Th trng Khch san Vit Nam

im tin th trng
BP. Nghin cu v T vn Ton cu
Caa

Q3 2013
VN
Q3 GDP
5,1% y-o-y

TP.HCM
Q3 GDP
10,3% y-o-y

H NI
Q3 GDP
7,9% y-o-y

VNINDEX
17,7% y-o-y

GI VNG
19,7%

VN Q3 CN CN
THNG MI
1,3 T USD

Bng 1: Khch sn TP.HCMC, Thng S Chung, Q3/2013

Thng s kinh t
Vit Nam

Q3/2013

Q-o-Q

Y-o-Y

Tng trng
GDP thc

5,5%

Tng ngun cung (khch sn)

CPI (cui k)

6,3%

Du lch
(lt khch)

2,0 triu

TP.HCM

9T/2013

Y-o-Y

Tng trng
GDP thc

8,7% (Q3/2013)

CPI (cui k)

4,4% (9/2013)

Du lch
(lt khch)

2,8 triu

H Ni

9T/2013

Tng trng
GDP thc

7,88%

CPI (cui k)

6,7%

Du lch
(lt khch)

1,3 triu

5 SAO

4 SAO

3 SAO

3-5 SAO

16

19

75

110

Tng ngun cung (phng)

5.146

2.967

5.622

13.735

Ngun cung mi (phng)

306

170

166

642

Cng sut phng bnh qun (%)

62,9%

62,2%

60,6%

Thay i theo qu (im phn trm)

-1,5 pp

1,9 pp

-0,6 pp

3,1pp

3,5 pp

8,6 pp

Thay i theo nm ( im phn trm)

Gi phng bnh qun (USD/phng/m)

$122,52

$70,56

$39,59

Thay i theo qu (%)

1,7%

1,0%

-6,1%

Thay i theo nm (%)

0,2%

-3,9%

10.6%

Doanh thu trn phng (USD/phng/m)

$77,08

$43,87

$24,00

Thay i theo qu (%)

-0,7%

4,2%

-7,0%

Thay i theo nm (%)

5,4%

1,8%

28,9%

Y-o-Y

* Bao gm cc khch sn 3-5sao (c cp sao v khng c cp bi Tng Cc Du lch Vit Nam vi s phng trn 40 phng /khch sn
** Gi phng bnh qun (ADR) khng bao gm ph dch v v VAT
Ngun: CBRE, Tng Cc Du lch Vit Nam

TH TRNG KHCH SN TP.HCM

LNG KHCH TNG, NGUN CUNG MI GII HN-TH TRNG TNG TRNG

Qu 3/2013 l mt qu si ng
cho th trng khch sn vi vic
khai trng ba khch sn cao
cp trong trung tm thnh ph
mc d nn kinh t cn m m.
l khch sn 5 sao Pullman
Saigon Centre trn ng Trn
Hng o vi 306 phng, khch
sn 4 sao Liberty Central Saigon
Riverside vi 170 phng v
khch sn 3 sao A&Em vi 52
phng.
Lng khch quc t n
TP.HCM trong 9 thng u nm
tng 3% so vi cng k nm
trc, tng ng 2,8 triu
lt. Cng sut phng ca cc
khch sn nh cng ci thin.
S ci thin cng sut phng do
cng gip cho doanh thu
phng ca tt c cc phn khc
c ci thin ln u tin sau
by qu lin tc gim.

Vi mc gi hp l v ngun
cung a dng, khi khch sn 3
sao l phn khc c mc tng
trng v doanh thu phng so
vi cng k nm trc cao nht
trn ton th trng.

Khch thu ti a s cc khch

sn Vit Nam ni chung v
TP.HCM ni ring phn ln l
khch du lch. Khch doanh nhn
v khch MICE ch chim phn
nh.

Nhng khch sn trc thuc cc

cng ty du lch c quy m ln
trn th trng nh Saigontourist
v Liberty Group l nhm khch
sn t c cng sut phng
cao nht, t c th thy li
th trong vic hp tc gia khi
dch v du lch l hnh v khi
khch sn.

Nm th trng dn u v lng
khch du lch n Vit Nam trong
Qu 3 theo th t gim dn l
Trung Quc, Hn Quc, Nht
Bn, i Loan, M.

