1

The Humble Impressions Online

Handbook

By: Top Dog Communication

Table of Contents
Introduction (3)
PART iSocial Media (4)
Facebook (5)
o Guidelines for Posting (5)
o Posting Examples (6)
Twitter (7)
o Guidelines (7)
o Example Calendar (10)
o Posting Examples (11)
Hootsuite (13)
o How-To (13)
Instagram (16)
o How-To (16)
PART iiHelpful Information (20)
Passwords
Helpful Websites

Introduction

The necessity for a quality online presence is becoming increasingly evident. An

inexpensive alternative to advertising, online content can build a brand with little to no money
spent. This type of return on investment is very important for nonprofits like Humble
Impressions. Building an online relationship through social media and the website will help
potential donors, patrons, partners and volunteers become aware of the wonderful things that our
organization is doing for the community. The objective of this handbook is to create a consistent
voice for the way that the organization is using online platforms to communicate with specific
publics.
With the multiple different platforms and the many activities that compose each activity it
can be difficult to wade through the mess and find what is important. This guide will explain
each platform that Humble Impressions is utilizing. It will also provide guidelines for the way in
which Humble Impressions is using these platforms to create a branded message. In addition to
those two benefits, this booklet will give examples to spark creative thinking for the individual
charged with posting content to the website and social media.
In the front you will find the table of contents that can help you easily tab to each section
of the booklet. This is a three part booklet. Part I of the book is dedicated to understanding and
running Humble Impressions social media. Part II is dedicated to posting to the website. Part III,
the closing section, lists the platform login informationincluding passwords. This section also
includes URLs of several websites that can give more assistance if the booklet is not enough.

PART I
Social Media

Facebook Guidelines

Profile/Cover Pictures:
1. These pictures need to be a strong representation of your organization and what you are trying
to promote. Usually this would be your logo; something that viewers can easily identify and
associate with your organization.
2. There needs to be a decent amount of pictures on your page for visitors to view. This gives
them an idea of whats going on in your organization and more of a personal feeling between the
viewers and you. You should post pictures around 3 to 4 times a week. Post pictures that
demonstrate what you achieve, such as selling a big item or the food banks you donate to.
Who you are:
1. Your page needs to represent what your organization stands for; tell your viewers how and
why you started your organization. A good place to do this is in the about section.
2. The information should be descriptive and accurate. The page should be inviting to the
viewers; appeal is key to an effective and interactive page.
Appeal:
1. Your page should look good; posting pictures or videos attracts more views and becomes more
appealing as well.
2. It allows viewers to see how your organization works on a regular basis; it provides a constant
flow of attention grabbing posts; which in turn gains more views and a steadier following.
Strategy:
1. Know your information, who your audience is, and what youre trying to achieve. If you are
looking for more awareness you should be posting plenty of information about your organization
at least 3 to 4 times a week.
2. If you are looking to increase business at your location you should be posting more
information about where youre located, possible deals and promotions and posts about
individuals or other organizations that you have helped.

3. You should be targeting people from around 25+ who either are capable of donating more
quality merchandise or are in more need of purchasing it. Your posting times should always
include the weekendSundays in particular. The times should be after work hours around 6 to 7
or later, this is when Facebook gets more hits.
Be Interactive:
1. Create interactive posts that your followers can get involved with i.e. comment on, share with
friends, and like.
2. Respond to important questions or relevant comments that are made on your page; it will
create a personal feel with your following and create a more loyal fan base.

Facebook Posts

This is a sample of 31 posts that could be put on Humble Impressions Facebook. It has 31 so that
there is an idea for one post every day for one month.
Sample Facebook Posts for Humble Impressions
1. Looking for a way to donate your time this spring? Volunteer with Humble
Impressions! Visit www.humbleimpressions.com for more information.
2. Humble Impressions has gently used furniture! If you're looking to spruce up
your style, stop by our Keystone Avenue store! (Picture post w/store)
3. Humble Impressions donates all its proceeds to local food banks. Come in, shop
around and support families in need this spring.
4. We take donations! Visit any one of our two locations to drop off your gently
used clothing.
5. Want to donate your furniture to a good cause? We can pick up and take your
furniture for you! Visit www.humbleimpressions.com for more info
6. (Picure posts of furniture warehouse) Come visit our warehouse! We have
furniture that can meet any of your needs.
7. (Update from Rebecca)
8. Check out our special deals during the week at www.humbleimrpessions.com!
9. Cleaning out your closet this spring? Bring your gently used items to a Humble
Imrpessions location near you!
10.All clothes in our store are $.99! All proceeds go to local church food banks in
Indianapolis.
11.(Picures of volunteers) We love our volunteers! Visit
www.humbleimrpessions.com for volunteer opportunities.
12.Open
13.Keep a look out for our March deals!
14.(Update from Rebecca)

