Professional Documents
Culture Documents
equations…
We also would like to thank her for showing us some valuable points
that relate to the topic of our project.
2
Table of Contents
Table of Contents.................................................................................................................3
TATA TELE SERVICES..................................................................................................12
ADITYA BIRLA GROUP.................................................................................................16
THE CONTRACT ACT ...................................................................................................23
ARBITRATION................................................................................................................29
CASE.................................................................................................................................30
3
TATA GROUP
Tata Steel became the sixth largest steel maker in the world after it acquired
Corus. Tata Motors is among the top five commercial vehicle manufacturers
in the world and has recently acquired Jaguar and Land Rover. TCS is a
leading global software company, with delivery centres in the US, UK,
Hungary, Brazil, Uruguay and China, besides India. Tata Tea is the second
largest branded tea company in the world, through its UK-based subsidiary
4
Tetley. Tata Chemicals is the world’s second largest manufacturer of soda
ash and Tata Communications is one of the world’s largest wholesale voice
carriers.
Founded by Jamsetji Tata in 1868, Tata’s early years were inspired by the
spirit of nationalism. It pioneered several industries of national importance in
India: steel, power, hospitality and airlines. In more recent times, its
pioneering spirit has been showcased by companies such as TCS, India’s first
software company, and Tata Motors, which made India’s first indigenously
developed car, the Indica, in 1998 and recently unveiled the world’s lowest-
cost car, the Tata Nano.
Tata companies have always believed in returning wealth to the society they
serve. Two-thirds of the equity of Tata Sons, the Tata promoter company, is
held by philanthropic trusts that have created national institutions for science
and technology, medical research, social studies and the performing arts. The
trusts also provide aid and assistance to non-government organisations
working in the areas of education, healthcare and livelihoods. Tata
companies also extend social welfare activities to communities around their
industrial units. The combined development-related expenditure of the trusts
and the companies amounts to around 4 per cent of the net profits of all the
Tata companies taken together.
5
was ranked the world’s fourth fastest. Anchored in India and wedded to
traditional values and strong ethics, Tata companies are building
multinational businesses that will achieve growth through excellence and
innovation, while balancing the interests of shareholders, employees and civil
society.
Core Values
Tata has always been values-driven. These values continue to direct the
growth and business of Tata companies. The five core Tata values
underpinning the way we do business are:
6
Business Excellence
TQMS plays the role of supporter and facilitator in the journey that Tata
enterprises undertake to reach the peaks of business eminence while, at the
same time, adhering to the highest ethical standards. There are, primarily,
two tools that define the pathways and scope of this journey. The first of
these is TBEM and the other is the Tata Code of Conduct.
While quality has always been one of the cornerstones of the Tata way of
business, the need to introduce a formal system that calibrated how different
group companies were faring on this scale began being felt in the early
1990s. That led to the institution, in 1995, of the JRD Quality Value Awards,
the forerunner to TBEM. Named after JRD Tata, the late chairman of the
group and a crusader for the cause of business excellence in Tata companies,
the awards have now been incorporated in TBEM.
7
places an obligation on the company signing on to adopt TBEM as a means to
attaining business leadership.
TQMS
TQMS helps Tata companies gain insights on their strengths and their
opportunities for improvement. This is managed through an annual process of
'applications and assessments'. Each company writes an application wherein
it describes, in the context of the TBEM matrix, what it does and how it does
it. This submission is then gauged by trained assessors, who study the
application, visit the company and interact with its people. The assessors
map out the strengths and improvement opportunities existing in the
company before providing their feedback to its leadership team.
TQMS trains and certifies assessors, who are selected from across the group,
and it designs and administers an assessment apparatus that helps them
evaluate different Tata companies. The point person in each company is the
'corporate quality head', nominated by the CEO as the business excellence
process owner. Typically, each company has a network of business
excellence people from a variety of functions and locations.
The commitment a company makes when it signs the BEBP contract compels
it to attain explicit business excellence scores over specific time periods. A
result-driven scoring mechanism enables the company to track its progress
over time, and ensure that it keeps improving. There is also an annually
administered, group-wide recognition system for companies that exceed a
certain score, thereby reflecting excellence, industry leadership and
consistent improvement.
Implicit in the TQMS approach is the belief that its wide-ranging methodology
will enable Tata companies to become exemplars - on business as well as
ethical parameters - in their respective spheres.
8
TBEM
The TBEM methodology has been moulded to deliver strategic direction and
drive business improvement. It contains elements that enable companies
following its directives to capture the best of global business processes and
practices. The model has retained its relevance thanks to the dynamism built
into its core. This translates into an ability to evolve and stay in step with
ever-changing business performance parameters.
