V4.

March 2014
POTENTIAL DEFINITIONS:

RBI Career Development Discussion Framework

Profile

Business Function

Name:

Bridget
Kendrick

N/A

Has the ability, organizational

commitment and aspiration to rise to
and succeed in the most business-critical
positions in the organization

No

Has the ability to advance to the next

organizational level, broaden their
current role or move into a larger role at
the same level. Could possibly move
into the High Potential category over
time

Talent Summary

Business Area:

Global
marketing

Position Title:

Marketing
Director

Manager:

Snezana
Petrovic

Potential:

Time In Role:

10.5 months

Location:

Sutton, UK

Retention risk

Original Hire Date:

16.11.13

Date of Career
Development
Discussion:

Sept 14

Identified For
Priority Role
Move In The Next
12 Months

High Potential:

2 Previous PDP
Ratings:

Ability to Move
Location:
If Yes, Specify
Geographies?

Growth Potential:

Well Placed:
Well placed at current level and size of
role, may have reached career potential.
Includes new hires within last 6 months
too new to assess

Not meeting Current

Expectations

Current Status:
Skills

Specialist/Domain
Knowledge & Expertise

Specify skills required to be successful in

current role and highlight any others you
have that could be applied to other
future roles or projects etc.:

Specify your domain and specialist areas

of knowledge and expertise:

Adaptability being able to adjust on

changes or new things (technology,
organisational structure, responsibilities)
Presenting

Search Social media, organic search

are areas that I understand both from a
channel but also a technical
Change management
Brand building

Behaviours / Competencies
Specify key behaviours and
competencies required to be successful
in current role:
Customer Focus,
Commercial Focus
Leadership,
Positive impact and influence,

Current Strengths
My recent 360 highlighted the following
strengths four strengths:
Positive Impact and Influence
sustaining a degree of energy and
enthusiasm for engaging with others and
inspires others to do the same
Business delivery translates own and
others ideas and suggestions into
practical ideas that improve business

V4.March 2014
Stakeholder management

Lead generation

Analysis and decision making

Business Delivery: Being action and
solutions oriented / results driven able
to identify what needs to be done to
meet objectives or faced with blockers;
knows how to demonstrate/measure
success of actions/activities

Change management

delivery. Challenges activities or projects

that seem to have no clear business
purpose or which create barriers to
performance.
in an appropriate way
Teamwork and collaboration
promotes the importance of working
across boundaries when setting strategy
and operational delivery plans.
Leadership Communicates a clear
vision that inspires and aligns others
towards goals.

Current Status Development Priorities:

Skills
Specify work based experiences needed to develop in
current role in addition to training courses (What, How,
By When):

Specialist/Domain Knowledge &

Expertise

Behaviours / Competencies

List key areas for development in current role (What,

How, By When):

List key areas for development in current role (What,

How, By When):

What: Marketing technology and Innovation

What: Growing business success in high

value propositions

What: Customer focus

How: Work with global marketing teams and wider

external sources to ensure my knowledge and
skills area up-to-date

How: Account based marketing trial based on 3

selected customers.

When: Now (ongoing)

What: develop my commercial acumen at

leadership level

When: Q4.
What: Understanding of the Petchem, energy and
fertilizers markets and audiences in greater detail,
applying this knowledge to marketing campaigns.
How: Works with Editorial and product teams in ICIS to
dive deeper into our commodity markets. Attend key

How: Builds trust and commitment with a large

group of customers. Understands and promotes
the unique benefits of our products and services
to delight existing and potential customers.
Understand the partnership and markets that
affect our business and consider hoe to exploit
them
When: Now (ongoing) 8 interviews by end Q4
showing at least 4 actions based on insight.

V4.March 2014
How: Understand complex profit and loss
accounts, able to understand why projects are
successful at PID, or challenge them during the
process so that I feel that I am an effective voice
on the ICIS leadership team and when presenting
to ICIS at trading Updates. I am working with
finance on this
When: Ongoing

industry events and interview at least 8 customers

When: By end Q4.
What: Customer Focus
How: Personally and across the team I lead, I need to
ensure that all our team understand customer needs
and can create plans which resonate. I will do this by
working with the global marketing teams to underpin
our audience lists against our personas, ensure lists are
effectively targets and that messaging is focussed.
Success will be seen in higher performing campaigns
and growing reach.

When: Q1 2015.

Attend product training session with Barbara

Ortner and market engagement meetings with
Louise Boddy
What: Commercial/business focus
How: Involves customers in product innovation to
create revenue opportunities that are mutually
beneficial to them and our business.
When: Now (ongoing)

What: Change Focus

How: recognise when others are struggling
through change and proactively support them
through the transition.
are mutually beneficial to them and our business.
When: Now (ongoing) i.e. ICIS.com migration.

Future Status:
Career Aiming Point / Aspirations
Summarise individual thoughts on career aspirations:
-

I would be interested in a US based placement in the next 5 years

I want to develop my customer focus and be able to talk about the business from a finance/commercial perspective to empower me at the
leadership level.

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-

I want to continue to develop my marketing skills being innovative and open to new ideas rather than specialise in one area for a long period.

Timescales

Potential Steps And Actions Towards Achieving Career Aspirations

1 3 years

Remain in current role, performing at high level, leading an equally high performing team and delivering business
transformation and commercial success

3 5 years

Move into a wider Marketing Director role, working across brands or channels

5+ years

Develop in the wider Marketing Director role.