Mc lc

I. Gii thiu v d n Rau thu Canh v Khng gian Xanh VIETGREEN ..........0
II. nh gi d n................................................................................................................4
III. Sn phm v dch v VIETGREEN:...........................................................................5
1. Sn phm VIETGREEN:................................................................................................5
2. Dch v:..........................................................................................................................8
IV. Phn tch th trng:....................................................................................................11
1. Khch hng mc tiu:..................................................................................................11
2. Nhu cu sn phm v dch v:.....................................................................................12
4. Phn tch SWOT v chin lc Marketing ca cng ty...............................................15
5. Li th cnh tranh v kh nng to ro cn th trng..............................................17
V. Ban iu hnh VIETGREEN:.....................................................................................20
VI. Phn tch ti chnh:......................................................................................................22
VII. Vai tr ca d n i vi X hi:..............................................................................27

I. Gii thiu v d n Rau thu Canh v Khng gian Xanh

VIETGREEN
Ch bin rau sch cho ba n gia nh khng ch gp phn mang li cho con ngi
mt ch dinh dng y m cn l mt nt c trng truyn thng ca ngi
ng. i vi ngi Nht, rau l mn qu qu gi thin nhin ban tng v ch c s
dng trong nhng dp c bit ca gia nh. Cn vi ngi Vit Nam, rau sch va l mn
n va l th gia gim khng th thiu trong ba cm truyn thng hng ngy. Ngi
ng cn quan nim rau nh ngun nguyn liu qu cha bnh (n chay, n dinh
dng) v mang li khng gian trong lnh, an ton cho cc thnh vin gia nh. V vy,
vic s hu mt vn rau sch trong gia nh va lm tng tnh thm m cho ngi nh thn
yu va gp phn to mt khng gian ti mt, thong t. Chm sc vn cng l xu
hng gii tr vn minh v cch cn bng cuc sng l tng ca nhiu h gia nh nng
thn v thnh th.
Ra i vo nm 2008, cng ty TNHH VIETGREEN chuyn phn phi rau sch v
mt s dch v lin quan (thit k khng gian, chm sc sc khe, lm p) m ngun
u vo l rau sch c trng theo phng php thy canh tin tin. Mc tiu chnh ca
cng ty l cung cp ngun rau an ton, tho mn nhu cu rau sch ngy cng tng; em n
mt khng gian sng xanh mt trong ngi nh vi dch v t vn, thit k, chm sc vn
yu; v sng to nhng gi tr ch thc cho x hi.
VIETGREEN cung cp cc gi sn phm v dch v nh sau:
-

Phn phi rau sch cc loi v sn phm t rau sch trng theo phng php thu
canh

T vn k thut, phng php chm sc cng nh cch s dng rau sch giu cht
dinh dng v c li cho sc kho

Cho bn cc gi thit k vn nh c o v m bn sc vn ho ng

Cung cp dch v chm sc sc kho, lm p v du lch sinh thi

Theo nghin cu ca Vin Rau Qu Vit Nam: Cc loi rau an ton trng theo

phng php thu canh - mt cng ngh trng rau hon ton mi m: gieo ht v trng
rau hon ton khng dng t m trn cc gi th sn c nh hp xp, gi nha... Phn
bn c s dng trn 10 nguyn t a vi lng cn thit cho s sinh trng ca cy rau
c phn tch, kim chng trn c s khoa hc. Ngun nc ti ly t ging hoc
nc sch c cung cp y t lc cy con n mi giai on sinh trng, pht trin
ca tng cy rau. H thng ti nh git c b tr t ng hoc bn t ng di dng
dung dch theo thi gian v lu lng cy c th ht trc tip mt cch ng u v tit
kim.
Hin ti, VIETGREEN trin khai cng vic kinh doanh ca mnh qua showroom v
cc im bn rau t ti cc nh hng, khch sn, chui ca hng rau v cc khu m to
nng nghip trn ton quc. Cng ty xc nh showroom l knh xc tin bn hng quan
trng, showroom va l im giao dch thng mi va l ni trng by cc mu thit k
vn mang nt vn ha Vit kt hp thuyt phong thy ng. Cc mu thit k c
gii thiu ti showroom s thu ht khch hng v dn c bit n theo qung co truyn
ming. Cng ty cng coi vic nng cao thc ca con ngi v bo v mi trng, gi gn
vn ho v cn bng cuc sng l nhng gi tr hng u m d n hng ti.

Trong tng lai gn, cng ty s m rng phm vi kinh doanh ngoi lnh th Vit
Nam, thit lp chui ca hng rau xanh mang thng hiu VIETGREEN trn ton cu.
Cng ty d nh y mnh phn phi sn phm v dch v thng qua hnh thc nhng
quyn thng mi. Cng ty coi vic pht trin v m rng quy m cc showroom tr thnh
tiu vng sinh thi min, ni tham quan, iu dng v gii tr ca cng ng. Khch hng
tm n y mua dng thc phm an ton, tn hng cm gic th gin gia mt khng
gian xanh mt yn tnh vi dch v nc rau sch nguyn cht v cc liu php lm p t
rau. Chng ti tm hiu th trng nhm ti a v phong ph ho cc sn phm rau sch:
va pht trin nhng ging rau sch ngn ngy c li cho sc kho va nghin cu nhng
mu rau, c, qu di ngy mang tnh thm m.

Cng ty lun tn trng li ch khch hng, mun em n cho h nhng gi tr ch

thc ca cuc sng. Slogan cng ty chn l REFRESH YOUR TASTE v
VIETGREEN cng coi l mt trong nhng phng chm hot ng ca cng ty.

II. nh gi d n
D n kinh doanh Khng gian xanh vi rau sch thy canh mang li nhng yu t
tch cc sau:
* Trc ht, d n tha mn hon ton tnh cng ng. tng d n xut pht t
thc t hin nay l nhu cu v rau sch rt ln. Theo ui mc tiu li nhun, nhng nh
sn xut - kinh doanh c th xem nh sc khe tiu dng: s dng cht ha hc trong trng
trt, bo dng thc phm Sn phm rau VIETGREEN ra i nh ng tm l lo lng
ca ngi dn. Hn na, sn phm rau sch ca VIETGREEN cn l s la chn hng u
ca khch hng trong ch n king, thm m hoc lm p Bn cnh rau sch, cng ty
cn cung cp cc cy thuc nh bc h, oi hng, inh lngc tc dng kh mi, em
n s sng khoi v kho khon cho bn v gia nh.
* y l mt d n thn thin vi mi trng. Mi gia nh c th t to khng gian
sng xanh mt cho mnh; nhng mnh vn nh xinh th ny gp phn iu ha khng kh
v em n mt mi trng thong ng, trong lnh. Cc vn rau gia nh s gip gim
3% cc phn ng nghim trng t hiu ng nh knh v tc nhn gy nhim mi trng
mi nm.
* D n nhn mnh yu t vn ha Vit Nam. Chng ti lng ci hn Vit vo d n,
to nhng khng gian thun Vit kt hp ngh thut phong thy ng trong cch thit
k v by tr. Nhng thit k khng gian nhm gi nh mt thong thn qu gia lng
thnh ph, mt thong qu hng trong lng ngi xa x hay mt thong Vit Nam vi
bn b quc t.
* D n mang tnh x hi cao. Khi d n ny c thc hin thnh cng, chng ti
s em li cng n vic lm n nh cho khong 1000 ngi. iu ny c ngha to ln