9
The core values and concepts of TBEM are embodied in seven categories:
leadership; strategic planning; customer and market focus; measurement,
analysis and knowledge management; human resource focus; process
management; and business results. The TBEM system focuses on certain key
areas of business performance: customer-focused results; product and
service results; financial and market results; human resource results;
organisational effectiveness results; governance and social responsibility
results.
JRD QV Award
He was always conscious about the importance of quality, and ensured that
this quality consciousness prevailed in all the organisations that belonged to
the Tata group. He was proud that the companies within the group were
known, domestically and internationally, for the quality of their products and
services. As a tribute to his quest for perfection in every sphere of activity,
the JRD Tata Quality Value Award was instituted in his memory.
The JRD QV Award is modelled on the lines of the Malcolm Baldrige National
Quality Award, integrating beneficial attributes from other national quality
awards. The award recognises a company within the Tata group, which excels
in quality management and has achieved the highest levels of quality. This is
an annual award presented to the winning company on the 29th day of July,
the birth anniversary of Mr JRD Tata.
10
• This award is given to group companies in order to create awareness
on the importance of the value of quality and the need for total
customer satisfaction in all areas of operations within the Tata group
companies.
• To achieve and sustain continuous excellence and consequently
leadership in the marketplace through perfection and the achievement
of quality which will be recognised as being the best and ahead of
competition.
Evaluation Process
11
TATA TELE SERVICES
12
Tata Teleservices Limited now also has a presence in the GSM space, through
its joint venture with NTT DOCOMO of Japan, and offers differentiated
products and services under the TATA DOCOMO brand name. TATA DOCOMO
arises out of the Tata Group’s strategic alliance with Japanese telecom major
NTT DOCOMO in November 2008. TATA DOCOMO has received a pan-India
license to operate GSM telecom services and has also been allotted spectrum
in 18 telecom Circles and will roll out its services shortly, starting with South
India.
Today, Tata Teleservices Ltd, along with Tata Teleservices (Maharashtra) Ltd,
serves over 36 million customers in more than 320,000 towns and villages
across the country, with a bouquet of telephony services encompassing
Mobile Services, Wireless Desktop Phones, Public Booth Telephony and Wire
line Services. Other services include value-added services like Voice Portal,
Roaming, Post-paid Internet Services, Three-way Conferencing, Group Calling,
Wi-Fi Internet, USB Modem, Data Cards, Calling Card Services and Enterprise
Services. Some of the other products launched by the company include Pre-
paid Wireless Desktop Phones, Public Phone Booths, Mobile Handsets and
Voice & Data Services such as BREW Games, Voice Portal, Picture Messaging,
Polyphonic Ring Tones, and Interactive Applications like news, cricket,
astrology, etc.
13
bouquet of telephony services includes mobile services, wireless desktop
phones, public booth telephony and wire line services.
Board of Directors
Mr. K. A. Chaukar
Designation: Managing Director,
Company: Tata Industries Ltd.
Mr. I. Hussain
Designation: Director,
Company:Tata Sons Ltd.
Mr. N. S. Ramachandran
Designation: Director,
Company: Tata Teleservices Ltd.
Mr. N. Srinath
Designation: CEO & MD,
Company: Tata Communications Ltd.
14
Designation: MD,
Company: Tata Teleservices Maharashtra Ltd.
Mr Toshinari Kunieda
Designation: Senior Vice President, Managing Director Global Business Division,
Company: NTT Docomo, INC.
15
ADITYA BIRLA GROUP
Factfile
• The 11th largest cement producer globally, the seventh largest in Asia
and the second largest in India.
• No.1 in viscose staple fiber.
16
• The fourth largest producer of carbon black.
• Among the world's top 15 BPO companies and among India's top four.
The name “Aditya Birla” evokes all that is positive in business and in life. It
exemplifies integrity, quality, performance, perfection and above all
character Our logo is the symbolic reflection of these traits. It is the
cornerstone of our corporate identity. It helps us leverage the unique Aditya
Birla brand and endows us with a distinctive visual image.
Depicted in vibrant, earthy colours, it is very arresting and shows the sun
rising over two circles. An inner circle symbolising the internal universe of the
Aditya Birla Group, an outer circle symbolising the external universe, and a
dynamic meeting of rays converging and diverging between the two. Through
its wide usage, we create a consistent, impact-oriented Group image. This
undoubtedly enhances our profile among our internal and external
stakeholders.
Our corporate logo thus serves as an umbrella for our Group. It signals the
common values and beliefs that guide our behaviour in all our
entrepreneurial activities. It embeds a sense of pride, unity and belonging in
all of our 130,000 colleagues spanning 25 countries and 30 nationalities
across the globe. Our logo is our best calling card that opens the gateway to
the world.
