KHNG GIAN

SNG TO TI
VIT NAM

www.britishcouncil.vn

mc lc
Bi cnh sng
to Vit
Nam 8
1. Mi ngy xut hin mt iu mi
l 8
2. Cc khng gian sng to 9
3. Lch s cc khng gian sng
to 12

Gii Thiu 4

4. Tc ng ca cc khng gian
sng to 14
5. Nhng c nhn lm sng to h l ai? 16

H tr
cho nhng
khng gian
sng to 19
1. S n nh v h tr t ch nh
v chnh quyn 21
2. o to k nng 21
3. H tr ti chnh v u t 23
4. Kt ni/ Trao i tng/

T vn 23

5. H tr truyn thng 24
6. Nhng s h tr khc 24

Mt vi li
cui 25
Danh sch cc
khng gian
sng to 26

Khng gian
sng to Cc t kha 6
2

h ni 26
thnh ph h ch minh 28
cc thnh ph khc 29

GII THIU
y l nghin cu do nh bo, chuyn gia t vn
truyn thng Trng Uyn Ly thc hin theo t
hng ca Hi ng Anh Vit Nam. Mc ch ca
nghin cu l tm hiu v cc khng gian sng to
Vit Nam thng qua nghin cu ti liu v phng vn
cc doanh nhn sng to ti H Ni v Thnh ph H
Ch Minh.
Trong qu trnh vit bo co v nghin cu ny, tc
gi u tin nhng a im khng gian sng to
ang c nhiu ngi bit n v tham d, nhng
khng gian ni bt trong cc tro lu v vn ha
hin nay, cng nh la chn nhng lnh vc lin quan
nhiu nht n kinh nghim v hiu bit ca c nhn
vi t cch l phng vin v vn ha v ngh thut.
Cc lnh vc nghin cu trong bo co bao gm:
Ngh thut th gic, m nhc, in nh, Ma, Thit k,

v ICT (Cng ngh thng tin v truyn thng), v d

nh Phn mm, cc dch v my tnh, v d n khi
nghip.
Trong bn bo co, nhng nhn vt, s kin, hot
ng mi, mt s ang c coi l underground
hoc th nghim trong bi cnh a phng cng
c u tin nht nh, bi tc gi bn bo co
ny cho rng chnh nhng c nhn ang n lc th
nghim ci mi s l ngi em n s thay i.
Nghin cu v nhiu ngnh sng to trong mt
khong thi gian ngn l mt cng vic kh khn v
nhiu th thch. Hi vng rng bn bo co s em
n mt bc tranh ton din v cp nht nht v
cc khng gian sng to ti Vit Nam trong giai on
pht trin hin nay.

Trng Uyn Ly
Nh bo
Nh t vn truyn thng

Khng gian
sng to Cc t kha

sng
to

Tt c cc khng gian sng to H Ni v thnh

ph H Ch Minh u khc nhau v quy m, loi hnh
v lnh vc hot ng. Mi khng gian l mt v d
c o cho khi nim khng gian sng to.
c th l mt vn phng lm vic chung v kt ni
nhng ngi cng s thch (nh The Start Centre,
Work Saigon), mt c s o to (nh Hc vin ADC),
mt qu u t v vn phng lm vic chung (nh
Saigon Co-working), mt a im cho n tt c
nhng tng sng to mi (Saigon Outcast, Hanoi
Rock City), mt din n chia s thng tin trc tuyn
(Hanoi Grapevine), hay a im tr chuyn tho lun
ca tt c nhng ngi hot ng trong cc lnh vc
sng to v nhng ngi yu vn ha (C ph th
by).

c
nh
hng
kinh
doanh

Bi tnh c o c th ring, rt kh c th
phn loi r rng cc khng gian sng to. Tc gi
bo co ny s dng nhng tiu ch sau phn
loi: kt ni, sng to, v c nh hng kinh
doanh. Khng gian sng to c th l nhng a
im gp g ca nhng c nhn lm trong ngnh
sng to nh ngh s, nhc s, nh thit k, nh lm
phim, nh thit k cc ng dng (apps), cc doanh
nghip khi nghip, v cng ng sng to ni
chung.

kt ni

Nu theo nh hng kinh doanh, c rt nhiu cc

m hnh khc nhau bao gm kinh doanh c li nhun
nh Saigon outcast, Work Saigon v ADC Academy;
v phi li nhun nh C Ph Th By. Mt s c th
khng em li li nhun nhng c th t hot ng
nh Saigon Outcast.
Bng cch s dng 3 tiu ch ny, ti c th nhn
dng c gn 40 khng gian sng to ti Vit Nam.

Bi cnh
sng to
vit Nam
1. Mi ngy xut hin mt iu mi l
i Mi, chnh sch nhm ci cch kinh t v xa
i gim ngho ca chnh ph vo nm 1986, v
Ton cu ha mang n nhiu thay i tch cc
cho x hi Vit Nam. Tc tng trng kinh t
nhanh chng ( thu nhp bnh qun u ngi GDP
trung bnh tng 7-8%/ nm k t nm 1990) (1), s
bng n Internet v s pht trin chng mt ca
cc trang mng x hi (Vit Nam c tc tng
trng nhanh nht v s ngi s dng Facebook,
theo ICT News), ang mi ngy thay i v mang
n nhng tng mi l cho ngnh sng to Vit
Nam.

2. Cc khng gian sng to

Khc vi bi cnh ca nhng nm 1990 hay u
nm 2000 khi m rt nhiu khng gian v s kin v
sng to v th nghim ngh thut mi c ti tr
v ph thuc vo cc t chc vn ha nh LEspace,
Vin Goethe, Hi ng Anh, hay Qu Ford; bi cnh
ny ang thay i v cc khng gian tr nn c lp
hn.

T ph thuc mt phn
n c lp 100%
Mt v d ca khng gian sng to ph thuc mt
phn l Life Art/ Black Box, m vo nm 2010, mt
khng gian dnh cho cc khm ph mi v sn
khu, vi cc lp hc s dng ngh thut, m nhc,
sn khu, v cc k nng v ma cc c nhn c
th tm hiu v pht trin bn thn mnh. Phan Ly,
ngi sng lp Life Art t mc tiu r rng rng
Life Arts s hot ng nh mt doanh nghip x
hi, v khng ph thuc hon ton vo cc qu h
tr bn ngoi. Life Art c nhn ti tr t Hi ng

Ngy cng nhiu cc khng gian sng to c

m ra, v mi ngi c th gp g chia s nhng
tng, hay thc hin mt iu g mi m. S pht
trin ca ngnh cng nghip sng to vt xa
k vng ca c nhn ngi vit. Trc khi thc hin
nghin cu ny, ti ch c th k tn 10 khng gian
sng to ti Vit Nam, nhng tnh n thi im vit
bo co, con s ln n hn 40 khng gian.

Trong tun u tin thc hin nghin cu (u thng

4 nm 2014), ngi vit chng kin Saigon
Hub, mt khng gian sng to kh ni ting trong
cng ng ICT v cc d n khi nghip ti Thnh
ph H Ch Minh ng ca. 6 ngy sau Station 3A,
mt khng gian sng to c coi l th v nht ti
Thnh ph H Ch Minh c khai trng, v a
vo hot ng nh mt khng gian ngh thut bao
gm Mais gallery, Saigon Open City, cc hi ch
ngh thut, khng gian cho cc ngh s v tranh
graffiti, ca hng thi trang, v ca hng bn sn
phm trang tr ni tht. Ti H Ni, vo u thng 5,
qun caf ngh thut v m nhc mang tn Hm
Hnh trn ph i Cn, tr thnh ngi nh v a
im gp g cho cc nh lm phim v m nhc.
khu vc khc ca thnh ph, mt khng gian lm
vic chung mang tn Wunder Lab hng ti ngnh
truyn thng. Thng tin mi nht l khu Zone 9 s
m ca tr li trong vng hai thng ti vi tn gi
mi X98, di s qun l ca ngi sng lp c, kin
trc s Trn V Hi.

