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CONTENT PAGE
i.
Acknowledgement
ii.
Introduction
iii.
Method
a) Apparatus/ Material
b) Procedure
iv.
Discussion
a) Concept and Definition
b) Storyboard Design
c) Application and Analysis
d) Conclusion
v.
References
vi.
Appendix
i. ACKNOWLEDGEMENT
This assignment given to us will not complete without the cooperation and
effort from each of the group members, Hui Teng, Aameer, Leon, Melanie
and Areeb. We are really grateful that we managed to complete our Social
Psychology assignment within the time that is given to us. We want to take
this opportunity to say thank you to our lecturer, Mr. Shankar for his
guidance and advice throughout and also lead us on our video, report and
presentation slides.
ii. INTRODUCTION
In this project we are required to carry out a social psychology conceptual
video clip and required to do a presentation in a group of 4 to 5 people.
Students may use the theories from a choice of topics taught and what is
discussed in class.
iii. Method
A) Apparatus and Materials
To ensure that our psychology video entitled The Social Experiment was
filmed successfully; we conducted discussions on the requirements of tools
and materials based on the storyboards to carry out this social experiment.
Below is the list of items used:
Filming Equipment:
Two cameras (DSLR) To record a series of short scenes efficiently and
from different angles if necessary.
Tripod To hold the camera steadily while filming.
Mobile phone (iPhone) To record audio of interviewers at the end of
the social experiment.
Go Pro camera To enhance the visual effects of the video and to record
scenes from a persons point of view.
B) Procedure
Setting:
To enable our social experiment to be carried out successfully, we decided to
film our social experiment in a place where we could get the attention of
people to get involved in the experiment. Our venue will all be in Taylors
university, which includes:
7-Eleven (commercial block) To film the introduction of our social
experiment. It tells the story at the beginning.
Hallway at commercial block (in front of Starbucks) The setting of our
social experiment where there will be people around to be involved in the
social experiment.
Timing:
We separated the filming into two segments to expand our time for filming.
Peak hours were our best deal to obtain involvement of others where there
will be many people carrying out their activities during this time, especially
lunch hours. It is crucial for us to this experiment in one shot as people
would know that our experiment would be a fake.
Close to afternoon around 11 a.m.
Afternoon around 12 p.m. to 1 p.m.
Operation:
1. Discussion
Due to our video being a social experiment, we had an in depth discussion
on our concepts being applied to the plot, whether if it was suitable or
appropriate to apply these concepts to the experiment. At the end we chose
the sub concepts which involved the main concept that is the bystander
effect. This concept covers other sub concepts if we can manage our social
experiment well. We decided to apply the concepts before and after the end
of the experiment as there will be an interview session with the people
involved. We would record their responds and opinion on the experiment
and deduced a concept resulted from their responds.
2. Role delegation
This assignment has several components that needed input from every single
man in the team. Thus, we delegate each task to each person with their own
skill set, to ensure constant and efficient progress. Below is a table of our
task delegation system:
Person(s) In charge
Action Items/Role
Video Context
Ee Hui Teng
Overall Monitor
Secondary/Tertiary
Report writer
Presenter
The interviewer
Videographer/ Video
editor
Lim Woo Leon
Melanie Soon
Muhammad Aameer
Muhammad Aareeb
Report writer
Presenter
Snatch Theft
Slides editor
presenter
Interviewer
Report Writer
Secondary character;
Presenter
The Witnesses
Report Writer
Secondary character;
Videographer
The Witnesses
Presenter
3. Video Filming
As mentioned above that we divided our film scenes into two parts, the first
being the introductory to our social experiment, the second will be the part
where the social experiment occurs. In the early afternoon we decided to
film the introduction in 7-Eleven as our introductory will be a snatch theft
incident in a shopping mart. In the introductory part, we were able to act it
out several times ensure that the film is realistic as a real snatch theft
incident in a shopping mart. We also tried different angles to enhance our
video visuals and also to input time to our minimum time requirement.
Part1
Act 1 The snatch theft is trying to steal the victims purse while
shopping.
Act 2 The snatch theft was stopped by two witnesses and began to run
away after being startled.
Act 3 A shot of the victims expression after realizing that her purse is
stolen.
During the afternoon we start to prepare for our next scene which is the
social experiment where we engage in a chasing scene. Before that, we
searched for hidden places to place our cameras so as to hide it away from
people to let them perceive the chasing scene was in fact real. Minutes
before the experiment, we brief ourselves again on our obligations to the
experiment as it is a one-time shot.
Part 2
Act 1 The chasing scene starts and the snatcher was beaten up after
being chased.
After finishing this scene, we begin our interview session with the respective
witnesses from the crowd. Some comments and responds were appropriate
and can be apply to the social psychology concept, while some were not. All
in all, the social experiment was a success as everybody communicates
efficiently which resulted in a well thought out social experiment.
4. Analysis
iv. Discussion
a) Concept & Definition
b) Storyboard design
Scene description: Two strangers witness the snatch theft incident and
reacted instantly by shouting at the thief. They try to chase after the thief to
help the victim to get back her stolen purse.
Application: The two witnesses witness the snatch theft incident and
reacted instantly to help the victim and immediately chased after the thief.
The concept of empathy altruism is applied here because they were willing
to help the victim without pausing to think of rewards and recognition by
people. Their main goal in this situation is to stop the thief. In conclusion,
they were selfless.
Scene description: In this scene, two strangers witnessed the incident and
passed by without taking any action.
Application: Pluralistic Ignorance can be applied here as the witnesss
believe if no one acts, or take action, they may believe that taking action is
incorrect, and may therefore refrain themselves from acting. It could also
due to the fact that there are many people present at the time and they expect
others to help instead.
Application: The Bystander Effect could be applied here when the witnesses
refused to aid the victim in the video.
v. References
Vi. APPENDIX
SCENE 1
SCENE 2
SCENE 3
SCENE 4