Tiểu luận LẬp Kế Hoạch Kinh Doanh

Lp K Hoch Kinh Doanh GVHD: Nguyn Thanh Long
MC LC
CHNG 1: TM TT TNG QUAN ......................................................................... 3
CHNG 2: M T TNG QUAN V HOT NG KINH DOANH .................. 4
2.1.
Gii thiu s lc v qun. .................................................................................... 4
2.2.
a im kinh doanh .............................................................................................. 5
CHNG 3: M T SN PHM. ................................................................................. 6

3.1.
Sn phm. ............................................................................................................... 6
3.2.
Khch hng ............................................................................................................ 7
CHNG 4: PHN TCH TH TRNG .................................................................... 8

4.1.
Phn tch mi trng v ma trn ............................................................................ 8
4.1.1
Phn tch mi trng v m: ............................................................................. 8
4.1.2. Phn tch mi trng vi m: ............................................................................. 9

4.2.
Xy dng ma trn nh gi cc yu t bn ngoi: ............................................... 10
4.3.
Xy dng ma trn nh gi cc yu t bn trong: ............................................... 11
4.4.
Phn tch ma trn SWOT ..................................................................................... 11
4.5.
nh gi th trng. ............................................................................................. 13
4.6.
Phn khc th trng ............................................................................................ 14
4.7.
Phn tch i th cnh tranh................................................................................. 14
4.8.
V th cnh tranh ca qun caf ........................................................................... 14
CHNG 5: CHIN LC V K HOCH MARKETING ................................. 17

5.1.
Chin lc Marketing tng th ............................................................................ 17
5.2.
Chin lc gi v Chin lc phn phi ............................................................. 17
5.3.
Chin lc chiu th ............................................................................................. 22
5.4.
V sn phm ......................................................................................................... 23
CHNG 6: K HOCH SN XUT V U T ................................................. 24

6.1
D ton ti chnh .................................................................................................. 24
CHNG 7: K HOCH QUN L .......................................................................... 33

7.1.
S t chc v nhn s ..................................................................................... 33
SVTH: Nguyn Th Huyn Trang
Page 1

7.2.
Ngha v ............................................................................................................... 33
7.3.
Yu cu nhn vin, o to v khen thng ........................................................ 34
7.3.1.
Yu cu nhn vin ......................................................................................... 34
7.3.2.
o to v khen thng ................................................................................ 34
CHNG 8: K HOCH TI CHNH ....................................................................... 35

8.1.
K hoch ti chnh................................................................................................ 35
CHNG 9: RI RO ....................................................................................................... 43
9.1
Phn tch ri ro ..................................................................................................... 43
PHN 10: NHNG CI TIN D NH TRONG HOT NG CA QUN

PINK COFFEE ................................................................................................................ 44
10.1.
Nhng d nh trong tng lai. ........................................................................ 44
10.1.1. Cc m hnh dch v: .................................................................................... 44

10.1.2. C cu qun l:.............................................................................................. 44
Page 2
CHNG 1: TM TT TNG QUAN

Ngy nay kinh t nc ta ngy cng pht trin, thu nhp u ngi ngy cng
tng, ko theo nhu cu vui chi gii tr v th gin ca mt s ngi dn trong cc thnh
ph ln ngy cng tng cao.
Sau nhng bui hc tp v lm vic cng thng, mt mi th cc bn tr hc sinh,
sinh vin. Thng ko nhau n nhng qun tr sa th gin, tr chuyn..v mt
phn hc sinh, sinh vin, nhn vin vn phng cng thng n nhng qun caf gp g
bn b, ng nghip. tr chuyn, th gin v tn hng cm gic sng khoi khi
ung nhng ly cafe v nhng cc nc ung mt lnh khc.
Theo IPSARD nghin cu th nhu cu ung caf ca ngi dn ti TP.HCM l rt
ln, hu ht mi trnh u thch ung caf (48%), a s phn ln l gii kinh doanh v
hc sinh, sinh vin. V vy th trng ti TP.HCM rt thch hp kinh doanh qun caf
dnh cho hc sinh, sinh vin v nhn vin vn phng nn chng ti lp k hoch kinh
doanh qun Pink Coffee p ng nhng nhu cu trn.
Page 3
CHNG 2: M T TNG QUAN V HOT NG KINH

DOANH
2.1. Gii thiu s lc v qun.
- Tn qun: PINK COFFEE - a im: ng Hong Diu, Q.Th c
- Ngnh ngh kinh doanh : cung cp dch v gii kht
- V tr trong ngnh : qun cafe
Mc tiu ca qun :
- t c li nhun ngay t nm u hot ng
- To tm l th gin cho khch hng
- L ni giao lu ca sinh vin, cn b cng nhn vin, v cc i tng khc.
- Ti a ho s hi lng ca khch hng
- t uy tn vi cc i tng c lin quan: nh cung cp, khch hng,..
Tm nhn: Trong 3 nm ti lng khch hng chim 2% lng khch hng
ton thnh ph.
S mnh: Mang n cho khch hng nhng giy pht th gin bn bn b,
ngi thn sau nhng gi lm vic mt mi.
Ga tr ct li:
- Tn trng: Bit lng nghe kin phn nh t khch hng, khng ngng han
thin p ng tt nht nhu cu khch hng.
- Tht th: Lun kinh doanh c o c.
- i mi: lun tm ra nhng ci mi, khng ngng sng to mang n cho
khch hng cm gic thoi mi nht.
Page 4

2.2. a im kinh doanh
m bo thnh cng th a im kinh doanh qun caf cn phi m bo cc
yu t sau:
-
V tr ng dn c.
Gn cc trng Cao ng, i hc v cc trng Trung hc ph thng, cng vin
vn ha.
-
H thng giao thng thun li thng thong.
Mt bng r, gi thnh, chi ph thp.