17
- Dr. Pragnya Ram as the Chief Custodian of the Aditya Birla logo.
Management Team
The Aditya Birla Management Corporation Private Ltd. Is the Group’a apex
decision making body and provides strategic to Group companies. Its Board
of Directors comprises:
• Dr. B. K. Singh
• Mr. K. K. Maheshwari
18
IDEA CELLULAR LTD.
IDEA Cellular Limited was incorporated in 1995 and is one of the leading GSM
mobile services operators. Headquartered in Mumbai, it has licenses to
operate in all 22 service areas across the country, though commercial
operations are currently in 16 services areas. With a customer base of over
47.1 million subscribers, the operations cover the states of Maharashtra, Goa,
Gujarat, Rajasthan, Delhi, Haryana, Himachal Pradesh, Uttaranchal, Uttar
Pradesh, Madhya Pradesh, Chhattisgarh, Andhra Pradesh, Kerala, and Bihar.
Orissa, and Tamil Nadu will become operational during 2008-09, and Idea will
then cover approximately 90 per cent of the country’s telephony potential.
19
IDEA has been a leader in the introduction of value added services, and there
are several firsts to its credit, including a voice portal ‘Say Idea’, Idea TV,
voice chat, instant messenger, and many more. Tariff plans have been
customer friendly, catering to the unique needs of different customer
segments, where ‘Women’s Card’ caters to the special needs of the woman
on the move, and ‘Youth Card’ covers the emerging youth segment. IDEA has
won numerous awards and is the only Indian GSM operator to win the
prestigious GSM Association Award consecutively in the best mobile
technology category for the ‘Best Billing and Customer Care Solution’ both in
2006 and in 2007 in the face of international competition.
In 2007 IDEA was listed on the National Stock Exchange (NSE) and the
Bombay Stock Exchange (BSE).
Company Information
IDEA Cellular is a publicly listed company, having listed on the Bombay Stock
Exchange (BSE) and the National Stock Exchange (NSE) in March 2007. IDEA
Cellular is a leading GSM mobile service operator with pan India licenses.
With a customer base of over 47 million in 17 service areas, operations are
soon expected to start in Kolkata & West Bengal, North East & Assam, and
J&K. A frontrunner in introducing revolutionary tariff plans, IDEA Cellular has
the distinction of offering the most customer friendly and competitive Pre
Paid offerings, for the first time in India, in an increasingly segmented
market. From basic voice & Short Message Service (SMS) services to high-end
value added services such as Mobile TV, Games etc - IDEA is seen as an
innovative, customer focused brand. IDEA 'Women's Card' caters to the
special needs of women on the move, and 'Youth Card' covers the emerging
youth segment. IDEA 'My Gang' - the widely popular community user group
product recently bagged the prestigious 'Golden Peacock Award 2008' under
the Most Innovative Product category at the "19th World Congress on Total
Quality".
20
A brand known for many firsts, IDEA was the first to launch GPRS and EDGE in
India. IDEA has partnered with Research in Motion (RIM) to offer Blackberry
services on its network. IDEA 'NetSetter'- Plug & Play, EDGE enabled USB
Data Card offers affordable data connectivity with faster speed and
consistency. IDEA offers seamless coverage to roaming customers traveling
to any part of the country, as well as to international traveling customers
across over 200 countries. IDEA Cellular has partnership with over 400
operators worldwide to ensure that customers are always connected while on
the move, across the globe.
IDEA has received several national and international recognitions for its path-
breaking innovations in mobile telephony products & services. It won the
GSM Association Award for "Best Billing and Customer Care Solution" for 2
consecutive years. It was awarded "Mobile Operator of the Year Award -
India" for 2007 and 2008 at the Annual Asian Mobile News Awards. IDEA
Cellular is part of the Aditya Birla Group, India's first truly multinational
corporation. The group operates in 25 countries, and is anchored by over
1,25,000 employees belonging to 25 nationalities. The Group has been
adjudged 'The Best Employer in India and among the Top 20 in Asia' by the
Hewitt-Economic Times and Wall Street Journal Study 2007.
