Cu Hi Trc Nghim Mn Marketing

Chng 1
Cu 1 : nhu cu l g ?
A La cm gic thiu ht mt ci g m con
ngi cm nhn c
B .L mt nhu cu c th tng ng vi trnh
vn ha v nhn cch ca c th
C .L mong mun ucj km them iu kin c
kh nng thanh ton
D .Tt c cc phng n trn u ng
/a :a
Cu 2 :Nhu cu ca con ngi c c im g ?
A . a dng phong ph v lun bin i
B . a dng phong ph v lun c nh
C .C th v lun bin i
D . C A v C
/a :a
Cu 3 :Hng ha l g ?
A .L nhng th c th tha mn c mong
mun hay nhu cu, yu cu v c cung cp
cho th trng nhm mc ch tha mn ng i
sn xut
B .L nhng th c th tha mn c mong
mun hay nhu cu, yu cu v c cung cp
cho th trng nhm mc ch tha mn ngi
tiu dng
C .C A v B
D . Tt c u sai
/a : b
Cu 4: Theo Philip Kotler th mi quan h gia
nhu cu c th v hang ha my cp ?
A.3
B.4
C.5
D.6
/a :a
Cu 5 :Tm cu tr li sai : Mi quan h gia
nhu cu c th v hang ha uc th hin
A .Nhu cu c th c tha mn mt phn
B .Nhu cu c th ko c tha mn
C .Nhu cu c th c tha mn hon ton
D .Tt c diu sai
/a :d
Cu 6: Trao i l g :

A L hnh vi trao v nhn mt th g m c

2 pha mong mun
B .L hnh vi trao v nhn mt th g m c
2 ko mong mun
C .L hnh vi trao v nhn mt th g m
ch c 1 bn mong mun
D .C A v C
/a :a
Cu 7 Trao i cn c my iu kin
A.2
B.3
C.4
D.5
/a: c
Cu 8 thc hin giao dich ngi ta cn cc
iu kin no
A .Hai vt c gi tr
B .Tha thun cc iu kin giao dich
C .Thi gian v a im c tha thun
D . Tt c cc phng n trn
/a: d
Cu 9 Th trng l gi ?
A .L mt tp hp nhng ngi mua hang hin
c v s c
B .L mt tp hp nhng ngi bn hang hin
c v s c
C .L mt tp hp nhng ngi sn xut hin
c v s c
D .Tt c cc phng n trn
/a : a
Cu 10 Marketing l ?
A . l hot ng ca con ngi nhm tha mn
cc nhu cu thng qua trao i
B .L mt qu trnh m cu trc nhu cu v
hang ha v dch v c d on v c tha
mn thong qua mt qu trnh bao gn nhn thc
thc y v phn phi
C .L s d on ,s qun l ,s iu chnh v
s tha mn nhu cu thong qua qu trnh trao
i
D .Tt c u ng
/a : c
Chng 2
Cu 1 Qun l Marketing l ?

A .L mt qu trnh phn tch xy dng,thc

hin v kim tra
B .L mt qu trnh qun l v kim tra
C .L mt qu trnh phn tch ,qun l v kim
tra
D .C a v b
/a : a
Cu 2 ND ca qun l marketing gm
A Qun l hin trng cu
B Qun l cc loi hnh chin lc v h thng
marketing hn hp
C Quan nim qun l Marketing
D Tt c cc phng n trn
/a :
Cu 3 Theo Philip Kotler c my quan nim c
bn to c s cho qu trnh qun l Marketing
cc DN
A 3
B 4
C 5 < quan im sn xut, sn phm, bn hng,
marketing o c, theo marketing>
D 6
/a : c
Cu 4 Theo Philip Kotler quan nim c bn
to c s cho qu trnh qun l Marketing cc
DN gm :
A Hon thin SX v hng ha
B .Gia tng n lc TM
C .Quan nim Marketing v quan nim
marketing o c x hi
D .Tt c cc phng n trn
/a : c
Cu 5 Ngi M c cu ngn ng vui "Nu
hon thin c chic by chut th tri ti "
Cu ngn ng ny mun ni n quan nim
no?
A Quan nim Marketing
B Quan nim hon thin SX
C Quan nin gia tng n lc TM
D Quan nim hon thin hang ha
/a : d