Anh v CDEF ( Qu pht trin v trao i vn ha

an Mch) cho mt s d n sn khu, cn li hu
ht cc kha hc c t chc t cc ngn sch
ca Life Arts vi s ng gp (hc ph v thi gian)
t ngi tham d v cc tnh nguyn vin tr. Mt v
d khc l Manzi, qun caf phng tranh vi 100%
vn u t l ca ch s hu ngi Vit Nam. Cc
hot ng khng gian u t ch v ti chnh, tr
phn CDEF h tr cho chi ph t chc cc s kin
vn ha.
V d ni bt nht v khng gian sng to c lp
100%, hay ni cch khc h s dng tin ca mnh
duy tr hot ng l Heritage Space v Zone 9,
nay l X98 ti H Ni v Nh Ga 3A Thnh ph H
Ch Minh.

(1) Ngh Thut Vit Nam sau nm 1990 - Hu i Mi, Joyce Fan, Bo Co
Vietnamese Art after 1990 - Post i Mi, Joyce Fan, Singapore Art museum curatorial
report, 2008

CAMA ATK m ca, sm tr thnh mt khng gian

cho cc s kin m nhc th nghim v cc ngh s
nh V Nht Tn, Lng Hu Trinh, Nhm Ca Tr v
n Tranh, nhm sng lp Hm Hnh, v cc nhc
s quc t ang sinh sng ti H Ni gp g trao
i tng, hp tc trong cc d n v cng biu
din. Qun cng gp phn li cun khn gi H
Ni n vi m nhc th nghim. Hanoi Rock City
khai trng vo cui nm 2010, thuc v mt nhm
bn yu ngh thut v m nhc ngi Vit Nam v
ngi Anh. Khng gian ny t chc tt c cc s
kin v sng to, c bit l m nhc. HRC cng
cho n nhng ngh s graffiti v hip hop, ngi t
chc cc khu ch ngoi tri, ngh s biu din; v
dnh khng gian cho cc ngh s, nhc s, v ngh
s ma tp luyn vo ban ngy. Onion Cellar Hm
Hnh, trc y l mt nhm, gi c mt khng
gian gp g mang tn gi qun bar/caf Hm Hnh,
do mt nhm bn Vit Nam v Php yu in nh
v m nhc th nghim lp nn.

York, hay Khu 798 Bc Kinh.

Heritage Space c khai trng khng chnh thc

vo thng 2 nm 2014. y l mt khng gian rng
nm tng trt Dolphin Plaza, mt ta nh chung
c M nh, H Ni. Ch Nguyn Hng Minh, gim
c iu hnh Cng ty c phn TID, ch s hu
Dolphin Plaza ng thi cng l nh su tm ngh
thut, chia s: Ti mun c mt trung tm, mt sn
chi, mt im n cho nhng tr thc v ngh s
gp g v trao i, l ni m mi ngi c th trnh
by nhng tng v suy ngh mt cch ci m...
vic nhng tng khc nhau v gy tranh ci l
iu hon ton bnh thng v lnh mnh. Heritage
Space gm ba phng ln, c mt gallery dnh
cho cc trin lm ngh thut, mt th vin/ca
hng sch/qun caf cho cc bui din thuyt, tr
chuyn v ngh thut, s kin m nhc, gii thiu
sch v trung tm kinh doanh vi Wi-Fi min ph v
nhiu sch tham kho. Phng th ba l phng hi
ngh ln, c th s dng linh hot nh mt khng
gian m cho cc s kin v hot ng khc nhau.
i khi, Heritage Space khng thu ph t chc cc
s kin v trin lm. Hu ht cc s kin t chc
y u min ph cho cng chng, tr mt s hot
ng m nhc.

Zone 9 (hin ngng hot ng, nhng sp m

ca tr li trong 2 thng ti) l mt im n v
vn ha ti H Ni. Trc y Zone 9 l khu nh c
theo li kin trc nhng nm 1980, mt x nghip
dc phm nh nc b b hoang c anh Trn V
Hi pht hin. Anh l mt kin trc s tr v nng
ng, gy n tng vi nhiu ngi yu ngh thut
bi phong cch thit k vintage, vn c th hin
rt r qua thit k thi thng ca qun BarBetta.
Cng vi mt vi ngi bn, Hi cng thu li khng
gian rng ri trong Zone 9, m ra BarBetta, mt
qun bar/cu lc b m vi thit k theo kiu khu
cng nghip, s dng cc my mc c, ca s c,
chai l v kim loi lm ni tht v trang tr. Qun
ny tr thnh mt a im gii tr mi cho hng
nghn bn tr v ngi nc ngoi sinh sng ti H
Ni.
Phong cch thit k gi nh v thi k x hi ch
ngha nhng nm trc y v khng kh m
bun ca khu nh Zone 9 hp dn nhiu ngi
hot ng trong lnh vc sng to nh ha s, ch
s hu qun bar, kin trc s, ngh s ma, nhip
nh gia, chuyn gia t chc tic ci Khng lu
sau , Zone 9 tr thnh mt a im n chi ca
thanh nin H Ni, v dng nh n tr thnh mt
mi lo ngi ca chnh quyn thnh ph. Sau v chy
lm 6 ngi thit mng, khu ny b buc phi

(Xin mi xem thm danh sch cc khng gian sng

to cui bo co.)

ng ca.
Anh Trn V Hi, hin ang pht trin X98 t mt
khu cng nghip b b hoang khc, cho bit: Khng
gian ny khng rng nh Zone 9, nhng s c t
chc hn. Ti mun trnh nhng iu xy n
cho Zone 9, khi mi vic din ra m khng c k
hoch trc. Ti mun bin n tr thnh mt khng
gian sng to thc s, khng c nhng th c th
gy iu ting i vi cc nh qun l nh bar hay
cu lc b. y s c qun caf, nh hng, ca
hiu thi trang, studio v game ca ng, ngi
to nn ng dng Flappy Bird, ca hng trang
tr ngh thut, vn phng kin trc, v xng phim
hot hnh.

Nh Ga 3A, khng gian rng khong 2000 mt

vung, nm gia hai ta nh cao tng trn ph Tn
c Thng, Thnh ph H Ch Minh l mt v d th
v na v khng gian sng to c lp 100%. Ch
Th Tuyt Mai n t Cng ty trch nhim hu hn
Man Nghi (ch s hu Mais gallery) u t xy
dng khu ny, sau cho nhng ngi hot ng
trong lnh vc sng to nh ha s, nh thit k thi
trang, nhip nh gia, nh thit k ngh thut ng
dng thu li. Nh Ga 3A (3A l Alternative Art Area)
khai trng vo ngy 6 thng 4 nm 2014, l mt
a im cho cc ngh s gp g v gii thiu tc
phm ca mnh vi cng chng. Mc tiu ca ch
Mai l kt ni v to mt khng gian gp g cho cc
nh sng to, cng ng a phng v khch du
lch. Ch mun Nh Ga 3A s ging nh SoHo New

C rt nhiu v d v cc khng gian sng to c

lp 100%, v d nh CAMA, mt cng ty m nhc c
ch s hu l nhng ngi nc ngoi yu m nhc,
hay Hanoi Rock City (HRC) mt khng gian cho cc
s kin v sng to. T nm 2008 CAMA mi rt
nhiu ban nhc quc t (hu ht l ban nhc rock)
n Vit Nam. u nm 2012, qun bar m nhc

10

11

3. Lch s cc khng gian sng to

(2)