V l do nn chng ti chn a im m qun ti 223 ng Hong Diu,
qun Th c. y l mt a im kinh doanh y thun li. D kin khai trng ngy

20/12/2012.
Qun ta lc ti ng ba s 223 ng Hong Diu, phng 10, qun Th c l
ni tp trung dn c ng c, cch i hc S Phm K Thut khong 2km, i hc
Ngn Hng 3km. Xung quanh c rt nhiu cng ty, trng hc,.... Caf Pink Coffee
tuy nm ngay mt tin nhng vi cch xy dng v thit k qun to ra khng gian
thong ng v yn tnh cch bit vi khng kh n o, no nhit bn ngoi, rt thch hp
cho nhng ai yu thch s yn tnh v th gin.
Page 5
CHNG 3: M T SN PHM.
3.1. Sn phm.
Cc loi sn phm kinh doanh ca qun c 4 nhm:
II. TR-
III. NC
YAOURT- SIR
DINH DNG
Cafe
Tr lipton
Chanh
du
Cafe
Tr lipton sa
Chanh dy
Cafe sa nng
Tr li
Chanh mui
da
I. CAFE
IV. SINH T- NC P
Sinh t
Cafe sa
Tr o
Cam vt
sapch
Cafe rum
Tr du
Cam vt mt ong
c chua
Cafe sa rum
Tr cam
Tc p
c rt
Cafe capuchino
Tr chanh dy
Da ti
du
Tr gng
La hn qu
thm
Bc xu
Tr b ao
Sm da
to
Bc xu
Yaourt
Sm da sa
Cacao nng
Yaourt chanh
Coktail
nho
Cacao
Yaourt cam
X mui
c chua
Sa ti
Yaourt du
Sting du
c rt
Chocolate
Yaourt bc h
Number one
Cafe capuchino
Nc p
cam
Page 6

Chocolate
Sir sa
Twister
Sir sa du
Pepsi
Sir sa chanh
Coca cola
Sir sa cam
7 up
Sir sa bc h
Tr xanh
Dr.Thanh
3.2. Khch hng

Theo kho st ca chng ti, nhu cu gii tr tui 15-35 chim 48% dn s
ca TP.H ch Minh ( Ngun: Cc thng k v y ban dn s TP.HCM).Trong tui
ny th phn khc khch hng ca qun chng ti l rt cao nn y tim nng.
Khc hng mc tiu ca qun l: hc sinh, sinh vin v cc i tng khc.
Hnh vi khch hng:
-
Nhm hc sinh: y l nhm khch hng tui teen, nng ng, thch th
hin bn thn
-
Nhm sinh vin: y l nhm khch hng tui thanh nin mun giao
lu, gp g, tr chuyn cng bn b sau nhng gi hc cng thng mt mi.

- Nhm i tng khc: bao gm cng nhn, nhn vin..y l nhm khch
hng trung nin nn c nhu cu gp g bn b chia s thng tin sau nhng gi lm vic
cng thng.
Page 7
CHNG 4: PHN TCH TH TRNG

4.1. Phn tch mi trng v ma trn
4.1.1
Phn tch mi trng v m:

Mi trng kinh t:
Vit Nam l 1 trong 3 quc gia ng Nam lt vo nhm 50 nn kinh t
c mi trng kinh doanh tt nht th gii do hng tin Bloomberg thc hin.
Nc ta l nc ang pht trin vi GDP tng trng n nh, thu nhp ca
ngi dn tng, tuy nhin lm pht vn mc cao y gi cc mt hng sinh hot ln
cao.
Mi trng chnh tr:

Nc ta c nn chnh tr n nh, mi trng u t ngy cng thng
thong hn ph hp cho vic pht trin kinh doanh.
Mi trng x hi:
Dn s thnh ph H Ch Minh cao vi hn 8 triu dn, mt dn c ng c

4000 ngi/km2 (Theo cc thng k 2011). Vn ha x hi a dng phong ph, c bit
nh hng mnh ca vn ha Phng Ty, Hn Quc.
Mi trng t nhin:
Vi v tr a l thun li, kh hu nhit i gi ma, t b nh hng thin tai, l

lt thch hp kinh doanh, bun bn. Mi trng nhim nng: ngun nc, khng kh,
ting n. V vy ngi dn cn khng gian yn tnh, thoi mi th gin.
Mi trng cng ngh:
Cng ngh lun thay i rt nhanh chng, s xut hin ca cng ngh mi to ra
nhng sn phm mi e da sn phm c, cng ngh c tr nn lc hu trc i th
cnh tranh.
Page 8

4.1.2. Phn tch mi trng vi m:
i th tim nng:
y l th trng y ha hn, mc canh tranh cha cao, nhng trong tng lai
s c nhiu i th cnh tranh.
Cc sn phm thay th:
Cc sn phm m khch hng mc tiu c th la chn khi khng n qun caf

nh tr sa, qun kem.....
Khch Hng:
Do khch hng chnh ca chng ti ch yu l cng nhn vin, hc sinh, sinh vin
nn h c cch sng ca h n gin, d gn gi. Khi n qun, iu m h quan tm
nht l hnh thc phc v v khng gian c thoi moi hay khng... Ngoi ra, theo tm
hiu qua cc cuc ni chuyn vi khch hng chng ti c bit khi n qun caf h
cn cn nhc nhng iu sau:
- Qun caf c y tin nghi khng?
- Mc gi c ph hp khng?
- C phc v nhanh khng?
- Ngi phc v c nhit tnh vui v khng?
i th cnh tranh:
Mc d m ra qun cfe c nhiu iu kin khch quan cng nh ch quan thun
li. Nhng thnh cng khng phi l chuyn d v khng ch c qun caf ca mnh
m cn cc i th cnh tranh, h cng mun t nhng g h mun, do chng ti
phi lm tt hn i th th mi thu ht c khch hng.
Nh cung cp:
Page 9

Theo quan nim ca ti th nh cung cp ng vai tr quan trng to nn thnh
cng qun, vic to quan h tt vi nhng nh cung cp cht lng s c c nhng
thun li to ln cho qun caf ca chng ti,nhng tm c nh cung cp tt v cht
lng, gi hp l l iu khng d. Qua qu trnh tm kim v chn lc hin ti nh cung
cp chnh ca chng ti l: caf TRUNG NGUYN, VINAMILK, COCACOLA, cc
cng ty nc gii khc.
4.2. Xy dng ma trn nh gi cc yu t bn ngoi:
Cc yu t bn ngoi
Tm quan trng
Trng s
Tng im
1. Mi trng kinh t
0.15
0.45
2. Mi trng chnh tr
0.03
0.06
3. Mi trng x hi
0.14
0.42
4. Mi trng t nhin
0.1
0.4
5. Mi trng cng ngh
0.01
0.02
6. i th tim nng
0.2
0.6
7. Cc sn phm thay th
0.1
0.3
8. Khch hng
0.17
0.51
9. i th cnh tranh
0.1
0.3
Tng cng im
3.16
Kt lun:Kinh doanh qun cafe ang mi trng kinh doanh thun li.
Page 10
4.3. Xy dng ma trn nh gi cc yu t bn trong:

Tng
Cc yu t bn trong
Tm quan trng
Trng s
1. Ti chnh
0.25
0.75
2. Nhn s
0.3
0.9
3. T chc
0.2
0.5
4. Marketing
0.2
0.2
Tng cng im
im
2.35
Kt lun:Tng s im 2.35 => Qun cn nhiu im yu trong ni b cn iu chnh.
4.4. Phn tch ma trn SWOT
Page 11
- C khch hng tim - Cnh tranh vi cc
Ma trn
nng
qun c
- Tm c ngun cung
SWOT
cp nguyn liu tt
- Mt dn c cao, s
dn ng
S:
SO
ST
- Sn phm a dng, cht lng pha ch -Thu ht khch hng - Theo di v kim
cao
tim nng
- Khng gian phc v thong mt, ngn - Ngun nguyn liu n

np,.
nh
- a im thun li
-S lng khch hng
- Gi hp l
sot tnh hnh qun

l
- Ginh thng li
trong cnh tranh
n vi qun ng
- Nhn vin nhit, tnh vui v, hot bt

- C phc v trc tip bng
1.1.1.1 W
WO
WT
- Qun mi thnh lp, cha c nhiu - Huy ng ngun vn
khch hng quen thuc
nghim
Hc
hi
kinh
- Cha c nhiu kinh nghim

- a im thu mn
Page 12

Din gii ma trn SWOT
SO:
- Chng ti pht huy nhng im mnh nm bt cc c hi nh vi sn phm
cht lng, gi hp l, khng gian bun bn v giao thng thun li cng vi kh nng
tip th, v i ng nhn vin nhit tnh vui v s thu ht khch hng tim nng thnh
khch hng, c th tm c cc hp ng vi cc trang tri ln. Kh nng giao tip v
ngi qun l c nng lc s c c hi tm thm cc nh cung cp tt.
ST:
- Nh vo kh nng giao tip v nng lc qun l ca ch ca hng s thu ht nhiu
khch hng mi n vi qun hn.
- Da vo vo nhng li th so vi i th v kh nng tip th, k s chuyn ngnh
c trnh cao, nhn vin vui v nhit tnh to sc mnh trong cnh tranh.
WO:
- Cc doanh nghip mi m thng thiu vn v ca hng ca chng cng khng
ngoi l do chng ti s tranh th s ng h ca nh nc v cc c hi lc quan ca
ca hng v khch hng, nh cung cp, lm tng tnh kh thi ca d n c th huy
ng ngun vn t ngn hng, tm cc i tc kinh doanh.
WT:
Trong thi bui kinh t th trng hin nay mi trng kinh doanh lun si ng, vic
cnh tranh vi cc doanh nghip khc l c hi cho ngi kinh doanh trng thnh trong
lm n v cng c thm kinh nghim
4.5. nh gi th trng.
p ng cho khch hng Th c l ch yu, thng qua cc cuc tip xc vi
nhng ngi dn Th c chng ti c bit a s nhng ngi y c nhu cu v
ung caf th gin.
Page 13

Do d, nhu cu cn c qun caf gi c thch hp v cch trang tr p l rt cn
thit,theo nghin cu th Th c c khong 356 qun caf ln v rt nhiu qun caf
nh v va.
Khi xy ra khng hong kinh t th nhu cu khch hng n qun caf gim i
nhng trong thi gian gn y th khch hng n qun tng ln.
i th cnh tranh a s vn cha p ng nhu cu ca khch hng .
V d: qun caf Sina ch phc v vo bui ti, khng gian cn hp, khng thong, khch
hng ch yu l nhng ngi c thu nhp kh
=> Tt c nhng iu trn cho thy nhu cu c qun caf th gin s tng.
4.6. Phn khc th trng
Theo hnh thc cc qun caf chng ti phn khc th trng theocch sau:
-
Da vo tui
Da vo cc tiu ch hnh thc qun caf ta c th m ra nhng qun caf thch

hp vi nhu cu ca khch hng hin nay.
4.7. Phn tch i th cnh tranh.

Hin nay Th c (ng Hong Diu) c nhiu 14-15 qun c ph, l
nhng i th gn m chng ti phi i mt, h c mi quan h lu bn vi khch
hng trong vng kh lu. D rng, h c nhng thun li nhng theo tm hiu th h
cn yu trong cung cch phc v. Ngay t u thnh lp qun caf chng ti chun b
tt mi th lm hi lng khch hng mc cao nht, c bit l chun b khu m i
th ang yu.
4.8. V th cnh tranh ca qun caf
Khi quyt nh kinh doanh ai cng mun bit mnh v tr no so vi i th, ca
hng ca chng ti cng th, da vo kh nng cnh tranh v kh nng pht huy th
mnh ca ca doanh nghip tin hnh nh v dch v v la chn cho mnh v tr nh s
sau:
Page 14

Cung cch phc v (Tt)
Gi (thp)
Gi (cao)
A
Cung cch phc v (Xu)
NhmAqun cc l ng
Pink coffee
Nhm qun tr
sa
Nhm qun ngi thu nhp cao
S 1: Xc nh v tr ca ca hng so vi i th cnh tranh

Theo kt qu thm d th hai i th hin gi ang ng v tr nh s 1 i
th (D) l nhm qun dnh cho ngi c thu nhp cao c xem l c cung cch phc v
rt tt v gi rt cao nn p ng cho s t khch hng. i th (C) l nhm qun tr sa
c cung cch phc v tt, gi cao nhng c li th vi cc mn tr sa nn p ng c
mt phn khch hang ch yu l nhng sinh vin con nh giu. i th (A) l nhm cc
qun cc l ng, li th l chi ph thp, gi r nn khch hng ch yu l nhng sinh
vin nh ngho v nhng ngi c thu nhp thp.
Da vo nhng thun li sn c v a im, nhn vin, kh nng giao tip tt v
chin lc v gi chng ti s to ra quan h tt vi cc tng lp khch hng, nh cung
cp cng vi s on kt chng ti s c gng quyt tm v cung cch phc v s, v c
Page 15

nhng chnh sch u i v gi nhm tng bc vt qua cc qun nhm (A), (C), v
vn ti cung cch phc v ca nhm (D) vt qua h.
Page 16
CHNG 5: CHIN LC V K HOCH MARKETING

