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Nhng chic xe hi ch i t lu cui cng xut hin, BMW

mi hiu sut cao ng c bn xi-lanh, kt hp vi mt h thng


treo cch mng, K 1200 S m mt chic xe my, cui cng ti
Singapore p ng vi th gii. y l tng trng lng 248
kg in ln hai chic xe, c trang b vi bn xi-lanh ng c
167 m lc u ra ti a, cung cp tri nghim th v hn bao
gi ht.
1. Toyota Altis 2015 the he dang cap, gia xe, hinh anh, thong
so ky thuat
Xe hi mi! Xe hi mi! BMW ra mt K 1200 S xe.
BMW l nh sn xut xe my ln nht chu u, sau khi gii
thiu cc m hnh K-Series mi, khng ch tng cng hiu
sut ca xe ring ca mnh, m cn m rng cc dng sn phm
tng th. Mc ch l hy vng rng cc nh sn xut xe my
Nht Bn di mt cao.
Ngoi hiu sut, thit k cng c mi v tn.
S kt hp thnh cng ca hiu sut cao, chnh xc, ci
nim vui v an ton sau, K 1200 S pha trc ca dng bt
u sn sng a vo th trng vi cc i th hn mt
thng cnh tranh. K 1200 S l mt khi nim mi v mi mt,
v do ng khng c xe th h trc, tng i ni, n cng
i din cho mt chic xe c o. Chic xe c th c nhn
thy trn cc cng ngh tin tin ua BMW, chnh xc x l
tuyt vi v tnh di ng, u ra sc mnh v hiu sut ng,
do , khng c mong mun thc y hn na, bo mt v i xe
tuyt vi Hy cm gic, trong kt hp mt s tnh nng, l K
mi 1200 S.

Nm nm pht trin, K 1200 S cnh tranh vi cc chiu di


xe Nht Bn.
Tnh n nm nm trong thi gian pht trin, tp trung u tin
vo cc im chnh l h thng in. Vn ln nht l nhng
thiu st ca cc ng c bn xi-lanh trung tm cao ca lc hp
dn, nhng nhn vin R & D ca BMW, sau khi xi lanh nghing
55 , thnh cng gii quyt vn ny. K 1200 S c
trang b ng c trn, khng ch c cng sut cao hn, nhng
cng c li th l mt trng tm thp. V iu ny c mt v tr
lp rt thp vi ng c V-type l mt khung v treo pht trin
h thng mi, m l cho K 1200 S chi hiu sut tuyt vi
ca hai anh hng. c bit trong phn u tin ca h thng
treo, cc thit k mi ca h thng treo trc, BMW chc chn
cng c v tr dn u trong lnh vc ny. H thng treo nhm
ny, m bo rng cc xe bt c lc no c th chnh xc, thi
gian thc truyn ti thng tin phn hi ng, m cn cung
cp phn hi nhanh nht. ng thi, BMW cng cung cp mt
th gii ln u tin xut hin trong mt lot cc m hnh sn
xut trn ESA Electronic Suspension Adjustment in t c th
iu chnh h thng gim xc c sn nh l mt ty chn. Vi
s gip ca mt h thng in t, c kh nng hn pht
huy y hiu sut xe.
Sau khi Tp on BMW cng b trc khi hot ng bn hng
thng 7 nm 2005 ca mnh, BMW Group tip tc bn hng
thng by t l tng trng hng nm hng thng si ng ca
13,7%, trong khi thng hiu xe BMW thay i hnh dng
ca ton b th h mi, hiu qu kinh doanh cng l mt chng
ng di mu , tc tng trng hng nm hng thng l
15%, l nhm mt lch s rt thnh cng cc thnh tu, nhng
trong th gii ca nhng chic xe sang trng bn hng m m

trong nhng ni bt hn.


Mt thnh cng doanh thu sau 3 series facelift, BMW Group
h tr hot ng bn hng nhanh trong na u nm 2005.
Tc tng trng th trng ton cu trong xu hng tng
100,1 phn trm ca Trung Quc
Theo s liu ca BMW Group cho thy trong thng by, BMW,
Mini v Rolls-Royce v cc thng hiu xe khc bn c tng
cng 110.957 xe trn ton th gii, so vi thng By nm 2004
so vi mc tng trng 13,7%. Trn th trng bn hng, th
trng tt c cc doanh s bn hng cc sn phm BMW Group
cho thy tng trng, trong tc tng trng ca Trung
Quc l n tng nht. Bn hng ti th trng Trung Quc
trong thng By l 3321 n v so vi cng k nm 2004, gp
i so vi 1.660 xe thnh tch, tc tng trng + 100,1%.
Trong khi doanh s bn hng chu cng tng 35,9 phn
trm, tng t 7.072 n v n 9.639 n v. BMW Nhm bn
hng ti th trng Bc M ca 25.396 n v c nhm vo
nm 2004 tng ln 28.713 xe, tc tng trng l 13,1%.
Ty u ang ngy cng tng t 57.895 n v vi 63.090 n
v, t l tng trng l 9,0%. Tch ly n ht 7, Tp on BMW
bn c 757.498 xe, tc tng trng hng nm l 10,0%
trn ton th gii. Bn hng thng hiu BMW l 631.937 xe, so
vi by thng u nm 2004 tng trng 9,5%.
3 Series v BMW 5 Series dng ln cc biu ng
BMW Group l trch nhim bn hng v cc hot ng tip th
gim c Tin s Michael Ganal cho bit th trng xe hi ang
pht trin trn th gii cho n nay tin 2%, so snh, BMW

