Group 2

Mike Kruvalis
Lindsay Pegoraro
Tom Johlie
Matt Conforti
Marketing Plan

Mission
Rejuvenate has created a mission that can be directed towards all consumers; to fuel consumers allowing
them to reach their maximum potential by providing a drink that offers a great taste and promotes a
healthy lifestyle all while increasing energy levels, ensuring maximum performance potential. Rejuvenate
will cater to the needs of our customers while maintaining a fair price and outstanding morals. Providing
customers with a premium product that will keep them wanting more.

Vision

Rejuvenate has multiple goals in mind during this business venture, but the companies main goal is to be
the leader in sales in the United States, specially Cincinnati where the business was first launched.
Continuing a strong growth into a new Canadian market, and eventually into Mexico as expansion
continues. Using our strong brand recognition that promotes our superior taste and health benefits,
Rejuvenate will deliver a quality product that customers will choose time and time again. We value our
customers, thus we create a product based on their needs and desires, making sure the product fulfills all
expectations, and even bypassing other competitor drinks.

We envision be the top seller in comparison to our top five competitors: Zeus, Sing, On it, Fit Fuel and
Fear Fuel. With our overall work ethic as a team, but individually we believe that we can achieve the
greatest, thus we strive to be the best. Our brand stands out against the rest because of our pride, and
ambition. We strive for the greatest, because as a brand we understand hard work and dedication can be
used to achieve any of those goals.

Environmental Analysis

Internally speaking, the Rejuvenate team takes great pride in the many strengths that we hold and
furthermore, the strengths that we have established in growing as a business. Foremost, our business
practices are deeply rooted in upholding ethical behavior in all of our endeavors. We refuse to let our
customers and employees suffer for the sake of profit. Thus, on all bottles we provide health risks and
concerns that may result by consuming our product. This information can be located on the label of each
can. The nutrition label will provide each consumer with a breakdown of all ingredients within a single
can, each nutrition level is adjusted appropriately to accommodate to the size drink you are consuming.
Our research and development teams effort in product taste and health have placed us in the upper
percentile of the market. Our team has found a way to incorporate all natural ingredients into the product,
with the hope that the drink will one day be FDA approved. Our sales team has also been able to
consistently improve on sales volume and effectiveness, through effective advertising methods. These
various methods are: internet, sponsorship, radio and television. These methods all Rejuvenate 100%
effective, and efficient advertising and marketing to the target consumer population.

However, we also are able to acknowledge our weaknesses as well. Our dedication to ethical business
practice and emphasis on product research and development contribute to less working capital and
decrease our sales margins. The high price that is associated with this cost also can be seen as a weakness
because we asking more from consumers than our competitors. Even though Rejuvenate is charging more
per unit, the company does offer discounts that will lower the overall cost. We do believe that are
customers are getting a fair product for their money. Are product is quality, ensuring both great taste and
health. Its important to understand that opinions on the drink vary depending on the consumer, but the
overall ranking of the drink is on the higher end, which is on the product remains on the market.

There are many threats that our team recognizes including: manufacturing limitations, loss of brand
equity, increased interest rates, economic recession, and possible tax increases. Another large threat the
company faces is competitor, up against five other companies Rejuvenate has to ensure their product
stands out amongst the rest. Although many of these threats are unpredictable, we feel confident in our
ability to combat such changes. One opportunity includes obtaining FDA approval of our product. We
believe we also have the chance to begin gaining the loyalty of our competitors customers. Additionally,
we see the opportunity for expanding our market outside of just Cincinnati, with the hopes of spreading
across the United States, and then later into Canada, and Mexico. In additional to expansion we want to

widen our inventory, looking to sell a great amount of products, like additional flavors, energy bars, pre
and after workout drinks, etc. We have hopes that are larger inventory will attract to more customers.

Goals

Rejuvenate plans on being the premiere customer-oriented name in the energy drink market in every
environment we are present. We plan on maintaining customer loyalty while also acquiring the loyalty of
customers more prone to our competitors product specifically those competitors offering less healthy
alternatives. While we insure customer loyalty, we introduce new customers to the product. We plan on
retaining our current path of continual improvement to further invest in making our product even better.
Investments into the research and development of our product have consistently remained at or above
30% of our expenses to ensure product integrity and we plan to continue these standards. We would like
to maintain a price of $3.75 - $4.50 depending on the health of the economy. Prices may vary depending
on the size drink the consumer choses to purchases. We hope that existing customers will share their
experience with others, thus encouraging them to try the drink.