5.1. Chin lc Marketing tng th
Pht t ri qung co ti cc trng H, trung hc, cc cng ty v ngi trung
nin khu vc xung quanh (1000 t ri pht trong thng u, sau c th cn nhc
pht thm hay khng). Mi t ri gim 10% cho 1 ly, nhng khng cng gp vi nhau.
Tng th khch hng thn thit (KHTT), ung trn 10 ln qun trong 1 thng s
c gim gi 10% cho bt c ung (lu ch c tc dng cho ch th 1 ln cho 1

ung, c th dng nhiu ln trong ngy). Th ch c tc dng trong thng. Th c nh
du bng ch k ca nhn vin, ngy thng v m hiu AA. Tng th khch hng VIP
cho khch hng c th KHTT 6 thng bt k, th VIP c gim 20% cho bt c ung
no (lu ch c tc dng cho ch th 1 ln cho 1 ung, c th dng nhiu ln trong
ngy). Th c tc dng c nm.
Qung co thng qua cc hnh thc ch yu treo bng rn cc tuyn ng
chnh.
Trong tun u khai trng khch hng s c gim gi 50% trong ngy u v
30% trong cc ngy tip theo cho tt c cc sn phm.

5.2. Chin lc gi v Chin lc phn phi
Qun chng ti s cung cp nhiu loi sn phm a dng v chng loi vi nhiu
mc gi khc nhau dnh cho mi i tng khch hng t ngi c thu nhp thp n
ngi c thu nhp cao, t cng nhn, sinh vin n cc doanh nhn, cng nhn vin.
Lun c chnh sch u i cho nhng khch hng thng xuyn, nhm khch hng
l c quan, t chc offline ca cc din n, hi tho chuyn :
Ha n trn 300.000 th c gim 10%
Ha n trn 500.000 th c gim 15%
Ha n trn 1.000.000 th c gim 20%
Page 17

y l loi hnh qun caf nn ch yu l bn trc tip ngi tiu dng khng
thng qua knh phn phi trung gian no theo s phn phi sau:
Khch hng ti ch
Qun caf Pink Coffee
Khch hng mang v
Danh sch sn phm ca qun caf Pink Coffee
TN SN PHM
I.
VT
GI
Cafe
Cafe
ly
10.000
Cafe
ly
10.000
Cafe sa nng
ly
12.000
Cafe sa
ly
12.000
Cafe rum
ly
15.000
Cafe sa rum
ly
15.000
Cafe capuchino
ly
20.000
Page 18

Cafe capuchino
ly
20.000
Bc xu
ly
12.000
Bc xu
ly
12.000
Cacao nng
ly
15.000
Cacao
ly
15.000
Sa ti
ly
12.000
Chocolate
ly
15.000
Chocolate
ly
15.000
Tr lipton
ly
10.000
Tr lipton sa
ly
12.000
Tr li
ly
10.000
Tr o
ly
10.000
Tr du
ly
10.000
Tr cam
ly
10.000
Tr chanh dy
ly
10.000
Tr gng
ly
10.000
Tr b ao
ly
10.000
Yaourt
ly
10.000
II.
Tr-yaourt-sir
Page 19

Yaourt chanh
ly
12.000
Yaourt cam
ly
12.000
Yaourt du
ly
12.000
Yaourt bc h
ly
12.000
Sir sa
ly
10.000
Sir sa du
ly
12.000
Sir sa chanh
ly
12.000
Sir sa cam
ly
12.000
Sir sa bc h
ly
12.000
Chanh
ly
13.000
Chanh dy
ly
13.000
Chanh mui
ly
13.000
Cam vt
ly
15.000
Cam vt mt ong
ly
15.000
Tc p
ly
12.000
Da
ly
10.000
La hn qu
ly
10.000
Sm da
ly
12.000
III.
Nc dinh dng
Page 20

Sm da sa
ly
14.000
Coktail
ly
12.000
X mui
ly
10.000
Sting du
chai
10.000
Number one
chai
10.000
Twister
chai
10.000
Pepsi
lon
10.000
Coca cola
lon
10.000
7 up
chai
10.000
Tr xanh
chai
12.000
Dr.Thanh
chai
12.000
Sinh t du
ly
15.000
ly
15.000
da
ly
15.000
sapch
ly
12.000
c chua
ly
12.000
c rt
ly
12.000
Nc p du
ly
15.000
IV.
Sinh t-nc p
Page 21

thm
ly
12.000
to
ly
15.000
cam
ly
15.000
nho
ly
15.000
c chua
ly
12.000
c rt
ly
12.000
5.3. Chin lc chiu th

Trong 3 ngy u khai trng qun th khch hng s gim c 10% ( nu c t ri
s gim thm 10%).
Trong nhng ngy tip theo khi khch hng n qun c mang theo t ri th s
c tng nhng mn qu nh nhn, xinh xn..
Vo nhng ngy l nh Trung thu, Quc khnh 2/9, Quc t ph n, ging sinh v
cc ngy l khc trong nm th qun s c chng trnh c bit ring cho tng ngy l s
to cho khch hng cm gic ngc nhin, th v.
Vo nhng thi im c nhng s kin bng nh Euro, World Cup, Olympic,
Ngoi hng Anh,..Qun s trc tip tng thut nhng trn thi u nhng c ng
vin c th tha mn nim am m bng ca mnh.
Page 22

5.4. V sn phm
Qun phn ra lm 4 loi:
Caf
Tr yaourt - sir
Nc dinh dng
Sinh t - nc p
Vi s phong ph thc ung ca mi loi th khch hng c th thoi mi la chn
nhng nc ung m mnh a thch.
Vi i ng nhn vin phc v chu o, nhit tnh s lm cho khch hng cm
thy hi lng tuyt i.
Khng gian qun m cng, thn thin, c y tin nghi, m thanh, wifi..s to cho
khch hng cm thy tht thoi mi sau nhng gi hc tp, lm vic mt mi, cng thng
khi n vi qun.
Page 23
CHNG 6: K HOCH SN XUT V U T

6.1 D ton ti chnh
Bng 1: Tng chi ph u t ban u ca qun
Bng 2: Cc khon u t v ngun vn ban u ca qun
Bng 3: D tr cng sut hot ng ca qun
Bng 4: Tng doanh thu
Bng 5: Tnh lng nhn vin
Bng 6: Ph cp khu phn n
Bng 7: Tnh tng chi ph
Page 24
Bng 1: Tng chi ph u t ban u ca qun