Service Areas
21
launch achieved in 1997. In January 2001 the mobile operations in Andhra
Pradesh Service Area were integrated with IDEA through a merger with Tata
Cellular Limited. In June 2001, the mobile operations in Madhya Pradesh
Service Area were fully integrated with IDEA through an acquisition of RPG
Cellcom Limited. In October 2001, the license for Delhi Service Area was
acquired during the fourth mobile license auction, with network rollout and
commercial launch in November 2002. In January 2004, Escotel Mobile
Communications Private Limited ("Escotel"), was acquired with its original
licenses in the Service Areas of Haryana, Uttar Pradesh (West) and Kerala. All
these Service Areas were re-branded and integrated with IDEA in June 2004
New Service Areas: The New Service Areas are Uttar Pradesh (East),
Rajasthan, Himachal Pradesh, Bihar, Mumbai, Karnataka, Punjab, Orissa and
Tamil Nadu & Chennai. Licenses for Uttar Pradesh (East), Rajasthan and
Himachal Pradesh were acquired through the acquisition of Escotel (Escorts
Telecommunications Limited). Brand Idea was launched in Karnataka and
Punjab, through the acquisition of Spice Communications. Idea launched its
services in Mumbai and Bihar in 2008. The Mumbai launch was the largest
Metro City launch in India. In Bihar, Idea acquired 500,000 subscribers in just
over 100 days. The company has now expanded its services in Orissa and
Tamil Nadu & Chennai in FY10.
22
THE CONTRACT ACT
The law of contract in India is contained in the Indian contract act 1872. It
extends to the whole of India except for the state of Jammu and Kashmir.
(1) An Agreement:
As per section 2(e) “every promise and every set of promises forming the
consideration for each other is an agreement.” When a person to whom a
proposal is made signifies his assent thereto, the proposal is said to be
accepted. A proposal when accepted becomes a promise. An agreement
therefore comes into existence only when one party makes a proposal or
offer to the other party and the other party signifies his assent thereto. What
is important is that:
(a) Plurality of Persons: there must be two or more persons to make an
agreement and,
(b) Consensus - Ad – Idium: both the parties to an agreement must
agree about the subject matter of the agreement in the same sense
and at the same time.
23
together at friend’s place or to take a walk together are not contracts as they
do not have any legal bindings.
Discharge of Contract
24
When the rights and obligations arising out of the contract are extinguished
the contract is said to be discharged or terminated. A contract may be
discharged in any of the following ways. A contract may be discharged in any
one of the following ways:
Discharge by Performance
25
Since a contract is created by means of an agreement, it may also be
discharged by another agreement between the same parties. Sections 62 and
63 deal with this subject and provide for the following methods of discharging
a contract by mutual agreement.
26
There is no question of discharge of a contract which is entered into to
perform something that is obviously impossible for example an agreement to
discover treasure by magic.
“A contract to do an act which, after the contract is made, becomes
impossible, or, by the reason of some event which the promisor could not
prevent, unlawful, becomes void when the act becomes impossible or
unlawful”.
The limitation act lays down that in case of breach of contract legal action
should be taken within a specified period, called the period of limitation,
otherwise the promise is debarred from instituting a suit in the court of law
and the contract stands discharged.
27
Breach of contract by a party thereto is also a method of discharge of a
contract, because “breach” also brings to an end the obligations created by a
contract on the part of each of the parties. Breach of contract may be of two
kinds:
• Actual Breach: Actual breach may also discharge a contract .it occurs
when a party fails to perform his obligation upon the date fixed for
performance by the contract as for example where on the appointed
day the seller does not deliver the goods or the buyer refuses to
accept the delivery.
28
ARBITRATION
29
CASE
Introduction
For, in all these years, the Aditya Birla Group, despite being one of the
promoters of Idea Cellular, had been keeping a low profile in the telecom
sector, even during the time when the players were at each other's throat
fighting out the Wireless in Local Loop controversy. And true to the
expectation, the meeting has sparked off one of the biggest corporate battles
between the Birlas and the Tata Group, the other promoter of Idea Cellular.
During the meeting, Kumarmangalam Birla sought the intervention of the
Government in getting their joint venture partner for more than five years -
the Tata Group - to exit Idea Cellular. The reason given by the Birla Group for
such a demand was that the Tatas were frustrating the expansion plans of
Idea Cellular. To understand the issue, let's do a quick flashback.
30
Birth of an Idea
The bonhomie between the Birlas and Tatas saw them pool their interests in
the cellular space in October 2001—Birla AT&T Communications and Tata
Cellular were merged—to form Idea Cellular. The three founders—AT&T, Birla
and Tata—then pledged to abide by a shareholders agreement, the bone of
contention now. The three unequivocally agreed to put their best foot forward
for Idea and "not engage in directly, indirectly... any activity that would
constitute business of the merged company within the territorial telecom
circles... any opportunity outside... unless the opportunity has first been
offered to the merged company.
What followed was a series of letters from the Birla Group. The missives
raised a number of issues. First they sought a probe into Tata's acquisition of
AT&T's stake in Idea through the Mauritius Company since it had no prior
approval of the Government. Second, they termed the Tatas' holding in Idea
Cellular as `illegal' and wanted the DoT's intervention in ousting it from the
GSM cellular company.