khng ch i vi nhng ngi nng dn vn c cuc sng kh khn, m cn gip ci

thin tnh trng tht nghip ca Vit Nam trong bi cnh suy thoi kinh t ni chung.
* D n c th trin khai rng ti nhiu nc khc. Nhng mc tiu d n hng ti
nh sc khe ngi tiu dng, nhu cu thng lm v gii tr u c nh gi cao bi
khch hng khng ch Vit Nam m nhiu quc gia khc trn th gii. D n cn gp
phn pht trin tro lu sng khe sng p.

III. Sn phm v dch v VIETGREEN:

1. Sn phm VIETGREEN:

Hnh 1: M hnh cc chu rau trng theo phng php thu canh
a. Rau sch: c trng v chm sc theo phng php thy canh - mt phng php tin
tin a n nhng sn phm cht lng v m bo an ton thc phm.
T lu ngi ta thng ni "n ung khng rau nh au khng thuc" vi
mun nhn mnh tm quan trng ca rau qu i vi i sng con ngi. Cc loi cy rau
truyn thng Vit Nam thch hp vi cch trng ny nh rau mung, rau ci, c chua,
mp.
b. Ht ging: cung cp ht ging ca cc loi rau Vit Nam nh rau n hng ngy, rau gia
v, rau c c tnh thuc. Ngi dn thnh ph c th t trng rau t cung c nhn.
* Rau n hng ngy: p ng nhu cu hng ngy ca cc h gia nh v ngi ni
tr. Chng ti phn phi ht ging ca nhng loi rau quen thuc trong ba n hng ngy
ca ngi Vit Nam nh rau mung, rau ci, c chuaNhng loi rau ny cha nhiu dinh
dng vitamin v khong cht cn thit cho c th, v du nh rau mung c nhiu canxi,
photpho, st v cc vitamin, rt tt cho ngi tiu ng.

* Rau gia v: Nh iu kin thin nhin bn ma ti tt m Vit Nam t ho v

ngun thc phm di do v c mt c mt nn vn ha m thc c o. Ngi Vit
Nam tinh t trong cch ch bin v thng thc n ung, mt phn th hin qua cch dng
rau gia v cho cc mn n. Chnh v l , chng ti hng ti cung cp cc ging rau
gia v nh rau hng qu, hng lng, x, dip c, ta tMi loi u cha nhiu tinh du
thm, l th gia v i km vi nhng mn n c trng truyn thng ca Vit Nam. Nu
mn ph khng c rau hng lng th khng th gi l ph kiu Vit Nam, hay rau ta t
gip chng ta tn hng ht mi v ca mn bn ch. Cc loi rau sng nh canh gii, rau
thm, rau mi c n km vi nem rn, bn riu c
* Rau lm thuc: Mi nn vn ha u c phng php cha bnh ring. Cc nc
phng Ty s dng thuc vin sn xut cng nghip trong khi cc nc ng s dng
tho dc trong cha bnh. Vit Nam chng ti c nhng bi thuc dn gian ch to t cc
loi rau trong vn nh. Am hiu thi quen , chng ti cng cung cp cc ging rau
phc v lm thuc v to mi hng sng khoi cho khng gian gia nh nh gng, x, rau
m, ta tNu ai trong gia nh b m s cm thy hn sau khi n bt cho hnh ta
t hay dng mt ni nc xng t x gii cm.
c. Dung c trng v chm sc rau: Ty tng iu kin khng gian, mc thu nhp v mc
ch s dng ca khch hng, chng ti c rt nhiu gi sn phm khc nhau.
* V thng xp ng trng:
- Thng xp thn thin mi trng: Tn dng ph liu thng xp hoa qu qua
s dng, chng ti tin hnh thu mua v ti ch a ra b sn phm trng rau. Cng ty
thc hin theo quy trnh 3R (gim s dng ti s dng s dng cc sn phm ti ch).
Vic ch to sn phm ny gip gim gi thnh sn phm, gp phn bo v mi trng
bng cch hn ch vic thi xp qua s dng v li to ra mt mu xanh mi ca rau
sch. y l gi sn phm ph hp vi nhng gia nh c thu nhp thp.
- Thy canh khng hi lu (thy canh tnh): sn phm chc chn v bn b ny
c ch to t nhiu cht liu nh gm, thy tinh, nha.Do s lng thng xp hoa qu

c hn v tha mn nhng ngi tiu dng a thm m, cng ty phn phi loi sn
phm thng thy canh bng nha, gm, thy tinh.
- Thy canh chuyn dng hi lu (thy canh ng): y l s la chn cho nhng
gia nh c thu nhp cao mun c mt h thng ti u cho vic trng rau. Thy canh hi
lu b tr thch hp cho mt khng gia nh, thun li cho vic nui trng a n nhng
cy rau mp mp v thi gian sinh trng ti a. H thng ti nh git to iu kin cho
nhng thit k, trang tr v chm sc nhng rau leo, rau bi nh c chua, c tm, bi hoa
* V dung dch dinh dng:
Dung dch dinh dng c pha ch t nhng cht dinh dng v nguyn t vi lng
cn thit cho qu trnh pht trin ca cy nh N, P, KCch s dng dung dch ny rt
n gin. Ngi mua ch cn ha dung dch vi nc sch theo hng dn ca nh cung
cp cho vic trng nhng rau bn thch. Dung dch dinh dng c s iu chnh i cht
v thnh phn ph hp vi s pht trin ca cc nhm rau ngn ngy, nhm rau rau v,
nhm rau ly c qu.
* Cng ty cng cung cp cc dng c khc b tr nhm tng nng sut rau v gp
phn pht trin tro lu trng rau. Vic chm sc vn cung cp rau n hng ngy c
nng ln nh mt th ngh thut trang tr ni tht khng gian nh. Nhng dng c km
theo nh my bm, n chiu, ng h hn gi, gi th. Khng ch tng tin ch cho vic
chm trng m cn tng tnh thm m cho khong xanh ngi nh.
2. Dch v:
a. Dch v t vn, thit k khng gian sng xanh mt:
* T vn cch chm trng vn rau: gip nng cao hiu bit ca khch hng v
phng php trng thy canh, li ch ca tng ging rau v thi gian trng chm sc trong
iu kin cng vic v khng gian nh.
Phng php thy canh l mt trong nhng phng php lm vn hin i. Chn
la mi trng t nhin cn thit cho cy pht trin l chn s dng nhng cht thch hp
cho s sinh trng v pht trin ca cy, trnh c s pht trin ca cn trng, c di v
cc bnh tt t t. p dng phng php ny, ngi lm vn c th trng c nhiu v,