STT
Hng mc
SL
VT
Gi
Thnh Tin
Bn my trn
50
Ci
450,000
22,500,000
Gh my
200
Ci
300,000
60,000,000
Ca hng
Bn g- king vung
25
Ci
420,000
10,500,000
trn V
Nm ngi
100
Ci
37,000
3,700,000
300
Ci
3,650
1,095,000
lt ly bng g ( Chn
Minh)
Ghi ch
Vn
Gt tn thuc(TA58)
30
Ci
19,300
579,000
Mm Inox (304-36cm)
10
Ci
100,900
1,009,000
300
Ly
5,500
1,650,000
75
Ly
7,600
570,000
150
Ly
22,000
3,300,000
Ngn
Ly nh ung tr
8
(Lucky LG-36-213,75
ml)
Ly nh ung caf sa
nng
(Lucky LG-36-203,50
ml)
Ly ung cafe
10
11
(Ocean Nyork B07811,
Gi do
320ml)
siu th
Ly ung cam vt, sinh t
Coopmart
(Ocean Pils B00910,
150
Ly
10,600
1,590,000
cung cp
300ml)
12
Fin pha caf
50
Ci
5,600
280,000
13
Ly pha ch
Ci
17,000
68,000
14
Mung nh
75
Ci
1,800
135,000
15
Mung Inox caf v
200
Ci
4,800
960,000
Page 25

caf sa
16
17
18
Cy khuy nc
Bnh thy tinh ln
(LUMINARC 1,3l)
Fin ln pha caf bng
Inox
100
Ci
1,200
120,000
Ci
63,000
315,000
Ci
60,000
120,000
19
Tm lt caf
Ci
25,000
50,000
20
Bnh thy Rng ng
Ci
147,000
294,000
21
Ni ln nu nc si
Ci
500,000
500,000
Gi do
22
Bnh cha caf pha sn
Ci
120,000
120,000
siu th
Ci
600,000
1,200,000
23
24
25
26
K ln ng ly bng
Inox
Cc loi chai l khc
D g ln che nng thi
trang
Dn Amply (Pioneer
817S,360W)
in my
16
Ci
Ci
27
u a a nng
Ci
28
Tivi 40 inch TCL
Ci
29
Tivi 32 inch TCL
Ci
30
My xay sinh t SANYO
Ci
31
T ng , p lnh
Ci
1,000,0
00
1,490,0
00
8,390,0
00
1,900,0
00
9,990,0
00
5,990,0
00
950,000
8,500,0
00
30/4 cung
cp
1,000,000
Vatgia.co
23,840,000
m cung
cp
8,390,000
1,900,000
9,990,000
17,970,000
1,900,000
Gi do
siu th
in my
Nguyn
Kim cung
cp
8,500,000
Page 26
32
My iu ha LG
Ci
33
Dn loa (M ,500W/cp)
Cp
34
Cp truyn quc t
35
Lp t internet v wifi
36
in,n, nc
37
ng phc nhn vin
30
Ci
Ci
Ln
38
39
40
41
42
43
44
45
My tnh tin CASIO

TK- T200
My vi tnh
T quy bar v dn
nhc
Trang tr ni tht, cy
cnh
Chi ph bng hiu v hp
n
Chi ph PANO vi qung
co
Chi ph t cc 2 thng
mt bng
Chi ph h tr bi thng
xy dng cho ch t
Tm
Thng
TNG CNG
Ln
7,300,0
00
3,500,0
00
600,000
1,500,0
00
35,000,
000
400,000
6,970,0
00
10,000,
000
4,000,0
00
300,000
,000
20,000,
000
1,500,0
00
40,000,
000
60,000,
000
14,600,000
7,000,000
600,000
1,500,000
35,000,000
12,000,000
Gi d
tr
6,970,000
20,000,000
cung cp
4,000,000
300,000,000
Gi d
20,000,000
tr
4,500,000
80,000,000
Gi ch
t
60,000,000
ngh
750,315,000
Page 27

Bng 2: Cc khon u t v ngun vn ban u ca qun
Tng chi ph u t ban u
750,315,000
Vay Ngn hng
200,000,000
Vn ng gp
600,000,000
D phng
49,685,000
STT
S c phn gp vn
Thnh tin
Nguyn Th Huyn Trang
200,000,000
Nguyn Th Bo Yn
200,000,000
Nguyn Th Thy Tin
200,000,000
Tng cng
600,000,000
Tng chi ph u t ban u ca qun l 750,315,000 VN.

Vn c phn: 3 thnh vin mi ngi 200,000,000 VN, tng l 600,000,000
VN.
Vn vay NH l 200,000,000 VN chim 25% tng ngun vn.
S tin d tr ca qun l 49,685,000 VN.
Bng 3: D tr cng sut hot ng ca qun
S lng bn
75
Tng s ly/bn/gi
1,5
Gi hot ng/ngy
16
Tng s ly bn ngy
1800
Nm u cng sut 40%/ngy
720
Tng s ly bn/tun
5040
Tng s ly bn/thng
20160
Tng s ly bn/nm
241920
Page 28
Qun c 75 bn.Chng ti d tr cng sut mi bn/gi l 1,5 ly v qun hot

ng trong 16 gi
Cng sut ngy d tr s l 75x 1,5x 16= 1800 ly
Nm u tin chng ti c tnh cng sut hot ng ch chim 40% l 720 ly.
Bng 4: Tng doanh thu
S
lng Gi
bn
BQ(ngn Tng
ngn
bn
ng)
ng)
Doanh thu Ngy
720
12,000
8,640,000
Doanh thu Tun
5040
12,000
60,480,000
Doanh thu Thng
20160
12,000
241,920,000
Doanh thu Nm
241920
12,000
2,903,040,000
Vi gi bnh qun l 12 ngn ng/ly.chng ti c tnh doanh thu ngy l

720x12=8,640,000 VN
T => Doanh thu thng l 241,920,000 VN
Doanh thu nm l 2,903,040,000 VN
Page 29

Bng 5: D tnh Lng nhn vin (thng)
Ch tiu
S lng
Tin lng
Thnh tin
(ngn ng)
(ngn ng)
Ca
Qun l
7,000,000
7,000,000
K ton
2,000,000
4,000,000
Thu ngn
1,500,000
3,000,000
Pha ch
4,000,000
8,000,000
Phc v
1,500,000
21,000,000
Lao cng
1,400,000
2,800,000
Bo v
1,500,000
9,000,000
Tng
15
58,300,000
T l % so vi doanh thu
24,1
Lng nhn vin l 58,300,000 VN chim 19% so vi doanh thu.

