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Chapter 3 Discussion Questions Review

1. Name and describe the elements of a companys microenvironment and give an
example showing why each is important. (Hint there are 6)

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2. What is demography and why are marketers interested in it? List some of the
demographic trends of interest to marketers.

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3. Discuss the trends in the natural environment that marketers must be aware of and
provide examples of companies responses to them.

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4. Discuss reasons why business legislation is enacted. What role do businesses and
industry groups play in shaping such legislation?

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5. Compare and contrast core beliefs/values and secondary beliefs/values. Provide an

example of each and discuss the potential impact marketers have on each.

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6. How should marketers respond to the changing environment?

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7. Craft

a definition for a companys MACROENVIRONMENT and each of the SIX

ENVIRONMENTS that make-up a companys macroenvironment. Discuss with a

partner, of the SIX environments you believe is the most important for marketers
to be aware of. Develop and articulate (write-out) your reasoning and argument!

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