit the cinema on weekends; therefore an outdoor cinema would be an instant
4

success. Moreover, the idea has been tested in Dubai where is it the same weather as Bahrain and it
was very successful. Furthermore, OCC will increase tourism in Bahrain which would increase the
countrys GDP. OCC will create awareness for tourists like Saudi people that do not have cinema in
Saudi Arabia. The idea of OCC can have a long term effect on future Bahraini students, because it
will let them think creatively for outdoor entertainment in the coming years.

1.4 Key Stakeholders:

Project manager:
- Marwa Malik
Principal stakeholders:
- Cineco
- Bahrain International Circuit ( BIC)
- Customers
- Retailers who participated in the event.
- Project Manager
Authorizing stakeholder:
- Cineco
- Evelyn ODonoghue

1.5 Constrains:
Constrains are barriers which have a potential effect on the final outcome of the project; however the
project should be completed within these barriers. There are two types of constrains:

External: these are constrains that are out of control of the business. The barriers included in
this project are
Unexpected change in the weather, or not being able to know what the weather will be like
in the future
- Availability of resources such as statistic figures of Bahrain visitors every weekend.
Delay in getting the approvals from BIC and Cineco.
- The current political situation in Bahrain.

Internal: these are constrains that can be controlled through a back-up plan if something
unexpected happened. The projects internal constrains are unexpected accidents such as
- Serious injury or Urgent personal matters of an employee can result in a shortage of staff.
- If any car accidents happened within the project from the customers, it would cause a traffic
jam and to minimize this risk speed signs, limits and bumps will be available.

In case a customer take time to order that will cause a delay for the remaining customers
which directly lead to a traffic jam. To reduce the risk, the customer can order when he buy
the ticket to speed up the procedure.
If any technical issues occurred regarding the sound or the visuals, to minimize the risk,
Cineco will provide technicians to fix the issue.
Conflicts or misunderstanding that might happen between the customers and the staff, a
team leader and security will be there to deal with any issue.

1.6 Assumptions:
-

Cineco will sign the contract with OCC because it will benefit them as well
Other food companies would want to rent a part of the land because it will benefit them as
they can sell their products as well.
Weather will be acceptable as the event will in October and November.
No events and chaos will be surrounding the area where the event will held at.
The event will succeed because it is authentic and there are no similar projects in Bahrain.

2. Scope Statement:
2.1 Project Product:
2.1.1 In scope: The team provides only the services required by the project.
Outdoor Cars Cinema is a Project that aims to add a new unique option in the kingdom of Bahrain in
between all the other entertainment options.

Location, Screen, Movies:

The OCC will be located in a far location where chaos is rare and the area is wide in BIC event venue
which is 40,000 sq and ground is covered with concrete. We will rent the place for 250 BD per day for 1
month where the Cinema will be only in the weekends (Thursday, Friday & Saturday). Also, the OCC is a
one of a kind outdoor cars cinema as a result of the three screens where each screen plays a different
movie from a certain generation for example:
-

Screen 1 (1960 to 1970)

Screen 2 (1980 to 1990)
Screen 3 (early 2000)

The screens will be provided by Cineco as they are sponsoring a part of the event as well as the
projectors to play the movies. There will be a space between the Screen and the first row of the cars by
5 meters so they can clearly see the movie. The Screen will be above the ground by 3 meters, which
aims for an obvious vision for the people in the back. The size of the screen will be 200meters width and
6

150meters height. The movies will be played through a hard desk that Cineco will provide as they will
supply OCC with all the necessary movies. The movies will have a KDM which is a serial code that the
film distribution company (Gulf Film) installs on the hard desk so only the dealers such Cineco can
decode this and play the movie through their projectors. Cineco will provide OCC with 3 projectors to
play the movies. To divide each screen, there will be a piece of thick cloth that is an insulator. Bahrain
community always use it to separate one part from another in events, we will get it from Manama
Market for 0.900 BD per meter.

Sound:

Every screen has its own radio frequency where audience can listen to the movie they are watching
from their own car sound system while audience who leaves the car and choose to sit in front of the
screen has the option to get the same radio frequency through their i-Pads and mobile phones.

Recruitment:

OCC will hire Golden Pearl for construction, BIC will provide us with the security officers and cleaners
but we will pay their salaries. Advertisement for organizers will be published to interview them as well
as the ticket sellers.

Job title
Security
Golden Pearl
Sales Agent
Cleaners
Organizers
Cineco Staff
Medic
Total

Number of employees
6
Team
4
5
14
3
1
33

Salary per person

BD 100
Total: BD 450
BD 150
BD 80
BD 100
Free
BD 300
BD3750

Parking Slot:

The parking spots will be divided into two parts, 30 front parking spots are considered VIP while the 70
others are regular parking. The VIP parking spots has a closer female and male toilet to them on the
right of each screen while the audience with the regular tickets has their female and male toilets on the
back by the parking area right & left side. The VIP audience will be provided with soda and a delivery
service where they can order and receive the order while staying in their parking spot. The parking slot
will be aligned by the masking tape which will provided by Golden Pearl Instruction Company. OCC will
cover the whole parking area with the numbers so audience can easily find their location.

Restaurants:
7

Furthermore, the restaurants and cafes that are participating in this unique project are renting a drive
through booth where cars pass by them, order or not, then directly go to their parking spot. The point of
the drive through booths is to provide a variety of most favorable snacks and the opportunity for
businesses to advertise themselves, however the booths are limited so are the participating
opportunities. Cineco will hold one of the booths rent free to offer their snacks and meals such as
popcorn salted and sweetened also nachos, hotdog sandwiches. The second booth is rented by the
Bahraini local business Cine Caf for 100 BD per night. Moreover, the third booth is reserved for the
Bahraini business Derby Caf which is famous for its delicious snacks also for 100 BD per night. Finally
the fourth and last booth was booked for Nestle TOLL HOUSE caf for 100BD per night. As a cultural
touch, OCC invited Bu Rashid Bahraini business where he is one of the most famous salted seed sellers in
the kingdom and its a very favorable snack that Bahrainis like to have while they watch movies or plays.