Bng 6: Ph cp khu phn n
Chi
ph
bao
2 S lng
Ca
Tin 1 phn
Tng tin
10
300,000
ca/ngy
Ph n 1 ngy
15
Ph n 1 thng
9,000,000
T l % so vi doanh thu
3,7
Page 30

Qun chng ti ph bao n khu phn 10,000 VN/ngi/Ca v chi ph cho 1
thng vi 15 nhn vin v 2 ca l 9,000,000 VN/thng. T l % so vi doanh thu
l 3,7%
Bng 7: Tnh tng chi ph
Khon chi
Chi ph
Chi ph nm
thng
T l % so vi
doanh thu
Mt bng
40,000,000
480,000,000
16,5
in, nc
6,000,000
72,000,000
0,02
Sa cha
1,000,000
12,000,000
0,004
Lng nhn vin
58,300,000
699,600,000
24
Tin n cho nhn vin
9,000,000
108,000,000
3,7
Tr li vay NH
2,500,000
30,000,000
0,1
Nguyn vt liu pha ch
64,800,000
777,600,000
26,7
Tin quan h, qu biu
1,000,000
12,000,000
0.004
Chi ph Marketing
1,000,000
12,000,000
0,004
ng phc nhn vin
1,066,000
12,792,000
0,0044
Thu mn bi
100,000
1,200,000
Qu khen thng
1,920,000
23,040,000
0,008
Khu hao v phn b
3,034,280
36,415,000
0,012
Tng chi ph
189,720,280 2,277,667,000
78,4
Tng doanh thu
241,920,000 2,903,040,000
100
Li nhun trc thu
52,199,720
625,373,000
21,5
Li nhun sau thu
39,149,790
469,029,750
16,1
Chi ph Hot ng
186,686,000 2,240,232,000
T l % li nhun so vi
vn gp
78,3%
Page 31

Chi ph hot ng = tng chi ph khu hao
Li nhun hng thng sau khi ng thu TNDN l 39,149,790 VN, li
nhun nm l 469,029,750VN chim 17,1% so vi tng doanh thu.
Tng chi ph hng thng l 189,720,280 VN. Tng chi ph nm l
2,277,667,000 VN chim 77% so vi doanh thu.
Vi tnh hnh kinh t hin nay li xut ngn hng gim. Nu bn u t vo
gi tit kim th li sut cng ch 10% n 12% nm, cn d n ny c th em li
li nhun l 78,3%/ nm.
Page 32
CHNG 7: K HOCH QUN L

7.1. S t chc v nhn s
CH QUN
K TON
THU NGN
PHC V
QUN L
PHA CH
LAO CNG
BO V
7.2. Ngha v
- Ch qun: L ngi qun l v iu hnh mi hot ng qun, chu
trch nhim trc php lut.
- Qun l: L ngi thay mt ch qun iu hnh hot ng ca nhn
vin
- K ton: Theo di v ghi chp li tt c mi hot ca qun v tng
hp chi ph v xc nh doanh thu, li nhun ca qun bo co thu.
- Pha ch: l ngi pha ch cc loi thc ung.
- Thu ngn: L ngi trc tip tnh chi ph, thu tin.
- Phc v: gii thiu menu v phc v khch hng.
- Lao cng: l ngi ra ly v dn v sinh.
Page 33

- Bo v: l ngi gi xe v bo v ti sn ca qun.
7.3. Yu cu nhn vin, o to v khen thng
7.3.1. Yu cu nhn vin
- Qun l: 1 ngi, trnh cao ng ngnh Qun Tr Kinh Doanh.
- K ton: 1 ngi, trnh trung cp tr ln chuyn ngnh k ton.
- Thu ngn: 2 ngi, trnh THPT tr ln, bit s dng my tnh.
- Pha ch: 4 ngi, c bng ngh chuyn ngnh.
- Phc v: 15 ngi, c kinh nghim, thng qua s kim tra ca ch
qun.
- Lao cng: 2 ngi.
- Bo v: 6 ngi, nam tui t 18 n 35, c sc khe tt.
7.3.2. o to v khen thng
- o to: Ch qun chu trch nhim hng dn cho nhn vin ca
mnh quen vi cng vic, c bit l nhn vin phc v v qun l hng dn
phc v v ng x, ngoi ra chnh bn thn ngi ch cng cn phi hc v kin
thc chuyn ngnh phc v tt hn.
- Khen thng: Ngoi tr nhng t thng thm lng vo dp l,
tt, tng lch, o, nn, ca hng cn trch li nhun thng nu vt ch tiu doanh
thu. Bin php ny nhm kch thch s phn khi nhit tnh ca nhn vin trong
cng vic h lm tt cng vic.
Page 34
CHNG8: K HOCH TI CHNH

8.1. K hoch ti chnh
Bng 1: K hoch khu hao v phn b
Bng 2: K hoch tr n gc v li vay
Bng 3: Hoch ton li l
Bng 4: Thi gian hon vn khng chit khu
Bng 5: Thi gian hon vn c chit khu
Bng 6: Cc ch tiu tng hp
Bng 7: Cc ch tiu nh gi ti chnh
Page 35

Bng 1: K hoch khu hao v phn b
STT Hng mc
1
2
3
Ly thy
tinh
Nguyn
Thi gian
Khu hao
Khu hao
gi
KH
nm
thng
6,000,000
6,000,000
500,000
135,000
135,000
11,250
280,000
280,000
23,330
Mung
Fin pha
caf
ng phc
12,000,000
12,000,000
1,000,000
Trang tr
10,000,000
10,000,000
833,000
pha ch
2,000,000
2,000,000
166,700
Chi ph n
6,000,000
6,000,000
500,000
Tng cng
36,415,000
36,415,000
3,034,280
Tng chi ph khu hao phn b nm u tin l: 36,415,000 VN

Ch ph khu hao nhng nm tip theo c th gim khang 5% n 10% do
mt s dng ht khu hao tuy nhin con s ny cng c th tng v theo tnh
hnh pht trin qun c th mua sm thm trang thit b trang tr cng nh s dng
cho hat ng kinh doanh.
Bng 2: K hoch tr n gc v li vay
STT Khon mc
Nm 0
Nm 1
Nm 2
D n u k
200,000,000
100,000,000
Tr n gc v li
130,000,000
115,000,000
30,000,000
15,000,000
100,000,000
100,000,000
200,000,000
100,000,000
15%
15%
15%
2.1
Li pht sinh trong k
2.2
N gc n hng phi tr
D n cui k
Li sut
Page 36