Mt vi khng gian sng to c tui i nhiu nht

Vit Nam c lp nn trong hai thp nin va
qua, trong Salon Natasha, thnh lp nm 1990,
c l l khng gian ra i sm nht (3). Lspace, Vin
Goethe, v Hi ng Anh l a im gp g cho
rt nhiu ngi lm v sng to Vit Nam t u
nhng nm 2000. Nhng khng gian khc c lp
ra vo nhng nm sau 1990 nh Gallery Blue Space
(do ch Nga lp ra nm 1997) (4) Nh sn Studio (nm
1998), Studio Anh Khnh (m ca cho cng chng
vo nm 1999), Trung tm ngh thut ng i
(do ngh s Trn Lng sng lp, m nm 2002,
ng ca nm 2003), TPD (Trung tm Pht trin ti
nng in nh) thnh lp nm 2002, Qunh Gallery
cui nm 2003, Ryllega gallery (2004), ri ti San
Art, TPHCM (m ca nm 2007), New Space Arts
Foundation, Hu (2008), Tadioto art bar (2008),
Gallery Bui (m nm 2008, ng vo cui nm
2011). Gia nhng nm cui thp nin 90, v thp
nin u ca th k 21, s lng cc khng gian
sng to c lp ra t hn so vi hin nay.
Tnh hnh thay i rt nhiu trong nhng nm
gn y, c bit t nm 2009 vi s ra i ca
hng lot khng gian nh Doclab, C Ph Th 7
(qun caf vi cc bui ni chuyn ci m v ngh
thut hng tun dnh cho cng chng), sau l
YxineFF (2010), Saigon Outcast (2012), om m
(u nm 2013), Zone 9 ( m u 2013, ng ca
2014), Heritage Space (u 2014), ADC Academy
(Thng 3 nm 2014), Nh Ga 3A (Thng 4 nm 2014).
Tt c lm gia tng ng k s lng khng gian
sng to Vit Nam, mi trng sng to v ngh
thut tr nn phong ph hn rt nhiu, c bit l
mng m nhc th nghim, lm phim, thit k, v
ngi dn c tip cn cc s kin vn ha v
ngh thut nhiu hn.
Nh c om m v CAMA ATK, ln u tin cc
ngh s theo dng m nhc th nghim c mt
khng gian biu din thng xuyn. Doclab ra
i tr thnh a im gp g dnh cho nhng nh
lm phim tr hc hi cc k thut lm phim, s dng
cc thit b, my mc, v c s vt cht vi chi ph
hp l. Doclab cng vi TPD, mt trung tm dnh
cho cc nh lm phim tr, tr thnh ngun khch
l cc nh lm phim tr Vit Nam, v thng qua ,
gp phn xy dng mt cng ng ln hn cng
nh lng khn gi cho mi trng lm sng to
H Ni.
YxineeFF cng l mt v d th v v khng gian
sng to. Ra i vo nm 2010 vi mc tiu t chc
mt festival phim ngn trc tuyn hng nm, v

12

hin nay YxineFF pht trin mnh m c trong

v ngoi nc. Trong lnh vc in nh, YxineFF,
Doclab v TPD mang n thm cc c hi cho
nhng ngi yu thch lm phim, gip chng minh
rng vic lm mt b phim hay, mang tnh ngh
thut, cm ng, phn nh ch nng ca x hi
vi chi ph thp l c th, khng phi l mt gic m
vin vng.
Nhng nm gn y cng ghi nhn s pht trin
ng k ca cc khng gian trong ngnh cng
ngh thng tin. Ti Thnh ph H Ch Minh, the Start
Centre, mt khng gian lm vic chung dnh cho
dn IT ra i nm 2012 ti mt ta nh ba tng,
khng gian tng thng c th cha n 40 - 50
ngi tr thnh a ch yu thch ca nhng
ngi nc ngoi lm v IT ti Vit Nam. S thnh
cng ca The Start Centre khin cho cho i
ng sng lp t tin m thm mt khng gian tng
t c tn l Saigon Hub vo thng 6 nm 2013 cng
ti trung tm thnh ph. a im ny cng sm tr
thnh mt ni c a thch trong cng ng ICT
ti Vit Nam v nc ngoi. TechinAsia, tp ch trc
tuyn chuyn a tin tc nhanh chng v cp nht
v ngnh thng xuyn vit bi v khng gian
ny cho n khi n ng ca vo thng 1 nm 2014.
Saigon co-working mt cng ty mi ra i vo thng
7 nm 2013 tp trung vo cc cng ty khi nghip
v dch v t vn c v cha ni ting nh Saigon
Hub nhng cng c mt m hnh kinh doanh rt
sng to. Cng ty ny cng vi mt s cng ty khc
chia s tin thu a im, v kim thm thu nhp t
vic cung cp cc dch v k ton v qun l, cng
nh t vn v marketing, lm thng hiu, v t vn
u t. Sau khong mt nm, cng ty vn kh yn
n v cha cn phi lo lng g v chi ph vn hnh.
Ti H Ni, chng trnh HATCH tp trung tr gip
cc cng ty khi nghip c thnh lp vo nm
2013. Cc chng trnh hot ng ca cng ty cng
rt nng ng, cung cp cc dch v t vn v o
to, t chc s kin cho cc cng ty khi nghip.
5desire, mt cng ty khc trong lnh vc ICT thnh
lp nm 2011, v sau khi ti cu trc li nm 2013
tr nn c bit quan tm n u t v ti tr
cc cng ty khi nghip. C hai cng ty u tip
cn c mt cng ng ln nhng ngi c mong
mun khi nghip, hoc lp cng ty khi nghip.
Theo L Vit t, ngi ng sng lp Hatch! v
5 desire, cng ng ny c th ln n 8000 n
10000 ngi. HUB IT, mt khng gian khc hot
ng trong ngnh ICT c a ch tng mt ca
mt ta nh chung c/vn phng hin i ti H
Ni c m vo cui nm 2013. Ban u HUB IT
c thnh lp nh mt khng gian lm vic chung,

nhng sau khi nhn thy tim nng ca cc cng

ty khi nghip, i ng sng lp chuyn i HUB
IT thnh mt vn m (incubator), h tr s hnh

thnh v nui dng cc tng kinh doanh cng

nh tm kim ngun vn u t (5 ).

(2) Ngh Thut ng i Vit Nam 1990 - 2010, Bi Nh Hng - Phm Trung, Nh Xut Bn Tri Thc, 2012
(3) http://thethaovanhoa.vn/van-hoa-giai-tri/nghe-thuat-duong-dai-viet-nam-ket-noi-cong-thong-tin-chau-a-n20130627150841141.htm
(4) http://thethaovanhoa.vn/van-hoa-giai-tri/nghe-thuat-duong-dai-viet-nam-ket-noi-cong-thong-tin-chau-a-n20130627150841141.htm
(5) Xin mi xem thm bi vit bit thm thng tin v bi cnh start-up Vit Nam: http://www.techinasia.com/nhip-cau-dau-tu-startup-vietnam/

13

4. Tc ng ca cc khng gian
sng to
Khn gi c tip cn nhiu hn
vi cc hot ng vn ha ngh
thut, ng ngha vi vic pht
trin con ngi tt hn
Khng gian sng to ang to ra mt mi trng
thn thin v an ton mi ngi c th gp g,
trao i tng, v thch thc nhng gii hn tn
ti trong chnh mnh. Mi trng cng ci m v
sng to th mi c nhn li cng c th d dng
th hin bn thn v l chnh mnh. Life Art thay
i cuc sng ca ti. Ti thy yu i v t tin hn
nhiu so vi ti trc y Yoon Chi, hc vin ca
mt trong s cc kha hc hng n pht trin
c nhn ti Life Art. Trung tm ny l mt doanh
nghip x hi, tp trung s dng ngh thut nh
mt phng tin c nhn tm hiu v pht trin
bn thn.
Cc phng tranh, studio, v cc khng gian lin
quan n lnh vc sng to cng chnh l mi
trng sng to. Nu c nhiu c s nh vy, ngy
cng nhiu ngi s c thm c hi khm ph
bn thn v ci thin cuc sng.
Lin quan n vic tip cn ca cng chng i vi
vn ha v ngh thut, mt v d r rng gn y
nht l Zone 9, khng gian sng to quy m ln vi
sc cha ln n hng nghn ngi tr thnh
mt a im gp g ca gii tr H Ni. Trc Zone
9, cha tng c mt a im nh vy. Zone 9 l
mt t hp th v vi 60 doanh nghip nh, em li
khong 1000 vic lm, bao gm cc ca hiu, nh
hng, qun bia hi, qun caf m nhc, qun bar, v
thm ch c dch v ra xe, lp hc nhy v yoga,
studio chp nh, vn phng kin trc s, phng
tranh v nh ring ca cc c nhn c tn tui hot
ng trong ngnh sng to. K t khi m ca vo
u nm 2013, Zone 9 sm s thnh ni gp g ca
hng nghn bn tr trong v ngoi nc ti H Ni.
Hot ng v m ca Barbetta, qun bar thit k
theo phong cch thi k x hi ch ngha v mang
hi hng khu cng nghip, cng hp dn hn
nghn ngi tham d.
Rt nhiu ngi coi Zone 9 nh l mt khng
gian gii tr, mt ngi nh sng to ca ring mnh.

