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App Annie 2015 Retrospective

App Annie 2015 Retrospective


R ESEAR C H & ANALYSIS

App Annie 2015 Retrospective

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App Annie 2015 Retrospective

Table of Contents
EXECUTIVE SUMMARY

The Next Frontier for Apps

TOP APP TRENDS IN 2015


App Platform and Market Developments

Core Games in Asia: Immersive Games Draw


Players Time and Money

Platform Trends Continue: Google Play Downloads


2x iOS While IOS Widens Revenue Lead

iOS in China: China Passes US in Downloads, While


China Revenue Doubles From 2014

Wearables and TV Take Off

32
34
35

TOP APPS AND COMPANIES BY COUNTRY

39

Worldwide

40

Brazil

43

China

46

Google Play Passes iOS in US Downloads

11

France

49

Emerging Markets Continue to Climb

14

Germany

52

16

Japan

55

Ridesharing and Taxi Apps: Usage Explodes Around


the World

17

Russia

58

Dating App Monetization: The Year of Tinder

20

South Korea

60

Video Streaming: Battle Lines Are Drawn

22

United Kingdom

63

Music Streaming: Revenue Soars for Global and


Local Players

24

United States

66

TOP COUNTRIES AND CATEGORIES

69

M-Commerce: Shoppers Choose the Small Screen

26

Top Countries

70

29

Top Categories

71

30

ABOUT APP ANNIE

72

Expanding App Monetization and Market Sectors

The Evolution of Mobile Gaming


Competition Increases in Games and Maturity
Cycles Accelerate

App Annie 2015 Retrospective

R ES EAR C H & AN ALY S IS

EXECUTIVE SUMMARY
The combination of mobile devices, faster networks and apps

download lead and Apples iOS gains in revenue share are

has created a world with a rich array of ways in which these

at the center of this ecosystem and set the stage for the

technologies serve us. From communication and sharing to

competitive dynamics we will see in the year ahead. From

productivity and utilities to entertainment and commerce,

iOSs amazing success in China to Google Plays driving force

apps are where we increasingly live and manage our lives. In

across so many emerging markets, we see how these two

2015, there were a number of developments across the app

platforms are shaping categories, monetization and new

ecosystem that demonstrated how apps have become central

device platforms.

to what we do and how we do it.


This past year proved to be an exciting year for app
In App Annies 2015 Retrospective, we showcase the most

monetization. In fact, in-app purchases (IAPs) as a share of

relevant and impactful developments that we believe define

app store revenue continued to grow in 2015 as subscription

and redefine what the app market is. Not surprisingly, the

revenue made incredible gains, thanks to strong demand for

platform developments namely Google Plays expanded

video, music and dating apps.

App Annie 2016

App Annie 2015 Retrospective

But the monetization story is even richer than the gains in

legitimized as a key form factor for the platform players. And

subscriptions, as we witnessed mobile-first ridesharing and

we believe watches are just the beginning. By September,

commerce apps have breakout years across the globe.

Apples Tim Cook proclaimed, We believe the future of TV is


apps. This long-standing money-making screen holds huge

Games continue to drive huge volumes of downloads and


opportunity for app sales and advertising in 2016 and
store revenue, yet we are seeing new trends emerge as indie
beyond.
developers challenge top publishers. Furthermore, there is a
maturity that has developed in the mobile games market that

As we look out into 2016, we expect more exciting

is accelerating how quickly games reach the end of their

developments to unfold across the app ecosystem in fact,

lifecycle making it even more important for publishers to

you can check out our 2016 Predictions. But make no mistake

find success for new games faster than ever.

about it: As apps eat the world, they will continue to


meaningfully transform how we work and play and how

Finally, we cannot talk about apps and 2015 without talking


companies engage and monetize customers.
about the next frontier for apps: namely TV and wearables.
This past year we saw the expansion of iOS into wholly new
device categories watches and TV accessories and the
extension of iOS with the iPad Pro. With the debut of the
Apple Watch and the watchOS, wearables were further

App Annie 2016

App Annie 2015 Retrospective

App Platform
and Market
Developments

App Annie 2015 Retrospective

Platform Trends Continue: Google Play Downloads 2x iOS


While iOS Widens Revenue Lead
Google Play saw a huge increase in downloads

including substantial increases of Androids share of

relative contributions of games and apps did not

driven by first-time device owners in emerging

mobile ad spend.

deviate from their 2014 levels; games continued to

markets. This growth opens up avenues for


publishers to create new markets by targeting
unmet needs of users in a given region.
Meanwhile, app revenue increased notably
year over year as iOS cemented its position as
app store revenue king. Of particular note,
growth in iOS revenue helped drive
monetization for new sectors of the app
economy, proving to an increasing number of
businesses that mobile and apps are a viable
and vital route for profitable growth.

contribute 90% of revenue on Google Play and 75% on


Google Plays significant increase in worldwide

the iOS App Store.

downloads came largely from emerging markets (a fact


that we noted in our Q1 2015 and Q3 2015 Market

There is still significant room for growth in the mobile

Index reports); the top five contributors were Brazil,

app economy. Device penetration remains relatively

India, Indonesia, Turkey and Mexico. Together, these

low in a number of emerging markets, and future

countries accounted for nearly half of Google Plays

increases are likely to bolster download growth. Store

year-on-year download growth.

revenue will continue to grow as audiences broaden


and monetization options such as in-app subscriptions

Both stores made considerable gains in revenue,

gain further traction in the coming year.

although iOS continued to outpace Google Play.


iOS enjoyed strong growth driven by China, the US

In last years Retrospective, we noted a 60% download


lead of Google Play over iOS. This widened to nearly
100% in 2015. This massive disparity could mark the
beginning of major changes in mobile marketing,

and Japan, which contributed nearly 90% of the iOS


App Stores year-on-year revenue growth. China saw
especially impressive growth in App Store revenue, a
fact that Apple called out in its Q4 earnings call. The

App Annie 2016

App Annie 2015 Retrospective

Google Plays strong download growth was fueled by emerging markets, namely Brazil, India, Indonesia, Turkey
and Mexico. Apples iOS App Store revenue saw robust growth, driven primarily from China, the US and Japan.

Annual Worldwide App Revenue

250

250

200

200
Indexed Revenue

Indexed Downloads

Annual Worldwide App Downloads

150

100

100

50

50

0
2013

2014
iOS App Store

150

2015
Google Play

2013

2014
iOS App Store

2015
Google Play

App Annie 2016

App Annie 2015 Retrospective

iOS in China: China Passes US in Downloads, While China Revenue Doubles From
2014
China was the clear standout for iOS growth in

iOS App Store Downloads

2015. Back in 2014, it was the second-largest market

150

for iOS downloads, and one year later it claimed the


top spot, while also seeing iOS revenue soar.

continued to experience brisk growth throughout the year.


From Q4 2014 to Q4 2015, iOS downloads in China grew by
20%. This download growth is largely due to strong adoption
of iOS devices namely the iPhone 6 and 6 Plus by
Chinese consumers. Phablets have long been popular in
China and Apples move to larger screens unlocked latent

Indexed Downloads

China overtook the US for iOS downloads in Q1 2015 and


100

50

demand for iPhones. As mentioned in our 2015 report on


Chinas growth, the install base for iPhone and iPad in China
grew roughly three times as fast as in the US during 2014.
This growth continued through 2015 as Apple reported yearover-year revenue growth of nearly 85% in Greater China
during the fiscal year, coming mostly from iPhone sales.

0
H1 2014

H2 2014
United States

H1 2015

H2 2015

China

App Annie 2016

App Annie 2015 Retrospective

iOS App Store Revenue


As we have noted before, download growth often paves the

400

way for revenue growth, and this is exactly what is


exploded in 2015, as revenue doubled year over year. Games,

300

which tend to be a leading indicator for other app store


doubling revenue from 2014 and accounting for almost 95%
of total iOS revenue in China for 2015. Currently, China
ranks third in iOS revenue behind the US and Japan;
however, rapid growth is putting it within striking distance.
In any case, the growth of iOS in China should be a boon for
developers who address local needs and preferences.

China has the potential to surpass Japan in iOS


revenue within the next year.

10

1.3x
Indexed Revenue

categories, had an especially successful year in China,

1.2x

350

happening in China. The countrys iOS App Store spend

250
200

2.0x

150
100
50
0
China

Japan
2014

United States
2015

App Annie 2016

App Annie 2015 Retrospective

Google Play Passes iOS in US Downloads


The USs standing in the mobile app economy

this shift with Google Play game downloads at 1.5x

cannot be understated. It is home to Apple

iOS game downloads in 2015, up from nearly

and Google and is one of the largest

equivalent values the year before.

smartphone markets. Additionally, it is the


only country to rank in the top 3 for
downloads and revenue on both the iOS App
Store and Google Play. (Germany is the only
other country to make it into the top 10 in all
cases.) Therefore, any significant shifts in the
US ripple throughout the entire app market.
One such shift occurred in 2015, as annual
downloads on Google Play surpassed those on
the iOS App Store for the first time.

While Google Play has been strong in emerging


markets as highlighted earlier, the growth of Google
Plays share of combined iOS and Google Play
downloads in mature markets is not an isolated
trend. The UK, another iOS dominant market, has
seen Google Plays share increase from 40% to 45%
year over year. Generally, games tend to be a leading
indicator of overall download performance and the
UK has already shown signs of an impending shift,
with Google Play game downloads narrowly

Google Plays share of combined iOS and Google Play

overtaking those on iOS in 2015.

downloads grew from about 45% in 2014 to 55% in


2015. Game downloads drove a significant portion of

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App Annie 2016

App Annie 2015 Retrospective

Share of United States iOS App Store


and Google Play Downloads

Share of United Kingdom iOS App Store


And Google Play Downloads

100%

100%

75%

75%

50%

50%

25%

25%

0%

Q1 2014

Q2 2014

Q3 2014

Q4 2014

Google Play

Q1 2015

Q2 2015

iOS App Store

Q3 2015

Q4 2015

0%

Q1 2014

Q2 2014

Q3 2014

Q4 2014

Google Play

Q1 2015

Q2 2015

Q3 2015

Q4 2015

iOS App Store

Google Play took the lead in the US in the first quarter of


the year, eventually reaching a 55% share of combined iOS
App Store and Google Play downloads.

