Cc bc XD chin lc v cng c

Kinh nghim Lp k hoch

chin lc v qun l da vo
bng chng ti Bnh vin
i hc Y H Ni

Hin ta ang u?
Trong bi cnh no?

Phn tch t chc

Phn tch mi trng

Ta ang i u?
Ta nn i n u?

La chn th trng
La chn dch v

Ta s i n bng
cch no? Nh th no?

Xc nh chin lc
v cc nguyn tc

Nhng g t c,
nhng g cn xem xt?

nh gi tnh kh thi
ca chin lc.

3.1. C s v cng c xut

chin lc

Phn tch t chc:

(Hin ta ang u?
trong bi cnh no?)

Phn tch SWOT

(Strengths, Weaknesses,
Opportunities Threats)

im mnh (Strengths)

im mnh (Strengths) (tip)

Bnh vin trc thuc mt trng H Y trng im

quc gia lu i nht Vit Nam.
Hc vin SH ca Trng ng, c nhu cu cao v
hc tp nng cao nng lc v hc tp cc k thut
cng ngh cao khi ang hc SH ti Trng.
c h tr v nhn lc t cc BM ca Trng vi
nhiu GS, BS u ngnh.
C s vt cht trang thit b c u t tng i
ng b v hin i.
C t cch php nhn trong o to, nghin cu,
chuyn giao cng ngh, k thut bn cch chc
nng phc v bnh nhn v cng ng.

Lnh o BV nhit tnh, nng ng mong

mun i mi,
Bnh vin mi thnh lp d u t, xy
dng theo mt m hnh mi,
Cn b, nhn vin BV c tuyn chn t
u d chn la c cn b c nng
lc v tm huyt vi s pht trin ca BV.
C ch qun l CB theo c ch hp ng
Thun li cho vic tuyn chn cn b tt.

im yu (Weaknesses)

C hi (Opportunities)

Bnh vin cha c trang b ng b.

i ng CB qun l cn kim nhim nhiu, qu bn
rn vi cc cng vic ca Trng.
Nhiu CB qun l cn thiu kinh nghim qun l BV.
B my t chc, qun l ca BV cha thng nht
CB cc BM c c n lm vic ti BV cha tha
thit, gn b vi BV,
i ng CB c hu ca BV cn rt mng, hot ng
chuyn mn cn b l thuc nhiu vo cc BM,
C ch chi tiu, qun l ti chnh phc tp do c
nhiu ngun nhn lc khc nhau tham gia vo BV.

Qu ti bnh nhn ti cc BV ca H Ni BV s
c ngun BN di do nu phc v tt.
Cc BV ln ti H Ni (Bch Mai, Vit c) sn sng
h tr, chia s kinh nghim v bnh nhn.
BV c s ng h rt ln t BYT v Chnh ph.
HTQT rt thun li vi th mnh l BV thc hnh
ca mt trng H Y u n.
Chnh ph Php cam kt s u t h tr Trng
v BV.
C nhiu DA h tr (do u th ca c s o to kt
hp vi phc v).

C hi (Opportunities) (tip)

Thch thc (Threats)

Do c chc nng T v c nhiu CBYT n thm

quan, hc tp BV cn c vai tr nh cc Show
room cho cc cng ty khi u t cho BV.
Nhu cu CSSK cht lng cao ngy cng tng.
Nhiu c nhn, n v mong mun BV cung cp dch
v CSSK trn gi hoc dch v CSSK ti nh.
Mng li phng khm t nhn ngy cng pht trin
BV d dng tr thnh tuyn sau cho cc phng
khm ny nu qung co, tip th tt.
C ch mi ca BHYT cho php nhn BN bo him
nu bnh nhn chp nhn chi khon chnh lch
gia gi quy nh ca BHYT v gi thu ca BV.

Phi cnh tranh vi cc BV c thng hiu,

Mng li phng khm, BV t nhn, BV c phn, BV
quc t ngy cng pht trin vi c ch nng ng,
thong hn cc BV cng lp s c s cnh tranh
ln nu BV khng c c ch hp tc.
Nhiu BV cn tn ti cc t nn nhiu sch BV, hi
l, t lt, ca quyn c th nh hng n BV
ca Trng nu cng tc qun l, gio dc CB, nhn
vin khng tt,
M hnh qun l dng BV nh ca Trng cha r
rng c nguy c cao nu qun l chi tiu sai.
Bnh vin khng c cp kinh ph gng bnh.

Phn tch th trng dch v CSSK

Phn tch th trng dch v o to

Thi trng cao cp

Th trng trung cp

Pht hnh th khch hng

tim nng
Lin kt vi BV nc ngoi,
nhn BN quc t
v Khm, cha bnh theo yu
cu (t nguyn).
v H CSSK trn gi , cho
cc c quan v c nhn.
v Khm, iu tr ti nh?

Th trng ph thng

Khm, cha bnh cho

cc i tng n khm
thng thng.
Khm BHYT theo tuyn

o to hc vin quc t
Thi trng cao cp

Lin kt o to quc t
Ging vin nc ngoi.

Th trng trung cp

v o to dch v, chuyn
giao cng ngh y sinh hc.
v T chc cc Hi ngh, Hi
tho chuyn .

Th trng ph thng

Ging H v SH (nh
cc BV thc hnh khc)
o to BS Ni tr (hc tp
v thng tr ti BV)

La chn cc i tng phc v no?

Bnh nhn
nc ngoi?

Bnh nhn c
nhu cu khm
cha bnh?

SV, CBYT
nc ngoi?

Cc t chc, c
nhn, gia nh c
nhu cu CSSK?

SV, HV, CBYT c nhu

cu o to, chuyn
giao cng ngh?

Cc nhm
ch khc?
Cc t chc trong v
ngoi nc mun lin
doanh, lin kt?

La chn dch v o to no? (u ra)

La chn dch v CSSK no? (u ra)

Hin ti
Khm, iu
tr trong BV

Khm, phc
v ngoi vin

Dch v
cao cp

Tng lai

S mnh (l do cn c BV HYHN)
BV HYHN l mt BV a khoa hp, c pht
trin da trn cc th mnh ca Trng, nhm:

Hin ti

hnh thnh mt c s nghin cu, ng dng, chun

ha, chuyn giao KT cao cp trong ngnh y t;

o to SV
H v SH

Tng lai

o to dch v,
theo yu cu

o to
quc t

to ra mt c s dy/hc c cht lng cao cho

Trng HYHN v cc cn b y t c nhu cu;
cung cp cc dch v cht lng cao trong khm,
iu tr, chm sc sc khe (ni, ngoi vin) cho
cc c nhn, t chc c nhu cu;
gp phn phc v x hi, ci thin i sng cn b
cng chc ca BV v ca Trng HYHN.

Chin lc

Tm nhn (hng pht trin ca BV)

BV HY H Ni mong mun tr thnh:
mt BV kiu mi kt hp phc v tt bnh nhn
n khm v cc i tng cn dch v CSSK khc,
mt c s o to, nghin cu, chuyn giao cng
ngh y khoa c uy tn trong nc v quc t,
mt mi trng lm vic thoi mi m mi thnh
vin c iu kin pht trin tt nht ti nng ca
mnh,
mt a ch ng tin cy cho cc i tng c nhu
cu CSSK v o to y khoa.

Cng on

Ban Gim c BV

2. Tng cng s tham gia, h tr c hiu qu ca cc

BM trong Trng, bn cnh lc lng CB c hu
c tuyn chn v o to mt cch chun mc,
3. Tn dng th mnh ca mt BV thuc c s o to
u ngnh nhm pht huy hiu qu o to, NCKH,
phc v v chuyn giao cng ngh, k thut;
4. Pht huy cc im mnh, tn dng cc c hi, khc
phc cc im yu, hn ch cc nguy c pht
trin hiu qu cc dch v hin c, m rng cc dch
v mi nhm to mt thng hiu c th cho BV.

BGH Trng

S t chc cn c
ng y

1. on kt ni b, xy dng mt nn vn ha t chc
thch hp hnh thnh mt thng hiu vng bn,

BM lin quan

BGH Trng
on Thanh nin

ng y Trng
BG Bnh vin

Chi b ng ca BV
Cng on BV
Cc phng chc nng ca BV

Cc phng chc nng: TC, HC, VTKT, QT, KH, TC

Cc phng, khoa h tr: D, Dc, Chng NK, DD

Phng khm a khoa v iu tr ngoi tr

Cc khoa iu tr ni tr (vi 250 ging)
Trung tm Tim mch v Ni soi can thip

Phng khm, cc Khoa lm sng, Cn lm sng

Cc b phn c th ca BV: Phng CNTT; Trung tm
T-Chm sc SKC, B phn Qung co, CS khch
hng, B phn Gim st cht lng dch v.

Khoa Quc t, Dch v CSSK quc t

Khu Cn lm sng:
- Chn on hnh nh, Ni soi chn on
- Thm d chc nng
- Labo sinh ha, huyt hc, VSV, KST
- Dch v chn on trc sinh,
- Cc dch v LS v cn LS khc

on Thanh nin BV
Cc phng, khoa h tr BV
Trung tm o to v
chm sc SK cng ng
B phn qun l NCKH v
HTQT
Phng Cng ngh thng
tin

Trung tm t vn

Mt s ti NCKH phc v cho QLBV

1. Thm d mc hi lng v cc kin ngh ca bnh
nhn v ngi nh bnh nhn n khm v T ti BV
2. Thi gian ch i trung bnh ca cc khch hng n
khm, chn on ti phng khm BV vo cc thi im
khc nhau trong ngy v cc ngy khc nhau trong tun;
3. Nhn xt v mc hi lng v mc ng vin ca
cc iu dng, k thut vin ang lm vic ti BV (theo
thuyt ng vin ca Herzberg),

Mt s kt qu
minh ha cho tnh kh thi
ca Chin lc tng th

4. Nhu cu v kh nng p ng v vic thm khm bnh

v sc khe bui chiu, ngoi gi, ngy ngh v ti nh;
5. M hnh ng dng CNTT trong qun l iu hnh BV v
qun l thng tin sc khe cho bnh nhn, gp phn
gim ti v tng cng cht lng phc v ca BV.

Mt s con s
Nm
CB c hu
BS c hu
BS mi ngoi
S ging
BN khm
BN ni tr
BN phu thut
Tng s XN
Chn on HA

2008
89
20
100
150
50.541
1.285
318

2009
113
40
150
180
89.350
3.425
1.496

183.776 410.500

S HN, SH KH
Doanh thu

2011
271
68
205
267
164.582
11.057
3.907

2012
365
80
245
350
220.000
14.000
5.500

476.532 1.035.459 1.200.000

30.712

62.570

83.194

150

250

6
37 t

20
86 t

30
166 t

CT tim mch
S Sinh vin

2010
228
65
180
210
112.398
6.062
2.542

194.958

210.000

80

781

1.200

350

400

540

45
314 t

54
460 t