Health & Safety:

In addition, as the project managers decided that it is very important to consider the health and safety
of their audience they decided instead of using cameras to watch over the area, there will be 2 security
guards watching over each screen audience and 4 fire extinguisher in every screen area where there will
be 2 on every side just in case of any accident that might occur. One of the fire extinguishers provided
will be water and the other one CO2, each extinguisher is 9 Liters and it cost 15 BD for the water and
14BD for the Co2. OCC will buy them from AlKhair Safety & Security. Security matters especially in
Bahrain current political situation is tense and in order to provide the audience a safety zone to attract
the audience, OCC is providing a constants security, to guarantee that there is a decrease in the
percentage of danger that could occur to the project location. OCC has agreed with BIC to use their
emergency room in case of any urgent situation to ensure the health care for the customers.

Advertisement:
As for the advertisement, Cineco will advertise about OCC shows and the launch on their Billboard on
King Fahad causeway where everyone who enters Bahrain can see the offer. Moreover, they will
promote for it in their Cinema and flyers will be handed out to the customers as well. B.I.C will
contribute to support OCC by advertising about it in the events that occur there. BIC and Cineco will not
charge OCC for the advertisement as Cineco is a sponsor and B.I.C wants to attract people to the event.
OCC will also promote for itself in the Social Media which is considered to be nowadays most powerful
tools to advertise about your project. It will use Facebook account/ Twitter and Instagram. On top of
that, OCC will use flyers which will cost us 200 BD for 1000 flyer and a press release in the news paper
for 40 BD. Manal is our designer so it will be less expensive as she will create the designs and we will
distribute them only.

Construction:

OCC had signed a contract with a local Bahraini business (Golden Pearl) that will provide us with a
plumber, carpenter and electrician to do all the needed cabling, all of which is for BD 450. Furthermore,
the constructor will build the needed cabins for the project.

Food Cabins
4 cabins will be provided; the size of each booth is 3*3 meters
Price per cabin: 350 BD
Total price: 350*4= 1400 BD
Projector Cabins:
3 cabins will be provided; the size of each one will be 1*1 meters
Price per cabin: 470 BD
Total price: 470*= 1410 BD
As each cabin will have 4 meters stairs in order to adjust the level of the projector with the
level of the screen.

Ticket Cabins:
2 cabins will be provided; the size of each one will be 2.5*2.5 meters
Price per cabin: 250 BD
Total price: 250*2= 500 BD
Each cabin will have a window on the side to sell the tickets.

Security Cabin:
1 cabin will be provided; the size of it will be 2.5*2.5 meters
The price of it will be 250 BD
The same cabin will have a corner for the First Aid that BIC will provide us.

Toilets:
1 cabin will be provided for the VIP and each of them will split into 2 parts (Male &
Female).The size of each one will be 2*2.5 meters
Price per cabin: 500 BD
Total price: 500 = 500 BD * 3 = 1,500

2 cabins will be provided for the public and each of them will split into 2 parts (Male &
Female).The size of each one will be 2*2.5 meters
Price per cabin: 475 BD
Total Price: 950BD * 3 = 2850
The constructor will provide a plumber to supply all the needed equipments for the toilets
and its included in the above prices.

Screen Holder:
3 Screen holders will be provided as each 2 will hold a screen.
Price per unit: 450 BD
Total Price: 450*3= 1350BD

Movie Cabins
1 cabin will be provided; the size of the booth is 3*3 meters
Price per cabin: 350 BD
Where the audience can buy old/new movies and souvenir .

The material used to build all the cabins is gypsum and stainless steel.

Tickets:

There will be 3 booths with 4 windows to sell the tickets, each booth will have a window on each side in
order to provide an easy procedure to get the ticket and enter the gate. The tickets will be printed
already; the agent will stamp them so the customer can enter the cinema. The tickets will be sold 6Bd
for the regular people and 10 BD for the VIP. The priority of the first few rows from every section will be
for the small cars but they can choose the parking spot they want.
The tickets will be printed in Copy Top Shop where it will provided for 0.200 fils per paper and each A4
paper will include 4 printed in color tickets where the front of the ticket will show the movie name, date,
time and parking slot that they should park in it. The stamp will be on OCC logo and the date of the
same day, it will be bought from Copy Top as well for 8 BD per stamp.
Furthermore, the agent who will sell the tickets will distribute plastic bag with it, with the purpose of
keeping the area clean as much as possible. The plastic bags will be bought from Al AGHSAN Super
Market which is located in Manama. It will be 0.200 fils per each pocket where it will include 100 plastic
bags.

Equipments:
A) Generator:
10

OCC will rent 2 generators for 200 BD per night from BIC in order to provide the electricity to
operate 3 cinema projectors, spotlights and needed electricity to function any device there. As
each projector head will need: 950W Lamp power supply unit: 8000W.
B) Spotlights:
2 LED spotlight will be placed on top of every screen.
2*3=6
Price per spotlight: 10 BD
Total Price = 10*6 = 60 BD
Shipping is done with DHL services (20 BD)
The duration of the shipping will be based on the quantity; therefore it will take approximately 2
weeks.

c) Tables & Chairs:

Table: 15 BD each (6 tables needed) Wooden Brown Table.
1 table for the security room and 1 table for the organizers.
4 tables will be provided for the ticket sellers booth.
3 tables should be provided to place the projectors on it.
Chairs: 3 BD per chair (19 chairs)- it will be plastic white chair.
3 chairs for organizers who will assist the audience in every screen.
4 chairs for the ticket sellers.
2 for the security cabin.
6 chairs extra and they will be in the security cabin.
C) Air Conditioner:
OCC will get 4 new Air Conditioners from Abu Hassanen Company, as they will get them for 150 BD each
for Abu hussainen Seaco Brand. 3 A/Cs will be installed in each projector cabin and for the securities
cabin.