A . Gii php v cng ngh

B .V qun l
C .Nng cao k nng ca ngi lao ng
D . C a, b,c
/a : a
Cu 7 Ch bn ci m khch hng cn ch ko
bn ci doanh nghip c Dn vn dng quan
nin no ?
A Quan nim hon thin sn phm
B .Quan nim gia tng n lc thng mi
C Quan nim marketing
D Quan nim hon thin sn phm
/a : c
Cu 8 Quan nim Marketing o c X hi
cn phi cn bng my yu t
A .2
B .3 < li ch cng ty, khch hng, x hi >
C .4
D .5
/a : b
Cu 9 Xt gc Marketing theo Philip
Kotler c nhng loi nhu cu no ?
A .Cu tiu cc ,cu tim nng ,cu y
B .Cu qu tha , cu suy gim v cu tht
thng
C .Khng c cu v nhu cu c hi
D .Tt c cc phng n trn
/a :
Cu 10 Chin lc Marketing c hiu l ?
A .Mt h thng cc quyt nh KD mang tnh
di hn m DN cn thc hin nhm t ti cc
mc tiu t ra
B .Mt h thng cc quyt nh KD mang tnh
ngn hn m DN cn thc hin nhm t ti cc
mc tiu t ra
C .Mt h thng cc quyt nh KD mang tnh
ngn hn v di hn m DN cn thc hin nhm
t ti cc mc tiu ra
D .Tt c u sai
/a: a
Chng 3

Cau 6 Gii php hon thin sn xut bao gm

Cu 1 Theo Philip Kotle h thng thong tin

Marketing gm nhng b phn no ?
A .Ch bo co ni b ,b phn thu thp
thong tin marketing,b phn nghin cu
marketing v b phn phn tch thong tin
maketing
B . B phn thu thp thong tin marketing,b
phn nghin cu marketing v b phn phn
tch thong tin maketing, b phn thc hin
marketing
C . B phn nghin cu marketing v b phn
phn tch thong tin maketing, b phn thc hin
marketing, b phn nh gi kt qu marketing
D .Tt c u sai
/a : a
Cu 2 Nhim v nghim cu Marketing gm
A . c tnh ca th trng ,cc xu th hot
ng kinh doanh v hng ha ca i th cnh
tranh
B .S phn ng ca khch hang i vi mt
hang mi
C .D bo ngn hn v di hn
D .c A,B,C
/a :
Cu 3 Nghin cu Marketing l g ?
A . l qu trnh thu thp,tp hp,ghi chp
,phn tch v x l cc d liu c lin quan n
marketing hang ha v dch v nhm t ti cc
mc tiu nht nh trng hot ng kinh doanh
B . l qu trnh thu thp,ghi chp ,phn tch
v x l cc d liu c lin quan n marketing
hang ha v dch v nhm t ti cc mc tiu
nht nh trng hot ng kinh doanh
C . l qu trnh tp hp,ghi chp ,phn tch
v x l cc d liu c lin quan n marketing
hang ha v dch v nhm t ti cc mc tiu
nht nh trng hot ng kinh doanh
D Tt c cc phng n trn
/a : a
Cu 4 Qu trnh nghin cu Marketing gm
my bc
A.3
B.4
C . 5 < xc nh vn mc tiu cn nghin
cuxy dng k hoch nghin cu thu thp

thng tin phn tch thng tin trnh by kt

qu thu c>
D.6
/a : c
Cu 5 S liu thng tin c thu thp t
A .thng tin s cp
B .Thng tin th cp
C .Thng tin s cp v th cp
D .Thng tin s cp ,trung cp v th cp
/a : c
Cu 6 Phn tch d liu l bc th my trong
qu trnh nghin cu Marketing
A .2
B .3
C .4
D .5
/a : c
Cu 7 PP chnh thu thp d liu gm ?
A .Kho st ,quan st ,thc nghim v m
phng
B .Tm kim ,kho st ,thu thp v ghi chp
C .Thu thp ,ghi chp v m phng
D .Tt c a,b,c
/a :
Cu 8 C 2 phng thc chn mu l
A .Chn mu xc sut v chn mu c ch nh
B .Chn mu chi tit v chn mu xc sut
C .Chn mu ch nh v chn mu chi tit
D .Chn mu xc sut v chon mu tng hp
/a : a
Cu 9 H thng thong tin marketing l g ?
A .H thng lien kt gia con ngi v thit b
vi cc phng php hot ng hp l nhm
thu thp v x l thng tin
B .H thng lin kt gia con ngi v con ng
i vi cc phng php hot ng hp l
nhm thu thp v x l thng tin
C . H thng lin kt gia Doanh nghip v
khch hng vi cc phng php hot ng hp
l nhm thu thp v x l thng tin
D .Tt c c cc p/a trn
/a :a
Cu 10 Nh qun l marketing t
A .Sch bo v tp ch chuyn ngnh

