Distribution and Audience Influence

Production Contexts

List as many ways a film is marketed as you can.

Posters, via on billboards, busses or by cinemas
Merchandise products (e.g. clothes toys)
The official film website online (also include links to the website when you go
online.
Tie in media E.g. Music videos/songs.
Talks and interviews on television shows with cast and crew (e.g. The Graham
Norton Show BBC 1).
Prize and award tie in gifts (e.g. Spectre).
Teaser trailers give little snippets of the film to intrigue audiences.
First official trailer establishes the plot easily.
2nd official trailer
Social media websites for audiences to follow updates on the film.
Advertised at film festivals.
Previews.
Interviews on magazines.
Red carpet events.
Viral marketing. E.g Jurassic world website. Enables audience to feel a part of
the film.

What is viral marketing?

Prometheus

A method involving existing groups and communities of people, who are

influenced by a brand or message by means of a self-replicating mechanism.
For example, audiences may share

Directed by
Ridley Scott

Writing Credits
Jon Spaihts

...

(written by) and

Damon Lindelof

...

(written by)

Dan O'Bannon

...

(elements) and

Ronald Shusett

...

(elements)

Cast (in credits order) complete, awaiting verification

Noomi Rapace

...

Elizabeth Shaw

Michael Fassbender

...

David

Charlize Theron

...

Meredith Vickers

Idris Elba

...

Janek

Guy Pearce

...

Peter Weyland

Logan Marshall-Green

...

Charlie Holloway

Sean Harris

...

Fifield

Rafe Spall

...

Millburn

Emun Elliott

...

Chance

Benedict Wong

...

Ravel

Kate Dickie

...

Ford

What makes the two videos for Prometheus effective?

The first video shows the character Peter Weyland giving a talk at a Ted
conference.
Ted Conference allow for only very successful intelectuals to give talks.
Intelectual audiences are likely to be intrigued.
The second video replicates us with a familiar advert format.

Weyland Industries website

Go to www.weylandindustries.com and explore the website. Whilst
exploring the site find out information about the following areas...
How does the website aim enhance the audiences experience of the film?
The website contains a variety of different sectors related to the industry,
including employee applications and video links.
It contains a huge amount of information creating the convincing vibe that the
enterprise is a genuinely realistic company, intriguing audiences interests
more.
The variety of links, enables audiences to feel as though they themselves are
being given the freedom to explore as much as they like about the company.

How does the website use social media? Why does it use social media?

Two step flow/opnion leader

1: People who spread a trailer/ game score ont osocial

How does the website engage the user and make them feel like an
exclusive customer?
The website asks for people to register themselves onto the website, making
them feel more a part of the website.
Additionally there are small activity games, giving audiences many
opportunities to interact and feel a part of the website experience.
The website has a very futuristic tone to it, captivating audiences
imagination into wondering what the future may be like for them.
In addition the website and promotional videos connect to aspects of reality.
The TED talk occurs today and the David Robot is almost similar to our Siri
phones.
The website contains the familiar format of a modern everyday website, with
statistics, different projects and so forth.
The promotional video implies the film to be set in 2023, which is not far off
from today.
The tests and applications can also give audiences the exciting suspension of
belief into thinking they are a part of the Weyland Co-operation.
This can intrigue audiences into thinking whether our future will actually be

What other factors may influence an audience to see a film and will have
an impact upon the production?
The stars, special effects, genre and storyline.
A returning Auteur director.
Series fans.
Series fans, as the film

Whilst watching the following scenes from Prometheus make notes about
the following?
Is there anything that has been included as a homage to Alien?
The sliding double doors. The structure of the ship. The round table and sleeping pods.
The robot David. Eating by the round table.
Similar grey costume. Also wear a white bra and pants.
In Alien, two characters discuss whether they will get paid a lot of money. Additionally in
prometheus

How does the film look visually compared to Alien?

More technologically advanced with holograms.
The ship looks flashy and spacious.

Are there any differences in the casting that would have been unlikely in
Alien?
One of the female characters is the captain.
The male black character is the ships main pilot, whereas the other black
character in Alien was a low ranking technician.
This conveys the modern theme of how times have changed with female and
different races now having more powerful positions.

Is the narrative, style or sub-genre different? If so why?

Prometheus does not contain as much horror elements and more Science
fiction elements.