Are Socials Guide To Digital and Mobile in Menat 2014

we
are
social
DIGITAL LANDSCAPE:
MIDDLE EAST, NORTH
AFRICA & TURKEY
WE ARE SOCIALS SNAPSHOT OF KEY DIGITAL STATISTICS AND DATA
We Are Social
Title 1
COUNTRIES DETAILED IN THIS REPORT

18!
16!
17!
09!
11!
06!
13!
01!
10!
05!
04!
07!
08!
03!
02!
14!
15!
19!
12!
20!
01 ALGERIA
02 BAHRAIN
03 EGYPT
04 IRAN
We Are Social
05 IRAQ
06 ISRAEL
07 JORDAN
08 KUWAIT
09 LEBANON
10 LIBYA
11 MOROCCO
12 OMAN
13 PALESTINE
14 QATAR
15 SAUDI ARABIA
16 SYRIA
17 TUNISIA
18 TURKEY
19 UAE
20 YEMEN
@wearesocialsg
CONTACT WE ARE SOCIAL FOR HELP IN TURNING

THESE FINDINGS INTO A SOCIAL STRATEGY:
SAYHELLO@WEARESOCIAL.SG
@WEARESOCIALSG
+65 6423 1051
WEARESOCIAL.SG
We Are Social
wearesocial.sg @wearesocialsg 3
GLOBAL & REGIONAL OVERVIEW

We Are Social
@wearesocialsg 4
JUL
2014
GLOBAL DIGITAL STATISTICS

7,176,000,000
52%
TOTAL POPULATION
URBAN
2,928,000,000
41%
INTERNET USERS
1,972,000,000
ACTIVE SOCIAL MEDIA USERS
3,574,000,000
UNIQUE MOBILE USERS
7,124,000,000
ACTIVE MOBILE SUBSCRIPTIONS
We Are Social
48%
RURAL
INTERNET PENETRATION
27%
SOCIAL MEDIA PENETRATION
50%
MOBILE PENETRATION
99%
MOBILE SUBSCRIPTION PENETRATION
Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, CNNIC, IAMAI, Facebook, Tencent, VKontakte, GSMA Intelligence
@wearesocialsg 5
JUL
2014
ACTIVE GLOBAL SOCIAL MEDIA USERS

BASED ON ACCOUNTS THAT HAVE LOGGED IN AT LEAST ONCE IN THE PAST 30 DAYS, IN MILLIONS
1,280 !
FACEBOOK
848 !
QQ
644 !
QZONE
500 !
WHATSAPP
396 !
WECHAT
343 !
GOOGLE+
300 !
LINKEDIN
TWITTER
255 !
TUMBLR
230 !
TENCENT WEIBO
220 !
We Are Social
Sources: most recent user data in company press releases, correct as at June 2014
SOCIAL NETWORK
MESSENGER / CHAT APP
@wearesocialsg 6
JUL
2014
99%!
97%!
97%!
GLOBAL AVERAGE: 41%
94%!
81%!
80%!
76%!
64%!
61%!
51%!
46%!
46%!
43%!
41%!
40%!
27%!
26%!
22%!
18%!
17%!
We Are Social
Sources: US Census Bureau, InternetLiveStats, InternetWorldStats
IRAQ
ALGERIA
YEMEN
LIBYA
SYRIA
IRAN
PALESTINE
GLOBAL
TURKEY
TUNISIA
EGYPT
JORDAN
MOROCCO
SAUDI ARABIA
ISRAEL
OMAN
LEBANON
UAE
BAHRAIN
QATAR
KUWAIT
8%!
@wearesocialsg 7
We Are Social
Sources: US Census Bureau, InternetLiveStats, InternetWorldStats. NB: numbers represent share of page views, not share of users.
KUWAIT
SAUDI ARABIA
OMAN
LIBYA
LEBANON
BAHRAIN
UAE
QATAR
IRAQ
GLOBAL
IRAN
JORDAN
SYRIA
TURKEY
ISRAEL
YEMEN
TUNISIA
PALESTINE
MOROCCO
EGYPT
ALGERIA
11%!
11%!
11%!
11%!
10%!
10%!
9%!
8%!
7%!
6%!
5%!
4%!
4%!
3%!
3%!
3%!
3%!
3%!
2%!
19%!
18%!
81%!
82%!
89%!
89%!
89%!
89%!
90%!
90%!
91%!
92%!
93%!
94%!
95%!
96%!
96%!
97%!
97%!
97%!
97%!
97%!
98%!
JUL
2014
SHARE OF NET TRAFFIC BY DEVICE

PC SHARE OF WEB TRAFFIC
MOBILE SHARE OF WEB TRAFFIC
@wearesocialsg 8
JUL
2014
56%$
54%$

GLOBAL AVERAGE: 27%
51%$
49%$ 48%$ 48%$
47%$
42%$ 42%$
33%$
31%$
30%$
27%$ 27%$
23%$ 23%$ 22%$
We Are Social
Sources: US Census Bureau, Facebook, Tencent, VKontakte
N/A$
N/A$
SYRIA
YEMEN
ALGERIA
MOROCCO
IRAQ
EGYPT
GLOBAL
OMAN
LIBYA
SAUDI ARABIA
PALESTINE
BAHRAIN
TUNISIA
TURKEY
LEBANON
JORDAN
KUWAIT
UAE
ISRAEL
QATAR
6%$
IRAN
18%$
@wearesocialsg 9
JUL
2014
MOBILE SOCIAL MEDIA PENETRATION
46%!
43%!
GLOBAL AVERAGE: 21%