B T i l v cc nh bn bun
C T i th v ca nhng t chc
D Tt c cc p/a trn
/a : d
Chng 4
Cu 1 C my nhm trong mi trng
marketing
A .2 < mi trng vi m, v m>
B .3
C .4
D .5
/a : a
Cu 2 Nhm nhn t vi m gm nhng loi
nhn t no ?
A Nhn t cng ty ,nh cung cp
B .Ngi mi gii marketing v khch hang
C . i th cnh tranh v cng chng trc tip
D . C a,b,c
/a : d
Cu 3 C my nhm khc hng ca DN
A .2
B .3 < doanh ngip, sn xut, t chc x hi>
C .4
D .5
/a : b
Cu 4 c quyn nhm xut hin khi
A . Trn th trng tn ti nhiu nh cnh
tranh,kinh doan nhiu mt hng
B .Trn th trng tn ti mt s t nh cnh
tranh v kinh doanh cng mt mt hng
C .Trn th trng tn ti mt s t nh cnh
tranh v kinh doanh nhiu mt hng
D . C A v C
/a: b
Cu 5 Cu no khng phi l c im ca
c quyn nhm
A .Quy m th trng rt ln v c phn on
B .Khng ch mt hoc hn mt on th
trng
C . c to ra do mt s hay mt nhm cc
nh sn xut
D . Tt c u sai
/a : d
Cu 6 Cnh tranh thun ty cn c gi l ?

A .Cnh tranh khng hon ho

B Cnh tranh c quyn
C Cnh tranh hon ho
D Tt c u sai
/a : c
Cu 7 Ngi ta phn loi cng chng trc tip
ca doanh nghip thnh nhng loi no
A . Cng chng thuc cc phng tin thng tin
i chng ,cng chng thuc c quan nh nc
B .Nhm hnh ng v li ch cng dn v ni
b doanh nghip
C . A v B: l mt nhm bt k quan tm thc
s hay c th quan tm lm nh hng n kh
nng ra ca doanh nghip
D .Tt c u sai
/a : c
Cu 8 Nhm nhn t v m gm
A .Kinh t ,nhn khu v khoa hc cng ngh
B .Vn Ha v chnh tr
C .Khc hng v i th cnh tranh
D ch c A v B
/a : d
Cu 9 Mi trng nhn khu gm nhng kha
cnh no ?
A Quy m v tc tng dn s
B Trnh hc vn v thay i trong phn phi
li thu nhp
C Thay i trong gia nh v ni c tr
D c a,b,c
/a : d
Cu 10 Theo quy lut Engel khi thu nhp kh
dng v thu nhp rng tng ln th
A Cc khon chi tiu cng tng ln
B Cc khon chi tiu v s sn sang mua ca
ngi tiu dung cng tng ln
C Cc khon chi tiu cng gim i
D .Tt c u sai
/a : b
Chung 5
Cu 1 Theo quan nim marketing th th trung
uc hiu l ?

A .L tp hp nhng ngi mua hang hin ti

v tim nng
B . L tp hp nhng ngi mua hang qu kh
v hin ti
C .C A v B
D .Khng cu no ng
/a : a
Cu 2 Theo quan nim kinh t hc Phung ty
th th trung uc hiu l
A l tp hp nhng ngi mua hng hin ti v
tim nng
B .L tp hp nhng ngi mua hng qu kh
v hin ti
C L nhng nhm ngi mua v ngui bn
thuc hin nhng giao dich lin quan ti bt k
nhng th g c gi tr
D .C A v C
/a : c
Cu 3 tm kim v khi thc th trng
mc tiu mt cch tt nht Dn phi tp trung
vo loi nhim v chnh no ?
A Khai thc th trng hin c bng cch thm
nhp su hn vo th trung ny vi nhiu gii
php khc nhau
B Tm mi phung thc c th m rng ranh
gii th trung hin ti
C Khai thc th trng mi vi nhiu loi sn
phm mi
D C A v B
/a: d
Cu 4 DN phn chia th trung thnh nhng
loi no trong nhng loi sau
A Th trung tim nng ,th trung thc t ,th
trung mc tiu v th trung cn thm nhp
B Th trung tim nng,th trung mc tiu ,th
trung ngn hn v th trung di hn
C Th trung mc tiu th trung ngn hn
,trung hn v di hn
D .Tt c a,b,c
/a : a
Cu 5 Th trng tin nng uc hiu l
A Th trung m DN c th khai thc trong
tung lai