14

Thay i bn sc ca thnh ph
Nh GA 3A cng l mt v d ni bt khc v s
ng gp ca ngh thut i vi s pht trin
th. 3A nm ngay ti qun 1, trung tm ti chnh v
hnh chnh ca Thnh ph H Ch Minh, ni c rt
nhiu bn b quc t n tham quan v li sinh
sng. a im ca Nh Ga 3A trc y bao gm
mt lot cc nh hng c v sushi v khng my
ni bt cho n khi n bin thnh mt khng gian
ngh thut. Hin nay, y tr thnh mt im
n th v cho ngh s v cc khch mun mua sn
phm th cng a phng 100% c cht lng cao,
v khch du lch mun tri nghim nhng hot ng
vn ha ngh thut mi m v c o ang din ra
trong thnh ph.

To thm nhiu cng n vic lm

Mi khng gian sng to d ln hay nh u to
thm cng n vic lm. Vi hn 60 h kinh doanh v
hn 1000 nhn vin, Zone 9 c l l m hnh t hp
sng to ln nht ti Vit Nam t trc n nay.

Truyn cm hng v sng to v

kt ni
Mc d b ng ca, nhng Zone 9 truyn i
ngun cm hng sng to v cm hng ny ngy
cng tr nn mnh m. Nhng ngi thnh lp
Zone 9 trc y, anh Trn V Hi v on K Thanh
lp mt Zone 9 khc mang tn gi X98 vi m
hnh ging nh trc c th tip tc theo ui
gic m ca h. Anh on K Thanh rt ho hng
vi khng gian sng to mi ny, vn cng kh gn
vi Zone 9 c. Anh v cc bn gi y l Thnh ph
sng to. H m c bin ta nh cao tng (khong
10000 mt vung) tr thnh mt khng gian sng
to c c vn phng v cc m hnh kinh doanh
khc ( nh vn phng kin trc, thit k ni tht,
thit k thi trang) D n ny ang cun ht s
lng ln cc i tc tham gia, v theo anh Hi, cn
thu ht nhiu thnh vin hn trc. tng v mt
khng gian sng to ngy cng c nhiu ngi
a thch. iu ny cng ng ngha vi vic mng
li nhng ngi hot ng trong lnh vc sng to
v kinh doanh ngy mt pht trin ln hn, v y
chnh l iu s gp phn quan trng vo s pht
trin chung ca x hi.

15

5. Nhng c nhn lm sng to

h l ai?

hn kt ni v chia s tng cng nh ci m

v mi th trong cuc sng. Mng x hi thay i
cch thc sng ca con ngi v Vit Nam khng
phi l ngoi l. C thm rt nhiu c hi mi. Vic
tip cn c mt lng thng tin khng l
mang li v vn cc la chn cho nhng ai mun
thnh cng t mt s khi u khim tn.

H chnh l cc bn tr vn sng trong qu trnh

thay i ni trn, gi ang t mnh to nn nhng
thay i mi. Hot ng ca h ang ng gp
ng k vo mi trng sng to Vit Nam, v
gp phn khin cho mi trng ny ngy cng tr
nn a dng v th v.
im chung ca nhng c nhn ny l h u c
tip xc vi vn ha phng Ty v c kh nng
cp nht nhng cng ngh hin i.
a s nhng ngi sng lp ca cc khng gian
sng to u tui t 20 - 50 tui, c ngha l
h sinh trong khong thi gian t nm 1960 n
nm 1990. c hng li t nn kinh t th trng
thi m ca, khi nhng lung vn ha mi c
nhp khu vo Vit Nam, song song vi vic vn
ha Vit Nam c gii thiu ra th gii, th h ny
c c hi hc hi v nhng nn vn ha mi v
nhng cch giao tip thng qua ngh thut.
Nh Sn Studio c ngh s Nguyn Mnh c
v gim tuyn Trn Lng sng lp vo nm 1998.
Trn Lng (sinh nm 1960) (6) l mt trong nhng
ngh s u tin Vit Nam ni ting nc ngoi
vi nhng tc phm ngh thut ng i ch
khng phi v nhng tc phm v chin tranh/
tuyn truyn sau thi k i mi. C th ni rng,
ng thuc v th h ngh s ng i u tin
ca Vit Nam v l mt trong nhng ngi t nn
mng cho nn ngh thut ng i Vit Nam.
Nh Sn tng l mt trung tm ngh thut si ng
duy nht cho ngh s ng i Vit Nam trong vi
nm, cho ti khi bi cnh ngh thut tr nn ngy
cng a dng vi nhiu khng gian khc c m
ra vo nhng nm 2000. Nh vo Nh Sn m mt
s ngh s c truyn cm hng v t c
thnh cng khng ch Vit Nam m cn mang
tm quc t nh Nguyn Minh Thnh, Trng Tn,
Nguyn Mnh Hng... Nm 2010 Nh Sn buc
phi ngng cc hot ng do yu cu t pha chnh
quyn a phng. Sau mt vi nm vng bng,
t nm 2013 th h tr trung nht ca Nh Sn
tip ni nhim v Nh Sn c th tip tc hot
ng, di mt m hnh mi mang tn Nh Sn
Collective (tm dch l Nhm ngh s Nh Sn) quy
t mt nhm ngh s tr hn ng gp tch cc
vo bi cnh ngh thut bng cc trin lm thng
xuyn v cc bui tr chuyn ngh thut.
T kha cnh cng ngh thng tin v truyn thng
c bit l trong cng ng khi nghip Start-up, c
mt th h nhng doanh nhn y tham vng v tr

trung khi nghip t rt sm. Jason Khi Hong

- ngi ng sng lp Si Gn Hub mi ch
tui 20. Ba trong s bn ngi sng lp ca chng
trnh HATCH! u di i 25 tui. Mt trong s
nhng ngi sng lp ca Saigon Co-working cng
ch di 25 tui. H u hnh ng v ni chuyn
rt nhit huyt v cng vic ca mnh.
Ngnh cng ngh thng tin (ICT) cung cp nhiu c
hi ln cho nhng ngi lm vic chm ch v c
lp, v nhng ngi tr trong ngnh ny ang thay
i nhn thc chung ca x hi Vit Nam v doanh
nhn. Nhng nh doanh nghip mi khng cn ch
c m t nh tui trung nin tm 40 hay 50
mc vest v mang cp tp mu en na. Trn thc
t, nhng doanh nhn cng ngh thng tin kh l
thoi mi. Hu ht bn h u eo knh, mc qun
soc v mc o thun trong khi ni chuyn kinh
doanh mt cch chc chn v t tin s dng tt c
nhng khi nim kinh doanh thi thng khng
nh vic h thc s am m cng vic ca mnh.
S t tin v nim am m ca h tr thnh mt
ngun cm hng khch l nhiu ngi tr tui khc
theo ui gic m, n lc thc hin tng kinh
doanh mt cch t tin hn v t ph thuc vo cha

m mnh hay nhng ngun tr gip khc.

Vi nhng cng ngh mi v mng x hi nh
Facebook, Twitter, ngy cng d dng hn v nhanh

Ngnh cng ngh thng tin tr thnh xut pht

im khi nghip, c nhng ngi mi ch c
tng khi nghip, cho n nhng ngi bt u
kinh doanh nhng c tham vng pht trin hn na.
y l mng kinh doanh m cu hi bao nhiu
khng cn quan trng bng cu hi tng kinh
doanh sng to v c o nh th no. Mt v
d v cu chuyn thnh cng trong ngnh ny l
v Flappy Bird, mt tr chi in thoi n gin,
c pht trin bi Nguyn H ng, lp trnh vin
tr chi 29 tui. Khng mt chin dch qung b, tr
chi tr thnh hin tng ton cu khi ng u
trong danh sch nhng tr chi c ti min ph t
Apple Inc. t 137 quc gia, theo thng k ca App
Annie Ltd., cng ty cung cp dch v phn tch v
marketing (7). N cng nm trong s nhng tr chi
c ti min ph nhiu nht ti Google Inc. Play ti
33 quc gia, theo thng k ca Bloomberg (8). y
l ln u tin trong lch s mt tr chi in thoi
c to ra bi mt ngi Vit Nam c c thnh
cng ln nh vy v l l do ti sao Flappy Bird
v ngi sng to ra n tr thnh ngun cm hng
v ng lc cho nhng ngi lm ngnh cng ngh
thng tin ti Vit Nam (9).