Nm 2013, S Du lch thnh ph

trin khai cc chng trnh
khuyn mi a dng hiu qu, t
chc s kin vn ha, lin tc ci
thin h thng thng tin cho du
khch. Thnh ph cng cng b
ng dy nng gii quyt
cc vn v an ninh du lch.

Trong Q3/2013, Tng Cc du lch

Vit Nam bn tho vi cc i
tc t Thi Lan v Campuchia v
vic ban hnh mt th thc dng
chung cho nhng khch du lch
n ba quc gia ny.

Th trng khch sn ti
TP.HCM d kin s c hng
li t vic ngun cung mi hn
ch. p lc ln cng sut phng
s t c kh nng xy ra trong
thi gian ti. Cc khch sn c v
tr thun li s c li th hn
trong vic tng gi phng.

2013, CBRE, Group Inc.

Q3 2013

KHCH SN H NI
ADR THP THC Y CNG SUT PHNG TNG - DOANH THU PHNG CI THIN

Th trng khch sn Vit Nam| im tin th trng

TUY GI THU TRUNG

BNH HNG NGY (ADR)
GIM, CNG SUT THU
PHNG TNG VN GIP
CI THIN DOANH THU
PHNG TRUNG BNH
(REVPAR)TNG 6% SO
VI CNG K NM
TRC
TH TRNG KHCH
SN S I MT VI
NHIU THCH THC
TRONG NM TI DO
NGUN CUNG TNG

Bng 2: Khch sn H Ni, Thng s chung, Q3/2013

S lng khch sn

5 SAO

4 SAO

3 SAO

3-5 SAO

12

15

41

68

Tng ngun cung (s phng)

3.768

2.103

2.910

8.781

Ngun cung mi (s phng)

-50

-50

Cng sut cho thu trung bnh (%)

59%

53%

56%

57%

Thay i theo qu (im phn trm)

-1,5

2,1

1,1

0,0

Thay i theo nm ( im phn trm)

3,6

3,2

5,6

4,1

Gi thu trung bnh hng ngy

(US$/phng/m)

$99,4

$57,8

$32,2

$72,5

Thay i theo qu (%)

0,93%

-7,33%

-3,37%

-0,80%

Thay i theo nm (%)

-1,7%

-0,4%

-9,7%

-1,6%

RevPar (US$/phng/m)

$58,8

$30,9

$18,1

$41,4

Thay i theo qu (%)

-1,6%

-3,5%

-1,4%

-0,8%

Thay i theo nm (%)

4,6%

6,0%

0,3%

6,0%

**Gi thu phng trung bnh hng ngy (ADR) khng tnh ph dch v v thu VAT
Ngun: CBRE, Tng cc du lch Vit Nam

Sau hai qu tng ngun cung

(Hilton Garden Inn H Ni trong
qu 1 v Candeo Hotels H Ni
trong qu 2), khng c ngun
cung mi c ghi nhn trong
Q3/2013. Khch sn i Dng
(3 sao) ng ca khin ngun
cung gim 50 phng. n cui
Q3/2013, tng ngun cung tch
ly ca H Ni mc 8.781
phng, ch yu tp trung cc
qun Ba nh v Hon Kim.
Phi i mt vi nhiu kh khn
t cuc khng hong kinh t ton
cu nm 2009, khi khch quc t,
c bit l t cc nc chu u,
gim mnh v th trng khch
sn i mt vi tnh trng d
tha cung trong ngn hn, th
trng khch sn ghi nhn xu
hng gim gi thu phng. Hu
ht cc khch sn phi iu
chnh gim gi phng ca h
duy tr cng sut cho thu. Trong
qu 3, mt s d n tip tc p
dng chin lc gim gi. Kt
qu l ADR cho ton th trng
t xp x 72,5 USD/phng/m,
gim 0,8% so vi qu trc v
1,6% so vi cng k nm trc.
Tuy nhin, cn lu rng qu 3
l ma thp im ca th trng
khch sn H Ni.