B Th trung m DN c th khai thc trong

tung lai bao gm nhng khch hng cha mua
hng ca DN v khch hng ang mua hng ca
i th
C Th trng m DN ang khai thc v s khai
thch trong tung lai
D Tt c u sai
/a : b
Cu 6 th trung thc t uc hiu l
A Th trung m DN c th khai thc trong
tung lai
B Th trung chim phn ln doanh s bn ca
DN
C Th trung m DN ang khai thc
D Th trung DN c th chim lknh v gia tng
th phn
/a : c
Cu 7 Phn on th trung l g?
A .L qu trnh phn chia th trung thnh
nhng on nh hn mng tnh khng ng
nht
B .L qu trnh phn chia th trung thnh
nhng on nh hn mng tnh ng nht cao
C . L qu trnh phn chia th trung thnh
nhng on khc bit mng tnh khng ng
nht
D .Tt c u ng
/a : b
Cu 8 Tiu thc phn on th trung gm
nhng tiu thc no dui y?
A a l kinh t ,c im nhn khu hc v li
sng hnh vi
B Kinh t xa hi ,c im nhn khu hc v
li sng hnh vi
C Khoa hc cng ngh , a l kinh t v c
im nhn khu hc
/a : a
Cu 9 Phn on th trung to c hi cho cc
DN no ?
A Doanh nghip ln
B Doanh nghip va v nh
C Doanh nghip mi thnh lp
D c a,b,c

/a: b
Cu 10 nh v sn phm trn on th trung
la chn l buc th my trong pht trin mt
k hoch phn on c th
A 3 <trong mt k hoch phn on c th: c 3
bc: phn on th trng la chn th
trng mc tiu nh v th trng>
B4
C5
D6
/a :
Chung 6
Cu 1 Marketing phn loi khch hng trong
nuc thnh nhng loi no ?
A C nhn v t chc
B C nhn v doanh nghip
C Doanh nghip v t chc
D c a,b,c
/a : a
Cu 2 Chn cu tr li ng nht v tin trnh
quyt nh mua ca khch hng l ngui mua c
nhn
A Nhn thc vn ,tm kim thong tin
B ng gi cc phung n la chn
C Quyt nh mua hng v thi sau khi mua
hng
D Tt c cc phng n trn ln lt cc bc
t a c
/a : d
Cu 3 Ngi mua hng t chc hay cn gi l
ngi tiu dung t chc c hiu l
A Nhng t chc mua hng ha v dch v
phc v cho cc nhu cu hot ng chung
B Nhng t chc mua hng ha v dch v
phc v sn xut , bn li
C A hoc B
D Khng c phng n no ng
/a: c
Cu 4 Ngi tiu dung t chc so vi ngi
tiu dung cui cng c s khc bit v
A .Bn cht s dng
B Bn cht chn nh cung cp
C Bn cht mua hng
D c a,b,c

/a : c
Cu 5 Ngui tiu dung t chc khi mua hng
thung vn dng cc phng php phn tch
c th no ?
A Phng php phn tch gi tr sn phm v
Phung php phn tch gi tr tp trung
B Phng php phn tch gi tr sn phm v
phung php nh gi nh cung cp
C Phung php nh gi nh cung cp v
phung php phn tch gi tr tp trung
D C a,b,c
/a : b
Cu 6 Vi nhng hp ng mua hng quan
trng v phc tp nhng ngi tiu dng t
chc thng s dng cch thc no?
A Mua hng trc tip
B Mua hng gin tip
C u thu v thng lng
D C A v B
/a : c
Cu 7 V phung din tip cn th trng th
ngi tiu dng t chc c nhng c im
no?
A Nhu cu ca ngi tiu dng t chc bt
ngn t nhu cu ca ngi tiu dng cui cng
B S lng ngi tiu dung t chc thng t
hn v tp trung hn so vi ngi tiu dng
cui cng
C Ngi tiu dung t chc thung mua theo
nh k thng qua hp ng
D C a,b,c
/a : d
Cu 8 C 2 loi hnh thc dch v m ngi
tiu dng t chc thng yu cu l
A Dch v trc tip v dch v tng tc
B Dch v gin tip v dch v tung tc
C Dch v i din v dch v tung tc
D Khng c cu no ng
/a : c
Cu 9 Pht trin mt k hoch mua ca ngi
tiu dng t chc bao gm my bc ?
A3
B4
C5

