2

1595 W. Wayzata Blvd. Unit E

Long Lake, MN 55356

Jennifer
Johnson
Rohloff
Johnson

john3306@umn.edu
952-393-9535

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Integrated communications specialist with 3+ years of experience blending branding, market strategy,
internal communications, public relations, and digital/social communications. Current MA student in
Strategic Communications at the U of MN. Specializing in brand strategy including rebranding. Seeking a
way to use my skills and experience to further the mission of a worthy company in my community.

Strategic

Ideation

Futuristic

Microsoft Office-Excel, Word, Publisher,

Access, PowerPoint

Learner

Command

TOP 6
STRENGTHS

NORTH SHORE GYMNASTICS ASSOCIATION

BUSINESS AND MARKETING DIRECTOR
2012 present
Stepped from an internship into a full-time role of
marketing and administration. Increased website traffic
by 1578% by redesigning website while paying
attention to SEO. Instituted digital marketing utilizing
MailChimp and initializing relevant social media
accounts and pushing engagement with current brand
advocates. Designed the following: ads for newspaper,
postcards for direct mail marketing, coupons,
brochures, and T-shirt designs. Wrote press releases.
Devised company-wide communications standards
and protocols. Curated and edited customer
newsletter. Planned and executed special events and
documentation of events (videos and pictures) such as
participation in community events, fundraisers, 5k
race, and annual recital.
WOMENS HOCKEY ASSOCIATION OF MINNESOTA
COMMUNICATIONS DIRECTOR / 2012 - 2014
Part-time position with the largest womens
recreational hockey league in the world. Designed
annual member survey and wrote and edited monthly
member newsletter. Instituted social media presence.

VOLUNTEER EXPERIENCE

Adobe- Photoshop, Illustrator, InDesign

MailChimp, Google Analytics, Constand

Contact, Survey Monkey, JackRabbit
CRM software

Achiever

EXPERIENCE

SOFTWARE
PROFICIENCIES

Maple Plain 5k Race Committee

o Member 2012-current
Minnesota Mens Gymnastics Coaches Association
o Member 1993-2003; Chairman 2003-2005
H: 1595 W. Wayzata Blvd. Unit E Long Lake, MN 55356

EDUCATION
UNIVERSITY OF MINNESOTA (MA) / 2017
Currently pursuing a Masters Degree in Strategic
Communication from the University of Minnesota.
Classes thus far have included: Factors Affecting
Communication Strategy, Generation and Selection of
Communications Strategies, and Communication
Strategy Research in Rapidly Changing and Complex
Media Environments. Projected graduation in spring of
2017.
UNIVERSITY OF MINNESOTA (BA) / 2015
Major in Strategic Communications, minor in
Leadership. Two semesters left of German to fully
complete my degree. Relevant classes have included:
Account Planning, Interactive Advertising, Strategic
CRM,
Strategic
Communications
Campaigns,
Management for Strategic Communications, Media
Design, Convergence Journalism, and Professional
Writing for Strategic Communications.
NORMANDALE COMMUNITY COLLEGE (AA) / 2012
Emphasis in Mass Communications. Graduated with
high honors. Member of Phi Theta Kappa Honor
Society. Deputy Editor of the Lions Roar student
newspaper. Awarded Minnesota All-Academic Team
scholarship.

SPARE TIME ACTIVITIES

Forward on Power Play, a womens hockey team;
blogger (3 a.m. Baby Blog); avid reader; inline skater
(nine marathons completed); trained weather spotter;
scuba diving C-Card
P: 952.393.9535

E: john3306@umn.edu