Siwen Wang

200 Yoakum Pkwy, Alexandria, VA, 22304

wangsi@bu.edu 804-274-0930 LinkedIn.com/in/SiwenWang
PROFILE:

Flexible, creative, and a quick learner. Team-oriented, collaborative, and confident in independent work
environments. Highly motivated and passionate about public relations and strategic communications.

EXPERIENCE:

Communications Intern, Kids in Need of Defense (KIND): Washington DC

8/2015 12/2015
Executed and managed KINDs social media activities and campaigns, including developing
compelling social media content and initiating its fall campaign
Monitored ongoing online conversations related to KINDs issues, delivered reports on social media
statistics and trending topics, and evaluated the social media landscape for effective new tools to
promote fundraising, audience growth, and brand visibility.
Account Executive, PRLab at Boston University: Boston
1/2015 5/2015
Provided client support for Ben & Jerrys Boston, communicating with staff frequently & effectively
Wrote daily posts for social media platforms including Facebook, Twitter and Instagram
Helped client to host multiple events including Earth Hour, Free Cone Day, and Twitter Tour
Intern Account Executive, Ruder Finn: Shanghai
12/2013 -6/2014
Completed news clippings for 3 companies, translating press releases and news for Emirates Airline
and Michelin on a weekly basis
Planned 3 press conferences and wrote 2 briefing books, supporting both the Corporate and
Healthcare teams; main clients included Disneyland Shanghai, Boston Scientific, and Botox
Researcher, College of Communication, Boston University Academic Project: Boston
12/2015
Created a mock public relations campaign for Netflix, collaborating with four teammates and
using carefully researched numbers to craft an effective and concise marketing story
Designed a functional questionnaire, used SPSS, and ultimately produced a 116 page report
Spring Reporter, Nanjing Daily: Nanjing
Conducted civic news gathering and writing
Published more than 30 stories concerning high school and college education

3/2013-5/2013

Intern Director, Jiangsu Broadcasting Corporation: Nanjing

1/2013-3/2013
Wrote stories, translated news, and edited video clippings for International Channel
Directed two New Years Specials about a traditional Chinese festival dinner
EDUCATION:

Master of Science in Communication, Concentration in Public Relations: Boston University

Key coursework: Media Relations, Financial/Strategic Management, Social Media
Exchange program: Fall 2015 George Washington University non-degree coursework

12/2015

Bachelor of Science in Arts, Concentration in Broadcast Journalism: Nanjing University of the Arts
Exchange program: Academic year 2011-2012 Virginia Commonwealth University
Sponsored by the Chinese Scholarship Council (CSC)

06/2013

SKILLS:

Adobe: Photoshop, Lightroom,

Premiere, InDesign
Apple: iPhoto, iMovie, Final Cut Pro
Microsoft: Word, Excel, PowerPoint

Social media: Facebook, Instagram,

Twitter, blogging
Language: basic French proficiency
Research: SPSS, correlation and regression, t-tests

LEADERSHIP:

Marketing Volunteer, Serve Your City: Washington DC

8/2015 11/2015
Managed its social media accounts including Facebook, Twitter, and Instagram.
Helped with different events, interacted with youth, and conducted live tweeting
Culture & Education Representative, Nanjing Summer Youth Olympic Games: Nanjing
7/2014 - 8/2014
Led a group of 4 volunteers to assist directors in holding 5 evening parties in Youth Olympic Village,
a task that required managing very large gatherings of people
Guided young athletes, attended and staffed events, and interacted with performers and guests
Director, International Communication Association of NUA: Nanjing
9/2012 - 6/2013
Led a team of 50 student volunteers in organizing the 100th Anniversary Celebration, hosting more
than 30 distinguished guests from 20+ universities worldwide
Honed interpersonal communication skills by inviting prestigious guests and building their schedules