D 6 <nhn thc tm kim thng tino

lng cc la chn >
/a: d
Trong sch gm 8 bc: nhn thc nhu cu
m t khi qut nhu cu nh gi cc c
tnh tm kim ngi cung ng yu cu
cho hng la chn nh cung ng ua ra
cc th tc t hng .
Cu 10 Tm kim nh cung cp l bc th
my trong k hoch mua ca ngi tu dng t
chc ?
A Bc 2
B Bc 3
C Bc 4
D Bc 5
/a : b
Chng 7
Cu 1 Mc ch xy dng k hoch ha chin
lc Marketing l ?
A Ch ra nh hng ca cng ty.
B Gip cng ty phan b ngun nhn lc hp l.
C Gip cc b phn ca cng ty t nh gi
,nhn thc v nhng im mng v im yu
ca mnh
D c a,b,c
/a : d
Cu 2 Xy dng k hoch chin lc
marketing l
A Nhm tip cn th trng ,nghin cu sn sau
ca ai v dnh nhng th phn ln hn ti
nhng th trng hn ch
B Nhm tip cn th trng mi,nghin cu sn
sau cu ai v dnh nhng th phn nh hn
ti nhng th trng hn ch
C Nhm tip cn th trng ,nghin cu sn sau
cu ai v dnh nhng th phn ln hn ti
nhng th trng khng hn ch
D Khng cu no ng
/a : a
Cu 3 K hoch Marketing c th c phn
loi theo
A Thi gian ,quy m
B Thi gian ,quy m v phng thc thc hin

C Thi gian ,khng gian ,quy m v phng

thc thc hin
D c a,b,c
/a : b
Cu 4 K hoc Marketing trung hn c thi
gian l ?
A 2-3 nm
B 2- 4 nm
C 2-5 nm
D 2 -6 nm
/a : b
Cu 5 k hoch Marketing di hn c thi gian
l ?
A 5 10 nm
B 5 12 nm
C 5 15 nm
D c a v c
/a : d
Cu 6 Ngi ta c th xy dng cc k hoc
marketing theo cch thc no ?
A T di ln trn
B T trn xung di
C A hoc B
D A v B
/a : c
Cu 7 Quy trnh xy dng v thc hin k
hoch bao gm my bc
A5
B6
C7
D8
/a : c
Cu 8 Thit lp cc b phn KD chin lc l
bc th my trong quy trnh XD v thc hin
k hoch ha chin lc marketing
A Bc 1
B Bc 2
C Bc 3
D Bc 4
/a : b
Cu 9 SBU l g ?
A L mt n v ,mt dy truyn sn xut hay
mt b phn sn phm t ch c lp bn trong
cng ty vi mt th trng xc nh v mt
ngi qun l ,lnh o c trch nhim
B L mt n v ,mt dy truyn phn phi
hay mt b phn sn phm t ch c lp bn
trong cng ty vi mt th trng xc nh v
mt ngi qun l ,lnh o c trch nhim
C n v ,mt dy truyn sn xut v mt b
phn sn phm t ch c lp bn trong cng ty

vi mt th trng xc nh v mt ngi qun

l ,lnh o c trch nhim
D L mt n v ,mt dy truyn sn xut hay
mt b phn sn phm t ch c lp bn trong
cng ty vi mt th trng c th v mt ngi
qun l ,lnh o c trch nhim
/a : a
Cu 10 Biu tng Ngi sao B sa - ? Con
ch cp ti ma trn no ?
A C hi th trng sn phm
B BCG
C PIMS
D GE
/a : b
Chng 8
Cu 1 Theo Philip Kotler th sn phm l g ?
A L nhng ci g c th cung cp cho th
trng ,do th trng i hi v tha mn c
nhu cu th trng
B L nhng ci g c th cung cp cho th
trng ,do th trng i hi v tha mn c
nhu cu khch hng
C L nhng ci g c th cung cp cho th
trng ,do th trng i hi v tha mn c
nhu cu th trung v khch hng
D Tt c u sai
/a : d
Sn phm l tp hp cc thuc tnh c th trao
i v cung cp nhm tha mn nhu cu mong
i ca c nhn hay t chc
Cu 2 Cu trc sn phm c xc nh theo
nhng cp no ?
A Sn phm hu hnh ,sn phm v hnh v sn
phm thc
B Sn phm hu hnh ,sn phm v hnh v sn
phm m rng
C Sn phm hu hnh ,sn phm thc v sn
phm m rng
D C a v b
/a : c
Cu 3 Sn phm tiu dng gm c
A Hng ha thit yu
B Hng ha lu bn
C Hng ha c bit

