Paige from Avila University small liberal arts in MO almost 2,000

students
Paige was asked by her director during mid-semester to meet with all faculty
members. She sent a form letter to every faculty member and so far has been able
to meet with 20-30 of them. During these one on one meetings, she asked general
questions about how they use the library, what theyd like to see, etc. These
meetings are beneficial because they make a personal connection, and gives her
the opportunity to find out what they want and build a relationship. Paige as a bit of
an ad-hoc role at the library, including marketing, social media, and information
literacy (not courses just classes). Paige mentioned she was starting to do some
web based activities and workshops to engage students and faculty.
Some faculty members are very much not library people so they dont know what
the library has or does. Paige and the library staff offered tours, which was timely
after a renovation, and could promote services and classes during the one on one
meetings. Some faculty are very engaged some even wanted to host office hours
in the study rooms, asked for new workshops, and encouraged the continuation of
existing workshops. They also asked for orientation sessions and some online
materials for e-classrooms.
Paige has talked to all of the departments mostly College of Arts and sciences and
some others, struggling to get in touch with nursing. Meeting with all departments
is actually feasible with such a small campus. Some faculty members are just
avoidant, she suspects it might be because shes relatively new, and many people
dont know her yet.
She has trouble, in particular, reaching out to adjuncts. Many participants echoed
that same feeling. Paige plans to reach out to the Deans of the departments
directly for a list of adjuncts. Abby (Loyola University Chicago) mentioned the
adjunct open house, an event her school has offered twice. They wanted to reach
out specifically to adjuncts to offer an orientation and services the event was so
poorly attended because the adjunct faculty are notoriously difficult to reach. Joan
(Portland State University) had the following comments to offer on reaching out
to adjuncts: connecting to adjuncts has been a big challenge for us. Just this year
I found out that the union for adjunct faculty started a half-day or one-day adjunct
workshop just before fall term. Even though adjuncts aren't getting paid for this,
they had great turnout. This year they've invited us to present, so I'll be doing that
in September. So it might be worth checking in with a union if there is one on
campus. Or see if adjunct-heavy units have any kind of orientation. Adjuncts know
they need the library, so they're a captive audience once we can connect. Abbys
response is that her adjunct faculty are very frequently FTE somewhere else, such
as a full time finance director, but a part time MBA instructor so getting them to
go anywhere unpaid, or during a time where they would have to take a vacation day
to get attendance is a challenge.
Abbys presentation:
Abby has decided to turn her full presentation into a blog post. See the content
here.

Joan, Portland State University

Joan could not get her microphone connected to share, but she made the following
comments via the chat box: Weve had great success connecting with faculty
through subject librarians. The strategy weve used is to talk about increased
impact. There is data out there showing open access scholarship is cited more
often, so tenure-track faculty are particularly interested in this approach, as they
need citations for tenure. In order to encourage participation, the digital initiatives
team reviews faculty CVs to see what can be included in the digital repository.
Several of the articles that get published are older because of what is allowed to be
posted. Finding one or two champions in every department who will upload a bunch
of stuff will be a good ally for the departments and subject specialists.

General comments:
Joan suggested creating a guide for open access resources that people will be able
to access after graduation.
Stephanie mentioned University of Central Florida has an open access champions
program. theyre actively recruiting faculty to help promote open access on
campus.

Erin: because assessment has been mentioned a couple of times, I want

to share with you a conference I help coordinate. It's in November and early
registration is open. The program is published on the website.
Southeastern Library Assessment Conference
On social media:
Some people mentioned how their librarys Facebook page would interact
with other departments pages to facilitate cross-departmental support.
Joan advises to find and follow faculty on twitter as long as youre able to
be engaging and quick! Joan also made a presentation on Yik Yak at ALA and
is willing to offer it again in the future, possibly with an additional
conversation on Reddit.
Abby mentioned both the open call for bloggers on AcademicLibraryMarketing.com,
and the forthcoming Library Marketing and Communications conference.

Suggested topics for future meetings:

Student Success & Assessment measuring the librarys contributions
Service Branding
Expanding programs on campus & Building Relationships
Working with Campus and Community Partners

Marketing E-Resources