Professional Documents
Culture Documents
Evolution
Product Evolution
Product Designers are usually asked to develop an existing
design, rather than to design a new product from scratch.
Updating successful or even unsuccessful designs is a
regular occurrence in the working life of a Product
Designer.
Product Evolution
The first generation iPod was introduced
in 2001. However, since then competition
between companies producing similar
devices, technological advances and
customer requirements / demands, have
lead to further developments of the
original design.
iPod Development (2001-2012)
Product Evolution
In your revision booklets try and
answer this question.
This mobile phone would have
been one of the models your
teacher had when she was at
school.
Product Evolution
Answers
Coloured screen
No aerial (built into the phone)
Touch screen (no buttons)
Larger screen
Different screen shape
Thinner
Lighter
Longer battery life
Able to access the internet
Camera
Video capability
Email/WI FI
Voice recognition
Bluetooth
USB charging (can charge in
more places)
More comfortable to hold
(ergonomics)
Word bank:
Obsolescence (No longer needed/working/useful to the consumer)
Transcends (going beyond range/limits)
Ubiquitous (universal)
Strong image
Easily recognisable
Strong status across cultures & countries
Defy obsolescence
Transcends original functions
Can be mass produced
Ubiquitous Design
Dominant design/leader in its market
Word bank:
Obsolescence (No longer needed/working/useful to the consumer)
Transcends (going beyond range/limits)
Ubiquitous (universal)
Strong image
Easily recognisable
Strong status across cultures & countries
Defy obsolescence
Transcends original functions
Can be mass produced
Ubiquitous Design
Dominant design/leader in its market
In your revision books I would like you to review the
iPhone answering each of these bullet points.
Your answers can be bullet points. 15 minutes to answer.
Strong image
Simple
Clean design
Easy to use
Iconic logo
User friendly
Defy obsolescence
Has evolved over
time due to
technological
advances
Mirrored other
products such as
iPod touch
Ubiquitous Design
Geometric shape handset
Easy to use screen/operating
system
Can be used by all consumers
Ergonomic design
Anthropometric data used in its
design
Possible answers
Easily recognisable
Apple is a strong
brand/identity
Iconic logo
Iconic
shape/buttons/styling/user
interface
Case Study:
iPhone
Characteristics of a
classic design
Was founded by
William Morris
Design Icons
Every now and again designers and manufacturers
produce products which are regarded as Design Icons, or
Classic Designs. These set new standards for the products
that follow.
Classic design
Innovative
Often copied
Retro design
Modern products based on styling from the past
Keep nostalgic styling but incorporate the latest
technology
Product Evolution
http://www.engagerevision.co.uk/product_evolution.html
Product Evolution
Why do products change over time?
New materials
New manufacturing methods
New technologies
Social changes
Fashions/trends
Legislation