c th trng tri v. Nng sut cao, v c th trng lin tc. Sn phm hon ton sch v
ng nht, giu dinh dng v ti ngon.
Phng php thy canh gip cc gia nh thnh ph khng c vn t vn c th t
trng trt cung cp rau xanh an ton cho ba n hng ngy. Chi ph lp t h thng nui
trng thp v k thut n gin d lm, ngi gi yu cng nh tr em c th tham gia hiu
qu. Chm sc cy trng cng l mt th tiu khin, th gin ca nhng ngi c cng
lm vic cao hin nay.
khch hng c th nm bt r hn v k thut thy canh v cch t mnh thit lp
1 vn rau thy canh vi cc dng c c sn, chng ti cho xut bn 1 quyn sch
hng dn (Guide-book) rt chi tit cc cng on v cc bc tin hnh. Khng ch th,
quyn sch hng dn ny cn l mt cng c rt c lc cho khch hng trong vic gi
cc cch s dng sn phm ca chng ti vo cc mc ch: ch bin mn n truyn thng
Vit Nam, ch bin cc mn sinh t mt lnh, b ch nhng cng rt d lm

* T vn thit k khng gian sng v thit k theo yu cu khch hng:

Phong cch kin trc truyn thng ng hi ha vi thin nhin, a yu t cy
xanh trong thit k nhm kt ni con ngi gn gi vi thin nhin. VIETGREEN c cc
mu thit k c o nhm to mt khng gian sng xanh mt trong ngi nh ca bn hay
thit k cnh trong nhng b c thy sinh.
Nhng mu thit k khng gian do cng ty cung cp mang m hi th Vit Nam,
cht lng qu Vit Nam. Ngay t nhng ci tn gi gi mt cm gic g rt i thn
thng Vit Nam: Bc ha ng qu, Gic m tra, Ma thu ta nng, Thin nhin mi
gi, Sc mu tui th, Khc nhc ngy maNhng thit k sc mu xanh nh thc
nhng g rt i tinh t nhy cm, gi nhng thong yn bnh, nh nhng thot tc trong
mi tm hn. Quyn Guide-book ca chng ti cng em n cho khch hng cc thit k
mu v vn rau, v khng gian ti mt khch hng c th tham kho v la chn cho
ph hp vi gia nh mnh.
Khng nhng th, khch hng cng c th t thit k ring theo thch cho khng
gian xanh ca mnh. Gi dch v chim 11% gi thnh gi sn phm thit k.
b. Dch v tham quan sinh thi v gii tr nh vn
Khch hng c th th gin ngh ngi, thng thc c ph, c sch trong mt khng
gian p xanh mt vi ting nhc nh nhng ca nhng khc ht dn gian Vit Nam. H c
th thch th vi cm gic t phc v khi thng thc nhng ly sinh t ngon mt dng
chnh rau ti showroom. y cng l mt cch xy dng lng tin khch hng v
sch an ton ca rau VIETGREEN v cht lng dch v chng ti cung cp.
Chnh t nhng yu cu v sn phm v dch v cung cp, chng ti d nh t
showroom 2 tng, mi tng 200m2 ti khu Nht Tn. y l a im c v tr thun li,
gn nhng khu chung c v giao thng thun tin.

10

Hnh 2: Showroom VIETGREEN

IV. Phn tch th trng:

1. Khch hng mc tiu:
* Khch hng c nhn:
- Cc h gia nh Vit Nam: y l nhng ngi c nhu cu v rau sch n ton cho
sinh hot hng ngy v mun s hu mt khng gian sng xanh trong ngi nh ca mnh.
- Ngi Vit Nam nh c nc ngoi: mong mun tm phong v qu hng.
Ngi Vit c cu ca dao Anh i anh nh qu nh/ nh canh rau mung nh c dm
tng. Np sng ca ngi Vit lun hng v qu hng t t. Vit Nam l t nc
nng nghip, tui th con ngi ln ln gn lin vi ng rung, vn rau. Nhng mu thit
k vn rau mang hn Vit l mt cch thu ht s yu thch ca nhng ngi Vit xa x.
- Ngi nc ngoi yu thch vn ha Vit Nam: nhiu ngi nc ngoi n
du lch Vit nam v tht s n tng vi nn m thc Vit Nam. Nhng mn n truyn
thng ca Vit Nam nh Ph ang c cho n nhiu ni trn th gii. c nhng
u bp ni ting n t Chu u .. thch th vi cch dng gia v Vit Nam v lm phong
ph cc mn n theo .
11

* Khch hng doanh nghip:

- Trng hc, bnh vin: Mt cnh quan thin nhin trong lnh l cn thit cho
nhng khu vc tp trung ng ngi.
- Nh hng, khch sn: kinh doanh bng cch mang n cho khch hng s th gin,
ngh ngi thoi mi vi cht lng dch v tt. Cng ty nhm kt hp vi cc nh hng, khch
sn to ra mt khng gian ti mi, thit k p thu ht khch hng. Phong cch thit k ca
VIETGREEN tn dng khng gian, to s thn thin gn gi vi thin nhin.
- Cc im bn rau ln, cng ty thit k khng gian: tm kim nhng sng to
trong vic nng cao cht lng sn phm v dch v.
2. Nhu cu sn phm v dch v:
Vit Nam, t l th ha ngy cng gia tng. Tnh n nm 2008, t l ny l
25% v c tnh nm 2020 t 45% (Bo co c trnh by ti Hi tho chuyn v
pht trin th do Trung tm Nghin cu Ton cu ha, i hc Tng hp Hawaii v T
chc Gii php th - Nng thn (URS) phi hp t chc ti H Ni t 27- 28/7/2008).
Chnh t l th ha gia tng khin cho din tch t canh tc nng nghip b thu hp,
ny sinh hai vn :
+ Sn lng rau cung cp cha p ng c nhu cu rau cc th
+ Din tch ngi s hu vn rau ngy mt gim
Vit Nam l mt nc thun nng, hnh nh vn rau in su trong tm tr mi
ngi con Vit. Vo nhng ngy cui tun, ngi dn thnh ph thng dnh thi gian v
qu hay i d ngoi cc khu ngoi thnh vui chi, th gin.
Quan st nhng thc t trn, chng ti ny ra tng thit k cc vn rau thn qu
trong cc khu th. l nhng vn rau m cht qu hng Vit, trng cc loi rau
sng, rau gia v hay nhng rau thuc dn gian. Chng ti quan tm n ba vn v nhu
cu ca khch hng:
+ V sinh an ton thc phm: Theo kim tra thng k ca Cc bo v thc vt
Vit Nam thng 2/2008, 55% loi rau c bn trn th trng c d lng thuc bo v
thc vt vt qu mc cho php.
+ Khng gian sng trong lnh v ti mt
+ Cht lng cuc sng c ci thin

