Daniel Rueckert

1611 S. West Temple Salt Lake City, Utah 84115

801-326-9500 Daniel.Rueckert@alumni.utah.edu
Social Media Coordinator

August 2014 - Present

Career Experience

University of Utah Alumni Association Salt Lake City, Utah alumni.utah.edu

Launch and manage social media presence on Facebook, Twitter, Instagram, LinkedIn and Email for the Alumni Association
Provide analytical reports and statistics that showed strong increase in social media traffic/reach in all outlets
Increased Facebook followers by 118.7% to 6,871 likes
Increased Twitter followers by 143.1% to 3,036 followers
Increased Instagram followers by 205.2% to 1,831 followers
Work with Alumni to ensure proper messaging is being executed online that will help reach the Alumni Associations
objectives
Skills in marketing, advertising and public relations to online audience with visual graphics and written messages
Developed beneficial relationships with Athletics Department, Student Leadership, Academic Department, and various areas of
the University of Utah

President-Elect/Social Media Coordinator

January 2013 Current

The MUSS Salt Lake City, Utah alumni.utah.edu/MUSS

Oversee all operations for the Utah Student Section as President in 2016. Current VP & Marketing/Communication Chair
Responsible for advertising all athletic events and creating engagement on social media outlets
Increased Facebook followers by 42.6% to 11,926 likes
Increased Twitter followers by 136.1% to 9,447 followers
Increased Instagram followers by 63.3% to 6,449 followers
Implement creative traditions and ideas to increase attendance and build a stronger atmosphere at Utah Athletic events

Game Operations Assistant

February 2015 September 2015

Salt Lake Bees, Triple-A Affiliate of the Los Angeles Angels Salt Lake City, Utah SLBees.com
Prepare and execute promotions with Salt Lake Bees management to generate attendance and ensure a lively
experience for fans
Create and organize promotional scripts for the PA announcer and on-field emcee

Marketing Assistant

October 2013 December 2014

Skills

Education

University of Utah Athletics Salt Lake City, Utah UtahUtes.com

Provided marketing and promotion support for each of Utah Athletics 17 varsity sports, including lead assistant for Utah
Baseball during the 2014 season
Ability to work in a high pressure environment, demonstrated as on-field emcee for Utah Baseball
Invite and coordinate external groups at games by providing venue tours, promotional opportunities, and other experiences
Worked in the office on marketing plans and ideas for games and events with focus on attendance, branding and atmosphere.
Served as contact to the community to promote athletic events throughout the general Salt Lake community
Designed flyers, web images and other graphic-based content to brand and promote various Utah varsity sports

B.S. Sports Management, Business Minor

University of Utah Salt Lake City, Utah

Proficient with Adobe Creative Suite: Photoshop, InDesign, Illustrator and Premiere
Proficient with Microsoft Office: Word, Excel, PowerPoint
Web Design Experience with Alumni Association Website
Video editing experience through Lancer TV and Alumni Association Events
Photography experience through Intro to Photography course
Managed a combined audience of 39,560 followers across Alumni Association and MUSS accounts

Class of 2016