12

App Annie 2016

App Annie 2015 Retrospective

However, on the revenue side, the pattern mirrors a trend

Annual United States App Revenue

seen globally, with iOS holding a commanding lead. While

180

Android is making inroads on Apple's US market share, its


160

help drive more revenue for its developers; that said,

140

Android market share needs to grow at the high end of the


smartphone market to meaningfully drive more revenue
share.
Although there is still room for new smartphone subscribers

Indexed Revenue

revenue lags. Google must continue to evolve its strategy to

120
100
80

in the US market, it is saturated especially among the


demographics whose members are likely to convert to paid
users. Given this, competition among Apple and Google (and

60
40

Microsoft and Android OEMs) for existing users will


intensify across all fronts. From smartphones and tablets to
watches and TV accessories to AR and VR and device
categories yet to be released, one thing we can definitely
count on is that the US will remain a massive and growing

20
0
2013

2014
iOS App Store

2015
Google Play

opportunity for app developers.

13

App Annie 2016

App Annie 2015 Retrospective

Emerging Markets Continue to Climb


2015 saw several emerging markets rocket up

Combined iOS App Store and Google Play Downloads

Google Plays download charts. This has significantly


500

changed the structure of the market and,

1.5x

consequently, the efficacy of existing revenue


models. What works in the US may not necessarily

400

localized market leadership or region-specific


revenue models.
In last years Retrospective, we predicted strong 2015
performances from four emerging markets: Indonesia,

Indexed Downloads

work in India, which opens up the possibility of

1.2x
300

200

1.4x

1.3x

Indonesia

Turkey

1.6x

Mexico, Turkey and Vietnam. Thanks to Google Plays


outstanding performance, this prediction was borne out,

100

especially in the case of Vietnam and Indonesia, which each


achieved download growth of roughly 50%. This growth was
equally driven by games and applications in Vietnam,
whereas in Indonesia applications contributed to the

0
Vietnam

2014

Mexico

India

2015

majority of growth. 2015 also highlighted strong annual


device and app growth in India, foreshadowing the enormous
growth potential for apps as smartphone sales soar.

14

App Annie 2016

App Annie 2015 Retrospective

Combined iOS App Store and Google Play Revenue


Other emerging markets such as Thailand and the United

500

Arab Emirates constituted some of the year's leaders in

1.3x

revenue growth. Naturally, not all emerging markets had as


400

strong a year. As we noted in our 2015 report, Monetizing


required to convert the ever-increasing numbers of users in
emerging markets to paying users. Lower purchasing power,
limited access to credit cards, and slower mobile networks
limit the viability of the freemium model in these regions, so
the ideal method of monetization would likely need to focus

Indexed Revenue

the Next 2 Billion, innovative monetization models will be

200

potential to make emerging markets app economies

1.3x
1.4x

on the volume of engagement. Additionally, applications


that target unmet needs of local consumers have the

1.4x

300

100

noticeably different from those in the worlds leading


markets.

0
Egypt

Argentina

United Arab Emirates


2014

15

Thailand

2015

App Annie 2016

App Annie 2015 Retrospective

Expanding App
Monetization and
Market Sectors

App Annie 2015 Retrospective

Ridesharing and Taxi Apps: Usage Explodes Around the World


2015 was a tremendous year for ridesharing

taxi or ridesharing app in Q4 2015. Compare this to

Lyft app). This could mark 2016 as a year for major

and taxi apps, as the valuations of the

more developed markets such as the US and South

consolidation in this vertical, as we suggested in our

companies behind Uber, Lyft, Ola Cabs,

Korea, where the figure was less than 10%.

Top App Predictions of 2016 report.

GrabTaxi and Didi Dache continued to climb.


The success of these companies is a striking
example of the power apps have to change the
way we live in a manner unimagined just a few
years ago as the classic ritual of hailing a taxi
is becoming increasingly rare for millions of
people around the world.

As demand for ridesharing services has grown, we


have seen increasing competition and a market that
has become fragmented geographically. This market
structure was an outcome of the significant
investments required to build a critical mass of drivers
in each region before expanding to the next. Uber
appears to be the only global player, as it holds the #1

In terms of active users, the ridesharing and taxi space

or #2 spot in many markets. In order to counter Ubers

grew phenomenally in 2015. This was especially true in

growing ambitions, regional juggernauts Lyft, Ola,

emerging markets, some of which outpaced the worlds

GrabTaxi and Didi Kuaidi signed an unprecedented

leading app markets. China, Mexico and Brazil were

roaming agreement in December, which will allow

major standouts on iPhone, while India led the way on

users traveling internationally to use their local app to

Android phone. In all four of these countries, over 20%

order a ride (for instance, an American user in India

of smartphone users actively used at least one major

will be able to order a ride from an Ola driver using the

17

App Annie 2016

App Annie 2015 Retrospective

% of iPhone Users Using at Least


One Major Ridesharing/Taxi App

% of Android Phone Users Using at Least


One Major Ridesharing/Taxi App

50%

50%

40%

40%

30%

30%

20%

20%

10%

10%

0%

0%
Q4 2014

Q1 2015
China

Mexico

Q2 2015
Brazil

Q3 2015
USA

Germany

Q4 2015

Q4 2014

Q1 2015
India

Brazil

Q2 2015
USA

Q3 2015
South Korea

Q4 2015
UK

China topped the charts for ridesharing and taxi apps on iPhone, with over 30% of iPhone users using
at least one ridesharing or taxi app in the last quarter of 2015.

18

App Annie 2016

App Annie 2015 Retrospective

User growth will undoubtedly continue, but consolidation is


expected to increase as competition grows. We expect to see

Top Taxi/Ridesharing Streaming App by Active Users,


iPhone and Android Phone, 2015*

even more innovation in the space over the next few years.
Users in India already have an app to order rickshaws, and
Uber continues to expand into the delivery space (something
we predicted in February). And of course, the prospect of
ordering a ride in a self-driving car is starting to sound more
realistic every day.

* Excludes pre-installed apps. Quarterly data calculated as straight average of component months. China data is iPhone only.

19

App Annie 2016

App Annie 2015 Retrospective

Dating App Monetization: The Year of Tinder


As consumers spend more and more time on

which improves upon the free experience. Its

their smartphones, apps are becoming a

successful transition to a freemium model should

critical part of their personal lives. Dating

serve as an example for other popular free apps

apps are the quintessential example as

looking to monetize.

Tinders popularity has made its navigation


model (swipe right or left) a key part of the
cultural lexicon. Given their popularity, it
should be no surprise that revenue for the
worlds top dating apps exploded in 2015.

Dating apps are yet another example of the


increasing popularity of subscription as a
monetization opportunity. As consumers and
developers continue to embrace this revenue model,
we expect it to become an even more significant

2015 was a banner year for dating apps largely thanks

contributor to global app market growth.

to Tinder. While the app steadily amassed a large


user base since its launch in September 2012, it
finally made its leap into monetization in 2015. As
with the leaders of other major categories such as
music and video streaming, Tinder found success
with Tinder Plus, a monthly subscription option

20

App Annie 2016

App Annie 2015 Retrospective

Top 10 Dating Apps, United States


Combined iOS App Store and Google Play Revenue
300

Indexed Revenue

250

The success of dating apps hasnt been


limited to the US. Pairs (a dating app) and
Couples (an app that helps couples capture
moments, share a calendar and message their
partner), published by Eureka, have enjoyed
strong MAU growth in Japan and Taiwan
throughout 2015. The apps success led to
Eurekas acquisition by Tinders parent
company, IAC.

200

150

100

50

0
Q1 2014

21

Q2 2014

Q3 2014

Q4 2014

Q1 2015

Q2 2015

Q3 2015

Q4 2015

App Annie 2016

App Annie 2015 Retrospective

Video Streaming: Battle Lines Are Drawn


2015 was a pivotal year for video streaming on mobile

Top 10 Video Streaming Apps by Country


Combined iOS App Store and Google Play Revenue

devices thanks to the combination of improving


hardware, expanding services and cheaper data plans.

2,250

In response to this trend, developers have launched

2,000

new subscription services and opened up the option of


1,750

growth.
In last years Retrospective, we predicted an increase in cordcutting from traditional pay-TV providers as consumer
demand for streaming video via the Internet and apps soared.
In the US, this came to fruition in a huge way with the launch
of HBO NOW, which shot to the top of the worldwide iOS
revenue chart following its April launch. This trend continued
throughout the year with HBO NOW launching on Google Play
and rival SHOWTIME releasing on both platforms.
Additionally, Netflix introduced in-app subscription purchases
in late September, while YouTube launched its YouTube Red
subscription service in October. These events accelerated the

Indexed Revenue

in-app subscriptions leading to explosive revenue

1,500
1,250
1,000
750
500
250
0
2014
United States

2015
China*

United Kingdom
*China data only includes iOS App Store.

cord-cutting and cord-shaving trend in the US.

22

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App Annie 2015 Retrospective

Other markets experienced massive growth as well. For example, Chinas video streaming powerhouses Youku, iQIYI and
Tencent Video gained significant traction with a broad range of domestic and international content.
As mobile devices and connected entertainment devices like Apple TV and Chromecast attract a growing share of
time spent on screens, cord cutting, or at least cord shaving, will continue to challenge traditional broadcast TV. During
this transition to mobile and more specifically to apps subscription models are proving to be a viable revenue model
and will continue to drive video streaming revenues in the coming years.