12

Trong giai on u, cng ty tp trung pht trin kinh doanh trn a bn H Ni. Sau
chng ti s m rng th trng ca mnh ra cc thnh ph ln khc ca Vit Nam v ra
cc nc khc thng qua hnh thc nhng quyn thng mi.
Theo s liu ca Vin Nng nghip, nhu cu s dng rau ti TP.HCM ln n 1.600
tn/ngy, trong khi TP.HCM mi ch p ng c khong 20-30%, nhu cu s dng rau
an ton ca ngi dn, cn 70-80% phi nhp t cc tnh nh Lt v vng ln cn. Cn
H Ni, s lng rau sn xut ch p ng c 40% nhu cu ngi dn. Do vy vic
chng ti p dng knh phn phi hiu qu v tri rng khp Vit Nam v tip theo, l mt
s quc gia trn th gii nhm tho mn nhu cu rau sch v nhng gi tr tin ch bn lu.
Theo kt qu iu tra ca nhm kho st th trng VIETGREEN, c ti 662 trong s
894 ngi c hi (tng ng 74,04%) t m v rt mong mun c tham quan mt
khng gian xanh mt, 295 ngi (tng ng 32,99%) sn sng b tin ra c c
thit k khng gian thong ng, trong lnh cho gia nh nh mnh. Kt qu kho st gip
chng ti tin tng hn vo tim nng ca th trng cng ty ang khai thc.
3. Mi trng cnh tranh ngnh
Hin ti cha c mt cng ty no thng lnh th trng, c th do cc sn phm thy
canh cn tng i mi. VIETGREEN xc nh c 4 i th chnh sau:
i th cnh

im mnh

im yu

tranh
1. CTCP nh - iu kin kh hu Lt rt - Quy m cng ty nh, i ng k
Ban Mai

thun li trng rau

thut v tip th cha mnh

- p ng tiu chun sn phm nng - Cch tr v v tr a l

nghip an ton ca Hip hi cc nh - Gi khng cnh tranh (rau ti
2. CT TNHH

bn l Chu u
sch cao cp)
- Gim c c kinh nghim sn xut - nh v trong tm tr khch hng

Bnh Minh

v kinh doanh trong ngnh

l mt cng ty cung cp ging rau

13

- Xy dng h thng i l rng v - a im giao dch trong ng,

quan h tt vi cc tp on sn xut kh tm
ging rau
3. Tng CT - Kinh doanh a ngnh: sn xut - Phn phi v xut khu rau i
rau qu Vit nng nghip, giao nhn vn ti, ti tr
Nam

chnh

- B my qun l Nh nc cha

- Trc thuc B Nng nghip v thc s hiu qu

4. Din n

pht trin nng thn, vn nhiu

- Website cung cp thng tin phong - Thng tin cha c cng nhn

Rau sch

ph v rau qu, c din n ln

r rng v c bn quyn

- T vn min ph

- Dch v thiu chuyn nghip

Bng 1: Phn tch i th cnh tranh

14

4. Phn tch SWOT v chin lc Marketing ca cng ty

im mnh

im yu

- Chuyn su trong lnh vc rau - Ngun lc ti chnh cha

Internal

thy canh

mnh

Factors

- T vn phng php trng rau - Quan h vi cc i tc ln

thy canh, thit k vn rau theo cha cht ch
phong cch c o mang vn
ho Vit
- i ng tr nng ng v

External

chuyn nghip

Factors

C hi

Chin lc SO

Chin lc WO

- Kinh t Vit Nam SO1: nh v rau sch v thit k WO1: Tham gia cc hip hi
hi nhp quc t

Vit Nam

ngnh ngh, hi ch trin lm

- Nhu cu v thc SO2: M rng quan h hp tc WO2: Nhng quyn thng

phm an ton, gii tr v bn hng
tng cao

mi

SO3: ng dng thng mi in

- Khoa hc cng ngh, t trong kinh doanh

thng mi in t
pht trin
Thch thc

Chin lc ST

Chin lc WT

- Sn phm b bt ST1: Chng nhn cht lng v WT1: Nng cao hiu qu
chc

ng k mu m

qun l chi ph

- B cnh tranh v gi ST2: Gi c linh hot vi cc gi WT2: Quan h tt vi khch

c

sn phm

hng, nh cung cp v nh
phn phi

Bng 2: Phn tch SWOT

L mt cng ty mi, tin phong gii thiu mt sn phm u vit ra th trng,
VIETGREEN a ra mt k hoch Marketing ton din vi nhng cch thc trin khai
nh sau:

15

a. K hoch Marketing trong nc:

* Qung co trn cc phng tin truyn thng:
- Qung co qua website, forum, blog: thng tin c s tng tc vi khch hng,
thc y qung co truyn ming (words of mouth). Ngoi website v forum mang thng
hiu VIETGREEN, chng ti s tham gia tch cc vo mt s din n dnh cho gii tr,
ngi hu tr, nhng din n chuyn v rau qu, cy ci, nng nghip (V d:
rausach.com.vn, nongthon.net, ttvnol.com), v y mnh qung b trn blog - ni tp
trung s thu ht ca gii tr, nhng ngi thch khm ph ci mi l. Theo Zenith
Optimedia, trong nm 2008, chi ph cho qung co qua Internet vt qu 32,4 t USD
v ln u tin chim hn 10% tng chi ph qung co ton cu. Hn na, cng theo thng
k ny th trong nm 2008, hn dn s th gii thng xuyn s dng Internet. V vy
cch thc ny em li hiu qu cao vi mc chi ph hp l. (Ngun:
http://www.quantrimang.com.vn/doanhnghiep/doanh-nghiep/quang-caoTT/50575_Quang_cao_tren_Internet_sap_bat_kip_quang_cao_tren_radio.aspx)
- Qung co trn ti vi v bo ch: thng tin v thng hiu v sn phm
VIETGREEN n vi i b phn cng chng qua cc chng trnh v li sng, gii tr,
thc phm sch, kin trc ni tht, khng gian sng(V d: knh Style TV, tp ch Nh
p, chng trnh truyn hnh Khng Gian Vit). y l cch thc qung co truyn
thng v c tc dng tt i vi ngi tiu dng.
- Tham gia trin lm, hi ch ngnh ngh gii thiu sn phm rau sch v
khng gian sng VIETGREEN. Khch quan c mi n tham quan showroom cng ty
hiu hn v quy trnh trng rau theo phng php thy canh, n tng trc nhng
mu thit k khng gian thun Vit. H cng c th t to nhng khu vn rau sch nh
xinh trc ban cng nh mnh theo hng dn trong nhng brochure nh xinh hoc fliers
bt mt do cng ty pht hnh.