"Anyone familiar with the Indian business knows that the Tata Group is a
single management entity. It is totally inconsistent with the national telecom
policy that a business group while maintaining its own telecom operation,
should first build and continue for two years with the impermissible holdings
in another competing company, further augment these holdings through
impermissible means, compromise competition and erode competitiveness of
the second company, impede investment, cause loss to government
revenues and then seek protracted time to encash maximum value for
holdings which were irregular in the first place," says a Birla letter. The Tatas
were quick to respond with their own letters to DoT countering every claim
made by the Birlas. They said that the allegations raised by the Birlas were
misconceived and asked DoT to stay away from the controversy.
CONTENTIONS
• Filing of the application for an UAS licence for the Mumbai circle by Aditya Birla
Telecom violated the SHA.
• Aditya Birla Nuvo breached the SHA by disclosing confidential information of Idea
31
on its website.
• Sale of Tata shares was without prejudice to notices served on Birlas.
subsequently acquired by Tata Teleservices. The Tatas have, on their part,
accused the Birlas of violating the same in filing an application for the
Mumbai circle through their company, Aditya Birla Telecom (ABTL). The Tatas
also pointed to breaches by the Birlas in publicly disclosing "confidential
information" about Idea by including its "financial data" in the investor
presentations of Aditya Birla Nuvo in September and December 2005. That
happened later.
What triggered problems between the founders was rather the regulatory
regime; precisely the introduction of the Unified Access Service (UAS) licence
in November 2003. Tata Teleservices, by migrating to the new regime, now
morphed from a fixed-line services provider to a fixed-cum-mobile services
player, was pitting itself against Idea Cellular in five circles - Madhya Pradesh,
Andhra Pradesh, Maharastra, Gujarat and Delhi. All those who migrated got
immunity from a regulatory clause that bars shareholding in any two licence
companies by a promoter and restricts holding to 10% by any legal entity.
But the consequent licence acquisitions by Tata companies and Idea Cellular
fired the dispute.
While the jury is out on whether the Tatas did or did not violate licence
conditions—as they exited Idea before a verdict became necessary—the
conflict of interest question arose, first, over Tata Teleservices’ acquisition of
licences for Kerala, Haryana, UP (East and West), Himachal Pradesh and
Rajasthan on January 30, 2004. This was around the time (January 15, 2004)
Idea Cellular entered into an agreement to acquire two companies: Escotel
Mobile Communications—having licences for Kerala, Haryana and UP (West)
—and Escorts Telecommunications—with licences for Himachal Pradesh, UP
(East) and Rajasthan. As the acquisition of the first was concluded on March
29, 2005, it could have placed Idea Cellular in violation of the cross-holding
regulation. The penalty for this could have been a charge of Rs 50 crore per
licence, or worse still, cancellation of these licences. The second possible
conflict arose in 2005 when New Cingular Wireless, which had acquired the
32
AT&T stake in Idea, indicated it had received an offer to purchase its stake by
C Sivasankaran-owned India Televentures. (He had 1.7% stake in Idea
through Goodison Investments, Mauritius).
The $300-million offer at Rs 17.55 per share was, insiders say, higher than
the price being negotiated by the two founders with Cingular - estimated at
about Rs 14. The offer provided for Birlas and Tatas to respond within 45
days. The Birlas responded with their acceptance on July 29, 2005 - within
three days of the offer—presumably to prevent a third party from acquiring a
stake and foil an upward revision in the sale price.
The third big conflict arose over the Mumbai circle application for Idea. On
August 1, 2005, the company submitted its application with the Department
of Telecommunication (DoT). In a letter dated August 26, 2005, DoT
RESPONSES
requested Idea Cellular to submit an undertaking that cross-holding norms
had• not beenwere
Tatas violated. On about
informed non-receipt of the desired
the application and it information, DoT
was a fallback issued
option in
another letter
case on application
Idea’s January 6,was
2006 askingBirlas
rejected. for the
weredetails to be ifsubmitted
to withdraw by
Idea secured
Mumbai licence.
• Information was not confidential and was provided by ABNL for disclosure
and public dissemination.
• Tatas had abandoned their claim33
at the time of stake sale and no surviving
claim or dispute exits.
• Birlas acted to protect Idea’s interests.
January 23, "failing which the application will be treated as cancelled without
any further correspondence."
Regulatory Fiat
As the Mumbai application process was proceeding for Idea, Tatas had
received a query from the Telecom Regulatory Authority of India on August 5,
2005, asking them to explain how they were "complying with the licence
agreement" in the light of the group’s holdings in Tata Teleservices and Idea
Cellular. The Tatas maintained that Tata Industries was not a promoter of
Tata Teleservices, and, in fact, in April 2004 Tata Teleservices had bagged
the Madhya Pradesh licence after Tata Industries had reduced its stake in the
company to below 10%. Sailing in two telecom boats was possibly becoming
too cumbersome for the Tata Group. On January 19, 2006, following the
ultimatum from DoT, Kishore Chaukar, Managing Director of Tata Industries,
in a note to Vikram Mehmi, CEO of Idea Cellular, indicated that the
undertaking from the Tatas would be needed only on award of the licence to
Idea. He added that given restrictions imposed by the lenders on stake
dilution, the group would apply for reducing the holding to less than 10% by
June 30, 2006.