Trong 9 thng u nm 2013,

khch quc t n H Ni t
1,36 triu lt, tng 20% so vi
cng k nm trc. S lng
khch ni a tng 11,3% so vi
cng k nm trc. iu ny
phn no gip gim p lc lp
y phng trong bi cnh suy
thoi kinh t ang din ra v tht
cht chi tiu ca khch du lch v
doanh nghip. Trong qu 3, th
trng chng kin s ci thin
v cng sut cho thu so vi
cng k nm trc. Cng sut
cho thu phng ton th trng
t xp x 57%, khng thay i
so vi qu trc nhng c s
ci thin so vi cng k nm
trc, tng 4,1%. Tt c 3 mng
khch sn chng kin nhng
ci thin i vi cng sut cho
thu phng so vi cng k nm
trc, khi khch sn 3 sao ghi
nhn mc tng cao nht, cho
thy s tht cht ngn sch ca
khch thu. iu ny c th
c coi l tin tt, c bit l vi
ma thp im nh qu 3. Tuy
nhin, nh cp trc ,
iu ny t c thng qua vic
p dng gi thu phng thp
hn.

RevPar trung bnh Q3/2013 t

41,4 USD/phng/m, gim nh
0,8% so vi qu trc, nhng
tng 6% so vi cng k nm
trc. S tng trng RevPar so
vi cng k nm trc l do s
ci thin cng sut cho thu
phng, nhng gi phng trung
binh thp hn.

Trong ba thng cui nm 2013

d kin tng ngun cung s tng
ln 9.840 phng, tng 13,5% so
vi cng k nm trc. D n
quan trng nht mi gia nhp th
trng H Ni l khch sn 5
sao JW Marriot vi 450 phng.
Trong khi , mt s khch sn
2-3 sao nm trung tm thnh
ph c em rao bn khi
cc nh u t lo ngi v trin
vng li nhun t c

Mt din bin tch cc cho th

trng khch sn Vit Nam l
hng hng khng gi r y tham
vng VietJet Air ng mua
ti 92 my bay Airbus (EAD.PA)
tr gi khong 8.6 t USD vo
khong thi gian gia 2014 v
2022 trong mt ng thi nhm
tng cng s hin din ca
hng trong mt th trng pht
trin nhanh khu vc. iu ny
s to s tin li v nhu cu cao
hn cho ngi nc ngoi n
Vit Nam.
2013, CBRE, Group Inc.

Q3 2013

KHCH SN NNG

TNG TRNG DU LCH GIP CI THIN TH TRNG

Ngun cung (s khch sn)

Ngun cung (phng)
Ngun cung mi (phng)

5-SAO

4-SAO

3-SAO

3-5 SAO

10

29

48

2.072

1.776

2.043

5.891

90

835

745

Cng sut phng trung bnh (%)

62,4%

44,5%

Thay i theo qu (im phn trm)

5,1 pp

6,1 pp

Thay i theo nm (im phn trm)

6,3 pp

-1,2 pp

$153,75

$63,65

Gi phng trung bnh

(USD/phng/m)**
Thay i theo qu (%)

3,6%

-2,2%

Thay i theo nm (%)

44,8%

19,0%

* *Gi phng bnh qun trn khng bao gm VAT v ph dch v.

DOANH THU PHNG CA

PHN KHC 5 SAO V 4
SAO TNG SO VI QU
TRC V SO VI
CNG K NM TRC

KT QU KINH DOANH
CA KHI KHCH SN 4
SAO S B NH HNG
DO S GIA TNG CA
NGUN CUNG MI
TRONG NHNG QU TI

Vietnam Hotel| MarketView

Bng 3: Khch sn Nng, Thng s chung, Q3/2013

Ngun: CBRE

Q3/2013 cho n nm khch

sn mi khai trng l Holiday
Beach, Northern, Mng Thanh
Nng, Olalani Resort &
Condotel v Moonlight, cung cp
thm cho th trng 745 phng 4
sao v 90 phng 3 sao.

Trong chn thng u nm 2013,

th trng khch sn chng kin
s tng mnh trong phn khc 4
sao vi su khch sn do ch
u t t qun l, trong c ba
khch sn nm pha bin.
Phn khc 5 sao v 3 sao ch c
thm mt khch sn mi c
khai trng mi phn hng. Th
phn khch sn 4 sao tng ln
30,1%, 5 sao chim 35,2% v
phn cn li l cc khch sn 3
sao.

So snh theo nm, th trng

khch sn Nng cng ghi
nhn s tng trng tch cc
trong gi phng bnh qun cc
phn hng 5 v 4 sao. S gia
tng ny l do gi phng hu
ht cc khch sn c ci
thin, trong Crowne Plaza v
Hyatt Regency ghi nhn mc
tng ng lu . Thm vo ,
gi phng cao cc khch sn
mi khai trng trong nm 2013
cng gip cho gi phng bnh
qun tng.