16

Cng ty chng ti rt mun gp phn pht trin tro lu sng khe, sng p ca
ngi Vit.
b. K hoch Marketing nc ngoi:
- Qung co thng qua cc phng tin truyn thng: cc knh truyn hnh dnh
cho ngi Vit Nam nc ngoi hoc cc knh v kin trc, thit k, hay v thng tin
nng nghip, nh: VTV4, Vietnam News, Heritage
- T chc cc bui hi ch v hi tho nng nghip nc ngoi, v trin lm/phin
ch rau sch, rau an ton
- T chc chui nh hng, khch sn Vit Nam nc ngoi, cc khu du lch
iu dng cao cp, v trung tm chm sc sc kho v sc p
- Nng cao nhn thc v bo v mi trng v bo tn gi tr vn ho qua vic pht
ng phong tro bo v sc kho cng ng v duy tr mt nt vn ho Vit, trin khai
mt s d n tng cng nhn thc cc gi tr ct li XH vi cc t chc nc ngoi.
5. Li th cnh tranh v kh nng to ro cn th trng
* Th trng ni a:
Phng php trng thy cnh ang giai on pht trin u tin i vi th trng
Vit Nam. Vi mt k thut tin tin c th ng dng cho vic nui trng rau mi a
hnh, khng gian nh vy th chng ti tin c tim nng khai thc trong mt t nc ang
pht trin vi t l th ha ngy cng gia tng nh hin nay. Kt hp nhng hiu bit
tinh t v vn ha, x hi cng vi s nng ng sc tr, i ng nhn vin cng ty c kh
nng chim lnh c th trng Vit Nam vi cc gi sn phm linh hot c cung cp.
Cng ty nm th mnh v am hiu k thut v vn ha, chnh iu nay ang to ra
ro cn i vi cc doanh nghip mun tham gia vo th trng sn phm dch v mng
thy canh. V k thut, cng ty nhn c s bo tr chuyn mn ca Vin Rau Qu Vit
Nam, ni u tin nghin cu v pht trin phng php ny Vit Nam.
* Th trng nc ngoi:

17

Phng php thy canh li khng mi vi th trng nc ngoi, cng ty chn lp li

th cnh tranh qua cc kha cnh v kinh t, vn ha v x hi.
- Kinh t: VIETGREEN cung cp sn phm gi cnh tranh, tn dng u th nc
nng nghip c gi nhn cng nguyn liu r.
- Vn ha: s dng cc cht liu truyn thng Vit trong pht trin dng sn phm
cp cao nh cc thng ng bng gm, s, thy tinhNhng thng hiu gm Bt Trng,
gm Ph Lng c nhiu du khch nc ngoi bit n. Khch nc ngoi yu thch
nhng rau thun Vit nh rau mung, rau thmm khng ni no trn th gii c.
- X hi: cng ty cung cp sn phm thn thin vi mi trng, nhn c s yu
thch, ng h ca khch hng.
*Phn tch ro cn th trng:
Khi cuc sng ngy nay cng pht trin, i sng ngi dn ngy cng c ci thin
th nhu cu bo v sc khe v hng th mt cuc sng trong lnh cng tng nhanh. Hi
tho chuyn v pht trin th do H Hawai t chc vo thng 8/2008 a ra t l
th ha tnh n nm 2008 l 25% v c tnh 45% vo nm 2020, nh vy s c nhu
cu ln v mt khng gian xanh, thong mt, thoi mi trong tng lai khng xa. Nm bt
c iu ny, chng ti s trin khai m hnh kinh doanh khng gian sch vi nhng thit
k mang tnh c o v vi nhng sn phm rau truyn thng c khai thc mt kha
cnh mi. L nhng ngi bit v hiu r vn ha Vit Nam nn chng ti s em nhng
nt c o v c trng ca vn ha Vit vo cc sn phm rau ca mnh, ng thi thi
ci hn ngi Vit vo cc khng gian thit k vn rau mang m phong thy ng
trong cch nhn mi ca phng php thy canh.
Cng ty s c thm cc i th cnh tranh gia nhp vo khai thc mng th trng
tim nng mu m cung cp cc sn phm v dch v thy canh ny. Chng ti t tin vo
li th ca ngi tin phong th trng v s thit lp v tr dn u th trng. Cc chin
lc cng ty d nh trin khai:

18

Quan h cht ch vi cc cng ty cung cp ging v cc ph kin, thit b lin quan

chim th ch ng trn th trng, to ra ro cn i vi cc doanh nghip mi khi

mun gia nhp th trng rau sch tin dng.
-

Trong R&D di hn, cng ty hp tc vi cc trung tm, vin nghin cu rau qu

Vit Nam v quc t nghin cu v ng dng nhng loi rau mi, ph hp vi s pht
trin ca x hi v p ng th hiu lun thay i ca khch hng.
-

VIETGREEN s y mnh pht trin vic kinh doanh cc dch v lin quan n t

vn, thit k Cng ty lun nhn mnh yu t vn ha Vit c trng v c o nh mt

nt thu ht v c tnh ca sn phm.
*D on:

D on trong tng 5 nm ti, sn phm rau sch ca chng ti s c mt trong

ba n hng ngy ca 8-10% dn s Vit Nam. y l mt con s khng nh nu bit rng

dn s Vit Nam nm 2008 l 86 triu ngi, v d bo s tng ln 88 triu vo nm 2012

n nm 2014, gi sn phm thit k ca chng ti s c mt 50 nh hng,

khch sn ln trong nc vi nhng hnh nh p mt, c o, qung b nt vn ha

truyn thng ca ngi Vit Nam vi du khch nc ngoi.

Cng trong thi gian , d tnh chng ti s thu ht c trn 2000 h gia nh

s dng gi thit k ny vo khng gian gia nh, em li mt bu khng kh trong lnh,

mt tin sc khe tt cho ngi dn Vit

V n nm 2015, chng ti hi vng s tin ti pht trin v m rng ra cc th

trng chu u v Bc M, ni m nhu cu tm hiu vn ha ng ni chung v vn

ha Vit Nam ni ring tng i ln

V. Ban iu hnh VIETGREEN:

19

Ngun nhn lc: VIETGREEN c i ng nhn vin tr nng ng, nhit tnh tt
nghip t cc trng kinh t v k thut danh ting ti Vit Nam. Chng ti dnh nhiu
thi gian nghin cu, trang b kin thc v kinh nghim thc tin trong lnh vc rau thu
canh, trc tip tham gia vo nhiu d n, hi tho lin quan n sn xut, tip th, phn
phi cc loi rau qu trng theo phng php thu canh. c bit, cng ty xy dng c
mt i ng cng tc vin v chuyn gia t vn t cc Vin nghin cu, H tr DNNVV, t
chc quc t, cng ty kim nh cht lng uy tn v cc trng i hc danh ting Vit
Nam.
C th, chng ti nhn c nhng s gip t:
-