Consequently on April 5, 2006, the Tatas informed the Birlas they had
CONTENTIONS
received an offer from Global Communications Services, a subsidiary of Maxis
Communications of Malaysia, to buy their stake as well as the Birlas’ in Idea.
• No approval taken by Tatas; shareholders and authorities not informed on
Exercising its right of first refusal, Birla offered to buy out the Tatas 48.14%
acquiring Apex Investments in Mauritius and the 16.45% it held in Idea.
stake (TIL 31.69% + Apex 16.45%) on April 6, 2006. The Birlas completed the
• Tatas expanded operations of Tata Teleservices and obtained UAS licence in
acquisition
direct in June 2006
competition with for
Idea.Rs 4,406
It thus crore.clauses
violated However,
of the in its purchase
licensing norms of
agreement the Birlas
cross-holding indicated
in same that this was "without prejudice" to the
service area.
outcome of an earlier termination notice filed by the Tatas for violation of the
• Idea’s Mumbai
shareholder application
agreement. And was in jeopardy
a verdict due to Tatas’
in Tatas’ favournot
canfurnishing details
allow for a
of its
buyback of shareholding as required
the "defaulting by DoT.
founder’s" stake in Idea.
34
While the sequence of events here provides a broad indication of the key
issues, it does not give a feel of how the relationship soured. This is revealed
by the correspondence between the partners during the phases of conflict of
interest. One doesn’t know who fired the first salvo, but the seeds of
suspicion did perhaps implant themselves in the minds of key executives in
both camps sometime in 2005. The offer for Cingular’s stake that threw up
the option of a third stakeholder, as well as the possibility of a change in the
current equations, was perhaps a cause of concern for both. Consequently,
Tatas’ acquisition of AT&T Cellular, and not formally informing Birlas about
the transaction, seemed to have caused some discord.
Initially the Birlas, the Tatas and AT&T Wireless each held one-third equity in
the company. But following AT&T Wireless' merger with Cingular Wireless in
2004, Cingular decided to sell its 32.9% stake in Idea. This stake was bought
by both the Tatas and Birlas at 16.45% each. Tata's foray into the cellular
market with its own subsidiary, Tata Indicom, a CDMA-based mobile provider,
cropped differences between the Tatas and the Birlas. This dual holding by
the Tatas also became a major reason for the delay in Idea being granted a
license to operate in Mumbai. This was because as per Department of
Telecom (DOT) license norms, one promoter could not have more than 10%
stake in two companies operating in the same circle and Tata Indicom was
already operating in Mumbai when Idea filed for its license.
It is also said that only Tata Industries had shares in both Idea Cellular and
Tata Teleservices but since the holding in the second company was only
about 4 per cent, it did not violate the DoT's licence condition on a single
entity holding more than 10 per cent stake in two different companies. The
Birlas alleged that the Tata Group was holding back vital information. They
said that the Tatas did not have to declare shareholding in 80 companies but
only five Tata companies - Tata Power, Tata Steel, Tata Chemicals, Tata
Motors and Tata Industries. "These five companies hold direct and indirect
stake in Tata Tele and Idea and a break-up of their shareholding would prove
that the Tatas, through Tata Sons, is the common promoter of the two
telecom ventures," said a Birla executive. The Birlas have produced a number
35
of documents, including the Shareholders Agreement of Idea Cellular, old
communication from DoT and Tata itself where the `Tata Group' is listed as
one of the promoters of Idea Cellular.
The DoT asked the Tatas to declare the shareholding of Idea Cellular, Tata
Teleservices and other Tata Group companies that had a direct or indirect
stake in the telecom ventures. This started a fresh round of letter warfare.
The Tatas, replying to DoT's enquiry, said that there were 80 different
companies using the brand name Tata and it did not have information on the
stake holding in all the companies.
After a dozen letters exchanged between the two sides and more accusations
and claims flowing thick and fast almost every day, this story, even as it is
being written, awaits a decision from the Department of Telecom. Either way,
this potboiler seems to be heading for a courtroom climax.