2013, CBRE, Group Inc.

S tng trng ca lng khch

du lch gip cho cng sut
phng ca hu ht cc khch
sn 5 sao v 4 sao tng ln.
Theo , cng sut phng bnh
qun ca khi 5 sao tng 6,3
im phn trm theo nm. Tuy
nhin, do s gia tng ng k
ca ngun cung 4 sao mi, cng
sut trung bnh ca khi ny
gim 1,2 im phn trm so vi
cng k nm trc.

Trong chn thng u nm 2013,

c 2.500.000 lt khch n
Nng, cao hn 17,5% so vi
cng k nm 2012. Khu vc
khch ni a t khong
2.000.000 khch, tng 21,3%
trong khi khch quc t t
500.000 lt, tng 4,3%.

Khch du lch Trung Quc chim

khong 50% lt khch quc t
n Nng. iu ny l nh
vo s thnh cng ca vic kinh
doanh sng bi ti khch sn
Crowne Plaza thu ht c
nhng du khch Trung Quc n
chi bi. Khch du lch Hn Quc
cng tng mnh t 5% trong
1H2012 ln 11% trong chn thng
u nm 2013.

Trong ba qu ti, khch sn 4

sao v 3 sao s i mt vi
nhiu thch thc hn khi th
trng c thm 777 phng 4 sao
v 750 phng 3 sao mi trong khi
ch c 117 phng khch sn 5
sao mi ca d n Melia
Nng c khai trng.

Trong Q4/2013, gi phng bnh

qun ca cc khch sn hin
hu c k vng s tng do
ma cao im ca khch quc
t. Tuy nhin, ngun cung mi
trong Q3/2013 s lm tng s
cnh tranh gia cc khch sn 4
sao, c bit l khch sn trong
thnh ph. S rt th v xem
gi phng v kt qu kinh doanh
ca cc khch sn 4 sao b tc
ng nh th no bi cc khch
sn mi trong nhng qu tip
theo.

Q3 2013

Hnh 1: Cc d n mi hon thnh

Th trng khch sn Vit Nam| im tin th trng

Pullman , Qun 1, TP.HCM

Liberty Central Saigon Riverside, TP.HCM

JW Marriott , H Ni

Novotel, Nng

LINH
bit thm thng tin v bn im tin th trng TP.HCM ny, vui lng lin h:
BP. Nghin cu & T vn TP.HCM
Marc Townsend
Tng Gim c iu hnh
CBRE Vit Nam
Phng1201, M Linh Point Tower,
2 Ng c K, Qun 1
t: +84 903 006 790
e: marc.townsend@cbre.com

Dung Dng
Ph Gim c
BP. Nghin cu & T vn TP.HCM
CBRE Vit Nam
Phng1201, M Linh Point Tower,
2 Ng c K, Qun 1
t: +84 913 38 1118
e: dung.duong@cbre.com

Ngc L
Qun l Cp cao
BP. Nghin cu & T vn TP.HCM
CBRE Vit Nam
Phng1201, M Linh Point Tower,
2 Ng c K, Qun 1
t: +84 908 6666 35
e: ngoc.le@cbre.com

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BP. Nghin cu v T vn Ton cu

Ti liu ny do i ng Nghin cu Chu Thi Bnh Dng CBRE thc hin. i ng ny trc thuc b phn Nghin cu v
T vn Ton cu CBRE mt h thng bao gm nhng chuyn vin nghin cu v t vn u t, cng cng tc vi nhau nhm
cung cp cc bo co nghin cu th trng bt ng sn, cng nhng gii php t vn v d bo kinh t cho cc nh u t
v khch thu trn ton cu.

Min tr trch nhim

2013, CBRE, Group Inc. CBRE Limited xc nhn thu thp thng tin trong ti liu ny t nhng ngun m chng ti cho l
ng tin cy. Trong khi chng ti khng nghi ng tnh chnh xc ca thng tin, chng ti khng kim chng v s khng bo
m, oan chc hay i din cho cc thng tin ny. Qu c gi c trch nhim kim chng c lp tnh chnh xc v ton vn
ca thng tin. Ti liu ny c thit k ring cho khch hng v chuyn gia ca CBRE s dng. Mi bn quyn c bo lu.
Khng c sao chp ti liu di mi hnh thc nu khng c CBRE chp thun trc bng vn bn.

2013, CBRE, Group Inc.