15.Want to donate your furniture to a good cause? We can pick up and take your
furniture for you! Visit www.humbleimpressions.com for more info
16.(Picture post) Our furniture warehouse is full! Come see our selection of gently
used furniture.
17.Open
18.Spring is here! Come check out our selection of spring clothing at a Humble
Impressions location near you.
19.(Update from Rebecca)
20.(Picture post) Meet our founder, Rebecca Pardue! (Profile)
21.Want to donate your furniture to a good cause? We can pick up and take your
furniture for you! Visit www.humbleimpressions.com for more info
22.Open
23.Here's one of the food banks that we like to donate to (profile and picture)
24.Another food bank on our list (profile)
25.(Update from Rebecca)
26.We love our volunteers! If you're looking for a volunteer opportunity, visit
www.humbleimpressions.com.
27.Open
28.Here's another food bank that we love! (picture profile, website)
29.Our furniture warehouse is open and ready! Come visit us at our Keystone
location
30.Come stop by our furniture warehouse to update your furniture! Visit
www.humbleimpressions.com for pickup information.
31.(Update from Rebecca)

Twitter Guide

What is Twitter?
Twitter is a social media platform where users share their thoughts, news, and
information in 140 characters of text or less. Twitter makes global communication easy
and measurable. Profiles can either be public or private. If a profile is public anyone who
has a Twitter can see what you write. Users "follow" each other in order to keep tabs on
and converse with specific people.
Twitter Talk (definitions)
Tweet: A 140-characters, or less, message.
Retweet (RT): Re-sharing or giving credit to someone else's tweet.
Feed: The stream of tweets you see on your homepage. It's comprised of updates from users you
follow.
Handle: Your username.
Mention (@): A way to reference another user by his username in a tweet (e.g. @xyz). Users are
notified when mentioned.
Direct Message (DM): A private, 140-character or less message between two people. You can
decide whether to accept a Direct Message from any Twitter user, or only from users you are
following.
You may only DM a user who follows you.
Hashtag (#): A way to denote a topic of conversation or participate in a larger linked discussion
(e.g. #AmericanIdol, #Obama). A hashtag is a discovery tool that allows others to find your
tweets, based on topics. You can also click on a hashtag to see all the tweets that have used that
hashtag.
How is Twitter measurable?
Number of gained followers
Number of retweets
Number of tweet replies

Number of favorites

Topics to Tweet About

New company information
Upcoming events
Breaking news
Random facts and data
How will Humble Impressions use Twitter?
Humble Impressions will use Twitter to help guide traffic to their organization. Take
advantage of this free advertising and post the things most beneficial to the community.
Be sure to retweet and mention those who mention HI or talk about the company. Use
Twitter to have conversations and interact with the main publics.
Main Audience: Humble Impressions main audience will be the Indianapolis community.
Reach out to those interested in thrift stores, people who need furniture at an affordable price,
those who want to help the community and anyone who can help spread the word about Humble
Impressions.

10

Twitter Example Calendar

Below is an example calendar for the month of April. This gives ideas for posting based on the
day of the week. This format can be followed regardless of the month of the year.

11

Twitter Example Posts

Motivational Monday Tweet Examples

o Romans 8:6 For to set the mind on the flesh is death, but to set the mind on the Spirit is
life and peace. #HumbleImpressions
o Jeremiah 29:11 For I know the plans I have for you, declares the LORD, plans for
welfare and not for evil, to give you a future and hope.
o Romans 12:12 Rejoice in hope, be patient in tribulation, be constant in prayer.
#HumbleImpressions
o Think positive and positive things will happen! #MotivationalMonday
#HumbleImpressions
o The happiest people dont have the best of everything, they make the best of everything
they have. #MotivationalMonday
Fun Fact Friday Tweet Examples
o Did you know that Janelle Monae, famous R&B singer/songwriter, is an avid
thriftshoper? #FunFactFriday
o Humble Impressions was started in 2012 by Rebecca Pardue. Hear her story at: [New
Web Address]
o All of our #HumbleImpressions staff are volunteers! See how you can help out at: [Insert
new Web address]
o #HumbleImpressions donates to 15 different food banks in the Indianapolis area!
o Thrift shopping is a great way to try out different styles for a very low price.
#HumbleImpressions
Company Update Examples
o This week, #HumbleImpressions has been able to donate to 10 local food banks!
#GivingBack
o A 3rd Humble Impressions store is set to open soon! Find out more: [New Website link
with store locations]
o Stop by HI-2s furniture showroom today! [Insert Pictures of Showroom]
o Come to #HumbleImpressions for Ten Cent Tuesdays!
o Stop in and get a loaf of bread free of charge for you and your family. #Giveback
#HumbleImpressions

12

Holiday Tweet Examples

o (Easter) He is not here; he has risen! Luke 24:6 Have a blessed Easter!
#HumbleImpressions (April 5th, 2015)
o (Mothers Day) Stop by and find your mother something beautiful at
#HumbleImpressions this Mothers Day! (May 10th, 2015)
o (Fathers Day) Come to #HumbleImpressions to find something special for your #1 Dad
this Fathers Day! (June 21st, 2015)
o (Independence Day) Happy 4th of July and God Bless America! #Independence [Insert
picture of fireworks in front of American Flag]
o (Volunteers Day) #HumbleImpressions is thankful for our volunteers! What are you
thankful for? #Giveback (November 26th, 2015)
o Throwback Thursday
o This #tbt show us something old that you made new again.
o We have this (insert year) desk for sale at a great price. Stop in and see other classic
furniture at Humble Impressions #tbt #furniture
o Classics never go out of style. Come to Humble Impressions for affordable classic styles.
Be Humble and Impress! #HumbleImpressions

13

Hootsuite How-To

Welcome to Hootsuite! Hootsuite is a website designed to make juggling multiple social media
accounts a whole lot easier by using Twitter, Facebook, LinkedIn and Google+. For Humble
Impressions we will only be using it for Twitter and Facebook. Within Hootsuite, you can
schedule timed postings for the week or even for the month. Taking an hour or two at the
beginning of the week to schedule each post can help to minimize the hassle of consistently
posting to social media. This will be Humble Impressions biggest asset in controlling the amount
of time spent on posting.

In Hootsuite you have streams.

Streams host your social media
content. Within the stream you can
create tabs and organize how you
see fit. You can add your home
page, mentions, retweets, followers
and more.

Once you decide what to add to

your streams you can start
composing your timed postings. Be
sure to select the social media
platform desired and create the
post.

14

When posting you can chose to

either post right away or schedule
the post for a different hour of the
day, the next day, or the next
month. After creating the message,
click on the scheduling icon and use
that to select the day and time you
wish to post.

If you need to add other social

media platforms, click on the Add
Social Media icon in the right
corner and select which network
youd like to be added. This will be
added to a different stream and you
can select what youd like to see on
that stream as well.

15

Hootsuite How-To Cont.

That is Hootsuite in a nutshell. There are other options if you wish to pay that allows for access
to up 100 social media networks and even the ability to measure your campaign with analysis
results to help improve them.
www.hootsuite.com

16

Instagram How-To

Social Media is a vital tool for nonprofit organizations. Its free, easy to find and reaches a large
audience. This guide is meant to help you through any questions or concerns you may have when
setting up and Instagram account, which is a social media network that uses photographs and
videos to communicate.
An Instagram account can only be created from an app on a smartphone, but can be used from a
PC. This is the Instagram home feed. Here, you can see your followers, pictures and videos.

17

From here, in the upper right corner, you can go to your profile.

18

Your profile should have a profile picture (in this case, a logo), your basic information, and your
handle.

Here, you can also see the photos you have posted in the past.
Instagram also has this neat tool that tells you how many pictures, followers and how many
people youre following in one space.
Taking and Posting a Picture
To take a picture from the app, click on the camera button.

19

Either take a photo, or click in the bottom left to upload

Edit the photos using filters and crop tools

20

Next, you will come to the Share To screen. This screen is the last step to share your picture
and message with your followers. You can write a caption, complete with mentions and hashtags,
and share it to your Facebook, Twitter, Tumblr, or Flickr feed.
Now that youve shared a photo, your followers will be able to see all the hard work and effort
youve put into your nonprofit, and more people will able aware about whatever you want to
communicate to your audience.

21

PART II
Helpful Information

Login Information

22

Facebook: Login (garydean7@yahoo.com) Password (polpiq9)

Twitter: Login (danielg.rley@yahoo.com) Password (humbleimpressions)
Instagram Login (danielg.riley@yahoo.com) Password (humbleimpressions)
Hootsuite Login (danielg.riley@yahoo.com) Password (humbleimpressions)
Website Login (garydean7@yahoo.com) Password (polpiq)

Helpful URLs

Social Media Examiner:

http://www.socialmediaexaminer.com/
Social Media Today:
http://www.socialmediatoday.com/
PR Daily, Creating good posts:
http://prdaily.com/Main/Articles/How_to_create_perfect_social_media_posts__14901.aspx

Happy Socializing!