HBO NOW paved the way for strong revenue gains from video streaming subscriptions in 2015.
However, competition in 2016 looks fierce as other heavy hitters expand their offerings.

23

App Annie 2016

App Annie 2015 Retrospective

Music Streaming: Revenue Soars for Global and Local Players


Top 10 Music Streaming Apps Worldwide
Combined iOS and Google Play Revenue

Music streaming had an eventful year, with


high-profile announcements such as the

250

launch of Apple Music, Jay Z's acquisition of


TIDAL and Google broadening the music
capabilities of YouTube. Meanwhile, global

200

leaders such as Spotify saw big gains, and


Saavn and QQMusic built strong local
positions.
Worldwide revenue for the top 10 music-streaming
apps in 2015 was around 2.2x what it was in 2014.

Indexed Revenue

regional challengers like LINE MUSIC,


150

100

As in the case of dating and video-streaming apps,


this increase represents a major victory for
subscription-based revenue models. Indeed, sales of

50

digital songs hit record lows in 2015 as mobilecentric streaming services became the new normal.
0
2014

24

2015

App Annie 2016

App Annie 2015 Retrospective

Region-specific licensing rights and consumer preferences

Top Music Streaming App by Active Users, iPhone and Android Phone, 2015*

have led to a market structure that differs greatly by market.


Spotify was the clear worldwide leader in revenue and users,
and was the market leader in many but not all major
regions. It was also a key contender in the US but trailed
homegrown Pandora Radio. Meanwhile, local players such
as QQ Music (China), Deezer (France) and MelOn (South
Korea) led their respective markets.
The decline in digital music sales (i.e., paid music
downloads) is a trend that will most likely continue in 2016
as more and more users transition to streaming services. In
addition, music streaming is likely to receive another boost
as underpenetrated markets such as Japan finally reach a
tipping point.

Worldwide revenue for the top 10 music-streaming apps


more than doubled from 2014 to 2015. For a closer look at
the global market see our report on Mobile Music
Streaming:
Driving the Next Digital Revolution.
25

* Excludes pre-installed apps. Quarterly data calculated as straight average of component months. China data is iPhone only.

App Annie 2016

App Annie 2015 Retrospective

M-Commerce: Shoppers Choose the Small Screen


Mobile devices are an increasingly essential tool for

Top 10 Retail Apps by Country


Combined iOS App Store and Google Play Downloads

shopping, making this a particularly hot space in


the app economy. As we discussed in our 2015

600

Retail Apps report, top retail apps from around the


globe are pushing the boundaries to enhance users

price comparisons, purchase and overall


engagement. These apps came from companies
across a broad spectrum of sales channels and
product categories, helping to make 2015 a huge
year for m-commerce, with November being an

Indexed Downloads

experiences across all phases of the customer


journey, including research, product discovery,

2.6x

500

1.2x

400

300

200

especially strong month.

1.0x
100

1.2x

On 11/11, Singles Day set records in China with key ecommerce giants, like Alibabas Taobao and Tmall, releasing
app updates specifically designed for the festival. Later that
month, mobile shopping set Black Friday records in the US.

0
2014
India

2015
United States

Japan

United Kingdom

Over the full year, download growth for the top 10 retail apps
outpaced overall app growth in the US, UK and Japan.

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Among retail apps, Amazon topped downloads and

We heard from multiple Western retailers this year

monthly active users (MAU) in all three countries.

that customers that use a retailers app have higher

ContextLogics mobile-first apps Wish and Geek both

basket spend than those buying via the web. So while

made a major global impact, ranking in the top 10

the web can be a place to onboard a customer, getting

retail apps by 2015 downloads in both the US and the

them to download and use the app pays dividends. For

UK.

Bricks & Clicks retailers, their omnichannel advantage


of both physical stores and online merchandising allow

As we noted in December, mobile-first apps were even


more prominent in India, accounting for 6 of the top
10 spots by combined iOS App Store and Google Play

them to engage with customers, cross-promote


products and reinforce their brand across multiple
touchpoints in an increasingly successful manner.

downloads. Furthermore, the download growth for


Indias top 10 retail apps was significantly higher than

Looking ahead, all companies participating in the

those in Japan and the US. These downloads have

retail space will need to continue to invest in their

resulted in major mobile traffic for retailers in India.

mobile app strategy in order to stay competitive and

For instance, 75% of Flipkarts traffic was driven by its

keep up with shoppers evolving demands. We expect

mobile apps. And Myntra generated 90% of its traffic

to see continued innovation and activity in this space

from its mobile apps prior to switching to an app-only

as retailers seek to drive more transactions, higher

approach and shutting off its desktop site. Jeff Bezoss

spend and increased loyalty through apps.

As identified in our Retail Report,


download growth for the top 10 retail
apps eclipsed overall app growth in the
US, the UK and Japan.

contention that India will become a trillion-dollar


market underscores the potential for retail apps in this
country.

27

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Retail apps is a category where we see highly unique differences from market to market. What is particularly
striking is how mobile-first Indias retail app market is versus mature markets.

Top 10 Retail Apps by Sales Channel


Combined iOS App Store and Google Play Revenue
Sales Channel*
United States

United Kingdom

India

Japan
Bricks & Clicks

Online-Only

Mobile-First

*Companies classified by sales channel as of December 31, 2015.


*Bricks & Clicks retailers sell goods in brick-and-mortar stores and online channels. Online-Only businesses exclusively sell goods through e-commerce and mcommerce. Mobile-First companies are Online-Only businesses that are predominantly focused on m-commerce.

28

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The Evolution of
Mobile Gaming

App Annie 2015 Retrospective

Competition Increases in Games and Maturity Cycles Accelerate


Although the individual apps leading the

strategies as publishers seek high visibility and

revenue charts remained relatively steady in

engagement upon release. It also has significant

2015, beneath the surface there have been

ramifications for portfolio management, with most

massive shifts in the mobile gaming market.

publishers requiring more frequent releases to

Games are maturing at a faster rate, while

maintain the momentum that may have been

mobile gaming revenue has become less

sustained by a single title in previous years.

Average Estimated Time to


Maturity* by Year of Release
Combined iOS App Store and Google Play
Worldwide Downloads
200

concentrated. This presents opportunities


this changing landscape, but also presents
challenges for those that cannot.

Meanwhile, as game revenue grows, it is also


becoming less concentrated among the top
publishers. Even as the biggest names in mobile
gaming draw attention with multi-million-dollar ad

In our App Adoption Cycle report, we noted that the

campaigns and high-profile releases, the

average estimated time to maturity for new releases

concentration of revenue in the mobile gaming

dropped over 60% from 2014 to 2015 from

market has been trending toward less concentration

almost 50 weeks to just over 17. Compared to just

at the top. In our Rise of the Indies report, we used

three years prior, this is a remarkably slim window

a common measure of industry concentration, the

in which to generate downloads. For games released

Herfindahl-Hirschman Index (HHI), to show that

in 2012, average time to maturity was over 10 times

revenue became more evenly dispersed among

longer than it was for those released in 2015.

publishers from Q1 2014 to Q1 2015. The HHI


continued to fall throughout 2015, opening up more

This naturally impacts marketing and monetization

30

Weeks After Launch

for publishers who can effectively navigate

150

100

50

0
2012

2013

2014

2015

*Defined as the point at which a game reaches 90% of estimated market


potential (based on cumulative downloads).

opportunity for long-tail publishers.

App Annie 2016

App Annie 2015 Retrospective

Games Market Concentration, Worldwide


Combined iOS App Store and Google Play Revenue

Taken together, these trends paint an interesting picture of


the mobile gaming market. On the one hand, smaller
0.04

publishers have taken up a greater slice of the market. On

More
Consolidated

the other, the prospect of long-term success with just one or


two games continued to become less realistic for most
launch until downloads start to dry up, fast development
cycles and continued innovation are necessary to see success
in an increasingly less concentrated and higher tempoed
space. Increased marketing spend, press and public interest
are likely to drive shorter maturity cycles still, while rising
competition is likely to further fragment the revenue

On average, games released in 2015 received


the vast majority of their download potential
within four months of their release.

31

0.03

0.02

0.01

More
Fragmented

concentration in mobile games.

Herfindahl-Hirschman Index

publishers. With a timeframe of roughly four months after

0
Q1 2014

Q2 2014

Q3 2014

Q4 2014

Q1 2015

Q2 2015

Q3 2015

Q4 2015

App Annie 2016

App Annie 2015 Retrospective

Core Games in Asia: Immersive Games Draw Players Time and Money
massively multiplayer online role-playing game

GPUs have catalyzed development of games

(MMORPG) hit, remained in the top 10 worldwide

with detailed 3D graphics and immersive

revenue-generating iOS apps every month since its

gameplay, providing a significant boost to the

release in April. In China, the game has yet to be

core gaming category. This was led by APAC

unseated as the highest-grossing iOS app. But the

markets, and particularly South Korea, where

success of MMORPGs in China was not limited to

hardcore genres continue to enjoy immense

Fantasy Westward Journey half of the top 10

popularity. It also reflects the changing nature

grossing iOS games in China in 2015 were MMORPGs.

of the mobile gaming market. With shorter

We are excited to see whether other hardcore genres,

maturity cycles, it is more important for

including multiplayer online battle arenas (MOBAs)

publishers to entice users into games with high

like Tencents Hero Moba, will see similar success in

levels of engagement as they cannot rely on

Asia, and whether Western countries will follow suit in

sustaining downloads for long periods.

using mobile phones for more immersive gaming.

From May 2014 to May 2015, time spent per active

The success of core games in Asia proves that mobile

user in core games increased 50% while time spent in

has potential to become the dominant platform for

casual games declined.

core gaming as it gains traction across the region and,

Time Spent per Active User, Top 100 Games by


MAU, Android Phones,
South Korea
Indexed Time Spent per Active User

Rapid improvements in mobile processors and

200

150

100

50

0
May 2014

May 2015
Core

Casual

in some countries, even at the expense of traditional


China also saw an explosion in core games as Fantasy

gaming platforms like the PC and consoles.