Vin Nghin cu ging v rau qu Vit Nam (h tr v k thut)

Tp on u t v pht trin Yn Bnh, t d n CBC-CSR ca UNDP v

VCCI (h tr v ti chnh v thng tin)

Mt s hp ng s k kt hp tc vi cc hp tc x nng nghip H Ni
(Bc H Ni, H Ty c v Gia Lm) v cc khu vc ln cn nh Hng Yn,
Vnh Phc,

Bo tr thng tin t bo ch: c bit c s tham gia ca bo Thng Mi v

Mi trng (B Cng Thng)

20

Bi vit v d n ng trn tp ch Cng Ngh v Mi Trng ca B Cng Thng

21

VI. K hoch ti chnh :

1. Cc gi nh lp m hnh ti chnh
- Doanh thu: c da vo kt qu kho st ca VIETGREEN vi ngi tiu dng
trong thng 2/2009. T y chng ti a ra mt bng thng k doanh thu tiu
biu trong 1 ngy ca VIETGREEN nh sau
n v tnh: nghn ng
TT

M t sn phm dch v

Phn trm

Lng

Thnh

lng

khch vo

lng

tin

showroom1
100
100
100
100

mua
3
1
1
1

790
124
305
500

1
2
3
4

Rau sch
Ht ging
Hp xp bo v mi trng
Dng c thy sinh trung

5
4
15
50

khch mua
52.69%
31.00%
20.30%
10.00%

5
6
7
8
9

cp
Dng c thy sinh cao cp
Nc thy sinh
Gi thit k 1
Gi thit k 2
Dch v t vn thit k trn

200
80
500
1000
3000

1.95%
8.50%
1.20%
0.90%
0.04%

100
100
100
100
100

1
1
1
1
1

390
680
600
900
120

32.45%

100

779
5188

gi2
10 Dch v gii tr tng 2
Tng
-

Gi

24

Gi nh tip theo l tng trng trung bnh th trng trong 5 nm l 10%

Nn kinh t i vo n nh, lm pht mc nh vi mc 5%/1 nm
Tng trng doanh thu trung bnh ca VIETGREEN s gi mc 19%/1 nm
do hiu qu n t cc chin dch Marketing ca cng ty.
Gi nh v chi ph: Chi ph ca VIETGREEN s tng trung bnh 9%/1 nm (nh
hn mc tng doanh thu thc ca VIETGREEN do quy lut hiu sut tng theo quy
m)

Phng php tnh chi ph khu hao: khu hao u trong 5 nm.
2. Cc d bo v Doanh thu Chi ph trong vng 5 nm
Theo cc nghin cu v tm hiu th trng ca VIETGREEN, d n cn mt s
vn l 626 triu ng chn (l s tin c tnh da trn chi ph hot ng 6 thng u ca
VIETGREEN). V thi gian hon vn ca d n l 1 nm.
Trong
1

Lng khch c xc nh da trn nghin cu th trng ca VIETGREEN khi so snh vi

cc ca hng cung cp cc dch v tng ng.
2
nh gi dch v ny ty thuc vo cc yu cu ca khch hng v thc trng ni c thit k,
mc gi a ra da trn bnh qun cc gi thit k ring.

22

Chi ph bin i

Chi ph c nh

Ni dung

Tng

C s vt cht

Chi ph cho 6 thng u hot

ng ca VIETGREEN
72,700,000

Ghi ch
My tnh, h thng mng, h
thng d tr, in thoi, ni

Thit k, trang tr
ban u
Thu mn bi
Mt bng
Sn phm rau, dng

tht, my in
Thit k, h thng n, h

67,000,000

thng thy canh, sn sa

1,000,000
102,000,000
170,700,000

Cho 6 thng
Gm rau, dng c thy

canh, ht ging, nc dinh

Marketing

45,200,000

dng thy canh

Gm chi ph in n b

Duy tr v bo tr c

62,400,000

Marketing kit, bo ch
H thng in, nc, mng

s vt cht
Lng

105,000,000

internet
9 thnh vin bao gm c

626,000,000

gim c
Su trm hai mi su triu
ng chn

23

D bo lu chuyn tin t trong nm 2010

Thng
Cc khon

10

11

12

626.0

356.4

334.8

338.5

349.5

367.4

397.1

331.6

379.9

429.3

511.5

615.5

49

54.3

59.6

68.9

76.5

88.8

101.1

113.4

131

155

181

207

675

410.7

394.4

407.4

426

456.2

498.2

445

510.9

584.3

692.5

822.5

72.7

67

hng
Thu mn

bi
Thu ca

102

102

hng
Nhp hng
Marketing
Duy tr h

27.2
20.8
10.4

27.2
20.8
10.4

27.2
0.8
10.4

29.2
0.8
10.4

29.7
1
10.4

30.2
1
10.4

30.7
1
10.4

31.2
1
10.4

31.7
17
10.4

35.4
4.5
10.4

39.1
5
10.4

42.8
32.5
10.4

17.5
318.6
356.4

17.5
75.9
334.8

17.5
55.9
338.5

17.5
57.9
349.5

17.5
58.6
367.4

17.5
59.1
397.1

22.5
166.6
331.6

22.5
65.1
379.9

22.5
81.6
429.3

22.5
72.8
511.5

22.5
77
615.5

22.5
108.2
714.3

thu
D tin mt
u thng
Doanh thu
tin mt
Tng thu
(A)
Cc khon
chi
C s vt
cht ban
u
Thit k
trang tr ca

thng (in
nc,
website)
Lng
Tng chi (B)
D tin mt
cui thng
=A- B

24

D bo kt qu kinh doanh trong 5 nm

Nm
Tng doanh thu
Rau sch
Ht ging
Dng c trng rau
Nc thu canh
Dch v gii tr tng
2
Dch v t vn thit
k
Tng chi ph bn hng
Rau sch
Ht ging
Dng c trng rau
Nc thu canh
Dch v gii tr tng
2
Dch v t vn thit
k
Tng li nhun
Chi ph hot ng
Mt bng
Marketing
Duy tr h thng c
s h tng
Lng
Trang thit b v ph
bo tr
Chi ph khi s
Chi ph khu hao
Chi ph pht sinh
Tng chi ph hot ng
Li t hot ng
Thu
Thu nhp rng

2010
1286
306
70
311
155

2011
1522
337
84
389
173

2012
1816
370
101
486
194

2013
2188
407
121
607
217

2014
2661
448
145
759
244

258

279

301

325

351

186
472
185
15
86
26

260
529
194
17
98
28

365
598
204
20
113
31

510
680
214
23
130
34

715
781
225
26
150
38

71

74

78

82

86

90
814

117
993

152
1219

198
1508

257
1880

204
106

214
152

225
182

236
219

248
266

125
150

140
173

157
198

175
228

196
262

72.70
68
69
0
795
19
0
19

76.34
0
69
82
824
169
0
169

80.15
0
69
91
911
308
0
308

84.16
0
69
101
1012
496
124
372

88.37
0
69
113
1130
750
188
563

25

3. Cc h s ti chnh ca d n
- T l hon vn ni b ca d n
IRR = 34.78% sau 5 nm thc hin d n
- Gi tr quy v hin ti rng ca d n
NPV = 570,250,000 ng vi gi thit r = 10%
- Li tc u t
ROI = 18.51% (5 nm)
Da vo cc h s trn c th thy y l mt d n hon ton kh thi v c tnh li
tc cao c th u t trong di hn. Cho n hin ti VIETGREEN c li mi u
t t cng ty c phn u t v pht trin Yn Bnh, s h tr ti chnh cng nh l kinh
nghim trong lnh vc pht trin t d n CBC CSR3 ca UNDP. Cho n thi im hin
ti, 2 n v trn h tr 35 triu ng cho d n v cam kt s tip tc gii ngn trong
thi gian ti.

