Madison Scullin

madisonscullin.weebly.com
mscull5@ lsu.edu
(225) 938-9144

Education

Louisiana State UniversityMass Communication
Major: Public Relations



Minor: Business Administration

In-Major GPA: 4.0

December 2015

June 2015-Present

Austin, Texas

Experience
INK Public Relations
Public Relations Intern

Virtually meet with team members weekly to establish client goals and assess campaign objectives
Create and manage social media campaigns for national furniture rental account that generates
800,000 impressions monthly and has more than 40,000 Facebook fans
Conducted media research and built press lists that resulted in client interviews with both top-tier
and trade publications such as The Wall Street Journal and TechCrunch
Updated Bluetooth SIGs 7,000+ contact media list using Cision and ARchitect

FUSE Media & Communications

Social & Digital Media Intern

May 2014 May 2015

Designed and posted social media content for a radio station with more than 20,000 Facebook fans
Organically increased Facebook fans by 500 in a 2-month span for a local car dealership
Conducted extensive brand research that contributed to clients rebranding strategy
Designed and managed GoogleAds and Facebook ads to increase clients brand visibility

Uber Louisiana
Brand Ambassador

October 2014-Present

Attend and manage events around Baton Rouge that build brand experience for potential riders
Earned 3x more signups than any other Brand Ambassador in Louisiana in 2014

Louisiana Economic Development

Small Business Services

January 2014 Present

Post updates about LED through the business networking platform Yammer
Assist in small business program certification processes by setting up files, determining
completeness of applications and eligibility of applicants
Digital Proficiencies





Hootsuite Certified Professional
TweetDeck
Adobe Creative Suite


ARchitect
Cision




SproutSocial

Honors and Awards

American Advertising Award recipient, February 2015

Feature story published in Baton Rouges daily newspaper, October 2014
Chancellors Honor Roll Spring 2014; LSUs Deans List Fall 2014, Spring 2015
Barbara Calvit Rogers scholarship recipient, Fall 2015

Organizations

Alpha Kappa Psi Business Fraternity

Public Relations Student Society of America
Baton Rouge Social Media Association

American Advertising Federation

Director of Public Relations (Fall & Spring 2014)

Member (August 2014-Present)
Member (May 2014-Present)
Member (January 2015-Present)