We Are Social 2015

we
are
social
DIGITAL, SOCIAL
& MOBILE IN 2015
WE ARE SOCIALS COMPENDIUM OF GLOBAL DIGITAL STATISTICS
We Are Social
SIMON KEMP WE ARE SOCIAL JANUARY 2015
@wearesocialsg 1
We Are Social
@wearesocialsg 2
COUNTRIES DETAILED IN THIS REPORT

19!
4!
28!
24!
29!
7!
8!
18!
12!
25!
6!
15!
20! 27!
16!
3!
23!
5!
10!
9!
26!
30!
14!
21!
13!
17!
11!
22!
2!
1!
1 ARGENTINA
2 AUSTRALIA
3 BRAZIL
4 CANADA
5 CHINA
6 EGYPT
7 FRANCE
8 GERMANY
9 HONG KONG
10 INDIA
We Are Social
11 INDONESIA
12 ITALY
13 JAPAN
14 MALAYSIA
15 MEXICO
16 NIGERIA
17 THE PHILIPPINES
18 POLAND
19 RUSSIA
20 SAUDI ARABIA
21 SINGAPORE
22 SOUTH AFRICA
23 SOUTH KOREA
24 SPAIN
25 TURKEY
26 THAILAND
27 UNITED ARAB EMIRATES
28 UNITED KINGDOM
29 UNITED STATES
30 VIETNAM
@wearesocialsg 3
CLICK HERE TO ACCESS OUR REPORTS ON

OVER 100 COUNTRIES AROUND THE WORLD
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GLOBAL & REGIONAL OVERVIEWS

We Are Social
@wearesocialsg 5
JAN
2015
GLOBAL DIGITAL SNAPSHOT

A SNAPSHOT OF THE WORLDS KEY DIGITAL STATISTICAL INDICATORS
TOTAL
POPULATION
7.210
BILLION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA ACCOUNTS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL ACCOUNTS
3.010 2.078 3.649 1.685

BILLION
BILLION
BILLION
BILLION
URBANISATION: 53%
PENETRATION: 42%
PENETRATION: 29%
PENETRATION: 51%
PENETRATION: 23%
FIGURE REPRESENTS TOTAL GLOBAL

POPULATION, INCLUDING CHILDREN
FIGURE INCLUDES ACCESS VIA

FIXED AND MOBILE CONNECTIONS
FIGURE REPRESENTS ACTIVE USER

ACCOUNTS, NOT UNIQUE USERS
FIGURE REPRESENTS
UNIQUE MOBILE PHONE USERS

We Are Social
Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence
@wearesocialsg 6
JAN
2015
TOTAL
POPULATION
YEAR-ON-YEAR GROWTH
HOW THE DIGITAL WORLD HAS EVOLVED OVER THE PAST 12 MONTHS
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA ACCOUNTS
+1.6% +21% +12%
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL ACCOUNTS
+5%
+23%
+115 MILLION +525 MILLION +222 MILLION +185 MILLION +313 MILLION
We Are Social
Sources: Wikipedia; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte, LiveInternet; GSMA Intelligence (all extrapolated)
@wearesocialsg 7
JAN
2015
SHARE OF GLOBAL USERS
EAST EUROPE
WEST EUROPE
NORTH AMERICA
5%
10%
10%
6%
9%
11%
7%
4%
3%
3%
3%
2%
3%
4%
AFRICA
SOUTH AMERICA
POPULATION
INTERNET USERS
6%
9%
8%
7%
8%
8%
EAST ASIA
MIDDLE EAST
3%
9%
CENTRAL ASIA
5%
CENTRAL AMERICA
6%
16%
5%
10%
13%
1%
<1%
1%
1%
22%
33%
27%
22%
SOUTHEAST ASIA
SOUTH ASIA
23%
8%
11%
18%
ACTIVE SOCIAL MEDIA ACCOUNTS
9%
10%
7%
10%
OCEANIA
1%
1%
1%
1%
MOBILE CONNECTIONS
We Are Social
Sources: Wikipedia, US Census Bureau; InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence
@wearesocialsg 8
JAN
2015
DIGITAL IN ASIA-PACIFIC
A SNAPSHOT OF THE REGIONS KEY DIGITAL STATISTICAL INDICATORS
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
4,021 1,407 1,065 3,722
ACTIVE MOBILE
SOCIAL ACCOUNTS
879
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 45%
PENETRATION: 35%
PENETRATION: 26%
vs. POPULATION: 93%
PENETRATION: 22%
FIGURE REPRESENTS TOTAL REGIONAL



FIGURE REPRESENTS MOBILE

SUBSCRIPTIONS, NOT UNIQUE USERS

We Are Social
@wearesocialsg 9
JAN
2015
DIGITAL IN AFRICA
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
1,135
298
103
900
85
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 40%
PENETRATION: 26%
PENETRATION: 9%
vs. POPULATION: 79%
PENETRATION: 7%





We Are Social
@wearesocialsg 10
JAN
2015
DIGITAL IN THE AMERICAS

TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
979
633
482
1,068
MILLION
399
MILLION
MILLION
MILLION
MILLION
URBANISATION: 81%
PENETRATION: 65%
PENETRATION: 49%
vs. POPULATION: 109%
PENETRATION: 41%





We Are Social
@wearesocialsg 11
JAN
2015
DIGITAL IN EUROPE
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
837
584
387
1,104
MILLION
287
MILLION
MILLION
MILLION
MILLION
URBANISATION: 72%
PENETRATION: 70%
PENETRATION: 46%
PENETRATION: 34%





We Are Social
@wearesocialsg 12
JAN
2015
DIGITAL IN THE MIDDLE EAST

TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
238
87
41
294
35
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 67%
PENETRATION: 36%
PENETRATION: 17%
PENETRATION: 15%





We Are Social
@wearesocialsg 13
GLOBAL INTERNET USAGE

We Are Social
@wearesocialsg 14
JAN
2015
INTERNET USE
REGIONAL INTERNET PENETRATION FIGURES
NORTH
AMERICA
WEST
EUROPE
88%!
58%!
81%!
38%!
36%!
43%!
GLOBAL
AVERAGE:
42%
We Are Social
CENTRAL
AMERICA
56%!
EAST
EUROPE
MIDDLE
EAST
26%!
AFRICA
SOUTH
AMERICA
Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. Wikipedia for population data.
CENTRAL
ASIA
51%!
EAST
ASIA
19%!
SOUTH
ASIA
33%!
SOUTHEAST
ASIA
69%!
OCEANIA
@wearesocialsg 15
JAN
2015
INTERNET REGIONAL OVERVIEW

INTERNET USERS (IN MILLIONS), AND INTERNET PENETRATION, BY REGION
823!
INTERNET USERS, IN MILLIONS
INTERNET PENETRATION
We Are Social
26!
69%!
38%!
CENTRAL
ASIA
81%!
19%!
88%!
26%!
58%!
56%!
33%!
43%!
36%!
MIDDLE
EAST
27!
CENTRAL
AMERICA
87!
SOUTHEAST
ASIA
90!
OCEANIA
208!
SOUTH
AMERICA
231!
EAST
EUROPE
244!
AFRICA
298!
NORTH
AMERICA
313!
SOUTH
ASIA
EAST
ASIA
51%!
324!
WEST
EUROPE
341!
@wearesocialsg 16
We Are Social
19%!
28%!
89%!
87%!
86%!
GERMANY
USA
JAPAN
37%!
THAILAND
INDIA
INDONESIA
38%!
NIGERIA
42%!
44%!
VIETNAM
GLOBAL AVERAGE
44%!
46%!
SOUTH AFRICA
PHILIPPINES
47%!
49%!
MEXICO
CHINA
49%!
53%!
EGYPT
TURKEY
54%!
BRAZIL
58%!
60%!
RUSSIA
SAUDI ARABIA
60%!
66%!
MALAYSIA
ITALY
67%!
POLAND
ARGENTINA
SPAIN
HONG KONG
SINGAPORE
75%!
77%!
79%!
81%!
84%!
89%!
UK
FRANCE
89%!
AUSTRALIA
90%!
92%!
UAE
SOUTH KOREA
93%!
CANADA
JAN
2015
INTERNET USE
NATIONAL INTERNET PENETRATION FIGURES
@wearesocialsg 17
We Are Social
1.0 !
1.3 !
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Note that average figures do not factor non-users.
JAPAN
SOUTH KOREA
NETHERLANDS
HONG KONG
GERMANY
CHINA
1.8 !
1.7 !
1.9 !
1.9 !
SPAIN
FRANCE
1.9 !
1.5 !
1.9 !
1.7 !
1.8 !
UK
AUSTRALIA
SAUDI ARABIA
AVERAGE
ITALY
CANADA
TURKEY
SINGAPORE
RUSSIA
POLAND
ARGENTINA
USA
MEXICO
MALAYSIA
INDIA
INDONESIA
UAE
SOUTH AFRICA
VIETNAM
BRAZIL
THAILAND
PHILIPPINES
2.3 !
2.2 !
2.3 !
2.9 !
2.7 !
2.6 !
2.5 !
2.7 !
3.4 !
3.1 !
3.4 !
3.4 !
3.4 !
3.2 !
3.1 !
3.3 !
4.0 !
4.0 !
3.9 !
3.7 !
4.2 !
4.2 !
4.9 !
4.7 !
4.5 !
5.0 !
4.9 !
4.8 !
4.6 !
5.1 !
5.1 !
5.1 !
5.1 !
5.2 !
5.1 !
4.9 !
4.6 !
4.4 !
4.2 !
4.1 !
4.0 !
3.9 !
3.7 !
3.8 !
3.8 !
4.1 !
5.4 !
5.5 !
6.3 !
JAN
2015
TIME SPENT ON THE INTERNET
AVERAGE NUMBER OF HOURS SPENT USING THE INTERNET PER DAY, SPLIT BY PC USE AND MOBILE PHONE USE
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE ACCESSING THE INTERNET VIA EACH SPECIFIC DEVICE, AND DO NOT FACTOR NON-USERS
ACCESS THROUGH LAPTOP / DESKTOP

ACCESS THROUGH MOBILE DEVICE
@wearesocialsg 18
JAN
2015
SHARE OF WEB TRAFFIC BY DEVICE

BASED ON EACH DEVICES SHARE OF TOTAL WEB PAGES SERVED
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
62%
31%
7%
0.1%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-13%
We Are Social
Source: StatCounter, Q1 2015
+39%
+17%
+18%
@wearesocialsg 19
We Are Social
34%!
33%!
SINGAPORE
GLOBAL AVERAGE
27%!
26%!
26%!
25%!
UK
HONG KONG
AUSTRALIA
USA
RUSSIA
12%!
15%!
17%!
CANADA
FRANCE
17%!
20%!
VIETNAM
ITALY
20%!
BRAZIL
18%!
21%!
PHILIPPINES
GERMANY
21%!
CHINA
23%!
28%!
TURKEY
EGYPT
29%!
SPAIN
24%!
29%!
SOUTH KOREA
ARGENTINA
30%!
JAPAN
32%!
35%!
MALAYSIA
MEXICO
36%!
THAILAND
POLAND
46%!
48%!
50%!
UAE
SAUDI ARABIA
50%!
INDONESIA
SOUTH AFRICA
INDIA
NIGERIA
61%!
72%!
76%!
JAN
2015
MOBILES SHARE OF WEB TRAFFIC
PERCENTAGE OF TOTAL WEB PAGES SERVED TO MOBILE PHONES
@wearesocialsg 20
We Are Social
10.3 !
CANADA
Source: Akamai State of the Internet Report, Q3 2014
2.0 !
3.6 !
SOUTH AFRICA
INDIA
3.6 !
EGYPT
2.5 !
3.7 !
INDONESIA
VIETNAM
3.8 !
CHINA
2.5 !
4.1 !
MALAYSIA
PHILIPPINES
4.2 !
ARGENTINA
2.9 !
4.5 !
GLOBAL AVERAGE
BRAZIL
4.7 !
UAE
5.5 !
TURKEY
6.6 !
THAILAND
5.5 !
6.9 !
FRANCE
ITALY
6.9 !
AUSTRALIA
7.8 !
8.6 !
POLAND
SPAIN
8.7 !
GERMANY
9.1 !
10.7 !
RUSSIA
12.2 !
11.5 !
UK
USA
SINGAPORE
JAPAN
HONG KONG
SOUTH KOREA
15.0 !
16.3 !
25.3 !
JAN
2015
AVERAGE NET CONNECTION SPEEDS
AVERAGE INTERNET CONNECTION SPEEDS, IN MBPS
@wearesocialsg 21
We Are Social
51%!
62%!
SOUTH KOREA
56%!
63%!
GERMANY
37%!
36%!
ARGENTINA
BRAZIL
Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the national population who used e-commerce in the past month.
24%!
23%!
MEXICO
SOUTH AFRICA
INDIA
INDONESIA
THAILAND
14%!
16%!
18%!
21%!
24%!
VIETNAM
PHILIPPINES
25%!
SAUDI ARABIA
RUSSIA
30%!
33%!
37%!
MALAYSIA
TURKEY
37%!
39%!
ITALY
CHINA
39%!
44%!
POLAND
HONG KONG
44%!
SPAIN
40%!
45%!
UAE
JAPAN
46%!
49%!
FRANCE
SINGAPORE
49%!
CANADA
AUSTRALIA
USA
64%!
UK
JAN
2015
E-COMMERCE
PERCENTAGE OF THE NATIONAL POPULATION WHO BOUGHT SOMETHING ONLINE IN THE PAST MONTH [SURVEY-BASED]
@wearesocialsg 22
GLOBAL SOCIAL MEDIA USAGE