Long-term goals include acquiring FDA approval of our product to better our brand equity. Having FDA
approve will increase our attractiveness to customers, we want to appeal to as much of the population as
possible. We plan on expanding our market into Canada and Mexico after the spread across the United
States. To facilitate these efforts, our team will use various loans as well as market and media research.
Market research is only $2,000 each quarter to buy so we feel very confident in our ability to purchase
this. Our plan on loans will be taking out a maximum loan of $70,000 with two amortization periods. We
also plan paying off a percentage of this upon requisition of the loan. Each period of payment, at the
current interest rate of 7%, $26,889. The overall goal is to get the loan paid off as quick as possible, thus
if the budget allows for it additional money will be put towards the payments.

Marketing Mix

The Rejuvenate product differentiates itself from the competing energy drinks by offering a premier
alternative that is healthy, while maintaining quality taste. Rejuvenate is made with all natural ingredients,
which is how we ensure health benefits. With all natural products its offers a health alternative to boost
energy levels. Our product strives to offer the best choice for customers in both effectiveness and
healthiness. Customers can use our product to stride confidently through their busy schedules without
having to sacrifice their well-being. Due to its healthy nature, Rejuvenate can be used in any situation. We
offer the traditional 16 oz. can, in addition to a smaller 8.4 oz. can, in a variety of three tasty flavors: Fruit
Punch, Blueberry, and Citrus.

Rejuvenate energy drinks can be found in all major grocers, as well as places such as: gas stations, mall
kiosks, and even many locally-owned fast food restaurants. Our product is always readily available due to
our ability to maintain inventory levels We want out product to be readily available at various locations to
ensure customers have easy accesses, the selves are constantly stock to attract to the consumers eye.

Our energy drinks are priced higher than many of our competitors, but for good reason. No other
company invests in the quality and effectiveness of their product like Rejuvenate. Also, no other company
has focused on creating an energy drink that naturally raise energy levels, avoiding using artificial
supplements. We believe these higher prices are indication of our premiere product. Nonetheless we also
believe in active sales discounts to show customer appreciation. Our trend has been offering a sales
discount every other quarter to give back to the customer and attract others new to our brand. With a
typical discount being 30%.

Promotion of our product has increased every quarter because the Rejuvenate team believes that offering
a premiere product should be accompanied with vibrant sales promotions and marketing strategies. We
currently show 100% advertising effectiveness in Cincinnati according to our marketing experts and we
will continue to reach out to our customers and other consumers regularly. Advertising methods are:
sponsorship, internet, radio and television. Picking these four methods because they attract to the largest
population. Additionally, we have been able to increase sales promotions and marketing effectiveness
across every quarter.

Product

Place

Price

Promotion

Healthy

Grocers

$3.75

Consistent Discounts

Tasty

Kiosks

Varies Slightly

Increased Investments

Premium

Local Businesses

Premium

100% Effectiveness

Implementation Plan

The stronghold of our company lies in our human resources. Our executive team has further invested
themselves into their respective fields to best understand our opportunities and proper plans of action.
Lindsay Pegoraro acts as the Director of Product Management, Mike Kruvalis cats as the Direct of
Operation, Tom Johile is the Director of Research and Development, Matt Conforti is the Director of
Sales, wile Nick DiNardo is the Director of Finance. Out team works together to ensure the best possible
outcomes for Rejuvenate. The company started in Elmhurst, Illinois, later venturing to Cincinnati to
promote the product within the correct target. At Cincinnati the team works to successfully promote,
produce and distribute products to local grocers. We have also increased our workforce to keep up with
sales, focusing on having a beneficial human resources team. We have also investigated the workforce
present to us in the Canadian market, along with the Mexico market.

Our production and sustainability has been perfect so far so we plan on maintaining our previous success.
In the event of expansion to another market, we feel the move would be best made if we can acquire a
facility that requires little material investment for production and distribution. In Cincinnati our team
purchased a warehouse where we are able to produce and store our excess inventory. The warehouse is
located at: 4050 Executive Park Drive Suit 110 Cincinnati, OH 45241.

We plan on using our reporting systems to their fullest, as well as investing in market research for
Cincinnati and any markets we chose to enter. These reports will be used to guide our decisions and
further boost our sales following previous decisions. We have consistently shown profit of roughly 50%
each quarter so we have funds to invest in ourselves. We also plan on taking out loans to support our
product investment and possible market expansion. In addition to increased profit per quarter, we have
also seen an increase in the amount of units sold per quarter. Selling a total of 420,000 units total within
seven quarters in Cincinnati.