11

D) Radio Frequency Device:

In order to set up a radio frequency, we need to broadcast the audio with AM transmissions, because it
is only the audio of a movie and not music. Much equipment should be purchased, such as: Audio
Source, Mixing Equipment & filters and Transmission Equipment. (mikees, 2011)
-

Audio Source:
MP3-Player: iPod Nano 4GB = 18.850 BD x 3 = 56.550 BD per screen
(e-bay)

Mixing Equipment & filters:

Audio mixer: Yamaha = 94.270 BD x 3 = 282.810 BD per screen
(e-bay, YAMAHA MG16/4, 16 CHANNEL PROFESSIONAL MIXER, 2014)

Transmission Equipment:
Transmitter: Cobra = 42.420 BD x 3 = 127.260 BD per screen
(e-bay, COBRA 138 XLR-A CB RADIO, 2014)

Total= 1399.86 BD including the shipment.

E) Flash lights:
- OCC will provide 20 flash lights so each security and organizer will hold a light in order to
help the customers to find their way in.
- 20* 6BD each= 120 BD

2.1.2 out scope:

The services provided by the team members which are not required by the project itself.

Movie Cabin
- There will be a movie booth that will provide the opportunity for the customers to buy new
and old movies. Moreover, the cabin will have variety of options of souvenirs in an accepted
range of prices.

12

2.2 Project Deliverables & Objectives:

Deliverables

Description

Objectives
Time

Approvals

They are needed

from BIC and Cineco
in order to follow the
legal procedures of
implementing the
project
The necessary tools
needed in order to
execute the project.

9 days
nd
2 March 2014
to
10th of March
2014

Cost

Quality

24,000 BD for the

venue ( renting
BIC event area)

1 month
4 of March
2014 to 5th of
April 2014
th

Equipment

Announcing the event

before the project is
executed.

1 month
4 of April 2014
to 5th of May
2014

2383 BD

th

Advertisement

Recruitment

The staff whom are

needed in order to
sell the tickets,
security, technicians,
medic team, cleaning
team, and
contractors

The legal
documentations
needed as evidence for
the approvals to
execute the project

3 weeks
From May 8th
2014 to May
29th

240 BD

3 HD projectors
3 200x150
screens
12 2.5*2.5
wooden Cabins
6 HD cameras
6 LED spotlights
2 8000W
generators
6 tables &
19 chairs
Advertisement
companies will provide
the necessary
advertisement
equipment needed in
order to inform the
targeted audience
about the project.
33 working staff
Abiding the law of
Bahrain Labor

5800 BD

13

Construction

Safety

Rehearsal

Building the cabins

and painting the car
parking spots and
setting up the
projectors and
screens using the
equipment
Considering the
safety and sudden
emergencies that
could occur during
the event to any of
our audience while
fire extinguisher is an
urgent safety device
as a result of the
amount of electricity
usage the event will
consume while the
road signs and speed
bumps are important
for the speed we
want to maintain in
the event area
The pace before the
official launch of OCC.
Where training will
be available for the
staff.

The final stage of the

project where it will
be official opening.
Launch of OCC

Total

30th May 2014 to

10th of Sep 2014
( 3 moths&10
days)

9710 BD

12 2.5*2.5
cabins
Technicians will
set up the screens

12 fire
extinguisher

6 securities

Medic Staff

24 days
8th of Sep 2014
to 25th of Sep
2014

17 days
From Sep 26th till
October 12th
2014

2 weeks
From 15th of
October till
October 28th
2014
215 days/
7 months

1074 BD

500 BD

2,000 BD

The rehearsal will allow

the staff to know what
to do in the opening
time and the
responsibility of every
member from greeting
VIP's till showing the
audience where to park
their car.
The official opening will
be on October 2nd
where the CEO of
Cineco, BIC and OCC
will be there to cut the
ribbon before starting
the shows

45707 BD

14

15

3.0 Work Breakdown Structure (WBS):

-

A graph which aims to group and clarify the total deliverables of the project.

16

4.0 Project Activity List:

The project activity list clarifies exactly the steps that should be delivered in order to complete the
deliverable.

4.1 OCC project outline

1.0 Obtain Approvals
1.1 Get approval from Cinco to provide OCC with movies .
1.1.1 Obtain the required documents
1.1.2 Submit the required documents
1.2 Get location renting approval from the BIC.
1.2.1 Obtain the required documents
1.2.2 Submit the required documents

2.0 Buy Equipment

2.1 Purchase office furniture (Tables & Chairs)
2.1.1 Vist office showroom & get qoutation
2.1.2 Place order & Deliver office furniture / equipment
2.2 Purchase Health & Safety Equiipments2.2.1 Purchase fire extingusher
2.2.1.1 Find Fire Extingusher supplier and place the order
2.2.2 Purchase Hand Flashlight
2.2.3 Purchase spotlight
2.3 Rent generators from BIC
2.4 Sponsored equipments from Cineco
2.4.1 provide cinema screens
2.4.2 provide cinema projectors