We Are Social
@wearesocialsg 23
JAN
2015
SOCIAL MEDIA USE
BASED ON THE MONTHLY ACTIVE USER NUMBERS REPORTED BY EACH COUNTRYS MOST ACTIVE PLATFORM
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS
ACTIVE SOCIAL ACCOUNTS

AS A PERCENTAGE OF
THE TOTAL POPULATION
2.08B
We Are Social
TOTAL NUMBER OF
SOCIAL ACCOUNTS
ACCESSING VIA MOBILE
ACTIVE MOBILE SOCIAL

ACCOUNTS AS A PERCENTAGE
OF THE TOTAL POPULATION
29%
1.69B
23%
Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014, LiveInternet.ru Q1 2015. Wikipedia for population data.
@wearesocialsg 24
JAN
2015
SOCIAL MEDIA USE
TOTAL ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION
NORTH
AMERICA
WEST
EUROPE
58%!
45%!
47%!
4%!
17%!
37%!
GLOBAL
AVERAGE:
29%
We Are Social
CENTRAL
AMERICA
48%!
EAST
EUROPE
MIDDLE
EAST
9%!
CENTRAL
ASIA
43%!
EAST
ASIA
9%!
SOUTH
ASIA
AFRICA
SOUTH
AMERICA
Sources: Facebook Q1 2015; Tencent Q4 2014; VKontakte Q3 2014 & Q4 2014. Wikipedia for population data.
32%!
SOUTHEAST
ASIA
45%!
OCEANIA
@wearesocialsg 25
JAN
2015
SOCIAL MEDIA REGIONAL OVERVIEW

ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, IN MILLIONS AND COMPARED TO POPULATION
690!
ACTIVE SOCIAL MEDIA ACCOUNTS, IN MILLIONS
We Are Social
58%!
32%!
48%!
47%!
45%!
9%!
9%!
37%!
17%!
AFRICA
CENTRAL
AMERICA
MIDDLE
EAST
79!
41!
17!
3!
45%!
4%!
CENTRAL
ASIA
103!
SOUTH
ASIA
157!
EAST
EUROPE
190!
WEST
EUROPE
197!
SOUTH
AMERICA
197!
SOUTHEAST
ASIA
EAST
ASIA
45%!
199!
NORTH
AMERICA
206!
OCEANIA
ACTIVE SOCIAL MEDIA ACCOUNTS vs. TOTAL POPULATION
@wearesocialsg 26
We Are Social
55%!
MALAYSIA
9%!
56%!
CANADA
40%!
56%!
UAE
47%!
46%!
46%!
46%!
46%!
45%!
BRAZIL
MEXICO
ITALY
CHINA
RUSSIA
FRANCE
28%!
INDONESIA
NIGERIA
INDIA
JAPAN
SOUTH AFRICA
7%!
29%!
GLOBAL AVERAGE
19%!
22%!
25%!
29%!
SAUDI ARABIA
EGYPT
30%!
SOUTH KOREA
31%!
34%!
POLAND
VIETNAM
35%!
GERMANY
PHILIPPINES
47%!
49%!
SPAIN
THAILAND
52%!
57%!
AUSTRALIA
TURKEY
58%!
59%!
66%!
64%!
60%!
USA
UK
ARGENTINA
HONG KONG
SINGAPORE
JAN
2015
SOCIAL MEDIA USE
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, COMPARED TO POPULATION
@wearesocialsg 27
JAN
2015
ACTIVE USERS BY SOCIAL PLATFORM

MOST RECENTLY PUBLISHED MONTHLY ACTIVE USER ACCOUNTS BY PLATFORM, IN MILLIONS
1,366 !
FACEBOOK
829 !
QQ
629 !
QZONE
600 !
WHATSAPP
FACEBOOK
MESSENGER
500 !
468 !
WECHAT
343 !
GOOGLE+
SKYPE
300 !
INSTAGRAM
300 !
284 !
TWITTER
230 !
TUMBLR
209 !
VIBER
200 !
BAIDU TIEBA
170 !
LINE
157 !
SINA WEIBO
VKONTAKTE
100 !
SNAPCHAT
100 !
We Are Social
SOCIAL NETWORK
MESSENGER / CHAT APP / VOIP
Sources: We Are Social analysis of Facebook data, Q1 2015; latest company statements, correct as at 17 January 2015
@wearesocialsg 28
JAN
2015
TIME SPENT ON SOCIAL MEDIA

AVERAGE NUMBER OF HOURS THAT SOCIAL MEDIA USERS SPEND USING SOCIAL MEDIA EACH DAY
We Are Social
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Averages based solely on people who use social media.
JAPAN
SOUTH KOREA
CHINA
UK
RUSSIA
USA
INDONESIA
TURKEY
SOUTH AFRICA
MALAYSIA
UAE
MEXICO
PHILIPPINES
ARGENTINA
0.7 !
1.3 !
1.8 !
HONG KONG
1.7 !
1.9 !
2.0 !
FRANCE
NETHERLANDS
2.1 !
GERMANY
1.9 !
2.1 !
AUSTRALIA
SPAIN
2.1 !
CANADA
2.4 !
AVERAGE
2.1 !
2.5 !
SINGAPORE
POLAND
2.5 !
ITALY
2.2 !
2.5 !
INDIA
2.6 !
2.7 !
2.9 !
3.0 !
SAUDI ARABIA
2.9 !
3.1 !
VIETNAM
3.2 !
3.5 !
3.8 !
THAILAND
3.6 !
3.8 !
BRAZIL
3.9 !
4.3 !
4.3 !
NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE SOCIAL MEDIA, AND DO NOT FACTOR NON-USERS
@wearesocialsg 29
JAN
2015
MOBILE SOCIAL
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION
NORTH
AMERICA
WEST
EUROPE
50%!
30%!
39%!
2%!
15%!
32%!
GLOBAL
AVERAGE:
23%
We Are Social
CENTRAL
AMERICA
38%!
EAST
EUROPE
MIDDLE
EAST
7%!
CENTRAL
ASIA
35%!
EAST
ASIA
8%!
SOUTH
ASIA
AFRICA
SOUTH
AMERICA
27%!
SOUTHEAST
ASIA
39%!
OCEANIA
@wearesocialsg 30
JAN
2015
MOBILE SOCIAL REGIONAL OVERVIEW
MOBILE-ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY, IN MILLIONS AND COMPARED TO POPULATION
561!
ACTIVE MOBILE SOCIAL ACCOUNTS, IN MILLIONS
We Are Social
27%!
39%!
38%!
8%!
30%!
7%!
32%!
15%!
15!
1!
39%!
2%!
CENTRAL
ASIA
50%!
MIDDLE
EAST
35!
CENTRAL
AMERICA
68!
AFRICA
85!
EAST
EUROPE
126!
SOUTH
ASIA
132!
SOUTH
AMERICA
156!
WEST
EUROPE
161!
SOUTHEAST
ASIA
EAST
ASIA
35%!
170!
NORTH
AMERICA
176!
OCEANIA
ACTIVE MOBILE SOCIAL ACCOUNTS vs. TOTAL POPULATION
@wearesocialsg 31
8%!
32%!
51%!
58%!
HONG KONG
We Are Social
49%!
MALAYSIA
36%!
36%!
FRANCE
ITALY
NIGERIA
INDIA
7%!
17%!
19%!
EGYPT
JAPAN
20%!
23%!
GLOBAL AVERAGE
SOUTH AFRICA
24%!
25%!
SAUDI ARABIA
POLAND
26%!
RUSSIA
24%!
26%!
VIETNAM
INDONESIA
27%!
SOUTH KOREA
GERMANY
30%!
37%!
38%!
SPAIN
CHINA
38%!
PHILIPPINES
42%!
40%!
BRAZIL
MEXICO
TURKEY
43%!
45%!
CANADA
THAILAND
46%!
ARGENTINA
48%!
50%!
UK
UAE
50%!
USA
AUSTRALIA
59%!
SINGAPORE
JAN
2015
MOBILE SOCIAL
ACTIVE ACCOUNTS ON THE TOP SOCIAL NETWORK IN EACH COUNTRY ACCESSING VIA MOBILE, COMPARED TO POPULATION
@wearesocialsg 32
GLOBAL MOBILE PHONE USAGE

We Are Social
@wearesocialsg 33
JAN
2015
MOBILE USERS vs. CONNECTIONS
TOTAL NUMBER
OF MOBILE
USERS (UNIQUE
INDIVIDUALS)
MOBILE PENETRATION
(UNIQUE USERS AS
A PERCENTAGE OF
TOTAL POPULATION)
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
(CONNECTIONS)
3.65B
We Are Social
AVERAGE
NUMBER OF MOBILE
SUBSCRIPTIONS
PER UNIQUE USER
51%
7.09B
Sources: GSMA Intelligence, Q4 2014, and extrapolations of GSMA Intelligence data, Q1 2015
1.94
@wearesocialsg 34
JAN
2015
MOBILE CONNECTIONS
MOBILE CONNECTIONS BY REGION, COMPARED TO TOTAL REGIONAL POPULATIONS
NORTH
AMERICA
WEST
EUROPE
101%!
139%!
125%!
112%!
124%!
91%!
GLOBAL
AVERAGE:
98%
We Are Social
CENTRAL
AMERICA
126%!
SOUTH
AMERICA
Source: GSMA Intelligence, Q4 2014. Wikipedia for population data.
EAST
EUROPE
MIDDLE
EAST
79%!
AFRICA
CENTRAL
ASIA
98%!
EAST
ASIA
77%!
SOUTH
ASIA
119%!
SOUTHEAST
ASIA
109%!
OCEANIA
@wearesocialsg 35
JAN
2015
MOBILE REGIONAL OVERVIEW
MOBILE CONNECTIONS (IN MILLIONS), AND MOBILE CONNECTIONS AS A PERCENTAGE OF POPULATION, BY REGION
1565!
MOBILE CONNECTIONS, IN MILLIONS

MOBILE CONNECTIONS vs. TOTAL POPULATION
1296!
900!
744!
519!
We Are Social
77%!
79%!
119%!
139%!
125%!
126%!
101%!
124%!
91%!
SOUTHEAST
ASIA
EAST
EUROPE
WEST
EUROPE
SOUTH
AMERICA
NORTH
AMERICA
MIDDLE
EAST
CENTRAL
AMERICA
191!
AFRICA
EAST
ASIA
98%!
294!
SOUTH
ASIA
358!
Source: GSMA Intelligence, Q4 2014. Wikipedia for population data.
76!
42!
112%!
109%!
OCEANIA
521!
CENTRAL
ASIA
583!
@wearesocialsg 36
We Are Social
173%!
SAUDI ARABIA
Source: GSMA Intelligence, Q4 2014
111%!
108%!
SOUTH KOREA
SPAIN
95%!
CHINA
75%!
75%!
INDIA
81%!
84%!
NIGERIA
CANADA
MEXICO
91%!
97%!
FRANCE
TURKEY
98%!
GLOBAL AVERAGE
103%!
113%!
EGYPT
USA
114%!
PHILIPPINES
117%!
121%!
INDONESIA
UK
122%!
JAPAN
127%!
135%!
BRAZIL
AUSTRALIA
135%!
141%!
VIETNAM
ITALY
144%!
ARGENTINA
137%!
146%!
SOUTH AFRICA
MALAYSIA
147%!
POLAND
138%!
150%!
THAILAND
GERMANY
152%!
SINGAPORE
168%!
173%!
UAE
RUSSIA
176%!
HONG KONG
JAN
2015
MOBILE CONNECTIONS
MOBILE CONNECTIONS BY COUNTRY, COMPARED TO NATIONAL POPULATIONS
@wearesocialsg 37
JAN
2015
MOBILE PHONES
BASED ON THE NUMBER OF CELLULAR SUBSCRIPTIONS / CONNECTIONS (NOT UNIQUE USERS)
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
MOBILE SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
98%
77%
23%
39%
7.1B
We Are Social
Sources: GSMA Intelligence, Q4 2014. Wikipedia for population data
@wearesocialsg 38
We Are Social
Sources: GSMA Intelligence, Q4 2014.
JAPAN
1%!
58%!
49%!
51%!
47%!
53%!
42%!
58%!
42%!
58%!
41%!
59%!
42%!
69%!
65%!
79%!
76%!
71%!
77%!
77%!
78%!
79%!
85%!
80%!
82%!
83%!
84%!
85%!
86%!
86%!
89%!
97%!
99%!
95%!
96%!
96%!
99%!
94%!
POST-PAID CONNECTIONS
6%!
15%!
21%!
35%!
31%!
29%!
24%!
23%!
23%!
22%!
21%!
20%!
18%!
17%!
16%!
15%!
14%!
14%!
11%!
5%!
4%!
4%!
3%!
1%!
PRE-PAID CONNECTIONS
SOUTH KOREA
CANADA
FRANCE
USA
SPAIN
AUSTRALIA
UK
SINGAPORE
HONG KONG
GERMANY
POLAND
TURKEY
ARGENTINA
GLOBAL AVERAGE
MALAYSIA
BRAZIL
CHINA
SAUDI ARABIA
RUSSIA
SOUTH AFRICA
ITALY
MEXICO
UAE
THAILAND
VIETNAM
INDIA
PHILIPPINES
EGYPT
NIGERIA
INDONESIA
JAN
2015
PRE-PAY vs. POST-PAY CONNECTIONS
PERCENTAGE OF MOBILE CONNECTIONS THAT ARE PAID IN ADVANCE vs. PAID AT THE END OF A CONTRACTUAL PERIOD
@wearesocialsg 39
JAN
2015
MOBILE CONNECTIONS BY DEVICE

