Professional Documents
Culture Documents
CHAPTER 5
CHAPTER CONTENT
What is Focus Group?
individual
Whether people want to be distinguished from the
group (individual) or consider part of a particular
group.
Group harmony is necessary to achieve business
goals
Importance of living and working together in
harmony.
Group Focus
Canada
Brunei
New Zealand
Indonesia
Japan
Australia
Malaysia
Belgium
Qatar
Finland
Korea
Netherlands
Vietnam
Norway
themselves by their
affiliation with a
group.
People look for
consensus in
decisions
Maintain harmonious
work environment is
important
Group Focus
Heroes, folktales,
Heroes, folklore,
children stories.
In the United States:
children stories
In Vietnam
Superman
Tam Cam
Spiderman
Peter Pan
Thach Sanh
Ironman
Batman
their individual
achievements , both
in academic and in
previous work-related
situations.
Recognizing Talent
Individual Focus
Group Focus
Individual success is
Recognize individual
achievement with
preferred parking
spaces,
Provide individual
incentive compensation,
celebrate individual
performance.
Talents like to work on
their own and work out
problems by
themselves.
dependent on cooperative
efforts.
People are motivated by
assurance of greater
security and opportunity
for affiliation.
People like their
companies to take care of
them, develop their
talent, fairly compensate
them
Loyalty and seniority are
important
Achievement is originates
from effort of the group.
Decision Making
Individual Focus
Group Focus
Value individualistic
decision makers
person to make
decisions.
No responsible
businessperson would
make decision without
involving others and
gaining agreement
from the parties
involved.
Group Focus
Harmony is part of
Want to do individual
group-focused
environment.
People like to come
together for meetings
Sense of affiliation
that come from being
together.
heard. Decision
making take much
longer time.
People may not value
the need to express
themselves.
The emphasis is on
the extended family
and the community.
Group Discussion
How could a foreign individual-focus manager