Westward Journey, 2015s breakaway Chinese

32

App Annie 2016

App Annie 2015 Retrospective

Core Games in the Top 10 (Games),


Combined iOS App Store and Google Play Revenue, 2015

China

South Korea

In 2015, half of the top 10 highest-grossing


games in South Korea were action RPGs,
while half of the top 10 highest-grossing
games in China were MMORPGs.

Japan

United Kingdom

United States

10

# of Core Games in Top 10

33

App Annie 2016

App Annie 2015 Retrospective

The Next
Frontier for Apps

App Annie 2015 Retrospective

Wearables and TV Take Off


2015 was unique in that we saw not one, but two

Category Distribution of Apple Watch Apps


December 2015

new platform releases from Apple watchOS and


tvOS. In combination with Googles previous efforts
with Android Wear and Android TV, we can clearly
see that platform owners are making investments to

Games, 12%

expand apps beyond mobile devices.


In the wearables market, the device form factor that has the
lions share of sales and attention is the watch (versus

Utilities, 12%

All Others, 38%

glasses, clothing, shoes, jewelry, etc.). Looking closer at this


space, industry buzz reached a crescendo in April with the
unveiling of the Apple Watch. While Android Wear devices

Health and
Fitness, 7%

have been available since 2014, Apples entrance into the


space dramatically increased interest in wearable apps,
which we believe is highly related to iOS developers
enthusiasm for monetizing Apples lucrative install base. As

Entertainment, 7%

a result, the number of Apple Watch apps grew from 3,000


in April to over 14,000 in December.

Lifestyle, 6%

Finance, 6%
Travel, 6%

35

Productivity, 6%

App Annie 2016

App Annie 2015 Retrospective

Apps With Apple Watch Support


Top 10 iPhone Apps by Category, Worldwide Downloads
December 2015

Weather led the pack with 7 out of the top 10 Weather apps
being Apple Watch-compatible. In some categories, like
Games, none of the top 10 iOS apps supported Apple
Watch extensions. However, Games remain one of the
largest categories on the Apple Watch as many outside of the
top 10 are largely dedicated to the device. For Apple Watch
to achieve long-term and mass market success, developers
across categories need to find innovative ways to leverage
wearable form factors and deliver benefits that todays
smartphones cannot provide on their own. This may include
vertical-specific use cases such as monitoring operations
of staff or equipment to augmenting the physical world
with relevant information.

Weather

Shopping
Social Networking

News
Health and Fitness
Navigation

Travel
Entertainment

Music
3

Utilities
Productivity

Sports
0

Games
0

# Top 10 Apps in Category With Apple Watch Support

36

App Annie 2016

10

App Annie 2015 Retrospective

Moving on to tvOS, Apple CEO Tim Cook unveiled the

Apple TV Top 5 Free Category Share

new and improved Apple TV by saying, "We believe

100

the future of TV is apps. This platform creates a

90

variety of opportunities for app developers who can

80

successfully leverage the televisions large screen size

70

consumers. Additionally, given the communal nature

60

of the living room, apps on the TV open up a new


dimension for multi-user experiences, from
entertainment to education. We expect apps delivered

% Share

to deliver alternative versions and wholly new apps to

50
40

to the TV to allow for more monetization through

30

both increases in store revenue (through both higher

20

la carte pricing and strong subscription) and better


CPMs via advertising (the latter is not just about ads
via the app on the TV, but the targeting of secondary
screens viewers have with them when sitting in front
of the TV).

10
0
Japan
Games

Entertainment

UK
News

Education

Sports (Japan & US)

US
Lifestyle (UK)

Other (Outside Top 5)

Measured as a percentage of the top 100 most downloaded free apps on December 25, 2015

Games and Entertainment accounted for a majority of free Apple TV apps available,
with the US being the only one of the three where Entertainment apps outnumbered
Games.

37

App Annie 2016

App Annie 2015 Retrospective

The move beyond smartphones and tablets to wearables and TV and even emerging opportunities such as VR, home
IoT and automotive signifies just how embedded apps are in people's daily lives. The evolution of apps will continue
as users and developers embrace new ways to unleash the power of apps on other device categories that are already
connected as well as those that have yet be networked.

38

App Annie 2016

App Annie 2015 Retrospective

Top Apps and Companies by Country

App Annie 2015 Retrospective

Worldwide by Downloads
Top Apps of 2015: Worldwide
Combined iOS and Google Play
Downloads

Top Companies of 2015: Worldwide


Combined iOS and Google Play
Downloads
Outside of Games

Top Games of 2015: Worldwide


Combined iOS and Google Play
Downloads

Top Companies of 2015: Worldwide


Combined iOS and Google Play Games
Downloads

Rank

App

Company

Rank

Game

Company

Rank

Company

Headquarters

Rank

Company

Headquarters

WhatsApp
Messenger

Facebook

Subway Surfers

Kiloo

Facebook

United States

Electronic Arts

United States

Facebook
Messenger

Facebook

Candy Crush Saga King, Tencent

Google

United States

Gameloft

France

Facebook

Facebook

Clash of Clans

Cheetah Mobile

China

King

United Kingdom

Instagram

Facebook

Candy Crush Soda King


Saga

Apple

United States

Doodle Mobile

China

Clean Master

Cheetah Mobile

Despicable Me

Gameloft

Baidu

China

Rovio

Finland

360 Mobile
Security

Qihoo 360

My Talking Tom

Outfit7

Tencent

China

Outfit7

Cyprus

Skype

Microsoft

Temple Run 2

Imangi, iDreamSky

Microsoft

United States

Ketchapp Studio

France

YouTube

Google

My Talking Angela Outfit7

Sungy Mobile

China

Miniclip

Switzerland

UC Browser

Alibaba Group

Pou

Zakeh

Alibaba Group

China

TabTale

Israel

10

Snapchat

Snapchat

10

8 Ball Pool

Miniclip

10

LINE

Japan

10

Supercell

Finland

40

Supercell

App Annie 2016

App Annie 2015 Retrospective

Worldwide by Revenue
Top Apps of 2015: Worldwide
Combined iOS and Google Play
Revenue

Top Games of 2015: Worldwide


Combined iOS and Google Play
Revenue

Top Companies of 2015: Worldwide


Combined iOS and Google Play
Revenue Outside of Games

Top Companies of 2015: Worldwide


Combined iOS and Google Play Games
Revenue

Rank

App

Company

Rank

Game

Company

Rank

Company

Headquarters

Rank

Company

Headquarters

Spotify

Spotify

Clash of Clans

Supercell

LINE

Japan

Supercell

Finland

LINE

LINE

Monster Strike

Mixi, Tencent

Spotify

Sweden

King

United Kingdom

Pandora Radio

Pandora

Puzzle & Dragons

GungHo Online

InterActive
Corp (IAC)

United States

Mixi

Japan

HBO Now

Time Warner

Game of War Fire Machine Zone


Age

Pandora

United States

GungHo Online

Japan

Tinder

InterActiveCorp
(IAC)

Candy Crush Saga

King, Tencent

Time Warner

United States

Tencent

China

LINE Manga

LINE

Fantasy Westward
Journey

NetEase, Garena
Online

Smule

United States

Machine Zone

United States

LINE PLAY

LINE

Candy Crush Soda


Saga

King

Microsoft

United States

LINE

Japan

Zoosk

Zoosk

Colopl Rune Story

COLOPL, Sony,
Morningtec

Disney

United States

Netmarble

South Korea

Skype

Microsoft

Boom Beach

Supercell

Zoosk

United States

NetEase

China

10

PocketColony

Cocone

10

Disney Tsum Tsum

LINE

10

Baidu

China

10

Electronic Arts

United States

41

App Annie 2016

App Annie 2015 Retrospective

Worldwide by Monthly Active Users


Top Apps of 2015:
Worldwide iPhone Monthly Active
Users

Top Apps of 2015:


Worldwide Android Phone Monthly
Active Users (Excluding China)

Top Games of 2015:


Worldwide iPhone Monthly Active
Users

Rank

App*

Company

Rank

App*

Company

Rank

Game*

Facebook

Facebook

Facebook

Facebook

Facebook
Messenger

Facebook

WhatsApp
Messenger

Facebook

YouTube

Google

Facebook
Messenger

WhatsApp
Messenger

Facebook

Instagram

Facebook

Google Maps

Company

Top Games of 2015:


Worldwide Android Phone Monthly
Active Users (Excluding China)
Rank

Game*

Candy Crush Saga King

Candy Crush Saga King

Clash of Clans

Clash of Clans

Supercell

Facebook

Candy Crush Soda King


Saga

Subway Surfers

Kiloo

Instagram

Facebook

Trivia Crack

Etermax

Candy Crush Soda King


Saga

Clean Master

Cheetah Mobile

2048

Ketchapp Studio

Temple Run 2

Imangi

Google

Skype

Microsoft

Crossy Road

Hipster Whale

Hill Climb Racing

Fingersoft

Twitter

Twitter

Twitter

Twitter

Subway Surfers

Kiloo

Farm Heroes Saga King

Snapchat

Snapchat

Viber

Rakuten

Boom Beach

Supercell

8 Ball Pool

Miniclip

Google

Google

Dropbox

Dropbox

Words With
Friends

Zynga

Trivia Crack

Etermax

10

Gmail

Google

10

MX Player

J2 Interactive

10

8 Ball Pool

Miniclip

10

My Talking Tom

Outfit7

Supercell

Company

*Usage tables do not aggregate different versions of apps. For instance, Fruit Ninja and Fruit Ninja Free would be ranked separately.