42%!
42%!
41%!
36%!
34%!
34%!
29%!
26%!
23%!
22%!
21%!
20%!
17%!
15%!
15%!
We Are Social
Sources: US Census Bureau, Facebook
N/A!
N/A!
SYRIA
YEMEN
ALGERIA
EGYPT
MOROCCO
IRAQ
PALESTINE
GLOBAL
OMAN
LIBYA
SAUDI ARABIA
TUNISIA
BAHRAIN
TURKEY
JORDAN
UAE
LEBANON
KUWAIT
ISRAEL
QATAR
4%!
IRAN
9%!
@wearesocialsg 10
JUL
2014

GLOBAL AVERAGE: 98%
212%!
193%!
188%!
174%!
168%!
163%!
150%!
129%!
127%!
127%!
127%!
115%!
102%!
102%!
98%!
97%!
94%!
85%!
75%!
We Are Social
Sources: US Census Bureau, GSMA Intelligence
55%!
SYRIA
YEMEN
PALESTINE
TURKEY
LEBANON
QATAR
GLOBAL
ALGERIA
IRAQ
EGYPT
ISRAEL
TUNISIA
IRAN
MOROCCO
JORDAN
LIBYA
UAE
OMAN
SAUDI ARABIA
BAHRAIN
KUWAIT
61%!
@wearesocialsg 11
JUL
2014
3G SUBSCRIPTION PENETRATION
72%!
61%!
58%!
57%!
56%!
52%!
50%!
46%!
45%!
43%!
34%!
23%!
20%!
We Are Social
Sources: US Census Bureau, GSMA Intelligence
N/A!
N/A!
N/A!
IRAN
PALESTINE
YEMEN
3%!
ALGERIA
5%!
IRAQ
6%!
TUNISIA
SYRIA
MOROCCO
EGYPT
JORDAN
BAHRAIN
OMAN
LEBANON
LIBYA
QATAR
UAE
KUWAIT
SAUDI ARABIA
TURKEY
ISRAEL
17%!
@wearesocialsg 12
INDIVIDUAL COUNTRY DATA

We Are Social
@wearesocialsg 13
ALGERIA
We Are Social
@wearesocialsg 14
JUL
2014
DIGITAL IN ALGERIA
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
38.8
6.70
7.00
39.5
URBAN POP: 73%
PENETRATION: 17%
PENETRATION: 18%
MILLION
MILLION
MILLION
MILLION
PENETRATION: 102%
NB: THIS STAT REFERS TO ACTIVE MOBILE
SUBSCRIPTIONS, NOT UNIQUE USERS
We Are Social
Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence
@wearesocialsg 15
JUL
2014
ALGERIA OVERVIEW
38,814,000
TOTAL POPULATION
6,670,000
INTERNET USERS
7,000,000
39,500,000
3,400,000
ACTIVE MOBILE SOCIAL USERS
We Are Social
73%
27%
URBAN
RURAL
17%
18%
102%
9%
MOBILE SOCIAL PENETRATION
@wearesocialsg 16
JUL
2014
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION
SHARE OF WEB TRAFFIC

(PAGE VIEWS): DESKTOP
AND LAPTOP COMPUTERS

(PAGE VIEWS): MOBILE
PHONES AND TABLETS
17%
98%
2%
6.67 M
We Are Social
Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users
@wearesocialsg 17
JUL
2014
SOCIAL MEDIA USE
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
ACTIVE SOCIAL MEDIA

USERS AS A PERCENTAGE
OF TOTAL POPULATION
7.0 M
We Are Social
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS

PERCENTAGE OF
AS A PERCENTAGE OF
TOTAL SOCIAL USERS
TOTAL POPULATION
ACCESSING VIA MOBILE
18%
Sources: US Census Bureau, United Nations, Facebook
3.4 M
9%
49%
@wearesocialsg 18
JUL
2014
MOBILE USE
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
39.5 M
We Are Social
91%
Sources: US Census Bureau, United Nations, GSMA Intelligence
9%
[ N/A ]
@wearesocialsg 19
BAHRAIN
We Are Social
@wearesocialsg 20
JUL
2014
DIGITAL IN BAHRAIN
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
1.34
1.30
560
2.6
URBAN POP: 89%
PENETRATION: 97%
MILLION
MILLION
THOUSAND
PENETRATION: 42%
MILLION
PENETRATION: 193%
We Are Social
@wearesocialsg 21
BAHRAIN OVERVIEW
1,344,000
TOTAL POPULATION
1,298,000
INTERNET USERS
560,000
2,600,000
460,000
We Are Social
89%
11%
JUL
2014
URBAN
RURAL
97%
42%
193%
34%
@wearesocialsg 22
JUL
2014
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION


PHONES AND TABLETS
97%
89%
11%
1.30M
We Are Social
@wearesocialsg 23
JUL
2014
SOCIAL MEDIA USE
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
ACTIVE SOCIAL MEDIA

OF TOTAL POPULATION
560 K
We Are Social
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS

PERCENTAGE OF
AS A PERCENTAGE OF
TOTAL SOCIAL USERS
TOTAL POPULATION
42%
460 K
34%
82%
@wearesocialsg 24
JUL
2014
MOBILE USE
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
THAT ARE POST-PAID
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
2.6 M
We Are Social
80%
20%
43%
@wearesocialsg 25
EGYPT
We Are Social
@wearesocialsg 26
JUL
2014
DIGITAL IN EGYPT
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
86.9
40.3
20.0
99.6
URBAN POP: 44%
PENETRATION: 46%
PENETRATION: 23%
MILLION
MILLION
MILLION
MILLION
PENETRATION: 115%
We Are Social
@wearesocialsg 27
JUL
2014
EGYPT OVERVIEW
89,985,000
TOTAL POPULATION
40,312,000
INTERNET USERS
20,000,000
99,600,000
12,600,000
We Are Social
44%
56%
URBAN
RURAL
46%
23%
115%
15%
@wearesocialsg 28
JUL
2014
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION


PHONES AND TABLETS
46%
97%
3%
40.3 M
We Are Social
@wearesocialsg 29
JUL
2014
SOCIAL MEDIA USE
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
ACTIVE SOCIAL MEDIA

OF TOTAL POPULATION
20.0 M
We Are Social
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS

PERCENTAGE OF
AS A PERCENTAGE OF
TOTAL SOCIAL USERS
TOTAL POPULATION
23% 12.6 M
15%
63%
@wearesocialsg 30
JUL
2014
MOBILE USE
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
THAT ARE POST-PAID
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
99.6 M
We Are Social
94%
6%
23%
@wearesocialsg 31
IRAN
We Are Social
@wearesocialsg 32
JUL
2014
DIGITAL IN IRAN
TOTAL
POPULATION
INTERNET
USERS
80.8
22.2
URBAN POP: 69%
PENETRATION: 27%
MILLION
MILLION
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
[ N/A ] 102.9
MILLION
PENETRATION: 127%
We Are Social
@wearesocialsg 33
JUL
2014
IRAN OVERVIEW
80,841,000
TOTAL POPULATION
22,201,000
INTERNET USERS
[ N/A ]
102,900,000
[ N/A ]
We Are Social
69%
31%
URBAN
RURAL
27%
[ N/A ]
127%
[ N/A ]
@wearesocialsg 34
JUL
2014
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION


PHONES AND TABLETS
27%
93%
7%
22.2 M
We Are Social
@wearesocialsg 35
JUL
2014
MOBILE USE
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
THAT ARE POST-PAID
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
103 M
We Are Social
73%
27%
[ N/A ]
@wearesocialsg 36
IRAQ
We Are Social
@wearesocialsg 37
JUL
2014
DIGITAL IN IRAQ
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
32.6
2.71
7.40
33.3
URBAN POP: 67%
PENETRATION: 8%
PENETRATION: 23%
MILLION
MILLION
MILLION
MILLION
PENETRATION: 102%
We Are Social
@wearesocialsg 38
JUL
2014
IRAQ OVERVIEW
32,586,000
TOTAL POPULATION
2,798,000
INTERNET USERS
7,400,000
33,300,000
5,600,000
We Are Social
67%
33%
URBAN
RURAL
8%
23%
102%
17%
@wearesocialsg 39
JUL
2014
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION


PHONES AND TABLETS
8%
91%
9%
2.71 M
We Are Social
@wearesocialsg 40
JUL
2014
SOCIAL MEDIA USE
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
ACTIVE SOCIAL MEDIA

OF TOTAL POPULATION
7.40 M
We Are Social
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS

PERCENTAGE OF
AS A PERCENTAGE OF
TOTAL SOCIAL USERS
TOTAL POPULATION
23% 5.60 M
17%
76%
@wearesocialsg 41
JUL
2014
MOBILE USE
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
THAT ARE POST-PAID
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
33.3 M
We Are Social
98%
2%
3%
@wearesocialsg 42
ISRAEL
We Are Social
@wearesocialsg 43
JUL
2014
DIGITAL IN ISRAEL
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
7.82
5.93
4.20
9.90
URBAN POP: 92%
PENETRATION: 76%
PENETRATION: 54%
MILLION
MILLION
MILLION
MILLION
PENETRATION: 127%
We Are Social
@wearesocialsg 44
ISRAEL OVERVIEW
7,822,000
TOTAL POPULATION
5,929,000
INTERNET USERS
4,200,000
9,900,000
3,400,000
We Are Social
92%
8%
JUL
2014
URBAN
RURAL
76%
54%
127%
43%
@wearesocialsg 45
JUL
2014
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION


PHONES AND TABLETS
76%
96%
4%
5.93 M
We Are Social
@wearesocialsg 46
JUL
2014
SOCIAL MEDIA USE
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
ACTIVE SOCIAL MEDIA

OF TOTAL POPULATION
4.20 M
We Are Social
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS

PERCENTAGE OF
AS A PERCENTAGE OF
TOTAL SOCIAL USERS
TOTAL POPULATION
54% 3.40 M
43%
81%
@wearesocialsg 47
JUL
2014
MOBILE USE
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
THAT ARE POST-PAID
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
9.90 M
We Are Social
18%
82%
72%
@wearesocialsg 48
JUL
2014
SMARTPHONE USE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
57%
95%
78%
31%
We Are Social
Source: Googles Our Mobile Planet Report
@wearesocialsg 49
JORDAN
We Are Social
@wearesocialsg 50
JUL
2014
DIGITAL IN JORDAN
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
6.60
3.38
3.20
9.90
URBAN POP: 83%
PENETRATION: 51%
PENETRATION: 48%
MILLION
MILLION
MILLION
MILLION
PENETRATION: 150%
We Are Social
@wearesocialsg 51
JUL
2014
JORDAN OVERVIEW
6,600,000
TOTAL POPULATION
3,380,000
INTERNET USERS
3,200,000
9,900,000
2,400,000
We Are Social
83%
17%
URBAN
RURAL
51%
48%
150%
36%
@wearesocialsg 52
JUL
2014
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION


PHONES AND TABLETS
51%
94%
6%
3.38 M
We Are Social
@wearesocialsg 53
JUL
2014
SOCIAL MEDIA USE
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
ACTIVE SOCIAL MEDIA

OF TOTAL POPULATION
3.20 M
We Are Social
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS

PERCENTAGE OF
AS A PERCENTAGE OF
TOTAL SOCIAL USERS
TOTAL POPULATION
48% 2.40 M
36%
75%
@wearesocialsg 54
JUL
2014
MOBILE USE
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
THAT ARE POST-PAID
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
9.90 M
We Are Social
92%
8%
34%
@wearesocialsg 55
KUWAIT
We Are Social
@wearesocialsg 56
JUL
2014
DIGITAL IN KUWAIT
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
3.07
3.02
1.50
6.50
URBAN POP: 98%
PENETRATION: 99%
PENETRATION: 49%
MILLION
MILLION
MILLION
MILLION
PENETRATION: 212%
We Are Social
@wearesocialsg 57
JUL
2014
KUWAIT OVERVIEW
%
3,066,000
TOTAL POPULATION
3,022,000
INTERNET USERS
1,500,000
6,500,000
1,280,000
We Are Social
98%
2%
URBAN
RURAL
99%
49%
212%
42%
@wearesocialsg 58
JUL
2014
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION


PHONES AND TABLETS
99%
81%
19%
3.02M
We Are Social
@wearesocialsg 59
JUL
2014
SOCIAL MEDIA USE
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
ACTIVE SOCIAL MEDIA

OF TOTAL POPULATION
1.50 M
We Are Social
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS

PERCENTAGE OF
AS A PERCENTAGE OF
TOTAL SOCIAL USERS
TOTAL POPULATION
49% 1.28 M
42%
85%
@wearesocialsg 60
JUL
2014
MOBILE USE
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
THAT ARE POST-PAID
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
6.50 M
We Are Social
76%
24%
57%
@wearesocialsg 61
LEBANON
We Are Social
@wearesocialsg 62
JUL
2014
DIGITAL IN LEBANON
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
4.14
3.34
2.00
3.90
URBAN POP: 87%
PENETRATION: 81%
PENETRATION: 48%
MILLION
MILLION
MILLION
MILLION
PENETRATION: 94%
We Are Social
@wearesocialsg 63
LEBANON OVERVIEW
4,137,000
TOTAL POPULATION
3,337,000
INTERNET USERS
2,000,000
3,900,000
1,720,000
We Are Social
13%
JUL
2014
87%
URBAN
RURAL
81%
48%
94%
42%
@wearesocialsg 64
JUL
2014
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION


PHONES AND TABLETS
81%
89%
11%
3.34 M
We Are Social
@wearesocialsg 65
JUL
2014
SOCIAL MEDIA USE
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
ACTIVE SOCIAL MEDIA

OF TOTAL POPULATION
2.00 M
We Are Social
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS

PERCENTAGE OF
AS A PERCENTAGE OF
TOTAL SOCIAL USERS
TOTAL POPULATION
48% 1.72 M
42%
86%
@wearesocialsg 66
JUL
2014
MOBILE USE
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
THAT ARE POST-PAID
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
3.90 M
We Are Social
82%
18%
46%
@wearesocialsg 67
LIBYA
We Are Social
@wearesocialsg 68
JUL
2014
DIGITAL IN LIBYA
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
6.24
1.36
1.86
10.2
URBAN POP: 78%
PENETRATION: 22%
PENETRATION: 30%
MILLION
MILLION
MILLION
MILLION
PENETRATION: 163%
We Are Social
@wearesocialsg 69
JUL
2014
LIBYA OVERVIEW
6,244,000
78%
22%
TOTAL POPULATION
URBAN
RURAL
1,362,000
22%
INTERNET USERS
1,860,000
10,200,000
1,440,000
We Are Social
30%
163%
23%
@wearesocialsg 70
JUL
2014
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION


PHONES AND TABLETS
22%
89%
11%
1.36 M
We Are Social
@wearesocialsg 71
JUL
2014
SOCIAL MEDIA USE
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
ACTIVE SOCIAL MEDIA

OF TOTAL POPULATION
1.86 M
We Are Social
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS

PERCENTAGE OF
AS A PERCENTAGE OF
TOTAL SOCIAL USERS
TOTAL POPULATION
30% 1.44 M
23%
77%
@wearesocialsg 72
JUL
2014
MOBILE USE
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
THAT ARE POST-PAID
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
10.2 M
We Are Social
96%
4%
50%
@wearesocialsg 73
MOROCCO
We Are Social
@wearesocialsg 74
JUL
2014
DIGITAL IN MOROCCO
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
33.0
20.2
7.40
42.4
URBAN POP: 57%
PENETRATION: 61%
PENETRATION: 22%
MILLION
MILLION
MILLION
MILLION
PENETRATION: 129%
We Are Social
@wearesocialsg 75
JUL
2014
MOROCCO OVERVIEW
32,987,000
TOTAL POPULATION
20,207,000
INTERNET USERS
7,400,000
42,400,000
5,000,000
We Are Social
57%
43%
URBAN
RURAL
61%
22%
129%
15%
@wearesocialsg 76
JUL
2014
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION


PHONES AND TABLETS
61%
97%
3%
20.2 M
We Are Social
@wearesocialsg 77
JUL
2014
SOCIAL MEDIA USE
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
ACTIVE SOCIAL MEDIA

OF TOTAL POPULATION
7.40 M
We Are Social
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS

PERCENTAGE OF
AS A PERCENTAGE OF
TOTAL SOCIAL USERS
TOTAL POPULATION
22% 5.00 M
15%
68%
@wearesocialsg 78
JUL
2014
MOBILE USE
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
THAT ARE POST-PAID
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
42.4 M
We Are Social
95%
5%
20%
@wearesocialsg 79
OMAN
We Are Social
@wearesocialsg 80
JUL
2014
DIGITAL IN OMAN
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
3.22
2.58
860
5.60
URBAN POP: 73%
PENETRATION: 80%
MILLION
MILLION
THOUSAND
PENETRATION: 27%
MILLION
PENETRATION: 174%
We Are Social
@wearesocialsg 81
JUL
2014
OMAN OVERVIEW
3,220,000
TOTAL POPULATION
2,584,000
INTERNET USERS
860,000
5,600,000
720,000
We Are Social
73%
27%
URBAN
RURAL
80%
27%
174%
22%
@wearesocialsg 82
JUL
2014
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION


PHONES AND TABLETS
80%
89%
11%
2.58 M
We Are Social
@wearesocialsg 83
JUL
2014
SOCIAL MEDIA USE
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
ACTIVE SOCIAL MEDIA

OF TOTAL POPULATION
860 K
We Are Social
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS

PERCENTAGE OF
AS A PERCENTAGE OF
TOTAL SOCIAL USERS
TOTAL POPULATION
27%
720K
22%
84%
@wearesocialsg 84
JUL
2014
MOBILE USE
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
THAT ARE POST-PAID
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
5.60 M
We Are Social
91%
9%
45%
@wearesocialsg 85
PALESTINE
We Are Social
@wearesocialsg 86
JUL
2014
DIGITAL IN PALESTINE
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
4.42
1.78
1.48
3.30
URBAN POP: 74%
PENETRATION: 40%
PENETRATION: 33%
MILLION
MILLION
MILLION
MILLION
PENETRATION: 75%
We Are Social
@wearesocialsg 87
JUL
2014
PALESTINE OVERVIEW
4,421,000
TOTAL POPULATION
1,780,000
INTERNET USERS
1,480,000
3,300,000
900,000
We Are Social
74%
26%
URBAN
RURAL
40%
33%
75%
20%
@wearesocialsg 88
JUL
2014
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION


PHONES AND TABLETS
40%
97%
3%
1.78 M
We Are Social
@wearesocialsg 89
JUL
2014
SOCIAL MEDIA USE
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
ACTIVE SOCIAL MEDIA

OF TOTAL POPULATION
1.48 M
We Are Social
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS

PERCENTAGE OF
AS A PERCENTAGE OF
TOTAL SOCIAL USERS
TOTAL POPULATION
33%
900 K
20%
61%
@wearesocialsg 90
JUL
2014
MOBILE USE
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
THAT ARE POST-PAID
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
3.30 M
We Are Social
90%
10%
[ N/A ]
@wearesocialsg 91
QATAR
We Are Social
@wearesocialsg 92
JUL
2014
DIGITAL IN QATAR
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
2.27
2.19
1.26
2.20
URBAN POP: 99%
PENETRATION: 97%
PENETRATION: 56%
MILLION
MILLION
MILLION
MILLION
PENETRATION: 97%
We Are Social
@wearesocialsg 93
JUL
2014
QATAR OVERVIEW
2,268,000
TOTAL POPULATION
2,192,000
INTERNET USERS
1,260,000
2,200,000
1,040,000
We Are Social
99%
1%
URBAN
RURAL
97%
56%
97%
46%
@wearesocialsg 94
JUL
2014
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION


PHONES AND TABLETS
97%
90%
10%
2.19 M
We Are Social
@wearesocialsg 95
JUL
2014
SOCIAL MEDIA USE
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
ACTIVE SOCIAL MEDIA

OF TOTAL POPULATION
1.26 M
We Are Social
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS

PERCENTAGE OF
AS A PERCENTAGE OF
TOTAL SOCIAL USERS
TOTAL POPULATION
56% 1.04 M
46%
83%
@wearesocialsg 96
JUL
2014
MOBILE USE
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
THAT ARE POST-PAID
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
2.20 M
We Are Social
86%
14%
52%
@wearesocialsg 97
SAUDI ARABIA
We Are Social
@wearesocialsg 98
JUL
2014
DIGITAL IN SAUDI ARABIA
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
27.3
17.4
8.60
51.3
URBAN POP: 82%
PENETRATION: 64%
PENETRATION: 31%
MILLION
MILLION
MILLION
MILLION
PENETRATION: 188%
We Are Social
@wearesocialsg 99
JUL
2014
SAUDI ARABIA OVERVIEW

27,346,000
TOTAL POPULATION
17,397,000
INTERNET USERS
8,600,000
51,300,000
7,000,000
We Are Social
82%
18%
URBAN
RURAL
64%
31%
188%
26%
@wearesocialsg 100
JUL
2014
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION


PHONES AND TABLETS
64%
82%
18%
17.4 M
We Are Social
@wearesocialsg 101
JUL
2014
TIME SPENT ONLINE
AVERAGE TIME THAT INTERNET

USERS SPEND EACH DAY USING
THE INTERNET THROUGH A
DESKTOP, TABLET, OR LAPTOP
AVERAGE TIME THAT

MOBILE INTERNET USERS
SPEND EACH DAY USING
MOBILE INTERNET
AVERAGE TIME THAT

SOCIAL MEDIA USERS
SPEND EACH DAY
USING SOCIAL MEDIA
4H 07M
3H 33M
3H 14M
We Are Social
Sources: US Census Bureau, GlobalWebIndex
@wearesocialsg 102
JUL
2014
SOCIAL MEDIA USE
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
ACTIVE SOCIAL MEDIA

OF TOTAL POPULATION
8.60 M
We Are Social
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS

PERCENTAGE OF
AS A PERCENTAGE OF
TOTAL SOCIAL USERS
TOTAL POPULATION
31%
7.00 M
26%
81%
@wearesocialsg 103
JUL
2014
TOP SOCIAL MEDIA PLATFORMS
FIGURES REPRESENT THE PERCENTAGE OF INTERNET USERS SURVEYED BY GLOBALWEBINDEX
39%!
FACEBOOK
88%!
31%!
TWITTER
81%!
25%!
GOOGLE+
78%!
18%!
INSTAGRAM
LINKEDIN
We Are Social
47%!
10%!
Source: GlobalWebIndex
USED IN THE PAST MONTH
31%!
OWN AN ACCOUNT
@wearesocialsg 104
JUL
2014
MOBILE USE
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
THAT ARE POST-PAID
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
51.3 M
We Are Social
81%
19%
58%
@wearesocialsg 105
JUL
2014
SMARTPHONE USE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
73%
89%
83%
31%
We Are Social
@wearesocialsg 106
JUL
2014
PERCENTAGE
OF THE TOTAL
POPULATION USING
SOCIAL MEDIA APPS
ACTIVITIES ON MOBILE
PERCENTAGE OF THE
TOTAL POPULATION
WATCHING VIDEOS
ON MOBILE (YOUTUBE)
PERCENTAGE
OF THE TOTAL
POPULATION USING
GAME APPS
PERCENTAGE OF THE
TOTAL POPULATION
USING LOCATIONBASED APPS
PERCENTAGE OF THE
TOTAL POPULATION
USING BANKING OR
FINANCE APPS
$
33%
We Are Social
60%
32%
12%
15%
@wearesocialsg 107
SYRIA
We Are Social
@wearesocialsg 108
JUL
2014
DIGITAL IN SYRIA
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
22.6
5.86
[ N/A ]
12.5
URBAN POP: 56%
PENETRATION: 26%
MILLION
MILLION
MILLION
PENETRATION: 55%
We Are Social
@wearesocialsg 109
JUL
2014
SYRIA OVERVIEW
22,598,000
TOTAL POPULATION
5,861,000
INTERNET USERS
[ N/A ]
12,500,000
[ N/A ]
We Are Social
56%
44%
URBAN
RURAL
26%
[ N/A ]
55%
[ N/A ]
@wearesocialsg 110
JUL
2014
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION


PHONES AND TABLETS
26%
95%
5%
5.86 M
We Are Social
@wearesocialsg 111
JUL
2014
MOBILE USE
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
THAT ARE POST-PAID
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
12.5 M
We Are Social
91%
9%
17%
@wearesocialsg 112
TUNISIA
We Are Social
@wearesocialsg 113
JUL
2014
DIGITAL IN TUNISIA
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
10.9
5.05
4.60
13.9
URBAN POP: 66%
PENETRATION: 46%
PENETRATION: 42%
MILLION
MILLION
MILLION
MILLION
PENETRATION: 127%
We Are Social
@wearesocialsg 114
JUL
2014
TUNISIA OVERVIEW
10,938,000
TOTAL POPULATION
5,054,000
INTERNET USERS
4,600,000
13,900,000
3,200,000
We Are Social
66%
34%
URBAN
RURAL
46%
42%
127%
29%
@wearesocialsg 115
JUL
2014
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION


PHONES AND TABLETS
46%
97%
3%
5.05 M
We Are Social
@wearesocialsg 116
JUL
2014
SOCIAL MEDIA USE
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
ACTIVE SOCIAL MEDIA

OF TOTAL POPULATION
4.60 M
We Are Social
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS

PERCENTAGE OF
AS A PERCENTAGE OF
TOTAL SOCIAL USERS
TOTAL POPULATION
42% 3.20 M
29%
70%
@wearesocialsg 117
JUL
2014
MOBILE USE
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
THAT ARE POST-PAID
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
13.9 M
We Are Social
95%
5%
6%
@wearesocialsg 118
TURKEY
We Are Social
@wearesocialsg 119
JUL
2014
DIGITAL IN TURKEY
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
81.6
35.4
38.0
69.4
URBAN POP: 72%
PENETRATION: 43%
PENETRATION: 47%
MILLION
MILLION
MILLION
MILLION
PENETRATION: 85%
We Are Social
@wearesocialsg 120
JUL
2014
TURKEY OVERVIEW
81,619,000
TOTAL POPULATION
35,359,000
INTERNET USERS
38,000,000
69,400,000
28,000,000
We Are Social
72%
28%
URBAN
RURAL
43%
47%
85%
34%
@wearesocialsg 121
JUL
2014
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION


PHONES AND TABLETS
43%
96%
4%
35.4 M
We Are Social
@wearesocialsg 122
JUL
2014
TIME SPENT ONLINE

AVERAGE TIME THAT

MOBILE INTERNET
AVERAGE TIME THAT

SOCIAL MEDIA USERS
SPEND EACH DAY
USING SOCIAL MEDIA
4H 37M
2H 20M
2H 37M
We Are Social
@wearesocialsg 123
JUL
2014
SOCIAL MEDIA USE
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
ACTIVE SOCIAL MEDIA

OF TOTAL POPULATION
38.0 M
We Are Social
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS

PERCENTAGE OF
AS A PERCENTAGE OF
TOTAL SOCIAL USERS
TOTAL POPULATION
47% 28.0 M
34%
74%
@wearesocialsg 124
JUL
2014
58%!
FACEBOOK
94%!
35%!
TWITTER
72%!
29%!
GOOGLE+
75%!
15%!
INSTAGRAM
LINKEDIN
We Are Social
34%!
10%!
34%!
OWN AN ACCOUNT
@wearesocialsg 125
JUL
2014
MOBILE USE
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
THAT ARE POST-PAID
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
69.4 M
We Are Social
60%
40%
31%
@wearesocialsg 126
JUL
2014
SMARTPHONE USE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
30%
95%
92%
43%
We Are Social
@wearesocialsg 127
JUL
2014
PERCENTAGE
OF THE TOTAL
POPULATION USING
SOCIAL MEDIA APPS
PERCENTAGE OF THE
TOTAL POPULATION
WATCHING VIDEOS
ON MOBILE (YOUTUBE)
PERCENTAGE
OF THE TOTAL
POPULATION USING
GAME APPS
PERCENTAGE OF THE
TOTAL POPULATION
PERCENTAGE OF THE
TOTAL POPULATION
USING BANKING OR
FINANCE APPS
$
22%
We Are Social
37%
22%
13%
15%
@wearesocialsg 128
UNITED ARAB EMIRATES
We Are Social
@wearesocialsg 129
JUL
2014
DIGITAL IN THE UAE
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
9.35
8.81
4.80
15.7
URBAN POP: 84%
PENETRATION: 94%
PENETRATION: 51%
MILLION
MILLION
MILLION
MILLION
PENETRATION: 168%
We Are Social
@wearesocialsg 130
JUL
2014
UAE OVERVIEW
9,346,000
TOTAL POPULATION
8,807,000
INTERNET USERS
4,800,000
15,700,000
3,800,000
We Are Social
84%
16%
URBAN
RURAL
94%
51%
168%
41%
@wearesocialsg 131
JUL
2014
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION


PHONES AND TABLETS
94%
90%
10%
8.81 M
We Are Social
@wearesocialsg 132
JUL
2014
TIME SPENT ONLINE

AVERAGE TIME THAT

MOBILE INTERNET
AVERAGE TIME THAT

SOCIAL MEDIA USERS
SPEND EACH DAY
USING SOCIAL MEDIA
4H 47M
3H 16M
2H 48M
We Are Social
@wearesocialsg 133
JUL
2014
SOCIAL MEDIA USE
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
ACTIVE SOCIAL MEDIA

OF TOTAL POPULATION
4.80 M
We Are Social
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS

PERCENTAGE OF
AS A PERCENTAGE OF
TOTAL SOCIAL USERS
TOTAL POPULATION
51% 3.80 M
41%
79%
@wearesocialsg 134
JUL
2014
46%!
FACEBOOK
92%!
26%!
GOOGLE+
76%!
23%!
TWITTER
67%!
19%!
LINKEDIN
INSTAGRAM
We Are Social
55%!
14%!
36%!
OWN AN ACCOUNT
@wearesocialsg 135
JUL
2014
MOBILE USE
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
THAT ARE POST-PAID
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
15.7 M
We Are Social
87%
13%
56%
@wearesocialsg 136
JUL
2014
SMARTPHONE USE
SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION
SMARTPHONE USERS
SEARCHING FOR
LOCAL INFORMATION
VIA THEIR PHONE
SMARTPHONE USERS
RESEARCHING
PRODUCTS VIA
THEIR PHONE
SMARTPHONE USERS
WHO HAVE MADE A
PURCHASE VIA THEIR
PHONE
74%
90%
82%
38%
We Are Social
@wearesocialsg 137
JUL
2014
PERCENTAGE
OF THE TOTAL
POPULATION USING
SOCIAL MEDIA APPS
PERCENTAGE OF THE
TOTAL POPULATION
WATCHING VIDEOS
ON MOBILE (YOUTUBE)
PERCENTAGE
OF THE TOTAL
POPULATION USING
GAME APPS
PERCENTAGE OF THE
TOTAL POPULATION
PERCENTAGE OF THE
TOTAL POPULATION
USING BANKING OR
FINANCE APPS
$
48%
We Are Social
83%
45%
20%
22%
@wearesocialsg 138
YEMEN
We Are Social
@wearesocialsg 139
JUL
2014
DIGITAL IN YEMEN
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
ACTIVE MOBILE
SUBSCRIPTIONS
26.1
4.78
1.56
15.9
URBAN POP: 32%
PENETRATION: 18%
PENETRATION: 6%
MILLION
MILLION
MILLION
MILLION
PENETRATION: 61%
We Are Social
@wearesocialsg 140
JUL
2014
YEMEN OVERVIEW
26,053,000
TOTAL POPULATION
4,778,000
INTERNET USERS
1,560,000
15,900,000
1,100,000
We Are Social
32%
68%
URBAN
RURAL
18%
6%
61%
4%
@wearesocialsg 141
JUL
2014
INTERNET USE
TOTAL NUMBER
OF ACTIVE
INTERNET USERS
INTERNET USERS AS A
PERCENTAGE OF
TOTAL POPULATION


PHONES AND TABLETS
18%
97%
3%
4.78 M
We Are Social
@wearesocialsg 142
JUL
2014
SOCIAL MEDIA USE
TOTAL NUMBER OF
ACTIVE SOCIAL
MEDIA USERS (MAU)
ACTIVE SOCIAL MEDIA

OF TOTAL POPULATION
1.56 M
We Are Social
NUMBER OF ACTIVE
MOBILE SOCIAL
MEDIA USERS
MOBILE SOCIAL USERS

PERCENTAGE OF
AS A PERCENTAGE OF
TOTAL SOCIAL USERS
TOTAL POPULATION
6%
1.10 M
4%
71%
@wearesocialsg 143
JUL
2014
MOBILE USE
TOTAL NUMBER OF
ACTIVE MOBILE
SUBSCRIPTIONS
PERCENTAGE OF TOTAL
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL
THAT ARE POST-PAID
SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
3G
15.9 M
We Are Social
92%
8%
5%
@wearesocialsg 144
FIND OUT MORE AT