RESPONSES
The post-acquisition shareholding had also resulted in the Birlas owning
50.15% of the company. This, even as the Tatas held a lesser 48.14% and C
• There are no restrictions for a change of equity of an overseas company
Sivasankaran 1.7%. To perhaps restore parity, and prevent the Birlas from
with foreign shareholders, if there is no change in the register of
taking control of the company by buying out the third party, Kishore Chaukar
members of Idea Cellular in India.
in a mail to Sanjeev Aga, then a Birla nominee on the Idea board, stated: "We
• Tata Group is not a legal entity. Tata Industries does not hold any
(Tata Industries) would like to reiterate here that going forward, we wish to
substantial equity in TTSL and is not in breach of any clauses of Idea
have equal shareholding
licences in Delhi. with Birlas in Idea; and we wish to have the SHA to
facilitate
• Issue complete freedom
of undertaking fromforIdea
exit/decrease in the
would arise only shareholding
before the award of
of the
sponsors in Idea...
unified this is licence.
access service also to reiterate that further processing of Idea
related issues other than normal operations will be taken up only when the
re-drawn SHA incorporating the above two points are in place."
36
accept your wish for equality...We are disturbed by the inexplicable delay in
obtaining details relevant to the incremental holding in Idea you acquired
from Cingular."
Chasm Widens
Having got off to this bad start, the situation turned more acrimonious in the
following months. On January 3, 2006 Aditya Birla Telecom applied to DoT for
a licence for the Mumbai circle, a few days before the ultimatum from DoT on
Idea’s application and Chaukar’s assurance to Mehmi to bring down Tatas’
stake to less than 10% by June 30. While the Birlas claimed this was done as
a buffer against a rejection of Idea’s application and to ensure the company
did not lose out if other prospective entrants entered the fray, the Tatas cited
this as a violation of the SHA.
37
first-come, first-served basis. It is not concerned about the arrangements
between the applicants if it doesn’t violate the crossholding norms. There is
no clause that if one application gets accepted, another would expire or get
nullified in favour of the first one. Further, one cannot ignore the fact that if
ABTL’s application was approved over Idea’s, Birlas would have been in a
position to demand good valuation for the same.
Following this, Tatas issued a termination notice to the Birlas under the SHA
on January 31, 2006. In a counter-offensive, Birlas raked up the licence
violation issues by the Tatas with DoT on February 8, 2006. The Tatas
responded, citing the Birla arguments to be motivated and baseless.
38
Caught In Crossfire
Were the Tatas holding up Idea’s progress for their own interests? Were they
trying to play two cards at the same time? Or did the Birlas rake up issues
that would ensure the ouster of the Tatas? These are some unanswered
questions. However, what the infighting surely did do is to push back Idea’s
growth by some years. Telecom analysts claim shareholder squabbles had hit
Idea’s operations. Its expansion plans were affected due to a lack of funds
and the customer acquisition rate had slowed down. It is indicated that a Rs
4,000-crore debt restructuring proposal was stuck in the tussle between the
shareholders and Idea was losing Rs 10 crore every month due to the higher
interest rate it was paying. Analysts say shortage of funds and a lack of
management direction adversely affected Idea as it failed to chalk out a good
growth strategy.
Even when TTSL, which was a CDMA operator, was rolling out its services
there was no problem in operational movements of Idea. There might not
have been any intentional hindrances in the Idea operations, but analysts say
the aggressiveness and confidence, which Idea is showing now, was missing
earlier. Though some see Idea as a good buy to enter the Indian telecom
market, there have been reports of Aircel being a likely target for the Birla
company. However, the ongoing arbitration proceedings might cast some
39
uncertainty over its prospects in the near-term. Even as a judgement is
awaited, the indication from the Tatas camp is that theirs is a fight on
principles, not an attempt to wrest control of Idea. However, if Tatas had
retained their stake in Idea, at current market price its value would have
crossed Rs 8,500 crore. The Birlas would sure hope the proceedings don’t go
the other way.
Latest Development:
The two year-old dispute between the Tata Industries and the A.V. Birla
Group over Idea Cellular took a fresh turn on July 9, 2008 with the Supreme
Court deciding to set up an arbitrator to resolve the issue. The apex court’s
decision is in favour of the Tatas’ plea seeking arbitration on the dispute,
wherein it had alleged that the Birla Group had violated the shareholders’
agreement. If the arbitration is settled in Tata Group’s favour, it will have the
right to buy out Birla’s stake in Idea Cellular.
Govt rules
The dispute dates back to 2006 when the Tata Group was holding 48.14 per
cent stake in Idea Cellular. However since the Tatas were also having another
mobile venture under Tata Teleservices, the Birla Group sought the
Government intervention in getting the Tatas to exit from Idea Cellular. The
Birlas claimed that the Tata Group was not allowing Idea Cellular to grow and
was more focused on Tata Teleservices. The Tatas had to finally exit Idea
Cellular because the Government rules do not allow a company to hold more
than 10 per cent stake in two different telecom companies offering services
in the same area. The Aditya Birla Group acquired the entire 48.14 per cent
stake of the Tata group in Idea Cellular for Rs 4,406 crore.