42

App Annie 2016

App Annie 2015 Retrospective

Brazil by Downloads
Top Apps of 2015: Brazil Combined
iOS and Google Play Downloads

Top Companies of 2015: Brazil


Combined iOS and Google Play
Downloads
Outside of Games

Top Games of 2015: Brazil Combined


iOS and Google Play Downloads

Top Companies of 2015: Brazil


Combined iOS and Google Play Games
Downloads

Rank

App

Company

Rank

Game

Company

Rank

Company

Headquarters

Rank

Company

Headquarters

WhatsApp
Messenger

Facebook

Pou

Zakeh

Facebook

United States

Gameloft

France

Facebook

Facebook

Subway Surfers

Kiloo

Cheetah Mobile

China

Doodle Mobile

China

Facebook
Messenger

Facebook

My Talking Angela

Outfit7

Google

United States

Electronic Arts

United States

Instagram

Facebook

My Talking Tom

Outfit7

Studio Sol

Brazil

King

United Kingdom

Palco MP3

Studio Sol

Despicable Me

Gameloft

Sungy Mobile

China

Outfit7

Cyprus

Antivirus Booster
& Cleaner

PSafe

Kite Fighting

Maiworm

PSafe

Brazil

Miniclip

Switzerland

imo

imo.im

Zombie Tsunami

MobiGame, ZPLAY

Outfit7

Cyprus

Zakeh

Lebanon

Clean Master

Cheetah Mobile

8 Ball Pool

Miniclip

Microsoft

United States

Kiloo

Denmark

4shared

New IT Solutions

Candy Crush Soda


Saga

King

Holaverse

China

Rovio

Finland

10

Snapchat

Snapchat

10

Exploration

Andrzej Chomiak

10

Baidu

China

10

XPEC

Taiwan

43

App Annie 2016

App Annie 2015 Retrospective

Brazil by Revenue
Top Apps of 2015: Brazil Combined
iOS and Google Play Revenue

Top Companies of 2015: Brazil


Combined iOS and Google Play
Revenue Outside of Games

Top Games of 2015: Brazil Combined


iOS and Google Play Revenue

Top Companies of 2015: Brazil


Combined iOS and Google Play Games
Revenue

Rank

App

Company

Rank

Game

Company

Rank

Company

Headquarters

Rank

Company

Headquarters

Spotify

Spotify

Clash of Clans

Supercell

Spotify

Sweden

Supercell

Finland

PlayKids

Naspers

Candy Crush Saga

King, Tencent

Naspers

South Africa

King

United Kingdom

Deezer

Deezer

Candy Crush Soda


Saga

King

Deezer

France

Electronic Arts

United States

Tinder

InterActiveCorp
(IAC)

Game of War Fire Machine Zone


Age

InterActiveCorp
(IAC)

United States

Gameloft

France

Rdio

Rdio

Summoners War

GAMEVIL

Smule

United States

GAMEVIL

South Korea

Sing! Karaoke

Smule

Clash of Kings

Elex Technology

Microsoft

United States

Kabam

United States

Badoo

Badoo

Marvel Contest of
Champions

Kabam

ZeroUm Digital

Brazil

Elex Technology

China

LinkedIn

Linkedin

Hay Day

Supercell

Rdio

United States

Machine Zone

United States

Skype

Microsoft

Hearthstone: Heroes Activision Blizzard


of Warcraft

Badoo

United Kingdom

Activision Blizzard United States

10

LOVOO

LOVOO

10

Farm Heroes Saga

10

Linkedin

United States

10

Time Warner

44

King

United States

App Annie 2016

App Annie 2015 Retrospective

Brazil by Monthly Active Users


Top Apps of 2015: Brazil iPhone
Monthly Active Users

Top Apps of 2015: Brazil Android


Phone Monthly Active Users

Top Games of 2015: Brazil iPhone


Monthly Active Users

Top Games of 2015: Brazil Android


Phone Monthly Active Users

Rank

App*

Company

App*

App*

Company

Rank

Game*

Company

Rank

Game*

Company

WhatsApp
Messenger

Facebook

WhatsApp
Messenger

Facebook

Candy Crush Saga

King

Candy Crush Saga

King

Facebook

Facebook

Facebook

Facebook

Candy Crush Soda


Saga

King

Clash of Clans

Supercell

Facebook Messenger Facebook

Facebook Messenger Facebook

Clash of Clans

Supercell

Candy Crush Soda


Saga

King

Instagram

Facebook

Instagram

Facebook

Subway Surfers

Kiloo

Subway Surfers

Kiloo

YouTube

Google

Waze

Google

2048

Ketchapp Studio

Farm Heroes Saga

King

Waze

Google

Dropbox

Dropbox

SimCity BuildIt

Electronic Arts

CartolaFC

Grupo Globo

Google Maps

Google

Clean Master

Cheetah Mobile

Farm Heroes Saga

King

Pou

Zakeh

Skype

Microsoft

Skype

Microsoft

Trivia Crack

Etermax

Trivia Crack

Etermax

Spotify

Spotify

Banco do Brasil

Banco de Brasil

aa

General Adaptive
Apps

8 Ball Pool

Miniclip

10

Snapchat

Snapchat

10

Twitter

Twitter

10

8 Ball Pool

Miniclip

10

Real Racing 3

Electronic Arts

*Usage tables do not aggregate different versions of apps. For instance, Fruit Ninja and Fruit Ninja Free would be ranked separately.

45

App Annie 2016

App Annie 2015 Retrospective

China by Downloads
Top Apps of 2015: China iOS
Downloads

Top Games of 2015: China iOS


Downloads

Top Companies of 2015: China iOS


Downloads Outside of Games

Top Companies of 2015: China iOS


Games Downloads

Rank

App

Company

Rank

Game

Company

Rank

Company

Headquarters

Rank

Company

Headquarters

QQ

Tencent

Anipop

Happy Elements

Tencent

China

Tencent

China

Taobao

Alibaba Group

Landlord Poker

Tencent

Baidu

China

Gameloft

France

Meituan

Sankuai

We Fire

Tencent, Garena
Online, Netmarble

Apple

United States

Electronic Arts

United States

Alipay

Alibaba Small &


Micro Financial
Services

Asphalt 8: Airborne Gameloft

Alibaba Group

China

Happy Elements

China

iQIYI

Baidu

Craz3 Match

Tencent

Meitu

China

NetEase

China

Tencent Video

Tencent

Jelly Blast

MicroFunPlus
Cheetah Mobile

Sankuai

China

Supercell

Finland

WeChat

Tencent

Plants vs. Zombies 2 Electronic Arts

Sohu

China

Glu

United States

QQ Music

Tencent

WeChat Dash

Tencent

China

Rovio

Finland

Youku

Youku Tudou

QQMahjong

Tencent

Alibaba Small &


Micro Financial
Services

Youku Tudou

China

Outfit7

Cyprus

10

WiFi Master
Key

Shanghai Lantern

10

Rhythm Master

Tencent

10

NetEase

China

10

Ubisoft

France

46

App Annie 2016

App Annie 2015 Retrospective

China by Revenue
Top Apps of 2015: China iOS Revenue

Top Games of 2015: China Revenue

Top Companies of 2015: China iOS


Revenue Outside of Games

Top Companies of 2015: China iOS


Games Revenue

Rank

App

Company

Rank

Game

Company

Rank

Company

Headquarters

Rank

Company

Headquarters

iQIYI

Baidu

Fantasy Westward
Journey

NetEase, Garena
Online

Baidu

China

Tencent

China

Momo

Momo Technology

We Fire

Tencent, Garena
Online, Netmarble

Tencent

China

NetEase

China

Tencent Video

Tencent

The Legend of Mir 2

Tencent

Momo Technology China

Supercell

Finland

Youku

Youku Tudou

Westward Journey
Online

NetEase

Youku Tudou

China

Duoyi

China

QQ

Tencent

We Fly

Tencent

YY Inc

China

KingNet

China

YY

YY Inc

Shenwu 2

Duoyi

Zuitao

China

Perfect World

China

PPS

Baidu

MU: Origin

KingNet, Kunlun
Games, Webzen

ZHANGYUE

China

Happy Elements

China

QQ Reader

Tencent

The King of Fighters' Tencent,


98 Ultimate Match
Smart Alec, OurPalm

LeTV

China

Snail Games

China

Changba

Zuitao

Top of Tanker

Jiayuan

China

Longtu Game

China

10

iReader

Zhangyue

Tencent, FunPlus,
NEXON, Firefly
Games

10

Anipop

Happy Elements

10

Shanda

China

10

Youzu

China

47

App Annie 2016

App Annie 2015 Retrospective

China by Monthly Active Users


Top Apps of 2015: China iPhone Monthly Active Users

Top Games of 2015: China iPhone Monthly Active Users

Rank

App*

Company

Rank

Game*

Company

WeChat

Tencent

Anipop

Happy Elements

QQ

Tencent

Landlord Poker

Tencent

Taobao

Alibaba Group

Craz3 Match

Tencent

Alipay

Alibaba Small & Micro Financial


Services

WeChat Dash

Tencent

Sina Weibo

Sina

Clash of Clans

Supercell

Baidu Map

Baidu

We Fire

Tencent

Meituan

Sankuai

Boom Beach

Supercell

Baidu

Baidu

We Fly

Tencent

Dianping

Dianping.com

2048

Ketchapp Studio

10

QQ Music

Tencent

10

Candy Crush Saga

Tencent

*Usage tables do not aggregate different versions of apps. For instance, Fruit Ninja and Fruit Ninja Free would be ranked separately.