D n trch nhim x hi ca doanh nghip UNDP hp tc vi VCCI

26

VII. Vai tr ca d n i vi X hi:

u vo
Sn phm rau
sch trng
theo
phng
php thu
canh
Gi thit k
vn
Dch v t
vn
k
thut, thit
k v ch

dinh
dng
Dch v chm
sc
sc
kho, gii
tr v du
lch
sinh
thi

u ra
Thit lp i
ng
k
thut
v
thit
k
chuyn
nghip
n u th
trng vi
cc gi sn
phm v
dch
v
thit k u
vit, phong
ph
Sn
phm
chim lnh
th trng
mc tiu,
to ra xu
hng v
thi quen
tiu dng
t c cc
mc tiu
x hi

Trin khai
o to i
ng thit k
v k thut
Tp
trung
vo dch v
t vn v
thit k
M
rng
mng li
phn phi
a cp, v
nhng
quyn
thng mi
Qung b d
n,
nhn
mnh vo
cc gi tr
mi trng
v vn ho

Mc tiu t
c
Mi trng: gp
phn bo v
mi trng
trong sch, to
cnh quan
th v gim
ngn sch chi
cho bo v mi
trng
Sc kho: tng
cht
lng
cuc sng (hm
lng
dinh
dng v phng
bnh)
Vn ho: gi gn
v qung b vn
ha Vit
Gio dc: nng
cao thc bo
v mi trng
v pht huy cc
gi tr vn ho
dn tc
X hi: to ra
mt xu hng
sng kho, sng
p v to ra
cng n vic
Hnh 5: S phn tch vai tr d n VIETGREEN i vi X Hi
lm cho x hi.
Gn kt v pht
Theo s phn tch vai tr d n VIETGREEN i vi X hi, VIETGREEN
cung
huy vai tr
cng
ng
cp cc gi sn phm v dch v c nh hng tch cc n s pht trin ca cng ng.
Chng ti gn kt cht ch gia yu t cng ng gm: mi trng, sc kho, vn ho, gi
dc, x hi vi yu t v kinh t nhm nng cao cht lng cuc sng v gia tng cc gi
tr ct li m d n VIETGREEN mun hng ti: Mt khng gian xanh, p v tin ch

27

* Xt v yu t cng ng:
Sn phm VIETGREEN: Hin nay, vic cung rau sch hng ngy v cc dch v rau sch
cao cp thnh th cn hn ch. iu ny xut pht t nhiu l do khc nhau.
Th nht, thc trng th ho nng thn gia tng lm gim din tch rau trng
xung 3%/ nm. c tnh s qua n nm 2020 s c khong 2 ha t trng rau rau b mt
i, ng ngha vi vic lng rau cung st gim gn 500,000 tn v 3 triu ngi dn s
thiu rau sch n.
Th hai, thi tit thay i kh lng khin nhiu v rau mt ma. Ti Vit Nam,
sau t ngp lt thng 11/2008 va qua, lng rau cung phc v sinh hot hng ngy
khng v ngi dn buc phi s dng nhiu loi rau cht lng thp vi gi thnh cao.
Mt thc t na l khng phi quc gia no trn th gii cng c iu kin kh hu ph
hp, thun li cho trng rau v cc loi rau y dng cht.
Th ba, sc khe tiu dng ca ngi dn cha c cc nh cung cp ch trng
ng mc. Hm lng thuc tr su v bo qun rau thng vt qu liu lng cho php,
cch trng v bn hng cha hp v sinh an ton thc phm, trong khi ngi Vit Nam
c thi s dng rau sng n km vi cc mn bo, nhiu m nh nem rn, bn ch.. dn
n nhiu v ng c thc n.
Theo thng k ca T chc Lao ng Quc t (ILO), hng nm trn th gii c trn
40.000 ngi cht trong tng s 2 triu ngi ng c rau. Ti VN, thng k mi nht ca
ngnh T chc lao ng Quc t (ILO) cho bit, trong vi nm gn y, tnh ring s ngi
ng c thc phm phi nhp vin cp cu do ngun rau, c thiu an ton ln n con
s xp x 700 ngi.

28

Ngoi ra, c rt t im bn rau Vit Nam t vn cho khch hng v ch dinh

dng trong rau sch, cung cp cc tin ch km sau vic bn rau nh giao rau ti nh,
cch ch bin ph hp vi khu v v sc kho ngi tiu dng.
Thu hiu nhng lo lng v quan tm nhiu n li ch ngi dn, cng ty
VIETGREEN ng dng phng php trng rau thu canh nhm hn ch ti a cc nh
hng t thin nhin, phn phi cc gi sn phm rau sch vi hm lng dinh dng
cn thit cng nh cc sn phm chit xut t rau sch nh nc p v cc m phm lm
p. Trong mt tng lai khng xa, sn phm mang thng hiu VIETGREEN s l s la
chn s mt ca nhiu khch hng. Cng ty cung cp rau sch, b sung kp thi cho lng
rau sch ang thiu ht ti cc th ln, v m bo mt ngun thc phm di do cht
lng tt v an ton. Cng ty cng s hu mt dch v cht lng tuyt ho, phc v ti
nh, gip nng cao cht lng cuc sng vi vic gim thiu cc bnh tt lin quan n
h hp, tim mch v cc bnh do nhim mi trng gy ra.
Dch v VIETGREEN: Hin nay c mt s cng ty cung cp cc gi thit k rau sch
trng bng t nhng h u gp phi nhng kh khn nht nh.
Th nht, ch 20% gia nh cc thnh ph ln c nh din tch >100 m2, v hu
nh cc gia nh ny u mun s hu mt mnh vn rau sch ring. Tuy nhin, theo bn
iu tra vi 100 ngi dn ni thnh H Ni hin ang sng ti nhng cn h nh hn
hoc bng 100 m2, c n 60% tr li khng mun trng cy trong nh do din tch cht
hp. Chng hn, khu ph c H Ni: l ni c mt dn c cao, chc nng chnh ca
ng ph l giao thng, thng ma. Ngi ta tn dng ti a din tch bn hng v
thu hp ti a din tch v vy khng c g l kh hiu khi mt cy xanh y rt thp
0,2 m2/ ngi, cha th p ng theo tiu chun quy nh 3m2 xanh/1ngi.