BASED ON THE TOTAL NUMBER OF SMARTPHONE CONNECTIONS AROUND THE WORLD
TOTAL NUMBER
OF GLOBAL MOBILE
CONNECTIONS
TOTAL NUMBER
OF SMARTPHONE
CONNECTIONS
7.1B
2.7B
We Are Social
SMARTPHONE
CONNECTIONS AS A
PERCENTAGE OF TOTAL
CONNECTIONS
TOTAL NUMBER
OF FEATURE-PHONE
CONNECTIONS
FEATURE-PHONE
CONNECTIONS AS A
PERCENTAGE OF TOTAL
CONNECTIONS
38%
4.1B
Source: Ericsson Mobility Report, Q4 2014. Note that other devices such as tablets account for 300 million connections (4% of total)
58%
@wearesocialsg 40
JAN
2015
MOBILES SHARE OF WEB TRAFFIC

PERCENTAGE OF ALL GLOBAL WEB PAGES SERVED TO MOBILE PHONES
33.4%!
28.9%!
17.0%!
10.9%!
6.1%!
0.7%!
2009
We Are Social
2.9%!
2010
2011
2012
2013
2014
2015
@wearesocialsg 41
JAN
2015
PLATFORMS SHARE OF MOBILE WEB

BASED ON EACH PLATFORMS SHARE OF TOTAL GLOBAL MOBILE WEB PAGE REQUESTS
PERCENTAGE OF GLOBAL
MOBILE WEB PAGE REQUESTS
FROM APPLE SAFARI BROWSERS
PERCENTAGE OF GLOBAL MOBILE

WEB PAGE REQUESTS FROM
ANDROID WEBKIT BROWSERS
PERCENTAGE OF GLOBAL MOBILE

WEB PAGE REQUESTS FROM
OTHER PLATFORM BROWSERS
38.9%
30.9%
30.2%
We Are Social
@wearesocialsg 42
We Are Social
4.8 !
ITALY
1.7 !
1.5 !
1.3 !
1.1 !
BRAZIL
ARGENTINA
VIETNAM
2.5 !
SOUTH AFRICA
INDIA
2.5 !
2.8 !
THAILAND
MALAYSIA
2.8 !
EGYPT
AUSTRALIA
3.9 !
4.2 !
5.0 !
POLAND
TURKEY
5.2 !
SPAIN
5.8 !
USA
5.4 !
6.0 !
HONG KONG
GERMANY
6.2 !
CHINA
6.7 !
7.0 !
RUSSIA
JAPAN
7.1 !
7.9 !
CANADA
FRANCE
8.1 !
UK
SINGAPORE
SOUTH KOREA
9.1 !
18.2 !
JAN
2015
AVERAGE MOBILE NET SPEEDS

AVERAGE MOBILE DATA CONNECTION SPEEDS, IN MBPS
@wearesocialsg 43
JAN
2015
GLOBAL MOBILE DATA GROWTH
TOTAL MONTHLY GLOBAL MOBILE DATA TRAFFIC (UPLOAD & DOWNLOAD), IN PETABYTES (MILLIONS OF GIGABYTES)
2,800!
2,600!
2,400!
AVERAGE MONTHLY MOBILE DATA PER USER: 900MB!
2,200!
2,000!
1,800!
1,600!
1,400!
1,200!
1,000!
800!
600!
400!
200!
Q3
Q4
Q1
Q2
Q3
Q4
Q1
2009! 2009! 2010! 2010! 2010! 2010! 2011!
We Are Social
Source: Ericsson Mobility Report, Nov 2014
Q2
2011!
Q3
2011!
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
2011! 2012! 2012! 2012! 2012! 2013! 2013! 2013! 2013! 2014! 2014! 2014!
@wearesocialsg 44
We Are Social
6%!
15%!
BRAZIL
Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the national population who used m-commerce in the past month.
8%!
RUSSIA
JAPAN
9%!
INDIA
11%!
THAILAND
9%!
11%!
PHILIPPINES
INDONESIA
11%!
12%!
FRANCE
SOUTH AFRICA
13%!
CANADA
14%!
15%!
AUSTRALIA
POLAND
15%!
SAUDI ARABIA
14%!
15%!
VIETNAM
MEXICO
16%!
ITALY
17%!
ARGENTINA
18%!
USA
17%!
18%!
UK
SPAIN
19%!
19%!
TURKEY
MALAYSIA
20%!
23%!
HONG KONG
GERMANY
23%!
27%!
UAE
SINGAPORE
27%!
CHINA
SOUTH KOREA
37%!
JAN
2015
MOBILE COMMERCE
PERCENTAGE OF THE POPULATION WHO BOUGHT SOMETHING ONLINE VIA A PHONE IN THE PAST MONTH [SURVEY-BASED]
@wearesocialsg 45
JAN
2015
MOBILE BROADBAND
ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO TOTAL ACTIVE MOBILE CONNECTIONS
NORTH
AMERICA
WEST
EUROPE
85%!
53%!
85%!
21%!
34%!
31%!
GLOBAL
AVERAGE:
38%
We Are Social
CENTRAL
AMERICA
57%!
EAST
EUROPE
MIDDLE
EAST
16%!
AFRICA
SOUTH
AMERICA
Source: Based on data from GSMA Intelligence, Q4 2014. Wikipedia for population data.
CENTRAL
ASIA
53%!
EAST
ASIA
8%!
SOUTH
ASIA
48%!
SOUTHEAST
ASIA
84%!
OCEANIA
@wearesocialsg 46
We Are Social
13%!
8%!
110%!
SOUTH KOREA
91%!
111%!
UAE
86%!
UK
Source: Based on data from GSMA Intelligence, Q4 2014. Wikipedia for population data.
53%!
SOUTH AFRICA
37%!
36%!
35%!
VIETNAM
EGYPT
MEXICO
INDIA
NIGERIA
38%!
41%!
44%!
GLOBAL AVERAGE
INDONESIA
CHINA
48%!
55%!
ARGENTINA
PHILIPPINES
55%!
59%!
CANADA
RUSSIA
60%!
TURKEY
FRANCE
SPAIN
BRAZIL
MALAYSIA
67%!
70%!
76%!
78%!
84%!
87%!
GERMANY
POLAND
87%!
USA
ITALY
106%!
112%!
THAILAND
114%!
114%!
SINGAPORE
123%!
118%!
AUSTRALIA
SAUDI ARABIA
JAPAN
HONG KONG
JAN
2015
MOBILE BROADBAND
ACTIVE 3G & 4G MOBILE CONNECTIONS, COMPARED TO THE TOTAL POPULATION
@wearesocialsg 47
COUNTRY SNAPSHOTS
We Are Social
@wearesocialsg 48
ARGENTINA
We Are Social
@wearesocialsg 49
JAN
2015
DIGITAL IN ARGENTINA
A SNAPSHOT OF THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
43.1
32.3
26.0
62.0
20.0
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 93%
PENETRATION: 75%
PENETRATION: 60%
PENETRATION: 46%
FIGURE REPRESENTS TOTAL NATIONAL





We Are Social
@wearesocialsg 50
JAN
2015
ANNUAL GROWTH
GROWTH TRENDS FOR THE COUNTRYS KEY DIGITAL STATISTICAL INDICATORS
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
SOCIAL MEDIA ACCOUNTS
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS
GROWTH IN THE NUMBER

OF ACTIVE MOBILE
SOCIAL ACCOUNTS
+37%
+8%
+6%
+9%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
* SINCE JUN 2014
We Are Social
Sources: InternetLiveStats, InternetWorldStats; Facebook, Tencent, VKontakte; GSMA Intelligence; We Are Social research & analysis
@wearesocialsg 51
JAN
2015
TIME SPENT WITH MEDIA
SURVEY-BASED DATA: FIGURES REPRESENT USERS OWN CLAIMED / REPORTED ACTIVITY

NOTE THAT AVERAGE TIMES ARE BASED SOLELY ON PEOPLE WHO USE EACH MEDIUM, AND DO NOT FACTOR NON-USERS
AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE

OF THE INTERNET VIA A
MOBILE PHONE (MOBILE
INTERNET USERS)
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
(SOCIAL MEDIA USERS)
AVERAGE DAILY
TELEVISION VIEWING
TIME (INTERNET USERS
WHO WATCH TV)
4H 53M 4H 11M 4H 20M 2H 47M

We Are Social
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64.
@wearesocialsg 52
JAN
2015
INTERNET USE
BASED ON REPORTED ACTIVE INTERNET USER DATA, AND USER-CLAIMED MOBILE INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
32.3M
We Are Social
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS
MOBILE INTERNET USERS AS

A PERCENTAGE OF THE
TOTAL POPULATION
75%
25.4M
59%
Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015; GlobalWebIndex, Q4 2014 [survey). Wikipedia for population data.
@wearesocialsg 53
JAN
2015
SHARE OF WEB TRAFFIC
BASED ON EACH DEVICES SHARE OF THE TOTAL WEB PAGES SERVED TO WEB BROWSERS
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
73%
24%
3%
~0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-13%
+79%
+27%
0%
We Are Social
@wearesocialsg 54
JAN
2015
SOCIAL MEDIA USE
BASED ON MONTHLY ACTIVE USER NUMBERS REPORTED BY THE COUNTRYS MOST ACTIVE PLATFORM
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS

AS A PERCENTAGE OF
26.0M
We Are Social
TOTAL NUMBER OF
SOCIAL ACCOUNTS

60%
20M
46%
@wearesocialsg 55
JAN
2015
TOP ACTIVE SOCIAL PLATFORMS

44%!
WHATSAPP
35%!
FACEBOOK
FACEBOOK
MESSENGER
32%!
21%!
GOOGLE+
16%!
SKYPE
15%!
TWITTER
9%!
LINKEDIN
9%!
INSTAGRAM
PINTEREST
BADOO
We Are Social
7%!
7%!
SOCIAL NETWORK
Source: GlobalWebIndex, Q4 2014. Figures represent percentage of the total national population using the platform in the past month.
@wearesocialsg 56
JAN
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
71%
29%
38%
62.0M 144%
We Are Social
@wearesocialsg 57
JAN
2015
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
PERCENTAGE OF THE
PERCENTAGE
POPULATION PLAYING POPULATION USING MOBILE OF THE POPULATION
GAMES ON MOBILE
LOCATION-BASED SEARCH USING MOBILE BANKING
$
40%
We Are Social
34%
25%
23%
Source: GlobalWebIndex, Q4 2014. Based on a survey of internet users aged 16-64. Figures represent percentage of the total population.
19%
@wearesocialsg 58
JAN
2015
E-COMMERCE BY DEVICE
PERCENTAGE OF THE
POPULATION WHO USED A PC
TO RESEARCH A PRODUCT TO
BUY LAST MONTH
PERCENTAGE OF THE
POPULATION WHO BOUGHT
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
POPULATION WHO USED A
MOBILE PHONE TO RESEARCH A
PRODUCT TO BUY LAST MONTH
PERCENTAGE OF THE
SOMETHING ONLINE VIA A
MOBILE PHONE LAST MONTH
47%
37%
24%
17%
We Are Social
@wearesocialsg 59
AUSTRALIA
We Are Social
@wearesocialsg 60
JAN
2015
DIGITAL IN AUSTRALIA
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
23.7
21.2
13.6
30.0
12.0
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 89%
PENETRATION: 89%
PENETRATION: 57%
PENETRATION: 51%





We Are Social
@wearesocialsg 61
JAN
2015
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL ACCOUNTS
+17%
+6%
+23%
+11%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
We Are Social
@wearesocialsg 62
JAN
2015

AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE

INTERNET USERS)
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION VIEWING
WHO WATCH TV)
4H 03M 1H 32M 2H 04M 2H 47M

We Are Social
@wearesocialsg 63
JAN
2015
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
21.2M
We Are Social
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
89%
12.9M
54%
@wearesocialsg 64
JAN
2015
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
61%
26%
13%
0.1%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-14%
+51%
+11%
+43%
We Are Social
@wearesocialsg 65
JAN
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS

AS A PERCENTAGE OF
13.6M
We Are Social
TOTAL NUMBER OF
SOCIAL ACCOUNTS

57%
12.0M
51%
@wearesocialsg 66
JAN
2015

40%!
FACEBOOK
FACEBOOK
MESSENGER
18%!
14%!
TWITTER
13%!
GOOGLE+
13%!
SKYPE
10%!
INSTAGRAM
10%!
PINTEREST
9%!
LINKEDIN
8%!
WHATSAPP
TUMBLR
We Are Social
6%!
SOCIAL NETWORK
@wearesocialsg 67
JAN
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
35%
65%
90%
30.0M 127%
We Are Social
@wearesocialsg 68
JAN
2015
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
PERCENTAGE OF THE
PERCENTAGE
GAMES ON MOBILE
$
27%
We Are Social
23%
16%
16%
28%
@wearesocialsg 69
JAN
2015
PERCENTAGE OF THE
BUY LAST MONTH
PERCENTAGE OF THE
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
PERCENTAGE OF THE
51%
51%
20%
15%
We Are Social
@wearesocialsg 70
BRAZIL
We Are Social
@wearesocialsg 71
JAN
2015
DIGITAL IN BRAZIL
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
204M
110M
MILLION
96M
MILLION
276M
MILLION
78M
MILLION
URBANISATION: 91%
PENETRATION: 54%
PENETRATION: 47%
PENETRATION: 38%





MILLION
We Are Social
@wearesocialsg 72
JAN
2015
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL ACCOUNTS
+10%
+12%
+3%
+15%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
* SINCE JUN 2014
We Are Social
@wearesocialsg 73
JAN
2015

AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE

INTERNET USERS)
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION VIEWING
WHO WATCH TV)
5H 26M 3H 47M 3H 47M 2H 49M

We Are Social
@wearesocialsg 74
JAN
2015
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
110M
We Are Social
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
54%
79M
39%
@wearesocialsg 75
JAN
2015
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
77%
20%
3%
0.1%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-12%
+109%
+1%
+20%
We Are Social
@wearesocialsg 76
JAN
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS

AS A PERCENTAGE OF
96M
We Are Social
TOTAL NUMBER OF
SOCIAL ACCOUNTS

47%
78M
38%
@wearesocialsg 77
JAN
2015

25%!
FACEBOOK
24%!
WHATSAPP
FACEBOOK
MESSENGER
22%!
14%!
SKYPE
13%!
GOOGLE+
11%!
TWITTER
10%!
INSTAGRAM
9%!
LINKEDIN
PINTEREST
BADOO
We Are Social
6%!
6%!
SOCIAL NETWORK
@wearesocialsg 78
JAN
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
78%
22%
56%
276M 135%
We Are Social
@wearesocialsg 79
JAN
2015
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
PERCENTAGE OF THE
PERCENTAGE
GAMES ON MOBILE
$
23%
We Are Social
23%
17%
18%
18%
@wearesocialsg 80
JAN
2015
PERCENTAGE OF THE
BUY LAST MONTH
PERCENTAGE OF THE
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
PERCENTAGE OF THE
37%
36%
22%
15%
We Are Social
@wearesocialsg 81
CANADA
We Are Social
@wearesocialsg 82
JAN
2015
DIGITAL IN CANADA
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
35.7M 33.0M 20.0M 29.0M 16.2M

MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 81%
PENETRATION: 93%
PENETRATION: 56%
vs. POPULATION: 81%
PENETRATION: 45%





We Are Social
@wearesocialsg 83
JAN
2015
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL ACCOUNTS
+11%
+5%
+10%
+5%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
* SINCE JUN 2014
We Are Social
@wearesocialsg 84
JAN
2015

AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE

INTERNET USERS)
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION VIEWING
WHO WATCH TV)
4H 37M 1H 52M 2H 04M 2H 38M

We Are Social
@wearesocialsg 85
JAN
2015
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
33.0M
We Are Social
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
93%
19.4M
54%
@wearesocialsg 86
JAN
2015
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
70%
17%
12%
0.3%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-10%
+41%
+33%
+18%
We Are Social
@wearesocialsg 87
JAN
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS

AS A PERCENTAGE OF
20.0M
We Are Social
TOTAL NUMBER OF
SOCIAL ACCOUNTS

56%
16.2M
45%
@wearesocialsg 88
JAN
2015

47%!
FACEBOOK
23%!
TWITTER
FACEBOOK
MESSENGER
19%!
16%!
PINTEREST
15%!
GOOGLE+
13%!
SKYPE
12%!
INSTAGRAM
12%!
LINKEDIN
TUMBLR
SNAPCHAT
We Are Social
8%!
7%!
SOCIAL NETWORK
@wearesocialsg 89
JAN
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
81%
15%
85%
73%
29.0M
We Are Social
@wearesocialsg 90
JAN
2015
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
PERCENTAGE OF THE
PERCENTAGE
GAMES ON MOBILE
$
24%
We Are Social
27%
21%
17%
24%
@wearesocialsg 91
JAN
2015
PERCENTAGE OF THE
BUY LAST MONTH
PERCENTAGE OF THE
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
PERCENTAGE OF THE
54%
49%
20%
13%
We Are Social
@wearesocialsg 92
CHINA
We Are Social
@wearesocialsg 93
JAN
2015
DIGITAL IN CHINA
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
1,367
642
629
1,300
MILLION
506
MILLION
MILLION
MILLION
MILLION
URBANISATION: 54%
PENETRATION: 47%
PENETRATION: 46%
vs. POPULATION: 95%
PENETRATION: 37%





We Are Social
@wearesocialsg 94
JAN
2015
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL ACCOUNTS
+9%
+1%
+8%
+26%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
We Are Social
@wearesocialsg 95
JAN
2015

AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE

INTERNET USERS)
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION VIEWING
WHO WATCH TV)
3H 52M 2H 35M 1H 42M 1H 27M

We Are Social
@wearesocialsg 96
JAN
2015
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
642M
We Are Social
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
47%
565M
41%
@wearesocialsg 97
JAN
2015
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
76%
21%
3%
0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-13%
+121%
+12%
We Are Social
@wearesocialsg 98
JAN
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS

AS A PERCENTAGE OF
629M
We Are Social
TOTAL NUMBER OF
SOCIAL ACCOUNTS

46%
506M
37%
@wearesocialsg 99
JAN
2015

30%!
WECHAT
SINA
WEIBO
25%!
25%!
QZONE
TENCENT
WEIBO
21%!
19%!
YOUKU
15%!
TUDOU
12%!
RENREN
GOOGLE+
FACEBOOK
KAIXIN
We Are Social
10%!
9%!
9%!
SOCIAL NETWORK
@wearesocialsg 100
JAN
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
95%
79%
21%
46%
1.3B
We Are Social
@wearesocialsg 101
JAN
2015
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
PERCENTAGE OF THE
PERCENTAGE
GAMES ON MOBILE
$
21%
We Are Social
22%
25%
19%
26%
@wearesocialsg 102
JAN
2015
PERCENTAGE OF THE
BUY LAST MONTH
PERCENTAGE OF THE
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
PERCENTAGE OF THE
30%
37%
25%
27%
We Are Social
@wearesocialsg 103
EGYPT
We Are Social
@wearesocialsg 104
JAN
2015
DIGITAL IN EGYPT
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
87.8
46.2
22.0
98.8
16.6
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 44%
PENETRATION: 53%
PENETRATION: 25%
PENETRATION: 19%





We Are Social
@wearesocialsg 105
JAN
2015
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL ACCOUNTS
+25%
+33%
+2%
+32%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
* SINCE JUL 2014
We Are Social
@wearesocialsg 106
JAN
2015
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
74%
23%
3%
0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-13%
+78%
+25%
We Are Social
@wearesocialsg 107
JAN
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS

AS A PERCENTAGE OF
22.0M
We Are Social
TOTAL NUMBER OF
SOCIAL ACCOUNTS

25%
16.6M
19%
@wearesocialsg 108
JAN
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
96%
4%
32%
98.8M 113%
We Are Social
@wearesocialsg 109
FRANCE
We Are Social
@wearesocialsg 110
JAN
2015
DIGITAL IN FRANCE
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
66.1
55.4
30.0
64.2
24.0
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 86%
PENETRATION: 84%
PENETRATION: 45%
vs. POPULATION: 97%
PENETRATION: 36%





We Are Social
@wearesocialsg 111
JAN
2015
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL ACCOUNTS
+2%
+7%
-11%
+20%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
* SINCE FEB 2014
We Are Social
@wearesocialsg 112
JAN
2015

AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE

INTERNET USERS)
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION VIEWING
WHO WATCH TV)
3H 53M 1H 17M 2H 00M 3H 10M

We Are Social
@wearesocialsg 113
JAN
2015
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
55.4M
We Are Social
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
84%
29.4M
45%
@wearesocialsg 114
JAN
2015
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
77%
15%
8%
0.3%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-8%
+66%
+17%
+45%
We Are Social
@wearesocialsg 115
JAN
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS

AS A PERCENTAGE OF
30.0M
We Are Social
TOTAL NUMBER OF
SOCIAL ACCOUNTS

45%
24.0M
36%
@wearesocialsg 116
JAN
2015

32%!
FACEBOOK
10%!
GOOGLE+
9%!
TWITTER
FACEBOOK
MESSENGER
7%!
5%!
LINKEDIN
COPAINS
D'AVANT
4%!
INSTAGRAM
4%!
SKYPE
4%!
BADOO
VIADEO
We Are Social
3%!
3%!
SOCIAL NETWORK
@wearesocialsg 117
JAN
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
97%
21%
79%
69%
64.2M
We Are Social
@wearesocialsg 118
JAN
2015
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
PERCENTAGE OF THE
PERCENTAGE
GAMES ON MOBILE
$
20%
We Are Social
16%
15%
15%
18%
@wearesocialsg 119
JAN
2015
PERCENTAGE OF THE
BUY LAST MONTH
PERCENTAGE OF THE
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
PERCENTAGE OF THE
44%
49%
14%
12%
We Are Social
@wearesocialsg 120
GERMANY
We Are Social
@wearesocialsg 121
JAN
2015
DIGITAL IN GERMANY
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
80.8
71.7
28.0
111.6
MILLION
24.0
MILLION
MILLION
MILLION
MILLION
URBANISATION: 74%
PENETRATION: 89%
PENETRATION: 35%
PENETRATION: 30%





We Are Social
@wearesocialsg 122
JAN
2015
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL ACCOUNTS
+5%
0%
+4%
+9%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
* SINCE FEB 2014
We Are Social
@wearesocialsg 123
JAN
2015

AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE

INTERNET USERS)
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION VIEWING
WHO WATCH TV)
3H 41M 1H 52M 2H 03M 2H 56M

We Are Social
@wearesocialsg 124
JAN
2015
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
71.7M
We Are Social
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
89%
39.2M
48%
@wearesocialsg 125
JAN
2015
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
75%
18%
7%
0.4%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-10%
+60%
+30%
+36%
We Are Social
@wearesocialsg 126
JAN
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS

AS A PERCENTAGE OF
28.0M
We Are Social
TOTAL NUMBER OF
SOCIAL ACCOUNTS

35%
24.0M
30%
@wearesocialsg 127
JAN
2015

28%!
FACEBOOK
26%!
WHATSAPP
FACEBOOK
MESSENGER
15%!
9%!
SKYPE
TWITTER
7%!
GOOGLE+
7%!
SHAZAM
4%!
INSTAGRAM
4%!
LINKEDIN
4%!
TUMBLR
We Are Social
4%!
SOCIAL NETWORK
@wearesocialsg 128
JAN
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
47%
53%
63%
111.6M 138%
We Are Social
@wearesocialsg 129
JAN
2015
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
PERCENTAGE OF THE
PERCENTAGE
GAMES ON MOBILE
$
22%
We Are Social
21%
18%
9%
20%
@wearesocialsg 130
JAN
2015
PERCENTAGE OF THE
BUY LAST MONTH
PERCENTAGE OF THE
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
PERCENTAGE OF THE
47%
63%
18%
20%
We Are Social
@wearesocialsg 131
HONG KONG
We Are Social
@wearesocialsg 132
JAN
2015
DIGITAL IN HONG KONG

TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
7.23
5.75
4.60
12.70
MILLION
4.20
MILLION
MILLION
MILLION
MILLION
URBANISATION: 100%
PENETRATION: 79%
PENETRATION: 64%
PENETRATION: 58%





We Are Social
@wearesocialsg 133
JAN
2015
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL ACCOUNTS
+10%
+5%
-23%
+11%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
We Are Social
@wearesocialsg 134
JAN
2015

AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE

INTERNET USERS)
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION VIEWING
WHO WATCH TV)
3H 25M 2H 18M 1H 50M 1H 49M

We Are Social
@wearesocialsg 135
JAN
2015
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
5.75M
We Are Social
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
79%
4.65M
64%
@wearesocialsg 136
JAN
2015
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
67%
26%
7%
0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-10%
+45%
-13%
We Are Social
@wearesocialsg 137
JAN
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS

AS A PERCENTAGE OF
4.60M
We Are Social
TOTAL NUMBER OF
SOCIAL ACCOUNTS

64%
4.20M
58%
@wearesocialsg 138
JAN
2015

41%!
WHATSAPP
33%!
FACEBOOK
FACEBOOK
MESSENGER
23%!
23%!
WECHAT
14%!
LINE
13%!
SKYPE
12%!
GOOGLE+
11%!
INSTAGRAM
10%!
TWITTER
SINA
WEIBO
We Are Social
6%!
SOCIAL NETWORK
@wearesocialsg 139
JAN
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
42%
58%
70%
12.7M 176%
We Are Social
@wearesocialsg 140
JAN
2015
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
PERCENTAGE OF THE
PERCENTAGE
GAMES ON MOBILE
$
35%
We Are Social
36%
32%
26%
29%
@wearesocialsg 141
JAN
2015
PERCENTAGE OF THE
BUY LAST MONTH
PERCENTAGE OF THE
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
PERCENTAGE OF THE
38%
39%
26%
23%
We Are Social
@wearesocialsg 142
INDIA
We Are Social
@wearesocialsg 143
JAN
2015
DIGITAL IN INDIA
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
1,265
243
118
946
100
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 31%
PENETRATION: 19%
PENETRATION: 9%
vs. POPULATION: 75%
PENETRATION: 8%





We Are Social
@wearesocialsg 144
JAN
2015
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL ACCOUNTS
+14%
+31%
+6%
+39%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
We Are Social
@wearesocialsg 145
JAN
2015

AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE

INTERNET USERS)
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION VIEWING
WHO WATCH TV)
5H 04M 3H 24M 2H 31M 1H 58M

We Are Social
@wearesocialsg 146
JAN
2015
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
243M
We Are Social
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
19%
200M
16%
@wearesocialsg 147
JAN
2015
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
27%
72%
1%
0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-19%
+9%
+19%
We Are Social
@wearesocialsg 148
JAN
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS

AS A PERCENTAGE OF
118M
We Are Social
TOTAL NUMBER OF
SOCIAL ACCOUNTS

9%
100M
8%
@wearesocialsg 149
JAN
2015

11%!
WHATSAPP
FACEBOOK
MESSENGER
9%!
8%!
FACEBOOK
8%!
SKYPE
7%!
GOOGLE+
6%!
TWITTER
5%!
WECHAT
5%!
LINKEDIN
4%!
PINTEREST
VIBER
We Are Social
4%!
SOCIAL NETWORK
@wearesocialsg 150
JAN
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
75%
95%
5%
11%
946M
We Are Social
@wearesocialsg 151
JAN
2015
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
PERCENTAGE OF THE
PERCENTAGE
GAMES ON MOBILE
$
10%
We Are Social
10%
8%
8%
9%
@wearesocialsg 152
JAN
2015
PERCENTAGE OF THE
BUY LAST MONTH
PERCENTAGE OF THE
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
PERCENTAGE OF THE
13%
14%
9%
9%
We Are Social
@wearesocialsg 153
INDONESIA
We Are Social
@wearesocialsg 154
JAN
2015
DIGITAL IN INDONESIA
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
255.5
72.7
72.0
308.2
MILLION
62.0
MILLION
MILLION
MILLION
MILLION
URBANISATION: 51%
PENETRATION: 28%
PENETRATION: 28%
PENETRATION: 24%





We Are Social
@wearesocialsg 155
JAN
2015
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL ACCOUNTS
0%
+16%
+9%
+19%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
We Are Social
@wearesocialsg 156
JAN
2015

AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE

INTERNET USERS)
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION VIEWING
WHO WATCH TV)
5H 06M 3H 10M 2H 52M 2H 29M

We Are Social
@wearesocialsg 157
JAN
2015
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
72.7M
We Are Social
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
28%
54.0M
21%
@wearesocialsg 158
JAN
2015
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
45%
50%
4%
0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-25%
+39%
+14%
We Are Social
@wearesocialsg 159
JAN
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS

AS A PERCENTAGE OF
72.0M
We Are Social
TOTAL NUMBER OF
SOCIAL ACCOUNTS

28%
62.0M
24%
@wearesocialsg 160
JAN
2015

14%!
FACEBOOK
12%!
WHATSAPP
11%!
TWITTER
FACEBOOK
MESSENGER
9%!
9%!
GOOGLE+
LINKEDIN
7%!
INSTAGRAM
7%!
SKYPE
PINTEREST
LINE
We Are Social
6%!
6%!
6%!
SOCIAL NETWORK
@wearesocialsg 161
JAN
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
99%
1%
34%
308.2M 121%
We Are Social
@wearesocialsg 162
JAN
2015
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
PERCENTAGE OF THE
PERCENTAGE
GAMES ON MOBILE
$
14%
We Are Social
11%
10%
9%
11%
@wearesocialsg 163
JAN
2015
PERCENTAGE OF THE
BUY LAST MONTH
PERCENTAGE OF THE
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
PERCENTAGE OF THE
18%
16%
11%
9%
We Are Social
@wearesocialsg 164
ITALY
We Are Social
@wearesocialsg 165
JAN
2015
DIGITAL IN ITALY
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
60.8
36.6
28.0
82.3
22.0
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 68%
PENETRATION: 60%
PENETRATION: 46%
PENETRATION: 36%





We Are Social
@wearesocialsg 166
JAN
2015
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL ACCOUNTS
+3%
+8%
-15%
+11%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
* SINCE FEB 2014
We Are Social
@wearesocialsg 167
JAN
2015

AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE

INTERNET USERS)
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION VIEWING
WHO WATCH TV)
4H 28M 2H 12M 2H 30M 2H 39M

We Are Social
@wearesocialsg 168
JAN
2015
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
36.6M
We Are Social
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
60%
25.8M
43%
@wearesocialsg 169
JAN
2015
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
74%
17%
8%
0.4%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-7%
+16%
+42%
+529%
We Are Social
@wearesocialsg 170
JAN
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS

AS A PERCENTAGE OF
28.0M
We Are Social
TOTAL NUMBER OF
SOCIAL ACCOUNTS

46%
22.0M
36%
@wearesocialsg 171
JAN
2015

25%!
WHATSAPP
24%!
FACEBOOK
FACEBOOK
MESSENGER
17%!
14%!
SKYPE
11%!
SHAZAM
TWITTER
10%!
GOOGLE+
10%!
6%!
INSTAGRAM
LINKEDIN
PINTEREST
We Are Social
5%!
5%!
SOCIAL NETWORK
@wearesocialsg 172
JAN
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
84%
16%
67%
82.3M 135%
We Are Social
@wearesocialsg 173
JAN
2015
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
PERCENTAGE OF THE
PERCENTAGE
GAMES ON MOBILE
$
23%
We Are Social
26%
16%
16%
16%
@wearesocialsg 174
JAN
2015
PERCENTAGE OF THE
BUY LAST MONTH
PERCENTAGE OF THE
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
PERCENTAGE OF THE
39%
39%
20%
16%
We Are Social
@wearesocialsg 175
JAPAN
We Are Social
@wearesocialsg 176
JAN
2015
DIGITAL IN JAPAN
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
127.1
109.6
MILLION
24.0
MILLION
155.6
MILLION
22.0
MILLION
URBANISATION: 91%
PENETRATION: 86%
PENETRATION: 19%
PENETRATION: 17%





MILLION
We Are Social
@wearesocialsg 177
JAN
2015
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL ACCOUNTS
+9%
+9%
+12%
+15%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
We Are Social
@wearesocialsg 178
JAN
2015

AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE

INTERNET USERS)
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION VIEWING
WHO WATCH TV)
3H 07M 0H 59M 0H 40M 2H 17M

We Are Social
@wearesocialsg 179
JAN
2015
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
109.6M
We Are Social
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
86%
43.6M
34%
@wearesocialsg 180
JAN
2015
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
65%
30%
5%
0.2%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-12%
+36%
+22%
-18%
We Are Social
@wearesocialsg 181
JAN
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS

AS A PERCENTAGE OF
24.0M
We Are Social
TOTAL NUMBER OF
SOCIAL ACCOUNTS

19%
22.0M
17%
@wearesocialsg 182
JAN
2015

16%!
TWITTER
13%!
FACEBOOK
4%!
MIXI
3%!
LINE
2%!
GOOGLE+
2%!
SKYPE
MOBAGE
GREE
INSTAGRAM
PINTEREST
We Are Social
1%!
1%!
1%!
<1%!
SOCIAL NETWORK
@wearesocialsg 183
JAN
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
1%
99%
96%
155.6M 122%
We Are Social
@wearesocialsg 184
JAN
2015
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
PERCENTAGE OF THE
PERCENTAGE
GAMES ON MOBILE
$
7%
We Are Social
5%
7%
10%
8%
@wearesocialsg 185
JAN
2015
PERCENTAGE OF THE
BUY LAST MONTH
PERCENTAGE OF THE
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
PERCENTAGE OF THE
43%
40%
11%
6%
We Are Social
@wearesocialsg 186
MALAYSIA
We Are Social
@wearesocialsg 187
JAN
2015
DIGITAL IN MALAYSIA
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
30.5
20.1
16.8
41.8
15.0
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 73%
PENETRATION: 66%
PENETRATION: 55%
PENETRATION: 49%





We Are Social
@wearesocialsg 188
JAN
2015
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL ACCOUNTS
+5%
+8%
+1%
+15%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
We Are Social
@wearesocialsg 189
JAN
2015

AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE

INTERNET USERS)
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION VIEWING
WHO WATCH TV)
5H 04M 3H 39M 3H 27M 2H 24M

We Are Social
@wearesocialsg 190
JAN
2015
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
20.1M
We Are Social
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
66%
16.5M
54%
@wearesocialsg 191
JAN
2015
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
57%
35%
8%
0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-17%
+45%
+5%
We Are Social
@wearesocialsg 192
JAN
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS

AS A PERCENTAGE OF
16.8M
We Are Social
TOTAL NUMBER OF
SOCIAL ACCOUNTS

55%
15.0M
49%
@wearesocialsg 193
JAN
2015

38%!
WHATSAPP
32%!
FACEBOOK
FACEBOOK
MESSENGER
29%!
21%!
GOOGLE+
19%!
WECHAT
18%!
TWITTER
15%!
INSTAGRAM
13%!
SKYPE
LINKEDIN
PINTEREST
We Are Social
11%!
10%!
SOCIAL NETWORK
@wearesocialsg 194
JAN
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
77%
23%
57%
41.8M 137%
We Are Social
@wearesocialsg 195
JAN
2015
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
PERCENTAGE OF THE
PERCENTAGE
GAMES ON MOBILE
$
33%
We Are Social
28%
24%
22%
27%
@wearesocialsg 196
JAN
2015
PERCENTAGE OF THE
BUY LAST MONTH
PERCENTAGE OF THE
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
PERCENTAGE OF THE
40%
37%
24%
19%
We Are Social
@wearesocialsg 197
MEXICO
We Are Social
@wearesocialsg 198
JAN
2015
DIGITAL IN MEXICO
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
121.0
59.2
56.0
102.0
MILLION
48.0
MILLION
MILLION
MILLION
MILLION
URBANISATION: 78%
PENETRATION: 49%
PENETRATION: 46%
vs. POPULATION: 84%
PENETRATION: 40%





We Are Social
@wearesocialsg 199
JAN
2015
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL ACCOUNTS
+34%
+12%
+1%
+4%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
* SINCE JUN 2014
We Are Social
@wearesocialsg 200
JAN
2015

AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE

INTERNET USERS)
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION VIEWING
WHO WATCH TV)
5H 02M 3H 58M 3H 52M 2H 22M

We Are Social
@wearesocialsg 201
JAN
2015
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
59.2M
We Are Social
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
49%
48.7M
40%
@wearesocialsg 202
JAN
2015
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
61%
32%
7%
0.2%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-23%
+103%
+26%
+42%
We Are Social
@wearesocialsg 203
JAN
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS

AS A PERCENTAGE OF
56.0M
We Are Social
TOTAL NUMBER OF
SOCIAL ACCOUNTS

46%
48.0M
40%
@wearesocialsg 204
JAN
2015

28%!
WHATSAPP
26%!
FACEBOOK
FACEBOOK
MESSENGER
24%!
17%!
GOOGLE+
15%!
TWITTER
14%!
SKYPE
9%!
INSTAGRAM
8%!
PINTEREST
8%!
LINKEDIN
LINE
We Are Social
6%!
SOCIAL NETWORK
@wearesocialsg 205
JAN
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
85%
15%
42%
102.0M 84%
We Are Social
@wearesocialsg 206
JAN
2015
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
PERCENTAGE OF THE
PERCENTAGE
GAMES ON MOBILE
$
28%
We Are Social
25%
19%
17%
16%
@wearesocialsg 207
JAN
2015
PERCENTAGE OF THE
BUY LAST MONTH
PERCENTAGE OF THE
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
PERCENTAGE OF THE
27%
24%
18%
14%
We Are Social
@wearesocialsg 208
NIGERIA
We Are Social
@wearesocialsg 209
JAN
2015
DIGITAL IN NIGERIA
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
183.5
70.3
13.6
138.0
MILLION
12.4
MILLION
MILLION
MILLION
MILLION
URBANISATION: 50%
PENETRATION: 38%
PENETRATION: 7%
vs. POPULATION: 75%
PENETRATION: 7%