48

App Annie 2016

App Annie 2015 Retrospective

France by Downloads
Top Apps of 2015: France Combined
iOS and Google Play Downloads

Top Companies of 2015: France


Combined iOS and Google Play
Downloads
Outside of Games

Top Games of 2015: France Combined


iOS and Google Play Downloads

Top Companies of 2015: France


Combined iOS and Google Play Games
Downloads

Rank

App

Company

Rank

Game

Company

Rank

Company

Headquarters

Rank

Company

Headquarters

Facebook
Messenger

Facebook

Candy Crush Soda


Saga

King

Facebook

United States

King

United Kingdom

Facebook

Facebook

Clash of Clans

Supercell

Google

United States

Electronic Arts

United States

Snapchat

Snapchat

Subway Surfers

Kiloo

Microsoft

United States

Gameloft

France

WhatsApp
Messenger

Facebook

Candy Crush Saga

King, Tencent

Apple

United States

Ketchapp Studio

France

Skype

Microsoft

Despicable Me

Gameloft

Snapchat

United States

Supercell

Finland

Instagram

Facebook

94%

SCIMOB

Orange SA

France

Miniclip

Switzerland

Leboncoin

Schibsted

Boom Beach

Supercell

Cheetah Mobile

China

XPEC

Taiwan

Shazam

Shazam
Entertainment

Agar.io

Miniclip

InterActiveCorp
(IAC)

United States

Rovio

Finland

Deezer

Deezer

Geometry Dash

RobTop

Outfit7

Cyprus

Doodle Mobile

China

10

Waze

Google

10

Piano Tiles 2

Cheetah Mobile

10

Schibsted

Norway

10

SCIMOB

France

49

App Annie 2016

App Annie 2015 Retrospective

France by Revenue
Top Apps of 2015: France Combined
iOS and Google Play Revenue

Top Companies of 2015: France


Combined iOS and Google Play
Revenue Outside of Games

Top Games of 2015: France Combined


iOS and Google Play Revenue

Top Companies of 2015: France


Combined iOS and Google Play Games
Revenue

Rank

App

Company

Rank

Game

Company

Rank

Company

Headquarters

Rank

Company

Headquarters

AdoptAGuy

GEB AdoptAGuy

Clash of Clans

Supercell

GEB AdoptAGuy

France

Supercell

Finland

Deezer

Deezer

Boom Beach

Supercell

Deezer

France

King

United Kingdom

iCoyote

Coyote System

Candy Crush Saga

King, Tencent

InterActiveCorp
(IAC)

United States

Electronic Arts

United States

Badoo

Badoo

Candy Crush Soda


Saga

King

Coyote System

France

Machine Zone

United States

LOVOO

LOVOO

Game of War Fire Machine Zone


Age

Badoo

United Kingdom

Kabam

United States

Spotify

Spotify

Farm Heroes Saga

King

LOVOO

Germany

GAMEVIL

South Korea

Meetic

InterActiveCorp
(IAC)

Summoners War

GAMEVIL

Spotify

Sweden

IGG

China

Canalplay

Vivendi

Hay Day

Supercell

Vivendi

France

Gameloft

France

Tinder

InterActiveCorp
(IAC)

Marvel Contest of
Champions

Kabam

Babbel

Germany

Activision Blizzard United States

10

Freeletics

Freeletics

10

Hearthstone: Heroes Activision Blizzard


of Warcraft

10

Microsoft

United States

10

Zynga

50

United States

App Annie 2016

App Annie 2015 Retrospective

France by Monthly Active Users


Top Apps of 2015: France iPhone
Monthly Active Users

Rank

App*

Company

Top Apps of 2015: France Android


Phone Monthly Active Users

Top Games of 2015: France iPhone


Monthly Active Users

Rank

App*

Company

Rank

Game*

Company

Top Games of 2015: France Android


Phone Monthly Active Users

Rank

Game*

Company

Facebook

Facebook

Facebook

Facebook

Clash of Clans

Supercell

Clash of Clans

Supercell

Facebook
Messenger

Facebook

Facebook
Messenger

Facebook

Candy Crush Saga

King

Candy Crush Saga

King

YouTube

Google

WhatsApp
Messenger

Facebook

Candy Crush Soda


Saga

King

Candy Crush Soda


Saga

King

Google Maps

Google

Shazam

Shazam
Entertainment

Boom Beach

Supercell

Boom Beach

Supercell

WhatsApp
Messenger

Facebook

Clean Master

Cheetah Mobile

2048

Ketchapp
Studio

94%

SCIMOB

Waze

Google

Skype

Microsoft

QuizClash

FEO Media

Subway Surfers

Kiloo

Shazam

Shazam
Entertainment

Snapchat

Snapchat

94%

SCIMOB

Farm Heroes Saga

King

Snapchat

Snapchat

Waze

Google

Subway Surfers

Kiloo

QuizClash

FEO Media

Instagram

Facebook

Adobe Acrobat DC Adobe

1010!

GramGames

Crossy Road

Yodo1

10

Twitter

Twitter

10

Dropbox

10

Farm Heroes Saga

King

10

MobilityWare
Solitaire

MobilityWare

Dropbox

*Usage tables do not aggregate different versions of apps. For instance, Fruit Ninja and Fruit Ninja Free would be ranked separately.

51

App Annie 2016

App Annie 2015 Retrospective

Germany by Downloads
Top Apps of 2015: Germany
Combined iOS and Google Play
Downloads

Top Companies of 2015: Germany


Combined iOS and Google Play
Downloads
Outside of Games

Top Games of 2015: Germany


Combined iOS and Google Play
Downloads

Top Companies of 2015: Germany


Combined iOS and Google Play Games
Downloads

Rank

App

Company

Rank

Game

Company

Rank

Company

Headquarters

Rank

Company

Headquarters

WhatsApp
Messenger

Facebook

Candy Crush Soda


Saga

King

Facebook

United States

Electronic Arts

United States

Facebook
Messenger

Facebook

Clash of Clans

Supercell

Google

United States

King

United Kingdom

Facebook

Facebook

Subway Surfers

Kiloo

Apple

United States

Gameloft

France

Amazon

Amazon

QuizClash

FEO Media

Microsoft

United States

Supercell

Finland

Instagram

Facebook

aa

General Adaptive
Apps

Amazon

United States

Rovio

Finland

Skype

Microsoft

Crossy Road

Hipster Whale,
Yodo1

Cheetah Mobile

China

General Adaptive
Apps

Australia

Spotify

Spotify

Candy Crush Saga

King, Tencent

eBay

United States

Miniclip

Switzerland

eBay
Kleinanzeigen

eBay

Despicable Me

Gameloft

Bertelsmann

Germany

XPEC

Taiwan

Shpock

finderly

94%

SCIMOB

InterActiveCorp
(IAC)

United States

Ketchapp Studio

France

10

Snapchat

Snapchat

10

Piano Tiles 2

Cheetah Mobile

10

Spotify

Sweden

10

Doodle Mobile

China

52

App Annie 2016

App Annie 2015 Retrospective

Germany by Revenue
Top Apps of 2015: Germany
Combined iOS and Google Play
Revenue

Top Games of 2015: Germany


Combined iOS and Google Play
Revenue

Top Companies of 2015: Germany


Combined iOS and Google Play
Revenue Outside of Games

Top Companies of 2015: Germany


Combined iOS and Google Play Games
Revenue

Rank

App

Company

Rank

Game

Company

Rank

Company

Headquarters

Rank

Company

Headquarters

LOVOO

LOVOO

Clash of Clans

Supercell

LOVOO

Germany

Supercell

Finland

Spotify

Spotify

Hay Day

Supercell

Axel Springer

Germany

King

United Kingdom

BILD

Axel Springer

Candy Crush Soda


Saga

King

Spotify

Sweden

Electronic Arts

United States

Freeletics

Freeletics

Candy Crush Saga

King, Tencent

Garmin

United States

GAMEVIL

South Korea

NAVIGON Europe Garmin

Game of War Fire Machine Zone


Age

Babbel

Germany

Machine Zone

United States

FriendScout24

FriendScout24

Empire: Four
Kingdoms

Goodgame Studios

Bertelsmann

Germany

Elex Technology

China

Babbel

Babbel

Summoners War

GAMEVIL

Freeletics

Germany

Goodgame Studios Germany

Blitzer.de

Eifrig

Castle Clash

IGG, Tencent

InterActiveCorp
(IAC)

United States

IGG

China

RTL NOW

Bertelsmann

Farm Heroes Saga

King

TomTom

Netherlands

Kabam

United States

10

Die Welt

Axel Springer

10

Clash of Kings

Elex Technology

10

FriendScout24

Germany

10

Gameloft

France

53

App Annie 2016

App Annie 2015 Retrospective

Germany by Monthly Active Users


Top Apps of 2015: Germany iPhone
Monthly Active Users

Top Apps of 2015: Germany Android


Phone Monthly Active Users

Top Games of 2015: Germany iPhone


Monthly Active Users

Top Games of 2015: Germany Android


Phone Monthly Active Users

Rank

App*

Company

Rank

App*

Company

Rank

Game*

Company

Rank

Game*

Company

WhatsApp
Messenger

Facebook

WhatsApp
Messenger

Facebook

QuizClash

FEO Media

QuizClash

FEO Media

Facebook

Facebook

Facebook

Facebook

Candy Crush Saga King

Candy Crush Saga King

YouTube

Google

Facebook
Messenger

Facebook

Clash of Clans

Clash of Clans

Facebook
Messenger

Facebook

Clean Master

Cheetah Mobile

Candy Crush Soda King


Saga

Candy Crush Soda King


Saga

Google Maps

Google

Dropbox

Dropbox

2048

Ketchapp Studio

QuizClash
Premium

FEO Media

Amazon

Amazon

eBay

eBay

The Simpsons:
Tapped Out

Electronic Arts

Hill Climb Racing

Fingersoft

eBay

eBay

wetter.com

Wetter.com

Subway Surfers

Kiloo

Subway Surfers

Kiloo

Google

Google

Adobe Acrobat DC Adobe

Hay Day

Supercell

Farm Heroes Saga

King

DB Navigator

Deutsche Bahn

Skype

Microsoft

Boom Beach

Supercell

4 Pics 1 Word

LOTUM

10

Shazam

Shazam
Entertainment

10

DB Navigator

Deutsche Bahn

10

Farm Heroes Saga

King

10

Crossy Road

Yodo1

Supercell

Supercell

*Usage tables do not aggregate different versions of apps. For instance, Fruit Ninja and Fruit Ninja Free would be ranked separately.