3.0 Advertise OCC

3.1 Draw a marketing strategy
3.2 Initiate Promotion
3.2.1 Promote social media
3.2.1.1 Select social media channels
3.2.1.2 Post different posts
3.2.2 Cineco Advertisement
3.2.2.1 advertise in Cineco Cinema's
3.2.2.2 Announce on its billboard on King Fahad casueway
3.2.3 Send invitation
3.2.3.1 Set invitation list
3.2.3.2 Design invitation
3.2.3.3 Deliver invitations
17

3.2.4 Newspaper Press release

4.0 Plan Staff Recruitment

4.1 decide on the needed staff
4.1.1 Enlist ticket sales agent
4.1.2 Enlist Organisers
4.1.3 Enlist toilet cleaners
4.1.4 Enlist securities
4.2 Intiate job advertisment
4.2.1 Publish newspaper advertisement
4.2.1.1 Draft ad.
4.2.1.2 Confirm ad.
4.2.1.3 Send ad.
4.3 Select staff
4.3.1 Interview applicants
4.3.2 Select Staff
4.3.3 Sign the contract
4.4 Organize staff orientation
4.4.1 Create an agenda
4.4.2 Plan work schedule
4.4.3 Appoint people

5.0 Plan Construction

5.1 Find construction company & get qoutation
5.1.1 choose between the candidates
5.1.2 Sign the conract and place the order
5.1.2.1 Building Maintenance
5.1.2.2 Align the Parkinglot using masking tape
5.1.2.3 Provide an Electrician
5.1.2.4 Provid a Plumber

6.0 Apply a Safe environment

6.1 Set a safety plan
6.1.1 Provide First aid by BIC.
6.1.2 Hire Medical staff
6.1.3 Install signs to guide the audience and control the traffic

7.0 Launch the OCC

7.1 Orginize official opening
7.1.1 Review the evaluation sheet
7.1.2 Adjust required aspect
7.1.3 Rehearsal

18

4.2 Define activities as components:

Activity list include 2 types of activities:
-

Predecessor: This must occur directly before a following activity. For example, 4.2.1.1 Draft

ad is a predecessor where it occurs before 4.2.1.2 Confirm ad and its a must to have a
-

draft to confirm it.

Dependant: this kind of activity must occur after a predecessor activity. 4.3.3 Sign the
contract for instance is an example of dependant activity as it take place at the end after the
predecessor's are done.

And there are four relationship activities as well:

1)
2)
3)
4)

Start to finish activity

Finish to Start activity
Start to Start activity
Finish to finish activity

The above table was the first version of the activity list table, once we were done with it, a lot of
adjustments have appeared and both the activity list and WBS are updated:

19

4.3 Updated Activity list

1.0 Obtain Approvals
1.1 Get approval from Cineco to provide OCC with movies.
1.1.1 Obtain the required documents
1.1.2 Submit the required documents
1.2 Get location renting approval from the BIC.
1.2.1 Submit the required documents
1.2.2 Submit the required documents
2.0 Buy Equipment
2.1 Sponsored cinema projectors by Cineco
2.2 supply the cinema screens by Cineco
2.3 Purchase office furniture (Tables & Chairs)
2.3.1 Vist office showroom & get quotation
2.3.2 Place order & Deliver office furniture / equipment
2.4 Rent generators from BIC
2.5 Purchase Hand Flashlight
2.6 Purchase spotlight
2.7 Purchase radio frequency devices
2.7.1 look for a supplier
2.7.2 get the quotation and check their quality
2.7.3 Place order & Delivery time
2.8 Purchase stamps
2.9 Buy Air condition
2.9.1 Search for a good supplier with acceptable prices and
good quality
2.9.2 Place the order
3.0 Advertise OCC
3.1 Draw a marketing strategy
3.2 Initiate Promotion
3.2.1 Promote social media
3.2.1.1 Select social media channels
3.2.1.2 Post different posts
3.2.2 Cineco Advertisement
3.2.2.1 advertise in Cineco Cinema's
3.2.2.2 Announce on its billboard on King Fahad
causeway
3.2.3 Distribute flyers
20

3.2.4 B.I.C Advertisement

3.2.4.1 give out prochures in the events that will occur
before OCC
3.2.5 Publish Newspaper Press release
4.0 Plan Staff Recruitment
4.1 decide on the needed staff
4.1.1 Enlist ticket sales agent
4.1.2 Enlist Organisers
4.1.3 Enlist toilet cleaners
4.1.4 Enlist securities
4.2 Intiate job advertisment
4.2.1 Publish newspaper advertisment
4.2.1.1 Draft ad.
4.2.1.2 Confirm ad.
4.2.1.3 Send ad.
4.3 Select staff
4.3.1 Interview applicants
4.3.2 Select Staff
4.3.3 Sign the contract
4.4 Organize staff orientation
4.4.1 Create an agenda
4.4.2 Plan work schedule
4.4.3 Appoint people
5.0 Plan Construction
5.1 Find construction company & get qoutation
5.1.1 choose between the candidates
5.1.2 Sign the contract and place the order
5.1.2.1 Provide an Electrician & a Plumber
5.1.2.2 Align the Parking lot using masking tape
5.1.2.3 Build 4 food cabins
5.1.2.4 Construct 3 projector cabins
5.1.2.5 Build 2 ticket cabins
5.1.2.6 Obtain 1 security booth
5.1.2.7 Build toilets for VIP& Regular
5.1.2.8 Construct a Screen holder

21

6.0 Apply a Safe environment

6.1 Set a safety plan
6.1.1 Provide First aid by BIC.
6.1.2 Purchase fire extinguisher
6.1.2.1 Find Extinguisher supplier and place the order
6.1.3 Hire Medical staff
6.1.4 Install signs to guide the audience and control the
traffic
6.1.5 provide speed bumps to minimize the risk of the
reckless drivers
7.0 Rehearsal
7.1 Training the staff for the launch
7.1.1 Position employees to welcome VIP's
7.1.2 Cut the project ribbon
7.1.3 Guiding the VIP's to their seats
7.2 Review the evaluation sheet
7.1.2 Adjust required aspect
8.0 Launch the OCC
8.1 Organize official opening
8.1.1Send invitation for VIP's
8.1.1.1 Set invitation list
8.1.1.2 Design invitation
8.1.1.3 Deliver invitations

22

4.3 Updated WBS

23

5.0 Project Network diagram

24

25

26

27

28

6.0 Gantt chart:

Gantt chart is a graphical chart that represent the duration of the time spent on each task to achieve every activity from the start date till the
end date.