(6) http://nhasanstudio.org/web/index.php?id=203
(7) www.thanhnien.com.vn/pages/20140206/chang-trai-viet-game-flappy-bird-gay-sot-toan-cau.aspx
(8) http://www.bloomberg.com/news/2014-08-22/flappy-bird-creator-dong-nguyen-offers-swing-copters-game.html
(9) http://cafebiz.vn/nhan-vat/cuu-ceo-fpt-nguyen-thanh-nam-toi-cuc-ky-nguong-mo-nguyen-ha-dong-20141015111723469ca48.chn

16

17

Yu t nc ngoi
Rt nhiu ngi sng lp ca cc khng gian sng
to c lin h vi vn ha phng Ty, thng qua du
hc, lm vic cho cc cng ty nc ngoi hay tham
gia vo cc chng trnh trao i vn ha, chnh l
qua m h c truyn cm hng sng to.
i vi Phan Ly, ngi sng lp Life Art - mt
doanh nghip x hi s dng ngh thut pht
trin cng ng, mt cuc gp g vi tri nghim
vn ha nc ngoi thay i cuc sng ca c
mi mi. C ang lm vic cho mt t chc phi li
nhun cho ti khi c bit ti mt workshop v Ngh
thut cho pht trin - mt l thuyt v thc hnh
gio dc mi s dng ngh thut nh mt phng
tin gip cho ngi hc pht trin bn thn t
bn trong. Workshop c t chc bi Hi ng
Anh Vit Nam nm 2003 v truyn cm hng c
np h s xin hc bng thc s ngnh Ngh thut
cho Pht trin Anh vo nm 2014. Nm 2010, c
sng lp Life Art ng dng nhng kin thc
cng nh theo ui c m ca bn thn v pht
trin cng ng.
Ti mun to nn mt khng gian cng lm
vic v ti tng ti mt khng gian nh vy
Dubai, v ti mun lm mt th g tng t.,
Tun - ngi ng sng lp WORK SAIGON - chia s.
WORK SAIGON hin l mt khng gian cng lm vic
v sng to hin i vi b bi, mt khu vn, bn
lm vic v studio snh iu, qun c ph v nh

hng. Tun hp tc cng mt ng nghip Php,

Laure Chevallier. C hai tng lm vic vi nhau cho
mt cng ty qung co Dubai - ni truyn cm
hng cho Tun thnh lp khng gian Work Saigon.
Saigon Hub c truyn cm hng t THE HUB mt chui khng gian co-working ni ting nhiu
thnh ph trn th gii. Jason Khi Hong, mt
trong nhng ngi ng sng lp v bn b ca anh
gh thm THE HUB Singapore v mun m mt
khng gian tng t thnh ph H Ch Minh. Mt
ngi sng lp khc l Christopher Quang Zobrist,
mt doanh nhn tr v nng ng ngi M gc
Vit. ADC Academy c sng lp bi T Minh Tri
v bn ngi bn khc, gn nh tt c u hc
nc ngoi. Ba ngi ng sng lp ca Manzi: V
Trm, Giang ng ( ri Manzi t thng Nm nm
2013) v Bill Nguyn u l nhng ngi c tri
nghim su sc vi nn vn ha nc ngoi. Trc
khi m Manzi, ch V Trm lm vic v tr nhn
vin vn ha ca Hi ng Anh, anh Giang ng l
mt nh nghin cu v sng nc ngoi trong
nhiu nm. Bill Nguyn hc v ngh thut th gic
Vng quc Anh.
V c rt nhiu v d khc v yu t nc ngoi,
iu khng nh nhng nh hng phng Ty
l rt quan trng hay ni mt cch khc, s trao i
giao thoa gia cc nn vn ha l chnh ngun cm
hng cho rt nhiu ngi sng lp cc khng gian
sng to.

H tr
cho nhng
khng gian
sng to
H cn g?
Tnh bn vng l mc tiu ca tt c cc khng
gian sng to. Nhng ngi sng lp khng gian
sng to tr rt ch tm vo vic lm th no
gi cho c m ca h bn vng. Vo thi im
ny rt kh ni m hnh sng to no s tn ti
tt hn Vit Nam bi v tt c nhng khng gian
ny u rt mi m. Mt vi khnng gian phi li
nhun da vo ngun ti tr hoc ngun ng gp
t nguyn (Doclab, TPD, Together Higher, Nha San
studio, Ga O, Dom Dom, CUCA). Mt vi khng gian
khc th phn no mang nh hng kinh doanh
(Hanoi Rock City, CAMA ATK, The Onion Cellar, Life
Art, Heritage Space, Station 3A), v nhiu trung tm
c xy dng t ngun vn t c (Hanoi Design
Center, Work Room Four, HubIT, HATCH!, 5Desire).
T lc v ngun vn ang tr thnh la chn
duy nht cho rt nhiu khng gian sng to. Khng
ging nh nhng nm 1990 hay 2000 khi nhng
khng gian sng to v d n ngh thut c
hng li t vin tr v h tr nc ngoi, t nm
2010 c ngy cng t nhng khng gian sng to
c c hi nhn ti tr t nhng vin vn ha nc
ngoi bi mt thc t l nhiu ngun vn ngng
hot ng do khng hong kinh t ton cu. Cng
lc s tng trng kinh t Vit Nam to iu
kin cho nhiu khng gian sng to pht trin v
nhng nh ti tr nc ngoi quyt nh y cng l
thi im thch hp ngng vin tr cho Vit Nam.
S thay i ny ng ngha vi vic khng gian sng
to phi tm kim nhng cch thc mi tn ti.
Ch V Trm, ng s hu ca Manzi chia s c m
ca mnh l khin cho Manzi tr nn hon ton c

18

19

lp khi nhng ngun tin ti tr. Trm mun Manzi

thnh cng v thu c li nhun ch v Bill
Nguyn (ngi ch cn li) c th ti u t khon
tin ny vo vic t chc cc s kin vn ha. Manzi
m c mt nm ri (cui nm 2012) v nhng
ngi ch vn cha th t tr tin lng cho mnh.
Vn cn mt con ng di pha trc nhng
ngi ch ca Manzi bin gic m ca h thnh hin
thc.
Ch ca Nh Ga 3A, b Tuyt Mai chia s b
mun Nh Ga 3A c th t duy tr hot ng bng
ngun ti chnh ca mnh bi v: Trn thc t, trong
cng ng ngh thut c mt s li nhc v ph
thuc vo cc ngun ti tr. Trong qu kh, c
nhng ngun ti tr di do, v d nh Saigon Open
City l mt d n xin c ti tr, nhng gi th
khng cn nhiu c hi nh vy. Thm vo , s
rt kh nu ch xin ti tr t cc qu vn ha nc
ngoi nh Hi ng Anh hay vin Goethe bi v bn
thn ngun ti chnh ca h cng c gii hn. Ti
bit rng cng khng d dng c th tm ngun
u t, bi v tt c nhng nh u t u c nhng
u tin ring v h thng mun l qung b cho
vn ha ca chnh h.
Nhng khng gian sng to c thnh lp t
nhng nm 2010 u hu ht ang t lo v ti chnh
nhng cu hi v s bn vng th vn cn nguyn;
H c th tip tc nh vy trong bao lu? H cn
nhng k nng cng nh m hnh kinh doanh no
c th tip tc t lc tn ti nh vy?
iu quan trng l h cn phi hc hi thm t
nhng ngnh cng nghip sng to pht trin
hn, tm hiu v nhng cu chuyn thnh cng
cng nh tht bi quyt nh xem m hnh v c

cu kinh doanh no c th p dng trong bi cnh

Vit Nam.