Vay n ngn hng 200,000,000 VN tr u trong 2 nm vi t=15%.
Bng 3: Hoch ton li l
STT
1
2
2.1
2.2
Khon mc
Tng doanh
thu
Tng chi ph
Chi ph khu
hao
Chi ph li
vay
Nm 1
Nm 2
Nm 3
Nm 4
2,903,040,000
3,256,370,000
3,389,452,000
3,527,689,000
2,277,667,000
2,256,753,000
2,312,289,000
2,405,128,000
36,415,000
39,258,000
42,853,000
56,356,000
30,000,000
15,000,000
655,373,000
1,014,467,000
1,077,163,000
1,122,561,000
625,373,000
999,617,000
1,077,163,000
1,122,561,000
156,343,250
249,904,250
269,290,750
280,640,250
469,029,750
749,712,750
807,872,250
841,920,750
505,444,750
788,970,750
850,725,250
898,276,750
Li nhun
3
trc thu v
li vay
Tng li
nhun trc
thu
Thu TNDN
Tng li
nhun sau
thu
Thu nhp
rng
Trong nm th nht do qun caf mi i vo hat ng nn cha c

nhiu khch hng bit n , t nm th hai tr i khi to c lng tin i
khch hng doanh thu d tin tng ln hn 10%, chi ph tng 8% s d t l phn
trm chi ph tng thm t hn doanh thu v nhng nm ngoi nhng chi ph c nh
Page 37

nh chi ph thu t, khu hao xy dng,khng tng theo doanh thu, phn bin
ph cng s tng t thm ch c mt s chi ph gim dn trong nhng nm tip theo.
Bng 4 : Thi gian hon vn khng chit khu
STT
Vn u t (co)
TNR (LR+De)
Ly k TNR
(1)
(2)
(3)
(4)
Chnh lch
(TC-LKTNR)
(5)
750,315,000
505,444,750
505,444,750
244,870,250
788,970,750
1,294,415,500
(544,100,500)
850,725,250
2,145,140,750
(1,394,825,750)
898,276,750
3,043,417,500
(2,293,102,500)
3,043,417,500
6,988,418,500
Tng
Thi gian hon vn khng chit khu ca qun caf l 1 nm 3 thng 28 ngy.
Page 38
Bng 5: Thi gian hon vn c chit khu (r =12%)
STT
(1)
Vn u
t (Co)
1/(1+r)i
TNR
PC
(LR+De)
(2)
(3)
(4)
0 750,315,000
1.000
750,315,000
Chnh lch
Ly k
PV
T(FC+PC)-
PV
LKPV
(5)
(6)
(7)
(8)
0.893
505,444,750
451,362,161
451,362,161
298,952,839
0.797
788,970,750
628,809,687
1,080,171,848
(329,856,848)
0.712
850,725,250
605,716,378
1,685,888,226
(935,573,226)
0.636
898,276,750
571,304,013
2,257,192,239
(1,506,877,239)
3,043,417,500
2,257,192,239
Tng 750,315,000
750,315,000
Page 39
Vi d n qun caf c vng i 4 nm:

Gi tr hin ti rng NPV = 1,506,877,239 VN l s tin li trong 4 nm sau khi hon tr vn u t, li vay,
tr lun c li sut chit khu trong 4 nm.
T sut li nhun/chi ph BCR = 3.008 tc l 1 ng vn b ra s thu v 3.008 ng li nhun.
Vi li sut chit khu r =12% l tin li gi ngn hng ti thi im hin ti.
Thi gian hon vn c chit khu ca qun caf chng ti l 1 nm 5 thng 22 ngy.
Page 40

Bng 6: Cc ch tiu tng hp
STT Khon mc
Nm 1
Nm 2
Nm 3
Nm 4
Tng doanh thu
2,903,040,000 3,256,370,000 3,389,452,000 3,527,689,000
Tng chi ph
2,277,667,000 2,256,753,000 2,312,289,000 2,405,128,000
2.1
Chi ph khu hao
36,415,000
39,258,000
42,853,000
56,356,000
2.2
Chi ph li vay
30,000,000
15,000,000
100,000,000
100,000,000
625,373,000
999,617,000 1,077,163,000 1,122,561,000
156,343,250
249,904,250
269,290,750
280,640,250
469,029,750
749,712,750
807,872,250
841,920,750
446,529,750
738,462,75
807,872,250
841,920,750
4
5
6
Thanh ton
n gc NH
Tng li nhun
trc thu
Thu TNDN
Tng li nhun
sau thu
Thu nhp rng
Thi gian hon vn
8.1
Khng chit khu
1 nm 3 thng 28 ngy
8.2
C chit khu
1 nm 5 thng 22 ngy
9
10
Hin gi thun (
NPV)
T sut BCR
1,506,877,239
3.008
Page 41

Bng 7: Cc ch tiu nh gi ti chnh
Ch tiu
Nm 1
Nm 2
Nm 3
Nm 4
Vn vay /vn u t
0.27
0.27
0.27
0.27
Vn t c /vn u t
0.73
0.73
0.73
0.73
Li nhun rng /doanh thu
0.16
0,23
0,24
0.24
Li nhun rng /vn u t
0,62
0,99
1.07
1.12
Li nhun rng/vn t c
0,78
1.24
1.34
1.4
Nhn vo bng trn ta thy:

-
Vn vay/vn u t 0.27 l tt v cho thy doanh nghip c kh chim dng vn.
Vn t c/vn u t 0.73 l c v iu cho bit doanh nghip s dng tt

ng vn ca mnh v ang thiu vn.
Li nhun rng/doanh thu t 0,16 nm 1 cho thy doanh nghip t li nhun

ngay t nm u hot ng v c xu hng tng trong cc nm tip theo.
Li nhun rng/vn u t t 0,62 vo nm u l kh cao v mt ng b ra u

t c kh nng sinh li 62% v c khuynh hng tng trong cc nm tip theo.
Li nhun rng/vn t c = 0,78 vo nm I nh th l tt, cho thy doanh nghip

s dng ngun vn t c c hiu qu, li 78% trn ng vn b ra v cng c
khuynh hng tng qua cc nm.
=> iu cho thy d n caf Pink Coffee c kh thi.
Page 42
CHNG9: RI RO
9.1 Phn tch ri ro
Ri ro v thin nhin: Vit Nam ni chung v TP.HCM ni ring th thng c
thi tit khng thun li nh bo, p thp nhit i, ma ln ..s lm cho khch hng t
c nhu cu ra ngoi vui chi, gii tr.Nn qun chng ti lun cp nht thng tin thi
tit c th nhng bin php vi ri ro ny.
Ri ro v kinh t: ngoi vic nn kinh t ngy cng pht trin th song song cng
c nhiu giai on nh khng hong kinh t, lm pht..s lm nn kinh t bt n, thu
nhp khch hng gim s lm cho lng khch n vi qun gim i.V th, chng ti
lun iu chnh gi c ph hp vi u vo cc nguyn vt liu.
Ri ro v ni b nh hng: bn cnh nhng quyt nh ng n i khi cng c
nhng sai lm nh trong chin lc kinh doanh, cng tc qun l, cung cch phc
vV vy chng ti lun iu chnh chin lc kinh doanh cho ph hp ti nhng thi
im nht nh, bi dng nghip v cho cp qun l cng nh nhn vin.
Page 43
PHN 10: NHNG CI TIN D NH TRONG HOT NG