We Are Social
@wearesocialsg 210
JAN
2015
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL ACCOUNTS
+26%
+21%
+21%
[N/A]
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
We Are Social
@wearesocialsg 211
JAN
2015
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
20%
76%
5%
0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-5%
+28%
We Are Social
@wearesocialsg 212
JAN
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS

AS A PERCENTAGE OF
13.6M
We Are Social
TOTAL NUMBER OF
SOCIAL ACCOUNTS

7%
12.4M
7%
@wearesocialsg 213
JAN
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
97%
3%
17%
138.0M 75%
We Are Social
@wearesocialsg 214
THE PHILIPPINES
We Are Social
@wearesocialsg 215
JAN
2015
DIGITAL IN THE PHILIPPINES

TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
100.8
44.2
40.0
114.6
MILLION
32.0
MILLION
MILLION
MILLION
MILLION
URBANISATION: 49%
PENETRATION: 44%
PENETRATION: 40%
PENETRATION: 32%





We Are Social
@wearesocialsg 216
JAN
2015
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL ACCOUNTS
+18%
+18%
+7%
+33%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
We Are Social
@wearesocialsg 217
JAN
2015

AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE

INTERNET USERS)
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION VIEWING
WHO WATCH TV)
6H 17M 3H 19M 4H 15M 2H 47M

We Are Social
@wearesocialsg 218
JAN
2015
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
44.2M
We Are Social
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
44%
32.0M
32%
@wearesocialsg 219
JAN
2015
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
71%
21%
9%
0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-13%
+70%
+38%
We Are Social
@wearesocialsg 220
JAN
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS

AS A PERCENTAGE OF
40.0M
We Are Social
TOTAL NUMBER OF
SOCIAL ACCOUNTS

40%
32.0M
32%
@wearesocialsg 221
JAN
2015

21%!
FACEBOOK
FACEBOOK
MESSENGER
20%!
17%!
SKYPE
13%!
GOOGLE+
13%!
TWITTER
12%!
VIBER
9%!
PINTEREST
9%!
INSTAGRAM
7%!
LINKEDIN
KAKAO TALK
We Are Social
6%!
SOCIAL NETWORK
@wearesocialsg 222
JAN
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
96%
4%
42%
114.6M 114%
We Are Social
@wearesocialsg 223
JAN
2015
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
PERCENTAGE OF THE
PERCENTAGE
GAMES ON MOBILE
$
19%
We Are Social
19%
15%
13%
14%
@wearesocialsg 224
JAN
2015
PERCENTAGE OF THE
BUY LAST MONTH
PERCENTAGE OF THE
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
PERCENTAGE OF THE
24%
21%
15%
11%
We Are Social
@wearesocialsg 225
POLAND
We Are Social
@wearesocialsg 226
JAN
2015
DIGITAL IN POLAND
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
38.5
25.7
13.0
56.5
9.2
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 61%
PENETRATION: 67%
PENETRATION: 34%
PENETRATION: 24%





We Are Social
@wearesocialsg 227
JAN
2015
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL ACCOUNTS
+3%
+8%
+11%
+28%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
* SINCE FEB 2014
We Are Social
@wearesocialsg 228
JAN
2015

AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE

INTERNET USERS)
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION VIEWING
WHO WATCH TV)
4H 51M 1H 49M 2H 05M 2H 44M

We Are Social
@wearesocialsg 229
JAN
2015
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
25.7M
We Are Social
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
67%
15.9M
41%
@wearesocialsg 230
JAN
2015
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
52%
46%
3%
~0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-39%
+277%
+13%
-40%
We Are Social
@wearesocialsg 231
JAN
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS

AS A PERCENTAGE OF
13.0M
We Are Social
TOTAL NUMBER OF
SOCIAL ACCOUNTS

34%
9.2M
24%
@wearesocialsg 232
JAN
2015

35%!
FACEBOOK
19%!
GOOGLE+
NK.PL
10%!
TWITTER
10%!
7%!
SKYPE
FACEBOOK
MESSENGER
6%!
LINKEDIN
5%!
BADOO
5%!
INSTAGRAM
PINTEREST
We Are Social
5%!
5%!
SOCIAL NETWORK
@wearesocialsg 233
JAN
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
49%
51%
57%
56.5M 147%
We Are Social
@wearesocialsg 234
JAN
2015
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
PERCENTAGE OF THE
PERCENTAGE
GAMES ON MOBILE
$
16%
We Are Social
14%
12%
13%
20%
@wearesocialsg 235
JAN
2015
PERCENTAGE OF THE
BUY LAST MONTH
PERCENTAGE OF THE
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
PERCENTAGE OF THE
37%
44%
16%
14%
We Are Social
@wearesocialsg 236
RUSSIA
We Are Social
@wearesocialsg 237
JAN
2015
DIGITAL IN RUSSIA
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
146.3
87.5
67.0
245.2
MILLION
38.2
MILLION
MILLION
MILLION
MILLION
URBANISATION: 74%
PENETRATION: 60%
PENETRATION: 46%
PENETRATION: 26%





We Are Social
@wearesocialsg 238
JAN
2015
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL ACCOUNTS
+15%
+10%
-6%
[N/A]
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
We Are Social
@wearesocialsg 239
JAN
2015

AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE

INTERNET USERS)
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION VIEWING
WHO WATCH TV)
4H 47M 1H 42M 2H 38M 2H 29M

We Are Social
@wearesocialsg 240
JAN
2015
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
87.5M
We Are Social
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
60%
47.7M
33%
@wearesocialsg 241
JAN
2015
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
82%
12%
6%
0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-5%
+41%
+17%
We Are Social
@wearesocialsg 242
JAN
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS

AS A PERCENTAGE OF
67.0M
We Are Social
TOTAL NUMBER OF
SOCIAL ACCOUNTS

46%
38.2M
26%
@wearesocialsg 243
JAN
2015

28%!
VK
24%!
ODNOKLASSNIKI
18%!
FACEBOOK
15%!
GOOGLE+
12%!
SKYPE
10%!
TWITTER
7%!
INSTAGRAM
VIBER
5%!
WHATSAPP
5%!
LINKEDIN
We Are Social
4%!
SOCIAL NETWORK
@wearesocialsg 244
JAN
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
82%
18%
33%
245.2M 168%
We Are Social
@wearesocialsg 245
JAN
2015
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
PERCENTAGE OF THE
PERCENTAGE
GAMES ON MOBILE
$
13%
We Are Social
14%
8%
11%
10%
@wearesocialsg 246
JAN
2015
PERCENTAGE OF THE
BUY LAST MONTH
PERCENTAGE OF THE
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
PERCENTAGE OF THE
38%
30%
13%
8%
We Are Social
@wearesocialsg 247
SAUDI ARABIA
We Are Social
@wearesocialsg 248
JAN
2015
DIGITAL IN SAUDI ARABIA

TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
31.5
18.3
9.2
54.5
8.0
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 82%
PENETRATION: 58%
PENETRATION: 29%
PENETRATION: 25%





We Are Social
@wearesocialsg 249
JAN
2015
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL ACCOUNTS
+28%
+21%
+3%
+14%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
* SINCE JUL 2014
We Are Social
@wearesocialsg 250
JAN
2015

AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE

INTERNET USERS)
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION VIEWING
WHO WATCH TV)
4H 14M 4H 13M 3H 02M 2H 15M

We Are Social
@wearesocialsg 251
JAN
2015
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
18.3M
We Are Social
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
58%
14.7M
47%
@wearesocialsg 252
JAN
2015
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
46%
48%
6%
0.1%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-16%
+31%
-29%
+200%
We Are Social
@wearesocialsg 253
JAN
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS

AS A PERCENTAGE OF
9.2M
We Are Social
TOTAL NUMBER OF
SOCIAL ACCOUNTS

29%
8.0M
25%
@wearesocialsg 254
JAN
2015

22%!
WHATSAPP
21%!
FACEBOOK
19%!
TWITTER
15%!
GOOGLE+
FACEBOOK
MESSENGER
13%!
13%!
SKYPE
13%!
INSTAGRAM
10%!
PINTEREST
10%!
LINKEDIN
BADOO
We Are Social
8%!
SOCIAL NETWORK
@wearesocialsg 255
JAN
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
80%
20%
66%
54.5M 173%
We Are Social
@wearesocialsg 256
JAN
2015
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
PERCENTAGE OF THE
PERCENTAGE
GAMES ON MOBILE
$
29%
We Are Social
27%
17%
17%
18%
@wearesocialsg 257
JAN
2015
PERCENTAGE OF THE
BUY LAST MONTH
PERCENTAGE OF THE
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
PERCENTAGE OF THE
28%
25%
19%
15%
We Are Social
@wearesocialsg 258
SINGAPORE
We Are Social
@wearesocialsg 259
JAN
2015
DIGITAL IN SINGAPORE
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
5.47
4.45
3.60
8.30
3.20
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 100%
PENETRATION: 81%
PENETRATION: 66%
PENETRATION: 59%





We Are Social
@wearesocialsg 260
JAN
2015
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL ACCOUNTS
+12%
+13%
+3%
+14%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
We Are Social
@wearesocialsg 261
JAN
2015

AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE

INTERNET USERS)
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION VIEWING
WHO WATCH TV)
4H 41M 2H 18M 2H 27M 1H 53M

We Are Social
@wearesocialsg 262
JAN
2015
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
4.45M
We Are Social
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
81%
3.54M
65%
@wearesocialsg 263
JAN
2015
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
56%
34%
9%
0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-14%
+34%
+8%
We Are Social
@wearesocialsg 264
JAN
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS

AS A PERCENTAGE OF
3.60M
We Are Social
TOTAL NUMBER OF
SOCIAL ACCOUNTS

66%
3.20M
59%
@wearesocialsg 265
JAN
2015

46%!
WHATSAPP
39%!
FACEBOOK
FACEBOOK
MESSENGER
24%!
15%!
TWITTER
SKYPE
15%!
GOOGLE+
14%!
INSTAGRAM
14%!
LINKEDIN
14%!
WECHAT
13%!
LINE
We Are Social
11%!
SOCIAL NETWORK
@wearesocialsg 266
JAN
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
42%
58%
70%
8.30M 152%
We Are Social
@wearesocialsg 267
JAN
2015
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
PERCENTAGE OF THE
PERCENTAGE
GAMES ON MOBILE
$
38%
We Are Social
34%
26%
26%
33%
@wearesocialsg 268
JAN
2015
PERCENTAGE OF THE
BUY LAST MONTH
PERCENTAGE OF THE
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
PERCENTAGE OF THE
47%
46%
28%
23%
We Are Social
@wearesocialsg 269
SOUTH AFRICA
We Are Social
@wearesocialsg 270
JAN
2015
DIGITAL IN SOUTH AFRICA

TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
54.0
24.9
11.8
79.1
10.6
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 62%
PENETRATION: 46%
PENETRATION: 22%
PENETRATION: 20%





We Are Social
@wearesocialsg 271
JAN
2015
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL ACCOUNTS
+24%
+20%
+16%
[N/A]
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
We Are Social
@wearesocialsg 272
JAN
2015

AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE

INTERNET USERS)
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION VIEWING
WHO WATCH TV)
5H 06M 3H 04M 3H 10M 2H 39M

We Are Social
@wearesocialsg 273
JAN
2015
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
24.9M
We Are Social
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
46%
20.9M
39%
@wearesocialsg 274
JAN
2015
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
32%
61%
7%
~0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-11%
+4%
+33%
+200%
We Are Social
@wearesocialsg 275
JAN
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS

AS A PERCENTAGE OF
11.8M
We Are Social
TOTAL NUMBER OF
SOCIAL ACCOUNTS

22%
10.6M
20%
@wearesocialsg 276
JAN
2015

31%!
WHATSAPP
26%!
FACEBOOK
FACEBOOK
MESSENGER
19%!
15%!
GOOGLE+
13%!
TWITTER
12%!
LINKEDIN
11%!
SKYPE
9%!
PINTEREST
INSTAGRAM
WECHAT
We Are Social
8%!
7%!
SOCIAL NETWORK
@wearesocialsg 277
JAN
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
83%
17%
36%
79.1M 146%
We Are Social
@wearesocialsg 278
JAN
2015
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
PERCENTAGE OF THE
PERCENTAGE
GAMES ON MOBILE
$
29%
We Are Social
23%
14%
16%
21%
@wearesocialsg 279
JAN
2015
PERCENTAGE OF THE
BUY LAST MONTH
PERCENTAGE OF THE
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
PERCENTAGE OF THE
31%
23%
17%
11%
We Are Social
@wearesocialsg 280
SOUTH KOREA
We Are Social
@wearesocialsg 281
JAN
2015
DIGITAL IN SOUTH KOREA

TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
50.4
45.3
15.0
56.0
13.4
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 91%
PENETRATION: 90%
PENETRATION: 30%
PENETRATION: 27%





We Are Social
@wearesocialsg 282
JAN
2015
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL ACCOUNTS
+10%
+15%
+4%
+18%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
We Are Social
@wearesocialsg 283
JAN
2015

AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE

INTERNET USERS)
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION VIEWING
WHO WATCH TV)
3H 22M 1H 47M 1H 16M 2H 13M

We Are Social
@wearesocialsg 284
JAN
2015
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
45.3M
We Are Social
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
90%
32.4M
64%
@wearesocialsg 285
JAN
2015
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
70%
29%
1%
0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-3%
+5%
+56%
We Are Social
@wearesocialsg 286
JAN
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS

AS A PERCENTAGE OF
15.0M
We Are Social
TOTAL NUMBER OF
SOCIAL ACCOUNTS

30%
13.4M
27%
@wearesocialsg 287
JAN
2015

39%!
KAKAO TALK
26%!
FACEBOOK
FACEBOOK
MESSENGER
17%!
13%!
TWITTER
9%!
LINE
8%!
GOOGLE+
PINTEREST
7%!
INSTAGRAM
6%!
LINKEDIN
TUMBLR
We Are Social
6%!
5%!
SOCIAL NETWORK
@wearesocialsg 288
JAN
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
6%
94%
99%
56.0M 111%
We Are Social
@wearesocialsg 289
JAN
2015
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
PERCENTAGE OF THE
PERCENTAGE
GAMES ON MOBILE
$
32%
We Are Social
27%
29%
30%
38%
@wearesocialsg 290
JAN
2015
PERCENTAGE OF THE
BUY LAST MONTH
PERCENTAGE OF THE
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
PERCENTAGE OF THE
59%
62%
41%
37%
We Are Social
@wearesocialsg 291
SPAIN
We Are Social
@wearesocialsg 292
JAN
2015
DIGITAL IN SPAIN
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
46.5
35.7
22.0
50.3
17.8
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 77%
PENETRATION: 77%
PENETRATION: 47%
PENETRATION: 38%





We Are Social
@wearesocialsg 293
JAN
2015
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL ACCOUNTS
+5%
+12%
-10%
+16%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
* SINCE FEB 2014
We Are Social
@wearesocialsg 294
JAN
2015

AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE

INTERNET USERS)
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION VIEWING
WHO WATCH TV)
3H 58M 1H 51M 1H 54M 2H 31M

We Are Social
@wearesocialsg 295
JAN
2015
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
35.7M
We Are Social
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
77%
29.0M
62%
@wearesocialsg 296
JAN
2015
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
63%
29%
8%
0.1%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-19%
+89%
+13%
+38%
We Are Social
@wearesocialsg 297
JAN
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS

AS A PERCENTAGE OF
22.0M
We Are Social
TOTAL NUMBER OF
SOCIAL ACCOUNTS

47%
17.8M
38%
@wearesocialsg 298
JAN
2015

42%!
WHATSAPP
33%!
FACEBOOK
FACEBOOK
MESSENGER
20%!
17%!
TWITTER
12%!
SKYPE
11%!
GOOGLE+
INSTAGRAM
10%!
SHAZAM
9%!
9%!
LINKEDIN
PINTEREST
We Are Social
7%!
SOCIAL NETWORK
@wearesocialsg 299
JAN
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
31%
69%
65%
50.3M 108%
We Are Social
@wearesocialsg 300
JAN
2015
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
PERCENTAGE OF THE
PERCENTAGE
GAMES ON MOBILE
$
35%
We Are Social
29%
22%
18%
28%
@wearesocialsg 301
JAN
2015
PERCENTAGE OF THE
BUY LAST MONTH
PERCENTAGE OF THE
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
PERCENTAGE OF THE
42%
44%
24%
17%
We Are Social
@wearesocialsg 302
THAILAND
We Are Social
@wearesocialsg 303
JAN
2015
DIGITAL IN THAILAND
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
64.9
23.9
32.0
97.0
28.0
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 34%
PENETRATION: 37%
PENETRATION: 49%
PENETRATION: 43%





We Are Social
@wearesocialsg 304
JAN
2015
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL ACCOUNTS
0%
+33%
+15%
+27%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
We Are Social
@wearesocialsg 305
JAN
2015

AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE

INTERNET USERS)
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION VIEWING
WHO WATCH TV)
5H 27M 4H 06M 3H 46M 2H 46M

We Are Social
@wearesocialsg 306
JAN
2015
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
23.9M
We Are Social
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
37%
17.7M
27%
@wearesocialsg 307
JAN
2015
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
56%
36%
8%
0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-19%
+59%
-3%
We Are Social
@wearesocialsg 308
JAN
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS

AS A PERCENTAGE OF
32.0M
We Are Social
TOTAL NUMBER OF
SOCIAL ACCOUNTS

49%
28.0M
43%
@wearesocialsg 309
JAN
2015

19%!
FACEBOOK
13%!
GOOGLE+
10%!
TWITTER
10%!
INSTAGRAM
FACEBOOK
MESSENGER
8%!
7%!
LINE
6%!
PINTEREST
LINKEDIN
BADOO
MYSPACE
We Are Social
5%!
5%!
5%!
SOCIAL NETWORK
@wearesocialsg 310
JAN
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
86%
14%
75%
97.0M 150%
We Are Social
@wearesocialsg 311
JAN
2015
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
PERCENTAGE OF THE
PERCENTAGE
GAMES ON MOBILE
$
12%
We Are Social
16%
12%
11%
11%
@wearesocialsg 312
JAN
2015
PERCENTAGE OF THE
BUY LAST MONTH
PERCENTAGE OF THE
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
PERCENTAGE OF THE
19%
18%
12%
11%
We Are Social
@wearesocialsg 313
TURKEY
We Are Social
@wearesocialsg 314
JAN
2015
DIGITAL IN TURKEY
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
76.7
37.7
40.0
69.6
32.0
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 72%
PENETRATION: 49%
PENETRATION: 52%
vs. POPULATION: 91%
PENETRATION: 42%





We Are Social
@wearesocialsg 315
JAN
2015
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL ACCOUNTS
+5%
+11%
+2%
+14%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
* SINCE JUL 2014
We Are Social
@wearesocialsg 316
JAN
2015

AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE

INTERNET USERS)
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION VIEWING
WHO WATCH TV)
4H 37M 2H 51M 2H 56M 2H 17M

We Are Social
@wearesocialsg 317
JAN
2015
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
37.7M
We Are Social
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
49%
31.7M
41%
@wearesocialsg 318
JAN
2015
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
68%
28%
4%
~0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-15%
+62%
+37%
+100%
We Are Social
@wearesocialsg 319
JAN
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS

AS A PERCENTAGE OF
40.0M
We Are Social
TOTAL NUMBER OF
SOCIAL ACCOUNTS

52%
32.0M
42%
@wearesocialsg 320
JAN
2015

26%!
FACEBOOK
23%!
WHATSAPP
FACEBOOK
MESSENGER
21%!
17%!
TWITTER
14%!
GOOGLE+
13%!
SKYPE
12%!
INSTAGRAM
8%!
LINKEDIN
7%!
PINTEREST
VIBER
We Are Social
6%!
SOCIAL NETWORK
@wearesocialsg 321
JAN
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
91%
58%
42%
66%
69.6M
We Are Social
@wearesocialsg 322
JAN
2015
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
PERCENTAGE OF THE
PERCENTAGE
GAMES ON MOBILE
$
24%
We Are Social
28%
22%
22%
25%
@wearesocialsg 323
JAN
2015
PERCENTAGE OF THE
BUY LAST MONTH
PERCENTAGE OF THE
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
PERCENTAGE OF THE
35%
33%
24%
19%
We Are Social
@wearesocialsg 324
UNITED ARAB EMIRATES

We Are Social
@wearesocialsg 325
JAN
2015
DIGITAL IN THE UAE
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
9.58
8.81
5.40
16.60
MILLION
4.60
MILLION
MILLION
MILLION
MILLION
URBANISATION: 84%
PENETRATION: 92%
PENETRATION: 56%
PENETRATION: 48%





We Are Social
@wearesocialsg 326
JAN
2015
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL ACCOUNTS
+95%
+23%
+21%
+21%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
* SINCE JUL 2014
We Are Social
@wearesocialsg 327
JAN
2015

AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE

INTERNET USERS)
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION VIEWING
WHO WATCH TV)
5H 06M 3H 45M 3H 35M 2H 04M

We Are Social
@wearesocialsg 328
JAN
2015
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
8.81M
We Are Social
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
92%
7.27M
76%
@wearesocialsg 329
JAN
2015
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
44%
50%
6%
~0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-33%
+84%
-21%
+100%
We Are Social
@wearesocialsg 330
JAN
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS

AS A PERCENTAGE OF
5.40M
We Are Social
TOTAL NUMBER OF
SOCIAL ACCOUNTS

56%
4.60M
48%
@wearesocialsg 331
JAN
2015

51%!
SKYPE
49%!
WHATSAPP
FACEBOOK
MESSENGER
43%!
39%!
FACEBOOK
27%!
GOOGLE+
27%!
TWITTER
24%!
LINKEDIN
22%!
VIBER
21%!
PINTEREST
INSTAGRAM
We Are Social
18%!
SOCIAL NETWORK
@wearesocialsg 332
JAN
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
86%
14%
64%
16.6M 173%
We Are Social
@wearesocialsg 333
JAN
2015
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
PERCENTAGE OF THE
PERCENTAGE
GAMES ON MOBILE
$
52%
We Are Social
45%
33%
31%
31%
@wearesocialsg 334
JAN
2015
PERCENTAGE OF THE
BUY LAST MONTH
PERCENTAGE OF THE
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
PERCENTAGE OF THE
50%
45%
33%
27%
We Are Social
@wearesocialsg 335
UNITED KINGDOM
We Are Social
@wearesocialsg 336
JAN
2015
DIGITAL IN THE UK
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
64.1
57.3
38.0
74.8
32.0
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 80%
PENETRATION: 89%
PENETRATION: 59%
PENETRATION: 50%





We Are Social
@wearesocialsg 337
JAN
2015
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL ACCOUNTS
+4%
+6%
-9%
+7%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
* SINCE FEB 2014
We Are Social
@wearesocialsg 338
JAN
2015

AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE

INTERNET USERS)
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION VIEWING
WHO WATCH TV)
3H 59M 1H 52M 2H 13M 3H 05M

We Are Social
@wearesocialsg 339
JAN
2015
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
57.3M
We Are Social
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
89%
36.9M
58%
@wearesocialsg 340
JAN
2015
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
58%
27%
15%
0.4%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-12%
+18%
+31%
+32%
We Are Social
@wearesocialsg 341
JAN
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS

AS A PERCENTAGE OF
38.0M
We Are Social
TOTAL NUMBER OF
SOCIAL ACCOUNTS

59%
32.0M
50%
@wearesocialsg 342
JAN
2015

43%!
FACEBOOK
FACEBOOK
MESSENGER
23%!
19%!
TWITTER
18%!
WHATSAPP
13%!
SKYPE
12%!
GOOGLE+
LINKEDIN
9%!
PINTEREST
9%!
8%!
INSTAGRAM
SNAPCHAT
We Are Social
6%!
SOCIAL NETWORK
@wearesocialsg 343
JAN
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
41%
59%
74%
74.8M 117%
We Are Social
@wearesocialsg 344
JAN
2015
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
PERCENTAGE OF THE
PERCENTAGE
GAMES ON MOBILE
$
30%
We Are Social
24%
17%
15%
24%
@wearesocialsg 345
JAN
2015
PERCENTAGE OF THE
BUY LAST MONTH
PERCENTAGE OF THE
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
PERCENTAGE OF THE
58%
64%
22%
18%
We Are Social
@wearesocialsg 346
UNITED STATES OF AMERICA

We Are Social
@wearesocialsg 347
JAN
2015
DIGITAL IN THE USA
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
320
280
186
329
160
MILLION
MILLION
MILLION
MILLION
MILLION
URBANISATION: 82%
PENETRATION: 87%
PENETRATION: 58%
PENETRATION: 50%





We Are Social
@wearesocialsg 348
JAN
2015
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL ACCOUNTS
+10%
+4%
0.4%
+4%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
* SINCE JUN 2014
We Are Social
@wearesocialsg 349
JAN
2015

AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE

INTERNET USERS)
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION VIEWING
WHO WATCH TV)
4H 55M 2H 27M 2H 43M 3H 40M

We Are Social
@wearesocialsg 350
JAN
2015
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
280M
We Are Social
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
87%
170M
53%
@wearesocialsg 351
JAN
2015
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
65%
25%
10%
0.3%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
-8%
+24%
+7%
+9%
We Are Social
@wearesocialsg 352
JAN
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS