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Th hai, 80 trong s 100 ngi i lm c hi u phn hi rng h thiu thi gian

v cc k nng cho vic trng v chm sc mt vn rau trong nh.
Do , bn cnh vic phn phi rau sch an ton, VIETGREEN cung cp cc gi
dch v t vn thit k khng gian sng vi hy vng to mt khng gian thong p v
gip khch gii tr, th gin trong chnh ngi nh ca mnh. Cc mu thit k
VIETGREEN em n cm gic mt c o xanh trong khong khng hn ch cc
khu vc chng c, nh cao tng, nh ng. Cng ty hng ti pht trin tro lu sng kho,
sng p ti mi gia nh.
Nhng gi thit k mang phong cch Vit, thm m vn ha Vit Nam c
VIETGREEN sng to c ngha quan trng. y l mt cch gio dc th h sau hiu v
gi tr vn ho dn tc v c trch nhim hn trong vic bo tn n. Mi mu thit k nh
mt mn qu Vit cho nhng ngi xa x v bn b quc t - nhng ngi yu truyn
thng v vn ha Vit Nam.
VIETGREEN gp phn bo v mi trng v tng bao ph xanh th.
Cht lng cuc sng ngy cng c nng cao, nhng con ngi cng ang phi
i mt vi nhng tc ng tiu cc ko theo, ni bt trong l thc trng nhim mi
trng: hiu ng nh knh v s nng ln ton cu.

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Hnh 6: Mc thi CO2 theo tng khu vc

Hnh 7: Mc thay i kh hu ton cu

Theo nghin cu ca Lin Hp Quc, mc nhim hng cc quc gia u c
chiu hng gia tng mi nm, v chnh ph mi nc phi chi trung bnh 3 t la cho
vic bo v mi trng. nhim mi trng v tng ozon khin gia tng hng lot cc
bnh lin quan n ng h hp, tiu ha, nh hng ti sc kho con ngi. Do vy,
chng ta cn thc kp thi bo v mnh v bo v mi trng sng xung quanh.
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Vic mi gia nh trng mt vn rau nh (10m2) c tnh s gip tri t gim 3%

mc nhim v gia tng tui th thm 1.2 nm. n nm 2020, d n VIETGREEN s
cung cp rau sch cho hn 20 triu h gia nh Vit Nam v trn th gii, nh vy gp
phn gim mc mi trng xung 0.1% mi nm v tit kim 3% ngn sch nh nc
hng nm dnh cho cng tc bo v mi trng. Trong tng lai khng xa, mi gia nh
thnh ph c th s hu mt mnh vn thy canh nh xinh v tin ch, t tay chm sc
va cung cp rau n hng ngy va gii tr trong cuc sng th y bn rn v n
o, a n khng gian xanh mt cho c nhn v c cng ng.
D n VIETGREEN hng ti mt mi trng xanh ti v thun khit, khng
nhng tit kim hng t ng ngn sch nh nc cho cng tc bo v mi trng mi
nm m cn m bo cam kt ca Vit Nam trong cc hip c Bo v mi trng ton
cu. Cng ty hot ng trn tinh thn v cng ng nn nhng nhn t nh hng ti mi
trng c cng ty t ln hng u. Do vy chng ti quyt nh u t vo nghin cu
a ra nhng hp cht ti u nht trong dung dch v dng c phc v cho vic trng
cy, khng gy ra nhng tc ng km thn thin vi vi mi trng v x hi; v c
bit, qua vic to ra cc phong tro bo v mi trng, gi gn vn ho v np sng th
vn minh chng ti tin rng d n VIETGREEN s mang li nhng gi tr tch lu ln cho
cng ng.
Xt t gc kinh t v ti chnh:
Hin nay rau ca H Ni sn xut mi p ng c khong 40% nhu cu, cn li
khong 60% t cc tnh ln cn a v, trong t l rau khng sch t ngun nhp ny
chim khong 5 - 10%; nhu cu s dng rau qu ti TP.HCM mt ngy cn n 1.600 tn,
nhng sn lng rau sch ch cung ng 20-30%. Do vy, nu VIETGREEN trin khai d
n rau thu canh trn din rng, trc mt tp trung ti cc khu vc thnh th Vit Nam

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s gip b p 5% s lng rau sch thiu hng nm, tng ng hng nghn tn rau mi
nm, v to ra 15% tng doanh thu ca cng ty trong giai on u.
Ngun doanh thu th hai quan trng v ch yu ca VIETGREEN n t vic cung
cp cc gi sn phm thit k cho h gia nh, trng hc v nhng ni c khng gian
rng, mang tnh ngh thut cao nh nh hng, khch sn. Hin nay, ngi dn sn sng chi
tiu 5% s tin xy dng v sa sang nh ca cho cng on thit k, tng ng 10 24
triu, v mang v cho cng ty gn 40% doanh thu. Chnh v vy, y c coi l mt c
hi tim nng m cc chuyn gia v t vn thit k dch v rau sch cn quan tm v khai
thc.
Vic kinh doanh rau thu canh gip cho cng ty m rng quy m, chim lnh 2% th
phn rau sch H Ni v li nhun cng ty s tng t 19 triu trong nm u ln n 563
triu cho nm th 5.

Trong tng lai gn, cng ty tip tc cung cp cc sn phm rau thu canh v cc gi
dch v thit k c tnh cnh tranh cao c v s lng v cht lng cnh tranh vi
chnh cc doanh nghip kinh doanh mt hng rau thu canh ni ring v cc doanh nghip
kinh doanh rau truyn thng v nhn to ni chung. Mc tiu 10 nm ca cng ty l phi

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a c sn phm VIETGREEN ra th trng ng Nam . Cng ty tham vng a

VIETGREEN tr thnh mt thng hiu ton cu m trc ht l thng hiu mnh tm
khu vc.
Hot ng trong lnh vc nng nghip, cng ty gip to vic lm v thu nhp cho
nng dn. Cng ty nng cao cc gi tr gia tng trong sn phm rau, thu ht thm hng
trm vic lm ( nhiu cp khc nhau) cho nng dn, sinh vin sp ra trng v nhng
ngi lao ng trong cc ngnh ang b nh hng t suy thoi kinh t. Ngoi ra, vi 10%
s li nhun m cng ty thu c s ginh cho cc hot ng nghin cu, o to v tng
cng nhn thc cng ng s gip gim thiu cc nh hng tiu cc t nhim mi
trng, v cc gi tr vn ho ang b mai mt.

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Chi tit lin lc vi cc thnh vin ca nhm:

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