D c a,b,c
/a : d
Cu 4 Mua thun ty ,mua lp li ,mua c s
cn nhc v mua c k hoch mun nhc ti
kiu tiu dng no ?
A Tiu dng hng ngy
B Hng ng cu
C Hng mua theo ty hng
D C b v c
D/a : c
Cu 5 Hng ha tiu dng lu bn c chia
lm nhng nhm chnh no ?
A Hng ha da trn c im v loi hng ha
B Hng ha da trn gi c
C Hng ha da trn cng dng sn phm
D C a v b
/a : d
Cu 6 Sn phm Dch v gm nhng loi sn
phm no ?
A Sn phn dch v tiu dng ,sn phqmr dch
v cng nghip
B Sn phm dch v cng nghip v nng
nghip
C Sn phm dch v hng ha v tiu dng
D c a v c
/a : a
Cu 7 Hnh thc qun l sn phm gm
A Gim c Marketing v gim c sn phm
B Hi ng k hoch sn phm
C Gim c sn phm mi v nhm qun l sn
phm
D c a ,b,c
/a : d
Cu 8 C mi sn phm c a ra th
trng th hi ng tm ngng hot ng .y
l hnh thc t chc qun l sn phm no ?
A Nhm qun l sn phm
B Gim c sn phm mi
C Gim c Marketing
D Hi ng k hoch sn phm
/a : d

Cu 9 Vng i sn phm l ?
A L qung thi gian phm tn ti thc s trn
th trng k t khi sn phm c thng mi
ha ti khi b o thi khi th trng
B L qung thi gian phm tn ti trn th
trng k t khi sn phm c thng mi ha
ti khi b o thi khi th trng
C L qung thi gian phm tn ti thc s trn
th trng k t khi sn phm c a ra th
trng ti khi b o thi khi th trng
D Tt c u sai
/a : a
Cu 10 Sp xp no ng vi vng i sn
phm ?
A Gii thiu trung thnh ,tng trng v suy
thoi
B Gii thiu ,tng trng ,trng thnh v bo
ha
C Gii thiu, tng trng ,trng thnh v suy
thoi
D Tt c u sai
/a : c
Chng 9
Cu 1 Hoch nh mc tiu trong chnh sch
gi gm ?
A Doanh s bn v li nhun
B Mc tiu th phn v dn u cht lng sn
phm
C Mc tiu cn thit khc
D C a,b,c
/a : d
Cu 2 Nh sn xut nh gi sn phm thp
hn gi th trng th DNang hng ti mc
tiu no ?
A Doanh s bn v li nhun
B Mc tiu th phn
C Mc tiu cn thit khc
D Khng c cu no ng
/a : b
Th phn l phn tiu th sn phm doanh
nghip chim gi

Th phn = doanh s bn hng ca doanh

nghip / Tng doanh s ca th trng
hay Th phn = S sn phm bn ra ca doanh
nghip / Tng sn phm tiu th ca th trng.
Cu 3 Mt cng ty hng khng thng bo bn
v i h gi thu ht mt lng khch
hng ln .Vi mc gi ny
A Doanh nghip lun c li
B Doanh nghip ch cn chi ph thun ty
C Doanh nghip cha c hoc c mt phn rt t
li nhun
D C b v c
/a : d
Cu 4 Mc tiu sng st thung c p dng
i vi doanh nghip no
A Doanh nghip ang pht trim
B Doanh nghip ang ph sn
C Doanh nghip hot ng khng c hiu qu
D Khng cu no ng
/a : c
Cu 5 Cu ca t tng 10% trong thng ny
v gi ca loi sn phm tng 20% .Vy h
s co gin bng ?
A 2%
B 5%
C 0,2%
D 0.5%
/a : c
Cu 6 C nhng loi chi ph no ?
A Chi ph c nh v chi ph bin i
B Chi ph c nh bnh qun v chi ph bin i
bnh qun
C Tng chi ph c nh v tng chi ph bin i
bnh qun
D C a ,b
/a : d
Cu 7 Xt v ngn hn cc ung cong biu
din cc loi chi ph thung
A Vn ng theo hng dc xung
B Vn ng theo hung dc ln
C Vn ng theo hung dc ln nhng tht dn
D C a, b,c
/a : b