29

30

31

32

7.0 Personnel Resource Matrix:

Personnel Resource Matrix is a methodical way of thinking that represent the type of people you need and the time required to achieve every
activity. PRM assist the project to identify the expenses of the project.

33

34

35

8.0 Project Budget Matrix

36

8.0 Budget:
8.1 Budget Strategies:
OCC has chosen 2 methods to calculate the expenses of the project:
1) Bottom Up: where you start with the smallest components till you reach the end, this
method helps a lot as if you start the other way around "Top Down", some might forget
the smallest work packages that cost the project. This method has been chosen to
estimate the costs of the direct costs and the reserve.
2) Parametric: the parametric method is basically when you create a formula that suits
your project to calculate the cost, to estimate the expenses, OCC compared it to another
Outdoor Cinema Project ( Skylight & Open Air Cinema) (Corporation, 2014) (YD), and we
used this method to calculate the advertisement cost, staff salaries and indirect costs.
The below example will clarify how to calculate a cost using parametric method:
-

If we have 2 categories
A) 6 Securities, their basic salary is 100 BD each
B) 5 Cleaners, their basic salary is 80 BD each
To get the result of the above
A) 6*100= 600 BD
B) 5*80= 400 BD
And the total is 1000 BD

8.2 Indirect costs:

OCC has policy where the direct costs are 20% of the total direct costs as it include many expenses; one
of them is to provide plastic bags for the audience once they buy the ticket to throw their trash.
Moreover, as OCC is located in Shakhir which is far from the middle of the county or the city, petrol will
be the most cost effective element.
The indirect cost of the project= 54,153*0.2= BHD 10830.572

8.3 Reserve Costs

As for the reserves we have a policy in our project OCC to set 7% of the direct costs to the Contingent
Management & 10% of the direct costs to the Management.
Contingent Management = 54,153 *0.7= BHD 3790.700

37

Management reserves = 54,153*0.10= BHD 5415.286

Total Reserves= BHD 9205.986

8.4 Budget Validated

OCC budget was validated by out finance manager Mohammed Haji to check the accuracy of it.

38

9.0 Executing a project:

9.1 Project start-up meeting:
The start-up meeting of each project is step before initiating the project itself where all the members
gather to have an overview of the project. It aims to clarify specific targets that the project team has to
achieve which helps to prevent any conflict or poor performance. In addition, the specific targets this
project is based on are project vision, defined roles, individual commitment and joint commitment
where they are explained in more details below
9.1.1 The project vision of OCC: is mainly providing entertainment in a new form where it is rarely to
have an outdoor entertainment activity within the kingdom. OCC offers you a transforming journey to
experience something new and its a family entertainment activity as well.
A) Summarized Project Charter
Business need:
The lack of outdoor entertainment in the Kingdom of Bahrain.
Cinemas in Bahrain are available in about 8 different locations but all of them are indoors.
Highest number of cinema customers is mainly located in the capital of Bahrain Manama.
A Huge number of customers who go to the movies in the weekends, especially GCC citizens.
OCC will be providing a new source of entertainment to the public within the kingdom and offer
a variety of new and exciting choices to satisfy the public from watching movies perspective.
Product Description:
Wide range of targeted customers starting from the age of 16 to 50.
New way of watching recent exciting movies.
Providing variety of snacks and drinks in order to get the customer satisfaction.
Special treatment such as internal delivery for VIPs.
Being in the car allows the customer to control the weather they want to be in.
Key Stakeholders
Authorizing Stakeholder Evelyn O'Donoghue
Principle Stakeholders Team members, BIC, OCC, Customers and booth rentals
Project Manager Marwa Malik

39

 Time & budget allotted:

9 months, budget of BD 75,000.

B) Scope Statement
Outdoor Cars Cinema is a Project that aims to add a new unique option in the kingdom of
Bahrain in between all the other entertainment options.
C) Work Breakdown Structure
The WBS was in team work where a list of 8 main deliverables were created, beginning with
Approval, Equipment, Advertisement, Recruitment, Safety, Construction, Rehearsal and OCC
official launch. If all the deliverables and activities are completed efficiently, it can accurately
show if the project will succeed or fail.

9.1.2

Roles and Responsibilities: each member has a clear role and several responsibilities to carry
throughout the project:

Marwa Malik, Project manager: she is responsible for dividing tasks, following up with each individuals,
attend meeting with main sponsors of the OCC and booth renting clients. Also, Marwa provides us with
clear instructions to follow whenever we feel lost.
Hussain Haji, HR Manager: Hussain is responsible mainly for hiring staff after interviewing them with all
of the team. He also takes part in social media advertising. As well, he supervises the training sessions
for the staff. In addition, check the contracts that will be signed with the legal department.
ManalTalal, Marketing Manager: she is in charge of advertising as a whole. Beginning with the logo
design to brochures, videos, social media, uniforms and banners. Also, asses the HR Manager in
selecting best candidate for certain positions.
Mohammed Haji, Finance Manager: Mohammed job is making sure that the team expenses stay within
the budget we are given. He also analyze in details each and every cost that the team spend. Moreover,
Mohammed is the project manager right hand as she depends on him in balancing the expenses and
profits.