54

App Annie 2016

App Annie 2015 Retrospective

Japan by Downloads
Top Apps of 2015: Japan Combined
iOS and Google Play Downloads

Top Companies of 2015: Japan


Combined iOS and Google Play
Downloads
Outside of Games

Top Games of 2015: Japan Combined


iOS and Google Play Downloads

Rank

App

Company

Rank

Game

LINE

LINE

Pages

Apple

Apple iMovie

Rank

Company

Headquarters

Rank

Company

Headquarters

Disney Tsum Tsum LINE

Yahoo Japan

Japan

LINE

Japan

Monster Strike

Mixi, Tencent

Apple

United States

SQUARE ENIX

Japan

Apple

liica

Google

United States

BANDAI NAMCO

Japan

Twitter

Twitter

Puzzle & Dragons

GungHo Online

LINE

Japan

Sega Sammy
Holdings

Japan

Apple Numbers

Apple

Candy Crush Soda King


Saga

Facebook

United States

CyberAgent

Japan

Yahoo! JAPAN

Yahoo Japan

Nekoatsume

Hit-Point

Recruit Holdings

Japan

DeNA

Japan

YouTube

Google

LINE Bubble 2

LINE

KDDI

Japan

GungHo Online

Japan

Apple Keynote

Apple

Jikky Powerful
Pro Yaky

Konami

Rakuten

Japan

King

United Kingdom

iTunes U

Apple

LINE POP2

LINE

CyberAgent

Japan

COLOPL

Japan

10

GarageBand

Apple

10

PokoPoko

LINE, NHN
Entertainment

10

NTT

Japan

10

Konami

Japan

55

Company

Top Companies of 2015: Japan


Combined iOS and Google Play Games
Downloads

App Annie 2016

App Annie 2015 Retrospective

Japan by Revenue
Top Apps of 2015: Japan Combined
iOS and Google Play Revenue

Top Companies of 2015: Japan


Combined iOS and Google Play
Revenue Outside of Games

Top Games of 2015: Japan Combined


iOS and Google Play Revenue

Top Companies of 2015: Japan


Combined iOS and Google Play Games
Revenue

Rank

App

Company

Rank

Game

Company

Rank

Company

Headquarters

Rank

Company

Headquarters

LINE

LINE

Monster Strike

Mixi, Tencent

LINE

Japan

Mixi

Japan

LINE Manga

LINE

Puzzle & Dragons

GungHo Online

Cocone

Japan

GungHo Online

Japan

PocketColony

Cocone

Colopl Rune Story

COLOPL, Sony,
Morningtec

SQUARE ENIX

Japan

LINE

Japan

LINE PLAY

LINE

Disney Tsum Tsum

LINE

SHUEISHA

Japan

COLOPL

Japan

Dragon Quest X
SQUARE ENIX
Adventurers
Convenient Outing
Tool

Logres of Swords
and Sorcery:
Goddess of Ancient

Marvelous,
Garena Online

Voltage

Japan

BANDAI NAMCO Japan

The World of Mystic COLOPL, Sony


Wiz

Mixi

Japan

SQUARE ENIX

Japan

PokoPoko

LINE, NHN
Entertainment

InterActiveCorp
(IAC)

United States

CyberAgent

Japan

FINAL FANTASY
Record Keeper

DeNA

CyberAgent

Japan

DeNA

Japan

Jikky Powerful Pro Konami


Yaky

COOKPAD

Japan

Sega Sammy
Holdings

Japan

10

Clash of Clans

10

DeNA

Japan

10

Konami

Japan

Pairs

YYC

8
9
10

56

InterActiveCorp
(IAC), eureka Inc
Mixi

LINE FortuneTelling

LINE

Shonen Jump Plus

SHUEISHA

Taple Tanjo

Supercell

CyberAgent
App Annie 2016

App Annie 2015 Retrospective

Japan by Monthly Active Users


Top Apps of 2015: Japan iPhone
Monthly Active Users

Top Apps of 2015: Japan Android


Phone Monthly Active Users

Top Games of 2015: Japan iPhone


Monthly Active Users

Top Games of 2015: Japan Android


Phone Monthly Active Users

Rank

App*

Company

Rank

App*

Company

Rank

Game*

Company

Rank

Game*

Company

LINE

LINE

LINE

LINE

Disney Tsum Tsum

LINE

Disney Tsum Tsum

LINE

Google Maps

Google

Facebook

Facebook

Puzzle & Dragons

GungHo Online

Puzzle & Dragons

GungHo Online

YouTube

Google

Twitter

Twitter

Monster Strike

Mixi

Monster Strike

Mixi

Facebook

Facebook

Yahoo! JAPAN

Yahoo Japan

Clash of Clans

Supercell

Pokopang

LINE

Twitter

Twitter

Jorte Calendar and


Organizer

Jorte

Nekoatsume

Hit-Point

PokoPoko

LINE

Facebook
Messenger

Facebook

Yahoo! Japan
Transit

Yahoo Japan

PokoPoko

LINE

Nekoatsume

Hit-Point

Google

Google

Yahoo! Japan
Weather

Yahoo Japan

Colopl Rune Story

COLOPL

Colopl Rune Story

COLOPL

Gmail

Google

McDonalds Japan

McDonalds

Candy Crush Saga

King

The World of Mystic COLOPL


Wiz

Amazon

Amazon

SmartNews

SmartNews

Candy Crush Soda


Saga

King

Clash of Clans

Supercell

10

Yahoo! Japan
Transit

Yahoo Japan

10

Clean Master

Cheetah Mobile

10

Jikky Powerful Pro Konami


Yaky

10

Candy Crush Saga

King

*Usage tables do not aggregate different versions of apps. For instance, Fruit Ninja and Fruit Ninja Free would be ranked separately.

57

App Annie 2016

App Annie 2015 Retrospective

Russia by Downloads
Top Apps of 2015: Russia Combined
iOS & Google Play Downloads

Top Companies of 2015: Russia


Combined iOS & Google Play
Downloads Outside of Games

Top Games of 2015: Russia Combined


iOS & Google Play Downloads

Top Companies of 2015: Russia


Combined iOS & Google Play Games
Downloads

Rank

App

Company

Rank

Game

Company

Rank

Company

Headquarters

Rank

VK

Mail.Ru Group

My Talking Tom

Outfit7

Mail.Ru Group

Russia

Gameloft

France

WhatsApp
Messenger

Facebook

Subway Surfers

Kiloo

Facebook

United States

Electronic Arts

United States

Viber

Rakuten

My Talking
Angela

Outfit7

Yandex

Russia

Outfit7

Cyprus

Odnoklassniki

Mail.Ru Group

Despicable Me

Gameloft

Google

United States

Rovio

Finland

Skype

Microsoft

Hill Climb Racing Fingersoft

Cheetah Mobile

China

Doodle Mobile

China

AliExpress

Alibaba Group

Shadow Fight 2

Nekki

Alibaba Group

China

TabTale

Israel

UC Browser

Alibaba Group

World of Tanks
Blitz

Wargaming.net

Microsoft

United States

Disney

United States

Instagram

Facebook

Clash of Clans

Supercell

Rakuten

Japan

Ketchapp Studio

France

Clean Master

Cheetah Mobile

QuizClash

FEO Media

Outfit7

Cyprus

Glu

United States

10

Sberbank Online

Sberbank of Russia

10

Fillwords

MerigoTech

10

Sungy Mobile

China

10

LEGO

Denmark

58

Company

Headquarters

App Annie 2016

App Annie 2015 Retrospective

Russia by Revenue
Top Apps of 2015: Russia Combined
iOS & Google Play Revenue

Top Companies of 2015: Russia


Combined iOS & Google Play Revenue
Outside of Games

Top Games of 2015: Russia Combined


iOS & Google Play Revenue

Top Companies of 2015: Russia


Combined iOS & Google Play Games
Revenue

Rank

App

Company

Rank

Game

Company

Rank

Company

Headquarters

Rank

Company

Headquarters

Odnoklassniki

Mail.Ru Group

Game of War Fire Age

Machine Zone

LitRes

Russia

Supercell

Finland

Read!