Cu 8 Xt v di hn cc ung cong biu

din cc loi chi ph thung
A Vn ng theo hng dc xung
B Vn ng theo hung dc ln
C Vn ng theo hung dc ln nhng thp
dn
D C a, b,c
/a : c
Cu 9 C nhng chnh sc nh gi ph bin
no ?
A Chnh sch nh gi ht vng v da trn c
s chi ph
B Chnh sch da trn nhn thc ca khch
hng v phn ng cnh tranh
C Theo nh hng nhu cu v truyn thng
D c a,b.c
/a : d
Cu 10 DN sn xut c 100 my tnh vi
tng chi ph c nh l 1000000$ v tng chi
ph bin i l 25000$ v mong mun thu c
mt khon li nhun l 50000$.Vy gi bn sn
phm ny l
A 1057 $
B 1075$
C 1175$
D 1157$
/a : b
Chng 10
Cu 1 knh phn phi l ?
A Tt c cc t chc ,cc n v ,b phn thuc
doanh nghip hoc tt c nhng ngi lin quan
n qu trnh phn phi v gip doanh nghip
tiu th sn phm
B Tt c cc t chc ,cc n v ,b phn hoc
tt c nhng ngi lin quan n qu trnh phn
phi v gip doanh nghip tiu th sn phm
C Tt c cc t chc ,b phn hoc tt c nhng
ngi lin quan n qu trnh phn phi v gip
doanh nghip tiu th sn phm
D Tt c u sai
/a : b
Cu 2 Chc nng ca knh phn phi l ?
A Nghin cu Marketing v mua hng
B Xc tin bn v dch v khch hng
C K hoch ha sn phm v t gi

D Tt c a,b,c
/a : d
Cu 3 Cu no khng phi l chc nng ca
knh phn phi
A Nghin cu Marketing v mua hng
B Xc tin bn v dch v khch hng
C Nghin cu sn phm v i th cnh tranh
D K hoch ha sn phm v t gi
/a : c
Cu 4 Nh Sn xut Nh trung gian bn l
ngui tiu dng cui cng l loi knh
A 1 cp
B 2 cp
C 3 cp
D Tt c u sai
/a : a
Cu 5 Nh Sn xut Nh trung gian bn l Nh trung gian bn bun Ngui tiu dng
cui cng l loi knh phn phi gin tip no ?
A 1 cp
B 2 cp
C 3 cp
D Tt c u sai
/a : b
Cu 6 Kt hp nh sn xut vi nh bn bun
l kt hp theo ?
A Chiu ngang
B Chiu dc
C Chiu su
D Tt c a,b,c
/a : b
Cu 7 Mt DN mun tng cng v cng c v
th cu mnh ti bt c ni no hoc giai on
no ca h thng DN nn tin hnh kt hp theo
A Chiu ngang
B Chiu dc
C Chiu su
D Tt c a,b,c
/a : a
Cu 8 Ni dung no ko phi l ni dung cu
qun l knh phn phi ?
A Qun l lung sn phm
B Qun l hng d tr
C Qun l kho bi vn chuyn
D Qun l gi bn sn phm
/a : d
Cu 9 Quyt nh quan trng i vi hot
ng qun l bao gm

A Tc quay vng hng ha trong kho

B B sung hng d tr
C Lng hng cn b sung
D C a,b,c
/a : d
Cu 10 Mt cng ty cn 4 ngy hon thnh
mt n t hng ,bn c 10 n v hng d
tr , phong trng hp hng n chm 1
ngy .Vy lng hng b sung s l ?
A 20
B 30
C 40
D 50
/a : d
Chng 11
Cu 1Truyn thng marketing l ?
A L mt qu trnh truyn ti thng tin do ngi
mua thc hin nhm gy nh hng ti thi
hnh vi v nhn thc ca ngi bn
B L mt qu trnh truyn ti thng tin do ngi
bn thc hin nhm gy nh hng ti thi
hnh vi v nhn thc ca ngi mua
C L mt qu trnh truyn ti thng tin do ngi
sn xut thc hin nhm gy nh hng ti thi
hnh vi v nhn thc ca ngi mua
D L mt qu trnh truyn ti thng tin do
ngi sn xut thc hin nhm gy nh hng
ti thi hnh vi v nhn thc ca ngi bn
/a : b
Cu 2 h thng marketing c nhng lai nhim
v ch yu no ?
A Truyn ti thng tin v hng ha m doanh
nghip c nh cung cp cho th trng
B Chuyn ti thng tin ,hnh nh tt ca DN
n ngi tiu dng
C Xy dng v duy tr tt cc mi quan h vi
khch hng
D Tt c cc phng n trn
/a : d
Cu 3 S khac bit gia h thng marketing v
h thng truyn thng thng marketing
A Mc tiu chin lc
B Chi ph thc hin
C V chc nng v mc tiu
D C a,b,c
/a : c