40

9.1.3

Individual commitment: the individual commitment is the responsibility that each member
carries to insure that the project reaches the objectives which were decided at the beginning of
the project. For example, finlazing the validating the budget is the finance manager
responsibility, Mohammed make sure that each department stick to their budget and do not
exceed it. Controlling the budget is one of the factors that lead to the success of the project.
Basically, the individual commitment is when every member tries his best to achieve the goal of
the project and put in extra effort to do that. For instance, our Finance Manager (Mohammed
Haji) is being the leader while Marwa is not available to take any decision. As well, he keeps
asking the other manager if they need any help to contribute although it is not his task to do so.

9.1.4

Joint commitment: is when all the work of each member is done or still doing is compatible with
the target and suitable for the budget. The project requires such commitment and joy during
work as a result of the main goal is entrainment and committing to the OCC success is when the
team will achieve it. Moreover, the joint commitment is based on an agreement where all team
members agree on such as:

Respect
Punctuality
Never delay work
Have fun
Meet once every week for updates.

9.1.4.1 Change Management:

To achieve the goal of OCC success the steps should be followed as the agreement of the joint
commitment makes sure of that. Even though the team is aware of many other communication ways,
the OCC team prefers face to face communication while any side discussions that includes 3 or less
members of the team are discussed after the official meetings or through an email where if it was not
enough they can agree to meet.

41

9.1.2 Team Leadership:

1) Communicate change
As Marwa Malik is the project manager, if any changes occurred during the project
implementation, she would update the team and inform them if it will affect the project
or not.
2) Provide feedback
Each team member is aware of their tasks and responsibilities where mistakes should be prevented as a
result of the organized plan and the startup meeting. However, whenever a mistake appears the project
manager Marwa take the action to provie the feedback, there are 3 ways to do that. The first one will be
an informal coaching where she gives each manager a one to one feedback. The second method will be
to compare the produced products to the future plan in a meeting that include all the managers. The
last way to deliver the feedback will be formal performance review where she asks for an immediate
meeting and provides each member with a motivational yet critical feedback.

3) Reward results
In order to motivate the staff, OCC project reward their results after all the hard work,
the reward will be either extrinsic where the employee has the decision to get either a
bonus of a time off. Another method to encourage OCC staff will be to reward them
intrinsically as well by respecting and recognizing them.
4) Focus on deliverables
The team needs to focus on accomplishing the deliverables as it will determine the
success or the failure of the project. To ensure that, the project manager need to
evaluate the activities, evaluate the options, evaluate the discussions made, ask
people and keep reminding them about achieving their goals with motivational talks.

42

5) Celebrate success
The project manager Marwa chose to reward her team after concluding every few
deliverables with a dinner night in Cocos the first time. The second time will be a
bowling day for finishing around half of the delivers 4 out of 8.Moreover, a movie
night out will be conducted after finishing the rehearsal and before the official
launch,

9.1.3 Balanced Project Communication:

In the OCC project communication between all parties and team members is balanced in providing not
too little or too much information, as the person who is responsible in updating all members and staying
in contact with them is the project manager Marwa Malik.
For a balance communication, the project manager follows a certain strategy where it provides the
members with all they need of information to perform well during creating the project. Beginning with
defining the one in the need of the information followed by the details of the information needed and
the time it's needed in; finally deliver it to them in the most efficient way possible that will motivate
them to proceed immediately to work.
Moreover, in OCC project communication part, general and detailed information are delivered to the
team leader where he delivers it to the manager department in order to prevents confusion and have an
idea about what is going on site. Also it provides each member with the information that is related to
their role only. Furthermore, an update of the project status is sent weekly to all participants through
email, personal numbers of all staff in hand of project manager, team members and authorizing
stakeholder. Lastly, a monthly summarized report of what have been achieved comparing to the future
plan is sent it to the authorizing stake holder after getting revised by the project manager.
Finally, as Marwa is the project manager she is aware of the contact list. The list must be updated
through the project as new members might join and changes might occur. The list clarifies which
information should be sent to whom, when and the method to deliver it.
There are 3 ways to deliver the message; Marwa used the telephone to reach the other managers if
there was something urgent. If it was not urgent, a meeting would be set as the team will feel
enthusiastic more to contribute in their opinions other than that, there are some information that need
to be sent only be email to keep it as a record.
43

9.2 OCC Logo:

The OCC logo is inspired from the actual setting plan of the cinema; where it consists of three screens to
make a giant triangular shape (where each screen is set next to the other in a manner to create a
triangle). In the design the triangle is tripled to set a base for OCC which is orange in color with a yellow
glow to reflect the meaning of art and amusement, the reason behind choosing these two colors are
based on psychological brain reactions of the customer to promote its marketing strategy.
Orange color
Marketing: Encourages customers to participate, purchase and be involved in the event, where it
creates a sense of belonging.
Design: It comprises of warm colors, chosen because they are more noticeable and easy on the eyes, to
create a soothing effect.
Psychology: Fun, energetic and enthusiastic, these three aspects are elucidated and incorporated in the
design through the choice of colors, the rearrangement of the design and the pattern created from the
logo. OCC is an entertainment project; therefore all of these three aspects must be included where it
describes our primary aim and target market which is mainly entertainment.
Yellow color (which is used as a glow in the OCC logo)
Marketing: It represents joy, optimism and spontaneous actions which is the impression that OCC
customers will get.
Design: It is very eye catchy, it will grab peoples attention and tempt them to focus on the design,
especially that it is used gradient with orange.
Psychology: It represents youth and it is a bright color because it makes the brain relate it with the color
of the sunshine, it also creates the feeling of imagination and stimulates the creative philosophical side
of the brain which is definitely what the customers will experience because of the nature of the movies
and the cinema industry.