WEARESOCIAL.SG
We Are Social
GET IN TOUCH WITH OUR TEAMS:
We Are Social
UNITED STATES
BRAZIL
@WEARESOCIAL
@WEARESOCIALBR
LETSTALK@WEARESOCIAL.COM
FALECOMAGENTE@WEARESOCIAL.COM.BR
+1 646 476 2893
+55 11 3032 7086
HTTP://WEARESOCIAL.COM
HTTP://WEARESOCIAL.COM.BR
UNITED KINGDOM
SINGAPORE
@WEARESOCIAL
@WEARESOCIALSG
TALKTOUS@WEARESOCIAL.NET
+44 (0)20 3195 1700
+65 6423 1051
HTTP://WEARESOCIAL.NET
HTTP://WEARESOCIAL.SG
GET IN TOUCH WITH OUR TEAMS:
We Are Social
ITALY
AUSTRALIA
@WEARESOCIALIT
@WEARESOCIALAU
PARLACONNOI@WEARESOCIAL.IT
LETS.CHAT@WEARESOCIAL.COM.AU
+39 (0)2 3655 1868
+61 (02) 9046 3700
HTTP://WEARESOCIAL.IT
HTTP://WEARESOCIAL.COM.AU
PARIS
MUNICH
@WEARESOCIALFR
@WEARESOCIALDE
CONVERSATION@WEARESOCIAL.FR
SPRICHMITUNS@WEARESOCIAL.DE
+33 (0)1 73 00 32 70
+49 (0)89 8099 110 20
HTTP://WEARESOCIAL.FR
HTTP://WEARESOCIAL.DE
WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.

WE HELP BRANDS TO LISTEN TO, UNDERSTAND,
AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.
WERE ALREADY HELPING MANY OF THE WORLDS
TOP BRANDS, INCLUDING ADIDAS, UNILEVER,
DIAGEO, NESTL, HEINZ, AND LVMH.
IF YOUD LIKE TO CHAT ABOUT US HELPING YOU
TOO, CALL US ON +65 6423 1051, OR EMAIL
US AT SAYHELLO@WEARESOCIAL.SG.
FIND OUT MORE AT WEARESOCIAL.SG.
We Are Social
Making Friends & Influencing People 45
WE ARE SOCIAL SINGAPORE

SIMON KEMP, REGIONAL MANAGING PARTNER
@WEARESOCIALSG
+65 6423 1051
HTTP://WEARESOCIAL.SG
We Are Social

Are Socials Guide To Digital and Mobile in Menat 2014

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COUNTRIES DETAILED IN THIS REPORT

CONTACT WE ARE SOCIAL FOR HELP IN TURNING

GLOBAL & REGIONAL OVERVIEW

GLOBAL DIGITAL STATISTICS

ACTIVE GLOBAL SOCIAL MEDIA USERS

Sources: US Census Bureau, InternetLiveStats, InternetWorldStats

SHARE OF NET TRAFFIC BY DEVICE

MOBILE SHARE OF WEB TRAFFIC

SOCIAL MEDIA PENETRATION

Sources: US Census Bureau, Facebook, Tencent, VKontakte

MOBILE SOCIAL MEDIA PENETRATION

GLOBAL AVERAGE: 21%

Sources: US Census Bureau, Facebook

MOBILE SUBSCRIPTION PENETRATION

Sources: US Census Bureau, GSMA Intelligence

Sources: US Census Bureau, GSMA Intelligence

INDIVIDUAL COUNTRY DATA

URBAN POP: 73%

ACTIVE SOCIAL MEDIA USERS

ACTIVE MOBILE SUBSCRIPTIONS

ACTIVE MOBILE SOCIAL USERS

SHARE OF WEB TRAFFIC

SHARE OF WEB TRAFFIC

SOCIAL MEDIA USE

ACTIVE SOCIAL MEDIA

MOBILE SOCIAL USERS

Sources: US Census Bureau, United Nations, Facebook

Sources: US Census Bureau, United Nations, GSMA Intelligence

URBAN POP: 89%

ACTIVE SOCIAL MEDIA USERS

ACTIVE MOBILE SUBSCRIPTIONS

ACTIVE MOBILE SOCIAL USERS

SHARE OF WEB TRAFFIC

SHARE OF WEB TRAFFIC

SOCIAL MEDIA USE

ACTIVE SOCIAL MEDIA

MOBILE SOCIAL USERS

Sources: US Census Bureau, United Nations, Facebook

Sources: US Census Bureau, United Nations, GSMA Intelligence

URBAN POP: 44%

ACTIVE SOCIAL MEDIA USERS

ACTIVE MOBILE SUBSCRIPTIONS

ACTIVE MOBILE SOCIAL USERS

SHARE OF WEB TRAFFIC

SHARE OF WEB TRAFFIC

SOCIAL MEDIA USE

ACTIVE SOCIAL MEDIA

MOBILE SOCIAL USERS

Sources: US Census Bureau, United Nations, Facebook

Sources: US Census Bureau, United Nations, GSMA Intelligence

URBAN POP: 69%

ACTIVE MOBILE SUBSCRIPTIONS

SHARE OF WEB TRAFFIC

SHARE OF WEB TRAFFIC

Sources: US Census Bureau, United Nations, GSMA Intelligence

URBAN POP: 67%

ACTIVE SOCIAL MEDIA USERS

ACTIVE MOBILE SUBSCRIPTIONS

ACTIVE MOBILE SOCIAL USERS

SHARE OF WEB TRAFFIC

SHARE OF WEB TRAFFIC

SOCIAL MEDIA USE