Cu 4 Qu trnh truyn tin bao gm nhng yu

t ?
A Ngi pht ngn Tn hiu Ngi nhn
B Ngi pht ngn m ha ngi nhn
C Ngui pht ngn tn hiu m ha ngi
nhn
D C a v b
/a: a
Cu5: xy dng v trin khai k hoch truyn
thng marketing bao gm my bc
A3
B4
C5
D6
/a : d
Cu 6 Mt k hoch truyn thng marketing
thng do mt doanh nghip no thc hin ?
A Doanh nghip ln
B Doanh nghip nh
C Doanh nghip va hoc ln
D Doanh nghip va hoc nh
/a: c
Cu 7 Xc inh mc tiu truuyn tin l bc
th my trong k hoch truyn thng marketing
A Buc 1
B Bc 2
C Bc 3
D Bc 4
/a : b
Cu 8 Thit k ni dung truyn tin l bc th
my trong k hoch truyn thng marketing ?
A Buc 2
B Bc 3
C Bc 4
D Bc 5
/a : b
Cu 9 C nhng cng c truyn thng
marketing no?
A Marketing trc tip
B Quan h vi cng chng
C Qung co v xc tin bn
D C a,b,c
/a : d
Cu 10 Chc nng ca qung co gm?
A Chc nng gi nh
B Chc nng thuyt phc
C Chc nng thng tin

D C a,b,c
/a : d
Chng 12
Cu 1 Dch v l g ?
A Dch v l mt loi hot ng hay li ch m
nhiu thnh vin c th cung cp cho thnh vin
khc ,nht thit phi mang tnh v hnh v
khng dn n s hu mt vt phm c th no
c
B Dch v l mt loi hot ng hay li ch m
mt thnh vin c th cung cp cho thnh vin
khc ,nht thit phi mang tnh hu hnh v
khng dn n s hu mt vt phm c th no
c
C Dch v l mt loi hot ng hay li ch m
mt thnh vin c th cung cp cho thnh vin
khc ,nht thit phi mang tnh v hnh v
khng dn n s hu mt vt phm c th no
c
D Tt c du sai
/a : c
Cu 2 c im ca dch v l ?
A Tnh v hnh
B Tnh l thuc
C Khng ct tr c v khng n nh
D C a,b,c
/a : d
Cu 3 Tnh l thuc cn c gi l
A Khng tch ri khi ngoi s dng
B Khng tch ri khi ngun gc
C Khng tc ri khi nh cung ng
D Tt c u sai
/a : b
Cu 4 Phn loi dich v theo quan im
marketing bao gm ?
A Theo khch hng mc tiu
B Theo ngun cung ng
C Theo hnh thc hng ha s hu v nhu cu
khch hng
D c a,b,c
/a : d
Cu 5 Dch v c th c cung cp bi

A C nhn
C T chc x hi
/a : d

B T chc nh nc
D c a,b,c

Cu 6 Phn loi dch v theo hnh thc hng

ha s hu tc l dch v c cung cp t
A Hng ha s hu cu ngi bn
B Hng ha s hu cu ngi mua
C C a v b
D Tt c u sai
/a : c
Cu 7 Mc tip xc vi khch hng bao
gm
A Tip xc cao ,tip xc thp
B Tip xc cao ,tip xc trung bnh
C Tip xc cao ,tip xc trung bnh v tip xc
thp
D tt c u sai
/a : a
Cu 8 Dch v cung ng theo trinhd k
nng c phn thnh
A Lao ng k nng cao
B Lao ng k nng TB
C Lao ng k nng thp
D C a,b,c
/a : d
Cu 9 Ngui ta phn loi dch v phi li
nhun thnh my nhm
A2
B3
C4
D5
./a : c
Cau 10 S khc nhau gia marketing dch v
phi li nhun v v li nhun
A V hnh thc trao i
B V i tng v li ch
C V mc tiu v kt qu
D c a,b,c
/a : d