GCSE Business Studies

Patents
The high-profile battle between technology giants Apple and Samsung has
managed to cross not only country borders, but probably the
comprehension of many trying to follow the trial, which is taking place in
San Jose, Calif.
So, without further ado and in bitesize portions, here is a rundown of
the trial's events thus far, all the
way from the beginning:
Key Facts

In the original lawsuit filed by

Apple against Samsung in April
2011, Apple stated that the
South-Korean firm had ripped off the design and technology of Apple
products.

The actual terms used? Apple alleges that Samsung "slavishly"

copied its designs.

In response, Samsung counter-sued, saying that Apple had broken a

number of patents to do with 3G.

Hitting the ball back, Apple then pushed on, stating Samsung copied
the "look and feel" of the Apple iOS range of devices, namely the
Galaxy line of smartphones and tablets.

The lawsuit has spread to over 30 courts across four continents, and
after negotiations failed, landed in front of a judge for the true
showdown in July 2012.

Apple is seeking $2.5 billion in damages, and Samsung is also

seeking financial restitution.

Case Study Questions:

1) Define a patent
2) Explain how having a patent can help protect new
products.

3) Innovation is very expensive, as are patents, do you

feel that Apple and Samsung should continue to
innovate and get patents for their new products or
not?

GCSE Business Studies

Patents
The high-profile battle between technology giants Apple and Samsung has
managed to cross not only country borders, but probably the
comprehension of many trying to follow the trial, which is taking place in
San Jose, Calif.
So, without further ado and in bitesize portions, here is a rundown of
the trial's events thus far, all the
way from the beginning:
Key Facts

In the original lawsuit filed by

Apple against Samsung in April
2011, Apple stated that the
South-Korean firm had ripped off the design and technology of Apple
products.

The actual terms used? Apple alleges that Samsung "slavishly"

copied its designs.

In response, Samsung counter-sued, saying that Apple had broken a

number of patents to do with 3G.

Hitting the ball back, Apple then pushed on, stating Samsung copied
the "look and feel" of the Apple iOS range of devices, namely the
Galaxy line of smartphones and tablets.

The lawsuit has spread to over 30 courts across four continents, and
after negotiations failed, landed in front of a judge for the true
showdown in July 2012.

Apple is seeking $2.5 billion in damages, and Samsung is also

seeking financial restitution.

Case Study Questions:

1)Define a patent
2) Explain how having a patent can help protect new
products.
3) Innovation is very expensive, as are patents, do you
feel that Apple and Samsung should continue to
innovate and get patents for their new products or
not?