Two notices
However, the confrontation between the two companies did not end; before
selling its stake in Idea Cellular, the Tatas served two termination notices to
the Birla Group citing violation of the shareholders agreement. In the first
case, the Tatas took the Birlas to court claiming that the latter had violated
40
the shareholders’ agreement by disclosing sensitive information relating to
Idea Cellular on the A.V. Birla Group Web site. Tata Industries served another
notice to the Birla Group for applying for a telecom licence for offering mobile
services in Mumbai.
The Tatas claimed that as per the shareholders agreement between the two
companies, any new licences should be taken through Idea Cellular, and in
case the Birla Group wanted to apply for a licence on its own, it should have
taken the clearance from the Tatas. The Tatas have claimed that as per the
shareholders’ agreement, they can buy out Birla’s stake in Idea Cellular for
the alleged violation.
Tatas’ plea
While the Tatas had sought arbitration on the issue, the Birlas had taken a
stance that there was no offence committed that needs an arbitrator. Based
on the Tatas’ plea, the Supreme Court has now appointed former Chief
Justice, Mr A. S. Anand, former Supreme Court judges Mr Arun Kumar and Mr
P. K. Balasubramanian as arbitrators.
It's a dispute that turned old friends Ratan Tata and Kumar Mangalam Birla
into foes. And the battle has continued for three long years. It started as a
fight to control mobile telephony company Idea. The Tata group, eventually,
sold its stake to Birla but not before serving a notice to its former partner for
violating the shareholder agreement. The parties could have solved their
41
dispute swiftly and amicably through arbitration as laid out in their contract.
However, the Birlas chose not to appoint an arbitrator. Group’s legal head MR
Prasanna did not comment on the still pending dispute but he did explain
how the court got involved in this out-of-court process.
Our interpretation: It took over a year for the court to appoint an arbitrator
and six months later, the stand-off continues. But that's not the only reason
for courts to intervene in the arbitration processes.
42
Bhavnani: Even in England, for example, there are in certain circumstances
a possibility of going to appeal—but it’s in the rarest of rare cases. Appeal on
the grounds of public policy and those kinds of nuances don’t exist in the UK
law, for instance. Therefore, there is a lot more certainty you see in
arbitrations. The purpose of arbitration is to unburden courts and try and find
less hostile proceedings but unfortunately is not the case in India.
Narration: Well let’s take the more optimistic view-which no reason arises
for court intervention during arbitration. Is swift resolution possible then? Not
really! India’s arbitration council ICA has been in place since 1965. It does
have rules and regulations in place, but its panel of over 2100 arbitrators just
isn’t enough.
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STUDENT ANALYSIS
Initially Tata, Birla, AT & T jointly held IDEA CELLULAR. Cingular sold 39.9%
stake to Tata and Birla at 16.45% each. When IDEA applied for a license in
Mumbai, DoT asked them to submit an affidavit saying that it compiled with
all the regulatory guidelines including one which stated that the promoters
cannot hold more than 10% stake in two competing businesses at the same
time and providing the same services whereas Tata already had Tata Indicom
as a separate entity operating in Mumbai and at the same time also had
more than 10% stake in IDEA Cellular. Plus Birla’s alleged that Tata group
was holding back vital information.
Birla’s claimed that the Tata group was more focused on Tata Teleservices
and was not allowing Idea to grow. Finally Tata’s had to exit Idea and they
sold of their entire 48.14% stake to the Aditya Birla group for Rs. 4406 crore.
However the confrontation between the two companies did not end. Before
selling its stake in Idea, Tata served two termination notices to the Birla
group citing violation of shareholders agreement.
- The 1st case Tata claimed that Birla disclosed sensitive information
relating to Idea cellular on the AV Birla group website.
- The 2nd notice to the Birla group from applying for telecom license
for offering mobile service in Mumbai.
Tata claimed that any new license should be taken through Idea cellular and
in case the Birla group wanted to apply for a license on its own, it should
have taken clearance from the Tata.
Therefore Tata’s claimed that they can buy out Birla’s stake in idea cellular
for the alleged violation. So the Supreme Court now has appointed
arbitrators.
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It is a case of discharge of contract by mutual consent or argument. Tata’s
gave up its stake to Birla’s.
CONCLUSION
Therefore in our opinion, Tata is right and just in what it claims. This is
because,
- Tata held only 4% stake in Tata Teleservices, which was less than
the limit of 10 % as set by the government.
- It was a violation of shareholders agreement (SHA) on the part of
Birla group.
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