Sau y l nhng thch thc v nhu cu c chnh

nhng nh sng lp cc khng gian sng to a ra:

1. S n nh v h tr t ch nh
v chnh quyn
Mt thch thc kinh in hay c
nh cho rt nhiu nhng nh sng
lp cc khng gian sng to l s
bt n t pha ch nh v thiu h
tr t pha chnh quyn.
Saigon Hub tht bi trong vic c thu nhp
chi tr mi chi ph. Mt thch thc chnh l gi tin
nh cao v sau gn mt nm hot ng, Saigon Hub
ng ca vo ngy 1 thng 4 nm 2014. Zone 9
b buc phi ng ca bi tnh trng php l nhp
nhng. Theo anh Trn V Hi, ch qun Barbetta
v l mt trong nhng ngi u tin kinh doanh
Zone 9, chnh tnh trng nh vy khin cho vic
thu Zone 9 tr nn phc tp, v khng r ai c
quyn s dng khng gian ny. Tadioto, qun bar
ngh thut v l ni gp g ca cc nh vn, nh
bo, nhc s H Ni, phi chuyn ch ba ln (t
Triu Vit Vng ti Trng Hn Siu, ri ti Zone
9 v hin ti l mt a im khc Tng n), tt
c u do nhng vn thng xuyn gp phi
vi ch nh. Nh Ga 3A mt khng gian vn ha
mi kh th v TPHCM hin ang c cho thu
trong 2 nm, tuy nhin y l khong thi gian qu
ngn mt khng gian to c danh ting cng
nh tr thnh im n cho du khch Vit Nam v
nc ngoi mun tm hiu v vn ha. C l cn
phi c mt thi gian di na Vit Nam mi c th
tr thnh mt th trng pht trin cho cc ngh s.
Ti sao hp ng thu nh y li qu ngn nh
vy? Trong khi , ch ca Heritage Space, mt ch
doanh nghip y kinh nghim t cho mnh 5
nm u t vo d n ny vi hy vng n s c
kh nng t chi tr v tr thnh mt a im thn
thuc cho ngh s v nhng ngi yu chung vn
ha ngh thut.
Ngi sng lp ca Saigon Outcast, ch on
Phng H cho bit vic lm cc th tc xin php
cho cc s kin vn ha rt mt thi gian v tn
km. Qu trnh xin giy php kh phc tp bi v ch
thng khng bit phi lm th no cho ng, ch
thng nhn c nhng hng dn khng nht
qun t cc nh chc trch. Ch cho mt s kin, m
ch thng phi np rt nhiu giy t, lm nhiu th
tc khc nhau c th thc hin c cng vic,
v cn thng phi tr cho h tin bi trn.

20

21

Nhn xt ca ngi
nghin cu
* C th hu ch khi thay i t duy ca nhng nh
qun l ngh thut t quy ch xin - cho thnh mt
dch v co mc phi ro rang.
* Nhng gii php ngn hn: mt chng trnh
o to min ph cho ch nh v chnh quyn a
phng, bao gm c cng an thnh ph/qun/
phng v gi tr ca nhng hot ng vn ha v
nu ra nhng l do ti sao h nn h tr cho cc
hot ng trn. Nn khuyn khch cc ch nh v
chnh quyn a phng, v d: Chng ch hay Huy
chng danh d cho nhng ch nh c h tr tch
cc.
* Nhng gii php di hn: Vn ng chnh sch;
gim thu cho nhng ch cho thu nh lm khng
gian vn ha.

2. o to k nng
K nng qun l v kinh doanh
Rt nhiu khng gian sng to khi ngun t gic
m ca mt c nhn hay mt nhm nh nh Manzi,
Hanoi Rock City, Saigon Outcast. Hu ht nhng
ngi sng lp t hc c kinh nghim kh hu
ch t thc t. Tuy nhin so vi nhng ngi c
o to nhng k nng ny mt cch bi bn, th
nhiu kh nng l h phi tr gi nhiu hn cho
nhng kin thc ny bng thi gian v cng sc ca
ring mnh.
Manzi ang u tranh tn ti v cha kim li
nhun d cho nhng ngi sng lp c gng ht
sc c thu nhp v ti tr t mt qun c ph,
mt gallery ngh thut v mt ca hng bn lu
nim. Tt c u nm trong mt ngi nh thanh lch
mu trng ngay gia trung tm H Ni.
Tuy Saigon Outcast kim tin t vic bn
ung chi tr cho nhn vin, li nhun ny lai
cha tr lng cho chnh nhng ngi ch.
Ngi sng lp Saigon Outcast, ch H, khng mun
phi phn chia thi gian gia cng vic Saigon
Outcast v cng vic t do ca ch l mt nh sn
xut tr chi video v t chc s kin. H u t tt
c tin tit kim ca mnh vo Saigon Outcast v
gic m ca ch l c th tp trung hon ton vo
Saigon Outcast v n c th kim tin cho ch
trang tri cc chi ph trong cuc sng.

K nng kinh doanh trong ngh

thut (cho ch cc khng gian v
ngh thut th gic)
(Qun l ngh thut, ph bnh ngh thut,
gim tuyn, marketing ngh thut)
B Th Tuyt Mai, ch ca Nh Ga 3A cho rng
nng cao k nng kinh doanh v qun l trong ngh
thut cho cc ch khng gian l rt cn thit,
mi quan h gia ngh s v th trng c th tr
nn chuyn nghip hn. Vit Nam, c qu t
ngi co k nng qun l ngh thut, v thiu nhng
k nng ny, nhng cng vic n gin c th tr
nn rt phc tp.
Ch Mai cho rng iu duy nht m ngh s nn tp
trung vo l lm ngh thut, cn nhng th khc
nn c nhng ngi qun l ngh thut chuyn
nghip ph trch. Mi th u c th bn trn thi
trng, ch Mai chia se iu quan trng nht l cu
chuyn m bn k v chung.
Cn phai xy dng mt th h nhng nh qun l
ngh thut c kinh nghim kinh doanh cac tac phm
ngh thut v cc cng vic hanh chinh bao gm
vic xin giy php cng nh lm vic vi nhng c
quan chc nng v ngh thut. Cn phi bit cch
thc lm vic vi nhiu ngi khc nhau, c k nng
nhn nh tc phm, gim tuyn, cng nh m t
v gii thch cc tc phm ngh thut. Nh qun l
ngh thut phi c nhiu k nng khc nhau th mi
c th thay i mi trng ngh thut Vit Nam
v giup cho nn ngh thut phat trin ung hng.

Ngi sng lp ca ADC Academy T Minh Tri cho

rng h cn pht trin nhm nhng ngi giang
vin c t duy kinh doanh, iu ny c th xa b
khong cch trong cc trng thit k Vit Nam
ni m gio n gn nh khng lin quan vi th
trng thc t (10).

Ch Mai lo rng nu c qu t ngi c k nng kinh

doanh ngh thut mt cch chuyn nghip, th
trng ngh thut Vit Nam s lun i sau v hin
nhin b loi khi th trng quc t.

Cc k nng c th rt c ban. Nh Trng Minh Qu

- ng gim c ngh thut ca Ga O chia s, anh
mong mun c hc thm v Qun l, Nhn s v
K ton c th qun l khng gian mt cch hiu
qu.

Nhn xt ca ngi
nghin cu
C th h tr nng cao k nng qun l v kinh
doanh ngh thut bng cch trao hc bng cc
nh sng lp khng gian ngh thut Vit Nam i hc
v qun l ngh thut Vng quc Anh. Cng c
th t chc cc kha o to Vit Nam cho nhng
ngi kinh doanh ngh thut, ch gallery cng nh
ch ca nhng khng gian sng to.

3. H tr ti chnh v u t
T Minh Tri, ng sng lp ADC Academy cho rng
chi ph m sinh vin ng ADC Academy cho
nhng khon tin iu hnh trong 6 thng, phn
chi phi con lai vn do nhng ngi sang lp cua
ADC chi tra. Tuy nhin sau mt nm, ADC s cn
c u t thm. Hatch! l cng ty chuyn h tr
nhng cng ty khi nghip khc gi cng ang tm
kim thm ngun ti tr. ng sng lp ca HubIT,
Bobby Liu v ng sng lp ca 5Desire, ch Nguyn
u cho rng h sn sng n nhn thm ngun ti
tr/ u t c th h tr thm nhiu cng ty khi
nghip. Mt loi hnh u t kh thi khc l cng lp
nn mt qu u t, nh 5Desire xut.
H tr ti chnh c th l ti tr cho mt trin lm,
mt s kin hay mt chng trnh, ch Minh, ch
ca Heritage Space chia s. Ch cng cho rng C
rt nhiu loi hnh h tr khc nhau v c th kt
hp chng li trong nhng d n hoc tng c
th.

4. Kt ni/ Trao i tng/ T vn

Rt nhiu ch ca nhng khng gian sng to
mong mun hc thm t nhng chuyn gia v ng
nghip thng qua hi tho hay nhng s kin kt
ni (networking). Saigon co-working mun t chc
hi tho vi nhng chuyn gia trong lnh vc ICT
chia s v trao i kinh nghim. 5Desire cho rng
s l mt tng rt hay nu mi nhng chuyn
gia/ i tc/ cng ty t Vng quc Anh ti Vit
Nam t chc hi tho/ cc bui din thuyt cho
cng ng v nhng k nng start up v chia s kinh
nghim.
Hatch! v 5Desire mun c h tr kt ni vi
nhng nh u t/ qu ti tr. Ch ca HubIT mun
thu ht nhng cng ty Anh u t vo Vit Nam,
mt th trng ln y tim nng vi nhn cng gi
r v nhiu ti nng.
ADC Academy mun kt ni vi cc nh u t v
doanh nhn h c th h tr cho hc vin. ADC
cng mong mun o to sinh vin thng qua vic
kt ni h vi nhng doanh nghip sinh vin
c thm nhiu kinh nghim v c th t tm vic t
nhng nh tuyn dng tim nng.

(10) Mi xem thm ti: http://www.slideshare.net/taminhtrai/10-ieu-truong-thiet-kekhong-day-ban-24251994

22

23

Nhn xt ca ngi
nghin cu
Kt ni mi ngi trong lnh vc sng to v kinh
doanh l rt quan trong khm ph nhng cch
thc hp tc vi nhau. Nn t chc cc cuc hi
tho, chia s kinh nghim, nhng chuyn i thc t
v cc cuc gp g gia i din cc ngnh ngh
khc nhau cung cp mt mi trng giu cm
hng cho cc hot ng sng to. Nhng s kin
nay se tao ra nhng d n thc s v nhng d n
ny nn c Hi ng Anh ti tr hay h tr.
Mt vi tng cho hot ng kt ni
* T chc mt cuc hi tho v nhng khng gian
sng to t ch v ti chnh. Work Saigon v Saigon
Co-Working l nhng v d in hnh; Work Saigon
c ngun thu chi tr moi chi ph bao gm
c lng ca ngi ch v Saigon Co-Working cng
kim tin t vic cung cp cc dch v nh k
ton, hnh chnh v t vn cho cc cng ty hot
ng trong khng gian ca mnh.
* Mt d n tht s: ADC Academy c th lm vic
vi Trung tm thit k H Ni tm kim nhng nh
thit k a phng ph hp, y vn ang l mt
thch thc khng nh. Vic sn xut cc sn phm
th cng m ngh dnh cho xut khu ang thiu
nhng nh thit k gii ngi Vit Nam, trong khi
cc cng ty vn ang phi thu thit k ngi nc
ngoi, vn rt t , chc chn c c nhng
sn phm ph hp vi th trng phng Ty.
* Mt hi tho v cch thc lm vic vi nhng c
quan chc nng a phng: Tadioto, Zone 9, Nh
Ga 3A c th chia s kinh nghim v vic ny, cng
nh lm th no i ph vi nhng thay i v
mt quy nh/chnh sch.
* Mt d n sng to ni m cng ngh gp ci
p: Nhng ngi trong lnh vc ICT lm vic vi
nhng ngh s th gic (nh lm phim, nh thit k,
ngh s hot hnh, nhip nh gia v ngh s) V d
http://www.cinemadellarte.dk/ (D n ny ginh
c Cp Doanh nghip sng to quc gia an
Mch nm 2013 cho vic s dng cng ngh lm
hnh nh ng nh tht).
* Mt hi tho gii thiu v kt ni tt c nhng
khng gian sng to vi nhau h gp g, chia
s tng v cng nhau xy dng mt k hoch
hnh ng hng ti mt cng ng sng to ln
mnh hn.

5. H tr truyn thng

6. Nhng s h tr khc

Thc y thc cung lam vic

H tr v c s h tng v thng tin

Ch ca nhng khng gian co-working tin rng y

l cch lm vic hiu qu v s truyn nhiu cm
hng cho nhng ngi lm t do. Khi m trn ton
cu, s lng nhng ngi lm vic t do ang tng
dn th nhng khng gian co-working co nhiu tim
nng phat trin thm. Bobby Liu n t HubIT tin
rng cn phai co thm nhiu ngi bit v gi tr
ca vic co-working/ networking

Rt nhiu khng gian sng to mong mun nhn

c h tr thc tin nh m rng hay ti c cu
li khng gian, hay cung cp nhng thit b tt hn.
Saigon Hub mun thit k li, lp mt khng gian
dnh cho cac hoat ng giao lu v giai tri nh
bong ban hay bi-a, tch bit vi khng gian lam
vic, nhng ng nghip Vit Nam c th th
gian v tr chuyn, h c th ci m v lm vic vi
nhau tt hn. ADC Academy mong mun c thm
nhiu sch thit k cho th vin ca mnh. Vo lc
ny h c mt gi sch trong gc phng hc,
hu ht nhng sch ny c ch ca ADC ng
gp. Work Saigon c mt khng gian th vin nhng
c rt t sch. Anh Qu, ng gim c ca Ga O
cho bit mnh cn nhiu my tnh tt hn dng
phim. Anh cng mong mun co thm ti tr tr
chi ph i li v n cho cc tr l d n. HubIT
cn mt phng in thoi ring cc thnh vin
c th gi in c trong mt khng gian ring
t. Nhng ngi sng lp Saigon Outcast mun hp
tc vi mt nha thit k ni tht ci thin khng
gian ny v s dng n tt hn.

PR & truyn thng thuc y hoat ng

cua nhng khng gian sang tao l mt
lnh vc m Heritage Space mun c h tr
nhiu hn. Tai thi im nay co rt nhiu khng
gian s dng Facebook nh mt knh quan trng
qung b cho nhng s kin ca mnh.

Nhn xt ca ngi
nghin cu
PR v truyn thng trong bi cnh ny nn c
nhn nhn t mt gc rng hn. N ng nghia
vi vic thc y nhng ngnh cng nghip sng
to v pht trin mt th trng nhng khch hng
tiu th cc sn phm ngh thut v vn ha cng
nh mt mi trng x hi ng h v thu hiu
c gi tr ca s sng to.

24

Mt vi
li cui
y l mt giai on mi y hng khi cho mi
trng sng to Vit Nam. ng vai tr chnh
trong l nhng khng gian sng to tr c
thnh lp hoc khi ng li trong vng 5 nm qua.
Nhng khng gian ny ang gp phn ng k cho
s pht trin ca t nc v khi gi cm hng
cho hng triu con ngi. So vi nhng khng gian
thi trc, chng tr nn c lp hn rt nhiu.
Nh vao s pht trin kinh t, qu trnh ton cu
ha v nhng li th ca internet, cc khng gian
c th kt ni vi mt cng ng rng ln.

25

Tuy nhin, nhng khng gian sng to tr ny vn

cn thiu thn kinh nghim v pht trin kinh doanh
v lm th no m bo cho mt tng lai lu
di. iu quan trng l phi to nn mt mi trng
c th h tr chng pht trin. Cn phai xy dng
mt x hi ln mnh hn v h tr cho nhng khng
gian ny nhiu hn. Chng cn c chnh quyn
a phng thu hiu v ng h; cn y mnh tiu
dng trong linh vc ngh thut v sng to, v thm
nhiu h tr v ti tr vn, u t, o to k nng,
hp tc v kt ni.

danh sch cc
khng gian
sng to

STT

TN KHNG
GIAN

HOT NG

WEBSITE/ FACEBOOK

A CH

10

Dom Dom

Kha hc v m nhc
in t th nghim, cc
Festival m nhc

www.facebook.com/
domdom.hanoi

Khng c a
im c nh

11

Click Space

Khng gian lm vic

chung, v cc s kin kt
ni (networking)

http://clickspace.vn

76 T Ngc Vn,
Qung An, Ty
H, H Ni, Vit
Nam

12

Hub.IT

Khng gian lm vic

www.facebook.com/
chung, cc hot ng kt hubITasia
ni (networking), IT, t vn
khi nghip v app trong
lnh vc IT v in thoi di
ng

Ta nh Tung
Shing, s 2 Ng
Quyn, H Ni

13

Hatch

Vn m, h tr cc d
n khi nghip, v cc s
kin cng ng

http://hatch.vn

S nh 15, ng
150 ng H
Ba Mu, H Ni

14

Wunder Lab

Khng gian lm vic

chung, cc hot ng kt
ni (networking)

www.facebook.com/
wunderlabvietnam

35B Nguyn
Bnh Khim, H
Ni

15

Hanoi Design
Center

Xng ch tc, v phng

trng by cc sn phm
th cng Vit Nam

http://hanoidesigncenter.com/

91 u C, Ty
H, H Ni

16

CHULA

Phng trng by cc thit www.chulafashion.com

k thi trang ng i,
khng gian Ngh thut, v
sng to cho Ngh thut
th gic, Biu din m
nhc, v Chiu phim