Currently units are only being sold in one location, with an inventory that doesnt expire it allows
for us to continuously sell the same products quarter after quarter. The only reason our inventory
could no longer be used would be if we change our labeling, or the ingredients within the drink.

Evaluation of Performance

Regular evaluation of our performance has always began with detailed evaluation of our many financial
reports in reference to our numbers and their relation to competitors. Our overall budget allowed is
$100,680, which has to be divided amongst seven different quarters, but with the option of taking out a
loan is always possible. Our return on investment has averaged at 51% overall so we are doing very well.
Our revenue exceeds our expenses $603,059 to $392,621, leaving us with $210,438.

In our progression through the last few quarters we will be evaluating our success centered on our ability
to keep our products taste and health rankings in the top 75%, keeping ethics ratings at 100%, and our
ability to make increase our Profit/Loss statement. Each quarter we dedicate a large amount of money to
both taste, and health. During quarter one Rejuvenate spent $30,000 on taste, and $20,000 on health,
scoring 100% compared to our competitors. Quarter two $10,000 was spent on taste, and $20,000 on
health, scoring 80% on taste in comparison to our competitors and 100% on health. During quarter three
$20,000 was invested to taste and health, scoring 75% taste and 89% health. The following month
$10,000 was invested to taste and $20,000 to health bringing scores of 70% for taste and 82% for health.
Month five there was $10,00 invested towards taste, and $20,000 in health, with scored in comparison to
other teams of 67% in taste and health 85%. In both months six and seven $10,000 was invested to both
taste and health. Scoring almost equal scores of 62% and 64% taste, 80% and 83% for health.

Risks

Although our team takes all necessary steps to ensure overall efficiency and successfulness, we recognize
that there are some risks associated with our business model. Allocating much of our assets into taste and
health development decreases our bottom line. With each quarter our amount of spending money
decreases, with loans being the only additional way of inquiring more financial stability. Along with
budget decreases due to ethical business practices, decreases our bottom line and put us at risk for being
effected greatly by distribution halts, increased interest rates, and increased tax rates.

Current loan rates are at 7% and we feel very comfortable in a payment plan with this rate. A $70,000
loan would be have an ending payment of $80,066. This 10% increase is easily compensated for by our
average of 51% return on investment in our product. However, with a double interest rate and economic
recession, we believe that taking out a loan may be less attractive.

We also take risk in moving towards expansion into other markets, such as Canada, and even Mexico.
Unpredicted foreign taxes or government sanctions could be a major hit to the company. Ultimately we
also face the risk of consumers being unwilling to pay our higher prices, or furthermore, losing our sense
of brand equity with the market.

Control

To best avoid these we have deployed our executive team to managing specific facets of the business so
we can make the best decisions in each element of our business. Given any market crash or increase in
taxes, our Director of Finance and Director of Sales have organized pricing changes to help counter loss.
Having a well developed back of plan allows our company the ability to focus on the now, and hope for
the best progress. In the event distribution limitations, our Director of Product Management has ensured
we carry enough inventory to get us through such a period, while keeping turnover quick enough to avoid
expiration. Our Director of International Affairs has deployed a research team to investigate international
markets and the government laws and possible sanctions surrounding them. While the Director of
Operations over sees all operations, making sure all business venture are appropriately rationalized
through.

Team Member

Positon

Lindsay Pegoraro

Director of Product Management

Mike Kruvalis

Director of Operations

Tom Johlie

Director of Research and Development

Matt Conforti

Director of Sales

Nick DiNardo

Director of Finance

Exit Strategy

Upon our time to exit the market, the Rejuvenate executive team believes that the integrity and reliability
at the foundation of our company cannot be diminished. Therefore, we believe that our best strategy is
allowing another company with a similar business model to purchase the company name. To ensure a
quality new ownership, purchasing Rejuvenate would be accompanied by a legal contract requiring a
maintained theory of ethical behavior, along with restrictions on any liquidation. We plan on holding a
strong sense of brand equity throughout the Cincinnati region and we would like that to follow us into any
market we may choose to enter. So given our market share percentage for both units sold and revenue,
along with our strong ethics and brand equity, we can be assured that another business will be willing to
acquire Rejuvenate. This may even result in multiple buyers, thus driving the price of our business up
even more. We believe that we could sell our company until $2,000,000. Our property, plant, and
equipment is valued at $500,000 and we believe that the additional $1,500,000 is a fair starting point for
the current value of our business name in the market.