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research for reputationtotal fraternity move (tfm) article (published October 10, 2013)
-The TfM article wrote a brief article about the construction of arkansas states sorority row. tfm is known
for their satire and mostly inappropriate comments, but this article was not as bad as it could have been. the
main comment was directed towards administrators, stating, Plus having the sororities in school-owned housing
might give the administration a little bit more control over the girls, which is every administrators dream.
arkansas state universitys the herald (published september 29, 2013)
-This semester, even the schools own newspaper made an attack at the character of Greek Life. ASU Greek Life
is the place you belong; if you fit the direction of the organization, if you have a certain GPA, if you are pretty
enough, if you make our donors happy, and maybe if you have the right color skin? the article was very
forward on their judgment of our character, and it was not flattering.
AudiencesOUr main target audience is arkansas state universitys student body. WHEN YOU ARE ASSOCIATED WITH A UNIVERSITY,
THEIR OPINION OF YOUR ORGANIZATION MATTERS. THE SECOND TARGET AUDIENCE IS OURSELVES: NPC GREEK WOMEN. WE MUST
FIX OURSELVES AND OUR MORALE BEFORE WE CAN SHOW THE STUDENT BODY OUR CHARACTER.
Communication
theme and key messageHome Is Where Our Heart Is
Once you belong to a Home, your heart comes along with it: philanthropy events, studying for exams
in the library or riding together for midnight snacks. its easy to be apart of Arkansas State NPC Greek Women,
but its hard to not let it be apart of you.
Strategies-Promote Home Is Where Our Heart Is with Arkansas State NPC Greek volunteers.
-Increase morale between rivals in Greek Life and reunite under one name, Arkansas State University NPC
Greek Women.
Tactics: (* Produced Sample)
Home is where the heart is-Radio Ad *
-TV Ad
-Print Ad *
-Invitation*
-Auction FOR A CAUSE (Invitation)*
-See printed sample of home is where the heart is radio ad, print ad, invitation and auction for a cause event
i(invitation). located on pages (5-6).
media needed:
email, call
or administer
self:
digital-prewritten
self admin
digital- request
call
tv ad- request, media
call/email
digital- prewritten - prewritten self
digital- request, publications
call/email
digital- request, media
call./email
digital-request, media
call./email
phone or email:
www.facebook.com/asunpc
870-972-2054 (Todd)
870-336-1810 debra stephens
www.wordpress.com/asunpc
rodney@jonesboro.com
870-972-2468 comm (332)
870-933-8800
NPC gREEKS
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-dUe date for Home Is Where Our Heart Is hours for sorority members at least 1000
hours (or 10 per member)
-sign in sheets for npc greek events are due: least 40% of each chapter required
-Community service award may 3, 2014
NPC gREEKS
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