CA QUN PINK COFFEE
10.1.
Nhng d nh trong tng lai.
Hin nay nhu cu hng th ca khch hng ngy cng cao.Nu qun khng thch nghi
v nm bt c nhu cu khch hng th s tr ln lc hu v dn n nhiu kh khn
khc trong tng lai. Nhm lng trc nhng thay i qun c nhng d nh sau:
10.1.1.Cc m hnh dch v:
T chc nhng chng trnh vui chi ngay ti qun v qun s trao gii cho nhng ai
xut sc t im cao.
Khai trng m hnh ung cng nhiu, tin cng t vi m hnh ny khi khch hng n
ung nc s cung cp thng tin mi ln thanh ton, qua s tin ha n khch s c
c nhng im tch l v c th quy i im thnh tin hoc mang lm phiu gim gi
cho nhng ln sau. M hnh s tng s kch thch n khch hng v ng thi gi c
nhng khch hng trung thnh vi qun.
Bn cnh nhng thay i qun cn nn thng xuyn lm mi, tu b trang tr trnh
gy cm gic nhn chn cho khch hng.
10.1.2.C cu qun l:
qun hot ng tt yu cu i ng nhn vin cng nh qun l phi c trnh
chuyn mn nht nh. Nhm tng tnh hc hi cng nh k nng cho cc nhn vin, qu
s t chc hun luyn 3 thng 1 ln ng thi c nhng chng trnh khen thng cho
cc nhn vin tt h tip tc gn b v phn u cho qun
Page 44
PH LC
Page 45
TI LIU THAM KHO
Page 46

Tiểu luận LẬp Kế Hoạch Kinh Doanh

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Tiểu luận LẬp Kế Hoạch Kinh Doanh

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Lp K Hoch Kinh Doanh GVHD: Nguyn Thanh Long

Gii thiu s lc v qun. .................................................................................... 4

a im kinh doanh .............................................................................................. 5

CHNG 3: M T SN PHM. ................................................................................. 6

Khch hng ............................................................................................................ 7

CHNG 4: PHN TCH TH TRNG .................................................................... 8

Phn tch mi trng v ma trn ............................................................................ 8

Phn tch mi trng v m: ............................................................................. 8

4.1.2. Phn tch mi trng vi m: ............................................................................. 9

Xy dng ma trn nh gi cc yu t bn ngoi: ............................................... 10

Xy dng ma trn nh gi cc yu t bn trong: ............................................... 11

Phn tch ma trn SWOT ..................................................................................... 11

Phn khc th trng ............................................................................................ 14

Phn tch i th cnh tranh................................................................................. 14

V th cnh tranh ca qun caf ........................................................................... 14

CHNG 5: CHIN LC V K HOCH MARKETING ................................. 17

Chin lc Marketing tng th ............................................................................ 17

Chin lc gi v Chin lc phn phi ............................................................. 17

Chin lc chiu th ............................................................................................. 22

CHNG 6: K HOCH SN XUT V U T ................................................. 24

D ton ti chnh .................................................................................................. 24

CHNG 7: K HOCH QUN L .......................................................................... 33

S t chc v nhn s ..................................................................................... 33

SVTH: Nguyn Th Huyn Trang

Lp K Hoch Kinh Doanh GVHD: Nguyn Thanh Long

Yu cu nhn vin, o to v khen thng ........................................................ 34

Yu cu nhn vin ......................................................................................... 34

o to v khen thng ................................................................................ 34

CHNG 8: K HOCH TI CHNH ....................................................................... 35

Phn tch ri ro ..................................................................................................... 43

PHN 10: NHNG CI TIN D NH TRONG HOT NG CA QUN

Nhng d nh trong tng lai. ........................................................................ 44

10.1.1. Cc m hnh dch v: .................................................................................... 44

SVTH: Nguyn Th Huyn Trang

Lp K Hoch Kinh Doanh GVHD: Nguyn Thanh Long

CHNG 1: TM TT TNG QUAN

SVTH: Nguyn Th Huyn Trang

Lp K Hoch Kinh Doanh GVHD: Nguyn Thanh Long

CHNG 2: M T TNG QUAN V HOT NG KINH

SVTH: Nguyn Th Huyn Trang

Lp K Hoch Kinh Doanh GVHD: Nguyn Thanh Long

Gn cc trng Cao ng, i hc v cc trng Trung hc ph thng, cng vin

H thng giao thng thun li thng thong.

Mt bng r, gi thnh, chi ph thp.

qun Th c. y l mt a im kinh doanh y thun li. D kin khai trng ngy

SVTH: Nguyn Th Huyn Trang

Lp K Hoch Kinh Doanh GVHD: Nguyn Thanh Long

SVTH: Nguyn Th Huyn Trang

Lp K Hoch Kinh Doanh GVHD: Nguyn Thanh Long

3.2. Khch hng

lu, gp g, tr chuyn cng bn b sau nhng gi hc cng thng mt mi.

SVTH: Nguyn Th Huyn Trang

Lp K Hoch Kinh Doanh GVHD: Nguyn Thanh Long

CHNG 4: PHN TCH TH TRNG

Phn tch mi trng v m:

Mi trng chnh tr:

thong hn ph hp cho vic pht trin kinh doanh.

Dn s thnh ph H Ch Minh cao vi hn 8 triu dn, mt dn c ng c

Vi v tr a l thun li, kh hu nhit i gi ma, t b nh hng thin tai, l

Mi trng cng ngh:

SVTH: Nguyn Th Huyn Trang

Lp K Hoch Kinh Doanh GVHD: Nguyn Thanh Long

Cc sn phm thay th: