Professional Documents
Culture Documents
Bui
Ni dung
S tit
Hng dn t hc, n tp
Thuyt trnh, nh gi gia k
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1
TI LIU HC TP
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2
CHNG 1:
BI 1:
THNG HIU
(Brand)
Th.S Nguyn Thy Huyn
Khoa QTKD H M Tp. HCM
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4
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Thng hiu l g?
Thng: Bun bn
Hiu: du hiu phn bit v nhn bit
Thng hiu:
L bc c hnh tng, du hiu c trng ca mt DN
gip NTD nhn bit, phn bit mt DN hoc sn phm
ca DN trn thng trng.
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7
Thng hiu nm u?
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9
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16
nh v nhm x hi ca NTD
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