17

Work room four

Studio Ngh thut, thi

trang, v thit k, cc lp
hc, trin lm, s kin vn
ha, v khng gian lm
vic chung

www.workroomfour.com

Ta nh Packexim, Thp 1,
Tng 24, S 49
Ng 15 Ph An
Dng Vng,
Ty H, H Ni

18

Dao Anh Khanh

studio

i bn doanh studio
Ngh thut, festival m
nhc, v trnh din thng
nin

www.facebook.com/
daoanhkhanh

Nh s 7, Ng
462 ng Ngc
Thy, Gia Lm,
H Ni

19

luch Art Bar

Bar, caf, trin lm, v

biu din m nhc

www.facebook.com/DoLuych

S nh 19, Ng
12, ng Thai
Mai, Ty H, H
Ni

20

The onion cellar

Caf, chiu phim, v s

kin m nhc

www.facebook.com/
onion.cellar

170 i Cn, H
Ni

H Ni
STT

TN KHNG
GIAN

HOT NG

WEBSITE/ FACEBOOK

A CH

Heritage Space

Trin lm, tr chuyn trao

i v Ngh thut, biu
din m nhc, th vin,
ca hng thi trang

www.facebook.com/
HeritageSpace

Dolphin Plaza,
28 Trn Bnh, H
Ni

Manzi

Gallery, trin lm, cc bui www.facebook.com/

tr chuyn trao i Ngh manzihanoi
thut, trnh din, ca hng,
caf & n nh

14 Phan Huy ch,

H Ni

CUCA

Cc kha hc v trao i
v Ngh thut dnh cho
cng chng

www.facebook.com/
cucavietnam

Khng c a
im c nh

BlackBox

Biu din m nhc, workshop v Ngh thut, lp

hc ma v pht trin
c nhn thng qua Ngh
thut

www.facebook.com/
blackboxvn

56 Nguyn
Khuyn, H Ni

Nha San studio-Nh Studio Ngh thut, Biu

San Collective
din Ngh thut, Festival
Ngh thut, caf

www.facebook.com/
NhaSanCollective

24 L Quc S,
H Ni

www.nhasanstudio.org

Hano Rock city

Bar, biu din m nhc, s www.facebook.com/

kin vn ha Ngh thut
hrc.hanoi

28/52 T Ngc
Vn, Ty H, H
Ni

CAMA ATK

Bar, caf, Festival v S

kin m nhc

www.cama-atk.com

73 Mai Hc ,
H Ni

TPD

Cc kha hc v in nh

www.tpdmovie.com.vn/cms2/

51 Trn Hng
o, H Ni

DOC LAB

Cc kha hc v in nh, www.hanoidoclab.org

Nhip nh, a phng tin

26

c/o GoetheInstitut Hanoi

56-58 Nguyn
Thi Hc, H Ni

27

43 Nht Chiu,
396 Lc Long
Qun, H Ni

STT

TN KHNG
GIAN

HOT NG

21

X-98 a reborn Zone Caf, nh hng, ca hiu

9
thi trang, xng game,
phim hot hnh

22

Zo project

Tp trung vo mng Ngh

thut v th cng, trnh
by cc sn phm t giy
D, v cc s kin cng
ng

WEBSITE/ FACEBOOK

www.facebook.com/
zoproject/

A CH

STT

TN KHNG
GIAN

HOT NG

WEBSITE/ FACEBOOK

A CH

S 98, ng 97
Hong Cu,
ng a, H Ni

Saigon
Coworking

Khng gian lm vic

chung, qu u t v t
vn cho cc d n khi
nghip

http://saigoncoworking.com

101 C Lao, P.2,

Q. Ph Nhun,
TP. H Ch Minh

SaiGon OutCast

S kin m nhc, graffiti,

bar, v cc s kin cho
cng ng sng to

www.facebook.com/SaigonOucast

118/1 Nguyn
Vn Hng,
p.Tho in,
District 2, TP. H
Ch Minh

ADC academy

Trung tm o to Ngh
thut v thit k to
hnh,cc s kin kt ni
cng ng (networking)

http://adcacademy.vn

Tng 3, Ta nh
MH, 728 - 730
V Vn Kit,
Qun 3, TP. H
Ch Minh

Ca Phe Thu Bay

Bui trao i ni chuyn

sng th 7 hng tun v
cc ch khc nhau
trong cng ng

www.o.facebook.com/caphethubay

C ph Trung
Nguyn, 19B
Phm Ngc
Thch, P.6, Q.3
HCMC

124 u C, Ty
H, H Ni

Cc khng gian trc tuyn

23

24

Hanoi Grapevine

Andofotherthings

Website trc tuyn chia s http://hanoigrapevine.com

tt c thng tin v cc s
kin vn ha, Ngh thut
ti Vit Nam, thnh thong
l ban t chc cc trin
lm Ngh thut
www.andofotherthings.com
Website trc tuyn
chuyn v cc s kin vn
ha, Ngh thut, nhng
bi vit chuyn su v
phng vn v bi cnh
Ngh thut ti Vit Nam

Cc khng gian trc tuyn

10

YxineFF

Thnh ph H Ch Minh
STT

TN KHNG
GIAN

HOT NG

WEBSITE/ FACEBOOK

A CH

Station 3A

Gallery Ngh thut, ca

hng thi trang, v trang
tr ni tht, hi ch Ngh
thut

www.nhaga3a.com.vn
www.alternativeartarea.org

3A Tn c
Thng, Q.1, TP.
H Ch Minh

San Art

Gallery Ngh thut, v

www.san-art.org
studio, chng trnh ngh
s lu tr, v cc bui trao
i v Ngh thut

3 M Linh, qun
Bnh Thnh, TP.
H Ch Minh

Ga O

Gallery Ngh thut, v

http://thestartnetwork.org/
studio, chng trnh ngh www.facebook.com/
s lu tr, v cc bui trao thestartnetwork
i v Ngh thut

ng 41, Lm
Vn Bn, Q.7, TP.
H Ch Minh

The Start Center

Khng gian lm vic

chung, v kt ni (networking) cho nhng d n
khi nghip

18bis/14
Nguyn Th Minh
Khai, Q.1, TP. H
Ch Minh

Work Saigon

Khng gian lm vic

chung, caf, cc s kin,
photo studio, v cc lp
hc thit k

28

www.worksaigon.com
www.facebook.com/WORKsaigon

Festival phim ngn trc

tuyn hng nm, va
ngng hot ng vo
thng 12 nm 2014

www.yxineff.com

Cc thnh ph khc
STT

TN KHNG
GIAN

HOT NG

WEBSITE/ FACEBOOK

A CH

HU
NewSpace Art
Foundation

Qu ngh thut c nhn,

ti nh ring ca hai anh
em ngh s L Ngc
Thanh v L c Hi

www.newspacearts.com/

15 L Li, Hu

HI PHNG
Area 21

Cn nh c c ci to
thnh khu mua sm v
gii tr vi ca hng bn
cc sn phm ngh thut,
caf, nh hng

www.facebook.com/area21.hp

21 Trn Ph,
Hi Phng

TNH HA BNH
Bo tng t nhn v vn
Muong culture art
ha dn tc Mng, v
house and museum khng gian Ngh thut
Mng Studio cho cc
ngh s ng i

www.facebook.com/
baotangkhonggianvanhoa
muong

ng Ty Tin,
Thnh ph Ha
Bnh, Tnh Ha
Bnh

267/2 in Bin
Ph, Q.3, TP. H
Ch Minh

29

Trong bo co c s dng hnh nh do cc i tc ca chng ti

cung cp: nh bo Trng Uyn Ly, Mat Wright, Hong Thnh v
cc khng gian sng to nh Manzi, Nh Sn Collective, Hc vin ADC.

Mi thng tin lin lc xin gi v Hi ng Anh

Ti H Ni
20 Thy Khu, Qun Ty H, H Ni
T +84 (0)4 3728 1920
F +84 (0)4 3843 4962
E bchanoi@britishcouncil.org.vn
Ti Thnh ph H Ch Minh
25 L Dun, Qun 1, Tp. H Ch Minh
T +84 (0)8 3823 2862
F +84 (0)8 3823 2861
E bchcmc@britishcouncil.org.vn
Hi ng Anh Vit Nam 2014

www.britishcouncil.vn