AS A PERCENTAGE OF
186M
We Are Social
TOTAL NUMBER OF
SOCIAL ACCOUNTS

58%
160M
50%
@wearesocialsg 353
JAN
2015

42%!
FACEBOOK
FACEBOOK
MESSENGER
20%!
19%!
TWITTER
17%!
PINTEREST
14%!
GOOGLE+
13%!
INSTAGRAM
11%!
LINKEDIN
10%!
SKYPE
TUMBLR
SNAPCHAT
We Are Social
8%!
7%!
SOCIAL NETWORK
@wearesocialsg 354
JAN
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
24%
76%
85%
329M 103%
We Are Social
@wearesocialsg 355
JAN
2015
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
PERCENTAGE OF THE
PERCENTAGE
GAMES ON MOBILE
$
27%
We Are Social
29%
22%
20%
24%
@wearesocialsg 356
JAN
2015
PERCENTAGE OF THE
BUY LAST MONTH
PERCENTAGE OF THE
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
PERCENTAGE OF THE
55%
56%
24%
18%
We Are Social
@wearesocialsg 357
VIETNAM
We Are Social
@wearesocialsg 358
JAN
2015
DIGITAL IN VIETNAM
TOTAL
POPULATION
ACTIVE
INTERNET USERS
ACTIVE SOCIAL
MEDIA ACCOUNTS
MOBILE
CONNECTIONS
ACTIVE MOBILE
SOCIAL ACCOUNTS
90.7
39.8
28.0
128.3
MILLION
24.0
MILLION
MILLION
MILLION
MILLION
URBANISATION: 31%
PENETRATION: 44%
PENETRATION: 31%
PENETRATION: 26%





We Are Social
@wearesocialsg 359
JAN
2015
ANNUAL GROWTH
GROWTH IN THE
NUMBER OF ACTIVE
INTERNET USERS
GROWTH IN THE
NUMBER OF ACTIVE
GROWTH IN THE
NUMBER OF MOBILE
SUBSCRIPTIONS

OF ACTIVE MOBILE
SOCIAL ACCOUNTS
+10%
+40%
-4%
+41%
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
SINCE JAN 2014
We Are Social
@wearesocialsg 360
JAN
2015

AVERAGE DAILY USE

OF THE INTERNET
VIA A PC OR TABLET
(INTERNET USERS)
AVERAGE DAILY USE

INTERNET USERS)
AVERAGE DAILY USE

OF SOCIAL MEDIA
VIA ANY DEVICE
AVERAGE DAILY
TELEVISION VIEWING
WHO WATCH TV)
5H 10M 2H 41M 3H 04M 1H 48M

We Are Social
@wearesocialsg 361
JAN
2015
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF THE
TOTAL POPULATION
39.8M
We Are Social
TOTAL NUMBER
OF ACTIVE MOBILE
INTERNET USERS

A PERCENTAGE OF THE
TOTAL POPULATION
44%
32.4M
36%
@wearesocialsg 362
JAN
2015
SHARE OF WEB
PAGE VIEWS:
LAPTOPS & DESKTOPS
SHARE OF WEB
PAGE VIEWS:
MOBILE PHONES
SHARE OF WEB
PAGE VIEWS:
TABLETS
SHARE OF WEB
PAGE VIEWS:
OTHER DEVICES
76%
20%
4%
0%
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
YEAR-ON-YEAR:
+1%
-3%
-4%
We Are Social
@wearesocialsg 363
JAN
2015
SOCIAL MEDIA USE
TOTAL NUMBER
OF ACTIVE SOCIAL
MEDIA ACCOUNTS

AS A PERCENTAGE OF
28.0M
We Are Social
TOTAL NUMBER OF
SOCIAL ACCOUNTS

31%
24.0M
26%
@wearesocialsg 364
JAN
2015

21%!
FACEBOOK
FACEBOOK
MESSENGER
14%!
13%!
GOOGLE+
12%!
SKYPE
9%!
VIBER
8%!
TWITTER
PINTEREST
5%!
LINKEDIN
5%!
5%!
INSTAGRAM
BADOO
We Are Social
4%!
SOCIAL NETWORK
@wearesocialsg 365
JAN
2015
MOBILE PHONES
TOTAL NUMBER
OF MOBILE
SUBSCRIPTIONS
AS A PERCENTAGE OF
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
BROADBAND (3G & 4G)
89%
11%
26%
128.3M 141%
We Are Social
@wearesocialsg 366
JAN
2015
PERCENTAGE OF THE
POPULATION USING
SOCIAL MEDIA APPS
MOBILE ACTIVITIES
PERCENTAGE OF THE
POPULATION WATCHING
VIDEOS ON MOBILE
PERCENTAGE OF THE
PERCENTAGE OF THE
PERCENTAGE
GAMES ON MOBILE
$
24%
We Are Social
22%
18%
16%
14%
@wearesocialsg 367
JAN
2015
PERCENTAGE OF THE
BUY LAST MONTH
PERCENTAGE OF THE
SOMETHING ONLINE
VIA A PC LAST MONTH
PERCENTAGE OF THE
PERCENTAGE OF THE
27%
24%
18%
15%
We Are Social
@wearesocialsg 368
CLICK HERE TO READ OUR DETAILED ANALYSIS

OF ALL THESE NUMBERS: BIT.LY/SDMW2015
We Are Social
@wearesocialsg 369
SPECIAL THANKS
Wed like to oer our thanks to GlobalWebIndex for providing their valuable
data and support in the development of this report. GlobalWebIndex is the
worlds largest market research study on the digital consumer, spanning 37
countries, 4,500 data points, and conducting fieldwork 4 times a year:
90% GLOBAL
COVERAGE
37 MARKETS & 200,000

INTERVIEWS PER YEAR
QUARTERLY DATA
COLLECTION
TOTAL DEVICE
COVERAGE
Find out more: http://www.globalwebindex.net/

We Are Social
@wearesocialsg 370
SPECIAL THANKS
Wed also like to oer our thanks to the following data partners for
providing much of the valuable data included in this years report:
GSMA
INTELLIGENCE!
We Are Social
ERICSSON
MOBILITY!
STAT
COUNTER!
AKAMAI
TECHNOLOGIES!
@wearesocialsg 371
SOURCES USED IN THIS REPORT

Population data
Latest reported country populations, as cited by Wikipedia, correct as at January 2015.
Internet user data
Latest available data from InternetLiveStats.com and InternetWorldStats.com, correct as at
January 2015; usage data extrapolated from GlobalWebIndex Q4 2014; StatCounter.com (Jan
2015), and Akamais State of the Internet report (Q3 2014).
Social media active account data
Latest reported monthly active user data as reported by Facebook, Tencent, VKontakte,
Google, Sina, Twitter, Skype, Yahoo!, Viber, Baidu, Line and Snapchat, all correct as at January
2015; usage data extrapolated from GlobalWebIndex, Q4 2014.
Mobile phone connections and user data
Latest reported national data from GSMA Intelligence (Q4 2014); extrapolated global data from
GSMA Intelligence (Jan 2015); Ericsson Mobility Report (Nov 2014); usage data extrapolated
from GlobalWebIndex Q4 2014; Akamais State of the Internet report (Q3 2014).
Icons and graphics
Special thanks to TheNounProject.com for inspiring many of the graphics in this report.
We Are Social
@wearesocialsg 372
GET IN TOUCH WITH OUR TEAMS
We Are Social
UNITED STATES
BRASIL
@WEARESOCIAL
@WEARESOCIALBR
LETSTALK@WEARESOCIAL.COM
FALECOMAGENTE@WEARESOCIAL.COM.BR
+1 646 661 2128
+55 11 3032 7086
HTTP://WEARESOCIAL.COM
HTTP://WEARESOCIAL.COM.BR
UNITED KINGDOM
SINGAPORE
@WEARESOCIAL
@WEARESOCIALSG
TALKTOUS@WEARESOCIAL.NET
SAYHELLO@WEARESOCIAL.SG
+44 (0)20 3195 1700
+65 6423 1051
HTTP://WEARESOCIAL.NET
HTTP://WEARESOCIAL.SG
@wearesocialsg 372
GET IN TOUCH WITH OUR TEAMS
We Are Social
ITALIA
AUSTRALIA
@WEARESOCIALIT
@WEARESOCIALAU
PARLACONNOI@WEARESOCIAL.IT
LETS.CHAT@WEARESOCIAL.COM.AU
+39 (0)2 3655 1868
+61 (02) 9046 3700
HTTP://WEARESOCIAL.IT
HTTP://WEARESOCIAL.COM.AU
FRANCE
DEUTSCHLAND
@WEARESOCIALFR
@WEARESOCIALDE
CONVERSATION@WEARESOCIAL.FR
SPRICHMITUNS@WEARESOCIAL.DE
+33 (0)1 73 00 32 70
+49 (0)89 8099 110 20
HTTP://WEARESOCIAL.FR
HTTP://WEARESOCIAL.DE
@wearesocialsg 373
WE ARE SOCIAL IS A GLOBAL

SOCIAL MARKETING AGENCY.
WERE ALREADY HELPING MANY OF THE WORLDS
TOP BRANDS, INCLUDING ADIDAS, UNILEVER,
DIAGEO, NESTL, HEINZ, AND LVMH.
IF YOUD LIKE TO CHAT ABOUT US HELPING YOU
TOO, CALL US ON +65 6423 1051, OR EMAIL
US AT SAYHELLO@WEARESOCIAL.SG.
FIND OUT MORE AT WEARESOCIAL.SG.
We Are Social
@wearesocialsg 374
WE ARE SOCIAL
SIMON KEMP, REGIONAL MANAGING PARTNER
@WEARESOCIALSG
SAYHELLO@WEARESOCIAL.SG
+65 6423 1051
HTTP://WEARESOCIAL.SG
We Are Social
@wearesocialsg 375

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SIMON KEMP WE ARE SOCIAL JANUARY 2015

COUNTRIES DETAILED IN THIS REPORT

CLICK HERE TO ACCESS OUR REPORTS ON

GLOBAL & REGIONAL OVERVIEWS

GLOBAL DIGITAL SNAPSHOT

3.010 2.078 3.649 1.685

FIGURE REPRESENTS TOTAL GLOBAL

FIGURE INCLUDES ACCESS VIA

FIGURE REPRESENTS ACTIVE USER

FIGURE REPRESENTS ACTIVE USER

+1.6% +21% +12%

SHARE OF GLOBAL USERS

ACTIVE SOCIAL MEDIA ACCOUNTS

4,021 1,407 1,065 3,722

vs. POPULATION: 93%

FIGURE REPRESENTS TOTAL REGIONAL

FIGURE INCLUDES ACCESS VIA

FIGURE REPRESENTS ACTIVE USER

FIGURE REPRESENTS MOBILE

FIGURE REPRESENTS ACTIVE USER

A SNAPSHOT OF THE REGIONS KEY DIGITAL STATISTICAL INDICATORS

vs. POPULATION: 79%

FIGURE REPRESENTS TOTAL REGIONAL

FIGURE INCLUDES ACCESS VIA

FIGURE REPRESENTS ACTIVE USER

FIGURE REPRESENTS MOBILE

FIGURE REPRESENTS ACTIVE USER

DIGITAL IN THE AMERICAS

vs. POPULATION: 109%

FIGURE REPRESENTS TOTAL REGIONAL

FIGURE INCLUDES ACCESS VIA

FIGURE REPRESENTS ACTIVE USER

FIGURE REPRESENTS MOBILE

FIGURE REPRESENTS ACTIVE USER

A SNAPSHOT OF THE REGIONS KEY DIGITAL STATISTICAL INDICATORS

vs. POPULATION: 132%

FIGURE REPRESENTS TOTAL REGIONAL

FIGURE INCLUDES ACCESS VIA

FIGURE REPRESENTS ACTIVE USER

FIGURE REPRESENTS MOBILE

FIGURE REPRESENTS ACTIVE USER

DIGITAL IN THE MIDDLE EAST

vs. POPULATION: 124%

FIGURE REPRESENTS TOTAL REGIONAL

FIGURE INCLUDES ACCESS VIA

FIGURE REPRESENTS ACTIVE USER

FIGURE REPRESENTS MOBILE

FIGURE REPRESENTS ACTIVE USER

GLOBAL INTERNET USAGE

Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. Wikipedia for population data.

INTERNET REGIONAL OVERVIEW

Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. Wikipedia for population data.

Sources: InternetLiveStats Q1 2015, InternetWorldStats Q1 2015. Wikipedia for population data.

NATIONAL INTERNET PENETRATION FIGURES

TIME SPENT ON THE INTERNET

ACCESS THROUGH LAPTOP / DESKTOP

SHARE OF WEB TRAFFIC BY DEVICE

Source: StatCounter, Q1 2015

MOBILES SHARE OF WEB TRAFFIC

PERCENTAGE OF TOTAL WEB PAGES SERVED TO MOBILE PHONES

Source: Akamai State of the Internet Report, Q3 2014

AVERAGE NET CONNECTION SPEEDS

AVERAGE INTERNET CONNECTION SPEEDS, IN MBPS