Group c Cheongju Chu m rng v th dn u ca mnh trong


th trng xe hi sang trng . BMW trn phn tch, va tung ra
BMW 3 Series v BMW 5 Series l thc y bn hng thay
i di mu ca Tp on. BMW 3 series trong danh sch
thng ba, trong vng nm thng bn c 94.622 xe, so vi
th h E46 3 Series lit k nm thng ca 51.155 kt qu doanh
s bn xe tng 85%. S hu chic xe sang trng ln trong th
trng 25% ca dng BMW 5, tt c cc cch nng t nm 2003
sau khi facelift ra mt, cho n khi cui thng by bn
131.388 xe, vi by thng u nm 2004 ca 132.192 xe mt
thnh tu ng k hin th ngay c khi hn mt nm, v doanh
s bn hng ca n vn cn
2. Toyota altis - Toyota Altis moi gia tot - Toyota Altis khuyen
mai hap dan
kh mnh m v mt khong thi gian xe mi.
Mini Convertible bn hng thnh cng chim gn mt phn t
doanh s bn hng
Quyn r ton cu Convertible Mini khng th b chn, sau s ra
mt ca thng hiu Mini chim gn mt phn t doanh s bn
hng. Hin tng ca nhu cu trong nc cng xut hin.
Cc thng hiu Mini cng cho thy mt hit ton cu. Thng
hiu Mini bn 17.115 xe trong thng, so vi cng k nm
2004 tng 7,1%. By thng u nm doanh s cng dn
125.231 n v, tng 12,7%. T thng 7 nm 2004 Mini ra mt
sn phm chuyn i, bn c hn 48.000 xe, v by thng
u tin bn c 29.495 n v chuyn i Mini, chim 23,6
phn trm tng s thng hiu bn hng, gn 1/4, r rng phong

cch Convertible Mini v c im cho ngi tiu dng gy ra


bi s hp dn. Cc sn phm hng u Rolls-Royce Phantom,
trong thng By thm 45 ch s hu, trong khi by thng u
nm 2005 cng bn c tng cng 330, hot ng rt tt.
L mt phn ca u my, trc ngy BMW xe my cc th
trng ton cu bn 67.164 xe, so vi cng k nm 2004 tng
15%.
Thng 7 nm 2005 doanh s bn hng (n v)
Tc tng trng hng thng hng nm
2005 7 thng tch ly doanh s bn hng (n v)
Nm 2004 tc tng trng hng nm so vi cng k
BMW Nhm
110.957
+ 13,70%
757.498
+ 10,00%
BMW
93.797
+ 15,00%
631.937
+ 9.50%
Thng
17.115
+ 7.10%
125.231
+ 12,70%
Rolls-Royce
Bn mi lm
+ 15,40%

330
-7,80%
BMW xe my
9877
+ 0.30%
67.164
+ 15,00%
New BMW lc quan v mi mt v tr 2005 kt qu
Bin ng t gi hi oi quc t, chi ph nguyn vt liu tip
tc tng, trong khi cc th trng t kch thch cuc chin
khc lit hn, do , BMW Group v khng phi vi doanh s
bn hng v tng trng doanh thu v tnh hnh li nhun. Theo
Tp on BMW kt qu na u nm 2005, doanh thu ca hng
gim nh trong na u nm so vi cng k nm 2004 tng
0,9%, n 22516000000 , trong khi li nhun trc thu gim
10,7 phn trm n 1728000000. Li nhun rng
1182000000, gim 1,0%. Tp on BMW vn c mt nim tin
rt cao trong hot ng kinh doanh ca cng ty. Cng ty cho bit
con s ny l mt s suy gim nh trong k vng ca cng ty, v
kt qu hot ng k t na u ca nm 2005, vn cn ph hp
vi k hoch ca cng ty. Trong s ra mt qu th hai ca lot
facelift 7 sau khi sn phm v M6, tham gia tng th d kin
1,3,5,6,7 th h mi ca sn phm s c th tip tc y mnh
hot ng bn hng ca tp on BMW v doanh thu n nm
2005 thi gian c nm
3. Toyota Altis 2016 2.0V, Altis 1.8G CVT v MT gia moi
nhat
vn gi li gn 1 phn trm tng trng.

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