44

10.0 Controlling
Variance analysis:
10.1 Identification of control criteria:
Time: The required time that was assigned to the project team was originally 9 months. However, as
planned in the Gantt chart, the project starts from February 21st until October 21st in 2014. This project
is planned to end in 8 months with many breaks in between as mentioned in the Gantt chart, which was
less than the original assigned time. The actual time of the project time was less than the planned time
because the amount of breaks was decreased. The project ended within 7 months and 2 weeks.
Cost: The maximum budget of the whole project was BD 75,000. Though, by depending on the budget
analysis, the planned costs that we resulted in were BD 35,260. However, as the project was executed,
the costs of the whole project increased by almost twice the original planned costs, which became
almost BD 74189.418
Quality: The quality of the project has an impact on the costs. Since we needed high quality tools and
equipments, the cost increased twice its original amount. The reason we chose higher quality products is
because we wanted to assure customer satisfaction will be provided. The actual results in the project
proved that the tools and equipments purchased or rented were actually high quality products and
services, since nothing broke and the services were smooth.
Morale: As a team of young adults creating a project for an event for the people of Bahrain, this was
considered to be a huge responsibility. This affected our self confidence as we had our doubts initially.
We planned that required documents and approvals would be hard to get, however what actually
happened was OCC and Cineco found out that the project would be a great idea and gave us the
opportunity to execute it.
Customer satisfaction: As mentioned in the Quality section, the customers were satisfied with the
results of the project with only a few suggestions to better the project in the future. The planned
customer satisfaction results were that they would be satisfied with our services; however there would
be recommendations for the project after it ended.

10.2 Identification of assessment points:

The assessment points are periods in the project where we get together and check the progress of the
project by each individual. The assessment points that we had planned was to set up meetings before
and after each deliverable. However, this created problems within the project because the meetings
were either too early or too late. What we should have done was set up meetings in the middle of each
deliverable and at the end, where the assessment point at the end of the project also included the
45

necessary requirements for the next deliverable. Below is an example of what we did and what we
should have done:

What we did:

What we should have done:

Calculated Planned Values:

Deliverables
Venue( Rent)
Equipment
Advertisement
Recruitment
Construction
Safety
Launch
Reserves
Total

Cost*

Time**
24,000
2383
240
5800
9,710
474
2,000
9205.986
53812.986

9
30
30
21
100
24
14
0
228

*All costs are in BHD

** Time is measured in Days without assessment points

10.3 Comparison between Planned and Actual

The table below shows the difference between the planned and actual costs and
time of the deliverables needed for the project to succeed. As mentioned before,
the amount of time has decreased for the whole project. Even though in the table
46

it is mentioned that the actual projects time was more than the planned, it still
ended with less time taken because of the breaks being decreased between each
deliverable. The cost as well increased by double the original planned amount in
order to ensure the high quality of products and services for customer
satisfaction.
Deliverables
Approvals +
Venue
Equipment
Advertisement
Recruitment
Construction
Safety
Launch
Reserves
Total

Planned
Cost
Time

Cost

Actual
Time

Variance
Cost
Time

10,000

24,000

34,000

1,000
800
2,000
9,260
200

22
57
45
17
6

2383
240
5800
9,710
474

30
30
21
100
24

1383
560
3800
450
274

8
27
24
83
18

1,000

14

2,000

14

1,000

11,000
35.260

0
167

9205.986
53812.986

0
228

0
41467

0
163

10.4 Record and Communication:

In order to get a successful project, there should be a constant and clear communication between team
members. As mentioned above, assessment points were assigned at the beginning and at the end of
each deliverable. These assessment points were either too early or too late, because the mistakes of the
project were not identified before completion of the deliverables. In each assessment point, the
discussion was based on the completion of the deliverable, mentioning what happened and how it could
be improved, and what is necessary to do for the next deliverable. The problem was that these meetings
were too informal, meaning that they were just another day out with colleagues, and that the minutes
were not written down.

10.5 Necessary Adjustments:

The main adjustment of the assessment points should be that the minutes should have been written
down. The assessment point should also have been between each deliverable to discuss the process of
the project, know what has been done wrong and how to adjust it, and another assessment point at the
end of the deliverable in order to ensure that the deliverable was completed smoothly with no errors,
and as well as discussing the requirements for the next deliverable. If the minutes have been written
down, errors and mistakes would have easily been indentified and fixed, which would reduce the time
and cost of the project.

47

11.0 Closing the project:

A) Administrative Closure
11.1 Documented Product
OCC is classified as Outdoor Car Cinema that will be Bahrain International Circuits event venue, it will
have 3 different screens to play 3 movie categories: 80s, 90s and 00s. There are 2 types of tickets,
regular for 6 BD per car and VIP for 10 BD per car. There will be 4 cabins to provide different and various
types of drinks and snacks. The main change that occurred was to change having our own radio
frequency to buying equipments that provide that to us for a specified range of distance.

11.2 Contributions Record:

Contribution of an individual was one of the responsibilities of the Project Manager. Marwa Malik
provided feedbacks to each individual on the task he or she was given. Moreover, she set up group
meetings in order to get a general feedback as a team and compared and contrasted between each
individual member. Below is a summary of the contribution of each individual team member:

Marwa Malik: managed the entire assignment and kept the other members of the group in
check with their parts and specified timings. She was punctual, persistent and tolerant of the
others' despicable attitude towards the work.

