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Trong thi i cng ngh thng tin hin nay, con ngi vi trnh
dn tr ngy cng cao cho nn s i hi v nhu cu gii tr cng cao, t
dch v IPTV ra i vi cc tnh nng vt tri s mang li cho con ngi
cm nhn mi v truyn hnh m ch c dch v IPTV mi c th p ng
c so vi cc cng ngh khc hin ti, cng vi chi phi gi thnh thp do
IPTV s pht trin mnh m v l dch v truyn hnh s mt trong tng
lai khng xa.
IPTV c c hi rt ln pht trin nhanh chng khi m mng bng rng
c mt khp mi ni v hin nay c trn 100 triu h gia nh s dng
dch v bng rng trn ton cu. Rt nhiu nh cung cp dch v vin thng
ln trn th gii ang trin khai thm d IPTV v xem nh mt c hi mi
thu li nhun t th trng hin c ca h v coi nh mt gii php t bo
v trc s ln sn ca cc dch v truyn hnh cp. Ti th trng cung
cp dch v Vit Nam, dch v IPTV bt u c th nghim cung cp
vi mt s dch v c bn.
4.1. Tnh hnh pht trin dch v IPTV ton cu
Ngay t gia nhng nm 2000, cc nh khai thc vin thng v cung cp
dch v Internet (ISP) Ty u trin khai cc dch v IPTV u tin s dng
ADSL2/2+ bng rng, v sau chng bt u c trin khai ti hu ht cc
quc gia pht trin, ni m c ADSL2/2+ hay cc h tng bng rng. Nm
2007, Verizon v AT&T trin khai thnh cng dch v IPTV M s dng
IPTV ton cu c thm 100 triu thu bao. Bao gm 97 quc gia , s lng
nh tr tin cho IPTV s tng tc chng mt n 167 triu vo cui nm
2018, tng t 69 triu vo cui nm 2012 v t ch c 13 triu vo cui nm
2008, theo mt bo co mi t cng ty chuyn nghin cu truyn hnh k
thut s .
Hnh 4.3. Nhm 5 quc gia dn u v s thu bao chi tr cho IPTV.
tng s doanh thu nm 2018 (gim t 40% c phn trong nm 2008 ). Php s
ri t v tr th hai vo nm 2012 xung th t vo nm 2018. Trung Quc s
mt v tr th hai vo nm 2018 , vi doanh thu gn gp bn ln con s nm
2012.
4.2. Tnh hnh pht trin dch v IPTV Vit Nam
Cng nh tnh hnh chung nhiu ni trn th gii, vic pht trin cc dch
v IPTV Vit Nam tng i c lp, thng ch gii hn trong ni mng,
cha thc s nh hnh v tnh tiu chun ho cng nh v m hnh t chc
trin khai dch v quy m ln (lin kt mng, lin thng dch v, trn a
dng nn tng mng).
Mt s nh cung cp dch v IPTV cho bit, nm 2014 s tp trung pht
trin cc dch v gii tr theo yu cu, tng tnh tng tc gia cc c
nhn, cho php dch v IPTV p ng nhu cu ngi dng nh mt
mng
hi.
VASC cho bit s phn u n cui nm tch ly c 1,1 triu thu bao
v gi vng v tr ng u trn th trng dch v truyn hnh IPTV.
im c bit l MyTV pht trin rt mnh cc tnh l, ni m cha c
dch v truyn hnh tr tin cnh tranh. Theo , Ty Ninh l tnh c s lng
thu bao nhiu nht do tnh ny cha c dch v truyn hnh cp, k n l cc
tnh pha Bc... H Ni v TP HCM l ni m dch v MyTV pht trin o ut
do ngi tiu dng khng mun thay i dch v hoc do cc khu th mi
khng c ng truyn Internet ca VNPT. n c, ti TP HCM, MyTV khai
trng t 16/10/2009 nhng n nay mi c 9.600 thu bao, mt con s kh
khim tn so vi tim nng th trng. V ti H Ni cng tng t.
IPTV s nh mt "mng x hi" trn TV, nh gi v tim nng pht trin
ca dch v IPTV Vit Nam, ng Nguyn Vn Khoa, Tng Gim c FPT
Telecom cho rng, IPTV s tr thnh xu hng chung trong lnh vc truyn
hnh tr tin ti Vit Nam. Bi cng ngy vic c nhn ha nhu cu cng din
ra mnh m, khch hng sn sng tr tin cho vic c tha mn cc nhu cu
gii tr cho ring mnh. Mt khc, s lng ngi dng Internet ngy cng
nhiu hn, cc nh mng cng cung cp dch v Internet vi bng thng cao
hn v cht lng tt hn. y l c s nn tng cho s pht trin ca IPTV.
Tuy nhin, theo ng Khoa, ngi dn Vit Nam ang quen vi vic dng
chung v h cha sn sng u t khi mt u thu/b gii m ch c th cung
cp mt ni dung pht trn TV ti mt thi im. Ngi dng c th chia s
tn hiu ra nhiu TV nhng tt c cc TV u xem chung mt ni dung.
N khc vi truyn hnh cp l ch c mt ng tn hiu vo v c th chia ra
nhiu TV, mi TV xem mt knh khc nhau.