Manal Amin: Manal was enthusiastic and creative and she created a logo for the project. This
assisted to minimize the project cost from the designing aspect. She did not succeeded in
working with the rest of the group effort since she only wanted to work on graphical designs.
Manal continuously sent her parts and each time they were either wrong or missing
information, and when told, she'd get upset and repeat the whole process despite it being
explained to her several times and high lightening her wrongs.

Hussain Haji: He never delivered works strictly on time and was MIA during the assignment
oftenly. He managed to send his parts during the last stages of wrapping up the group work
which affected the other works and to utter surprise, he didn't have the slightest clue about
what he wrote. Hussain works with Marwa in order to bring in the right person and character for
the project. He did, although, contributes with the staff meetings and training in order to be
prepared for the project.

48

Mohammed Haji: He is the financial controller as he was in charge of the budget of the project.
Mohammed worked excellently with the budget and he reviewed his options before making a
decision concerning the projects budget. Mohammed always focused on quality over quantity,
even though sometimes it meant paying a little bit more. His work was very neat and he was the
second leader in the group after Marwa. Moreoever, Mohammed produced an excellent
Variance analysis and budget matrix.

11.3 Lessons Documented

There are some good Lessons learnt from this project in order to apply them in the future and to avoid
the mistakes:

Writing down a list of items to purchase, avoided wasting time and confusion among team
members.

Recording every suppliers contacts, whether email or mobile number in order to get to them
without any hassle.

Efficient and effective group meetings, where the outline of future meetings were discussed
among group members in order to not waste time.

Mistakes to avoid in the future:

Update group members: As team members got busy with their individual tasks, some forgot to
update others, therefore caused confusion in the team as to whether to move to the next step
or wait for others to finish.

Some details were missed such as if there was a meeting and a member did not attend or did
not do his task till the next meeting and the issue occurred due to insufficient meeting minutes.

11.4 Sign off Obtained

As everything is finalized and verified, there should be a formal signing off in order to close the project.
The project manager (Marwa) will set up a meeting with the authorizing stakeholder (Evelyn) and with
the principle stakeholder as well. The meeting discuss the complete project in details including the
budget, the lessons learned, the results and changes that happened during the implementation.
49

Moreover, a formal document will be signed off officially by everyone and the document will be kept for
future reference.
11.5 Archives Created
Every single document related to the project must be saved and accessible for future use. This will
associate in similar projects in the future as it can estimate a budget or quality of the project. Also, a
digital copy will be produced online in order for it to be more efficient and organized for staff in the
future. So, first you start off with my computer, then the shared folder and then my documents, then
my shared documents, then OCC, then the document will be saved there.

B) Contract Closure
11.6 Performance Check
To check on the project performance, there is going to be a test night for all 4 OCC team members and 2
of their guests. A total of 14 guests including CEO of Cineco and CEO of B.I.C will get the chance to
experience the project before official launching in order to give us their feedbacks as customers and
evaluate the screens performance. 5 Staff will be recruited that day and 2 cabins available for
bathroom. All 14 guests are invited to a 3 night show, to view all 3 screens in order to evaluate them.
Finally, after the positive feedbacks, OCC will be ready for official launching.

50

11.7 Sign-Off Obtained

Above is a sample of how the Sign-off sheet would look like. It provides official information about the
project and signature of the team members.

11.8 Data Archived

As mentioned earlier, every single document related to the project must be saved and accessible for
future use. This will associate in similar projects in the future as it can estimate a budget or quality of the
project. Also, a digital copy will be produced online in order for it to be more efficient and organized for
staff in the future. The documents will be stored in a shared folder with specific titles in order to avoid
confusion. So, first you start off with my computer, and then under my documents in the shared folder,
then my shared documents, then OCC, then the document will be saved there.

51

11.9 Payment Authorized

The table below shows the authorized team member sign off sheet for the suppliers for OCC.
Mohammed Haji, the financial controller, is in charge of these transactions:
Organization
Cineco
B.I.C Venu
B.I.C- Generators
AlKhair Safety
and Security
Copy Top
Construction
Company ( Golden
Pearl)
Abu Al Hussainen

Date of payment
1th of March 2014
2nd of June 2014
1st of September
2014
20th of July 2014
10th of July 2014

Who signed off

Amount
Free
BD 24,000
BD 12,000

Finance Department
(Mohammed Haji)

BD 174
BD 240

10th of August 2014

BD 9710

15th of August 2014

BD 450

52

Bibliography
Corporation, L. (2014). Open Air Cinema. Retrieved May 31, 2014, from http://www.linkedin.com:
http://www.linkedin.com/company/open-air-cinema
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e-bay. (2014). COBRA 138 XLR-A CB RADIO. Retrieved march 15, 2014, from http://www.ebay.com:
http://www.ebay.com/itm/COBRA-138-XLR-A-CB-RADIO-40-CHANNELS-40CH-TWO-WAY-TRANSMITTERC-B-27-Mhz-SSB-AM-/201054188248?pt=AU_Electronics_Radio_Equipment&hash=item2ecfc372d8
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http://skylightcinema.co.uk: http://skylightcinema.co.uk/prices/

53

Appendix:
1)

Person Name

Position

Contact Number

Mohammed Hassan

Manage in Cineco

33603713

Adel Shaji

Manager- Drag & Technical

Operations

38387325

Ibrahim Aduhum

Admin Manager

39559832

Al Anwar Discount Centre

Sales Executive

17874141

Eapen Thomas

Manager in
AlKhair Safety and Security

33561746

Aya El Baba

Opertions Manager in Nestle

TOLL house

36999925

Khalifa

Manager in Derby Cafe

36679988

Mohammed Bastaki

Owner of Cine Cafe

36030599

Abu Al Hussainen

17602250

54

2) The Tickets:

55

3) The OCC Map:

56

4) The Survey Questions:

57

58