LitRes

Clash of Clans

Supercell

Mail.Ru Group

Russia

Machine Zone

United States

Badoo

Badoo

Clash of Kings

Elex Technology

Navitel

Russia

Elex Technology

China

Viber

Rakuten

World of Tanks
Blitz

Wargaming.net

Ivi.ru

Russia

Tap4Fun

China

ivi.ru

Ivi.ru

Galaxy Legend

Tap4Fun

Badoo

United Kingdom

Wargaming.net

Cyprus

LovePlanet

Media Mir

Castle Clash

IGG, Tencent

Rakuten

Japan

IGG

China

Frim

MoCo Media

Boom Beach

Supercell

Media Mir

Russia

Electronic Arts

United States

Navitel Navigator Navitel

Hay Day

Supercell

Mamba Dating

Russia

Plarium

Israel

easy ten

Vlastor

Heroes Charge

uCool

MoCo Media

Russia

Gameloft

France

10

Mamba Dating

Mamba Dating

10

Stormfall: Rise of
Balur

Plarium

10

Vlastor

Russia

10

Kabam

United States

59

App Annie 2016

App Annie 2015 Retrospective

South Korea by Downloads


Top Apps of 2015: South Korea
Combined iOS and Google Play
Downloads

Top Games of 2015: South Korea


Combined iOS and Google Play
Downloads

Top Companies of 2015: South Korea


Combined iOS and Google Play
Downloads
Outside of Games

Top Companies of 2015: South Korea


Combined iOS and Google Play Games
Downloads

Rank

App

Company

Rank

Game

Company

Rank

Company

Headquarters

Rank

Company

Headquarters

KakaoTalk

Daum Kakao

Crossy Road

Hipster Whale,
Yodo1

NAVER

South Korea

Netmarble

South Korea

Naver

NAVER

Piano Tiles 2

Cheetah Mobile

Daum Kakao

South Korea

GAMEVIL

South Korea

Facebook

Facebook

Raven

Netmarble

SK Group

South Korea

NEXON

Japan

BAND

NAVER

Pop Friends

NHN Entertainment

Facebook

United States

NHN
Entertainment

South Korea

V3 Mobile 2.0

AhnLab

Infinite Stairs

NFLY STUDIO,
Cheetah Mobile

Cheetah Mobile

China

ENISTUDIO

South Korea

KakaoStory

Daum Kakao

Candy Crush Soda


Saga

King

CJ Group

South Korea

King

United Kingdom

Facebook
Messenger

Facebook

Everybodys Marble Netmarble,


Tencent, LINE,

Google

United States

Gameloft

France

360 Mobile
Security

Qihoo 360

Disney Hidden
Catch

Lunosoft

Lotte

South Korea

Electronic Arts

United States

KakaoTaxi

Daum Kakao

Clash of Clans

Supercell

LINE

Japan

SundayToz

South Korea

10

B612

LINE

10

MU: Origin

KingNet, Kunlun
Games, Webzen

10

KT Corporation

South Korea

10

Four Thirty Three

South Korea

60

App Annie 2016

App Annie 2015 Retrospective

South Korea by Revenue


Top Apps of 2015: South Korea
Combined iOS and Google Play
Revenue

Top Games of 2015: South Korea


Combined iOS and Google Play
Revenue

Top Companies of 2015: South Korea


Combined iOS and Google Play
Revenue Outside of Games

Top Companies of 2015: South Korea


Combined iOS and Google Play Games
Revenue

Rank

App

Company

Rank

Game

Company

Rank

Company

Headquarters

Rank

Company

Headquarters

KakaoTalk

Daum Kakao

Raven

Netmarble

Daum Kakao

South Korea

Netmarble

South Korea

Lezhin Comics

Lezhin

Seven Knights

Netmarble, Tencent

Lezhin

South Korea

Supercell

Finland

KakaoPage

Daum Kakao

Clash of Clans

Supercell

LOEN

South Korea

NEXON

Japan

MelOn

LOEN

Everybody's Marble Netmarble, LINE,


Tencent

Samsung
Publishing

South Korea

GAMEVIL

South Korea

NoonDate

Mozzet

MU: Origin

KingNet, Kunlun
Games, Webzen

Neowiz

South Korea

Webzen

South Korea

I-UM

I-UM SOCIUS

Monster Taming

Netmarble, Tencent

Mozzet

South Korea

SundayToz

South Korea

Bugs

Neowiz

Anipang 2

SundayToz

I-UM SOCIUS

South Korea

Four Thirty Three South Korea

Amanda

Dorsia

Hero

Four Thirty Three,


Garena Online,

NAVER

South Korea

NHN
Entertainment

South Korea

LINE PLAY

LINE

FIFA ONLINE 3 M NEXON, Garena


Online

LINE

Japan

King

United Kingdom

10

pooq

pooq

10

Summoners War

10

UANGEL

South Korea

10

WeMade

South Korea

61

GAMEVIL

App Annie 2016

App Annie 2015 Retrospective

South Korea by Monthly Active Users


Top Apps of 2015: South Korea iPhone
Monthly Active Users

Top Apps of 2015: South Korea


Android Phone Monthly Active Users

Top Games of 2015: South Korea


iPhone Monthly Active Users

Top Games of 2015: South Korea


Android Phone Monthly Active Users

Rank

App*

Company

Rank

App*

Company

Rank

Game*

Company

Rank

Game*

Company

KakaoTalk

Daum Kakao

KakaoTalk

Daum Kakao

Clash of Clans

Supercell

Everybody's
Marble

Netmarble

NAVER

NAVER

NAVER

NAVER

Everybody's
Marble

Netmarble

Anipang 2

SundayToz

Facebook

Facebook

KakaoStory

Daum Kakao

Pop Friends

NHN Entertainment

Cookie Run

Devsisters

YouTube

Google

BAND

NAVER

Candy Crush Soda


Saga

King

Clash of Clans

Supercell

NAVER Map

NAVER

Facebook

Facebook

Cookie Run

Devsisters

Seven Knights

Netmarble

KakaoStory

Daum Kakao

NAVER Map

NAVER

Seven Knights

Netmarble

Minecraft Pocket Microsoft


Edition

Facebook
Messenger

Facebook

MelOn

LOEN

Anipang 2

SundayToz

Pop Friends

NHN Entertainment

BAND

NAVER

Coupang

Coupang

Raven

Netmarble

Anipang

SundayToz

MelOn

LOEN

Daum

Daum Kakao

SimCity BuildIt

Electronic Arts

FIFA ONLINE 3 M NEXON

10

Instagram

Facebook

10

Clean Master

Cheetah Mobile

10

Crossy Road

Hipster Whale

10

Crossy Road

Yodo1

*Usage tables do not aggregate different versions of apps. For instance, Fruit Ninja and Fruit Ninja Free would be ranked separately.

62

App Annie 2016

App Annie 2015 Retrospective

United Kingdom by Downloads


Top Apps of 2015: United Kingdom
Combined iOS and Google Play
Downloads
Rank

App

Company

Top Companies of 2015: United


Kingdom Combined iOS and Google
Play Downloads
Outside of Games

Top Games of 2015: United Kingdom


Combined iOS and Google Play
Downloads
Rank

Game

Company

Rank

Company

Headquarters

Top Companies of 2015: United


Kingdom Combined iOS and Google
Play Games Downloads
Rank

Company

Headquarters

WhatsApp
Messenger

Facebook

Crossy Road

Hipster Whale,
Yodo1

Facebook

United States

Electronic Arts

United States

Facebook
Messenger

Facebook

Candy Crush
Soda Saga

King

Google

United States

King

United Kingdom

Facebook

Facebook

Candy Crush
Saga

King, Tencent

Apple

United States

Ketchapp Studio

France

YouTube

Google

8 Ball Pool

Miniclip

Microsoft

United States

Gameloft

France

Instagram

Facebook

Subway Surfers

Kiloo

BBC

United Kingdom

Miniclip

Switzerland

Snapchat

Snapchat

Clash of Clans

Supercell

Amazon

United States

Zynga

United States

Skype

Microsoft

Despicable Me

Gameloft

Sky

United Kingdom

Rovio

Finland

Spotify

Spotify

Temple Run 2

Imangi,
iDreamSky

eBay

United States

Supercell

Finland

eBay

eBay

Agar.io

Miniclip

Snapchat

United States

TabTale

Israel

10

BBC iPlayer

BBC

10

Cooking Fever

Nordcurrent

10

InterActiveCorp
(IAC)

United States

10

Storm8

United States

63

App Annie 2016

App Annie 2015 Retrospective

United Kingdom by Revenue


Top Apps of 2015: United Kingdom
Combined iOS and Google Play
Revenue

Top Games of 2015: United Kingdom


Combined iOS and Google Play
Revenue

Top Companies of 2015: United


Kingdom Combined iOS and Google
Play Revenue Outside of Games

Top Companies of 2015: United


Kingdom Combined iOS and Google
Play Games Revenue

Rank

App

Company

Rank

Game

Company

Rank

Company

Headquarters

Rank

Company

Headquarters

Spotify

Spotify

Clash of Clans

Supercell

Spotify

Sweden

Supercell

Finland

Skype

Microsoft

Candy Crush Saga King, Tencent

InterActiveCorp
(IAC)

United States

King

United Kingdom

Tinder

InterActiveCorp
(IAC)

Game of War Fire Age

Microsoft

United States

Electronic Arts

United States

Match.com UK

InterActiveCorp
(IAC)

Candy Crush Soda King


Saga

Smule

United States

Machine Zone

United States

Zoosk

Zoosk

Boom Beach

Zoosk

United States

Kabam

United States

POF Online Dating InterActiveCorp


(IAC),
PlentyOfFish

Farm Heroes Saga King

News Corp

United States

Zynga

United States

Badoo

Badoo

Hay Day

Supercell

MagazineCloner

United Kingdom

Churchill Downs

United States

Magic Piano by
Smule

Smule

SimCity BuildIt

Electronic Arts

Badoo

United Kingdom

Elex Technology

China

Sing! Karaoke

Smule

Marvel Contest of
Champions

Kabam

TomTom

Netherlands

Miniclip

Switzerland

The Guardian

The Guardian

10

8 Ball Pool

Miniclip

10

10

Sky

United Kingdom

10

SGN

United States

64

Machine Zone

Supercell

App Annie 2016

App Annie 2015 Retrospective

United Kingdom by Monthly Active Users


Top Apps of 2015: United Kingdom
iPhone Monthly Active Users

Top Apps of 2015: United Kingdom


Android Phone Monthly Active Users

Top Games of 2015: United Kingdom


iPhone Monthly Active Users

Top Games of 2015: United Kingdom


Android Phone Monthly Active Users

Rank

App*

Company

Rank

App*

Company

Rank

Game*

Company

Rank

Game*

Company

Facebook

Facebook

Facebook

Facebook

Candy Crush Saga

King

Candy Crush Saga

King

WhatsApp
Messenger

Facebook

WhatsApp
Messenger

Facebook

Clash of Clans

Supercell

Candy Crush Soda


Saga

King

Facebook Messenger Facebook

Facebook Messenger Facebook

Crossy Road

Hipster Whale

Clash of Clans

Supercell

YouTube

Google

eBay

eBay

Candy Crush Soda


Saga

King

Crossy Road

Yodo1

Instagram

Facebook

Twitter

Twitter

8 Ball Pool

Miniclip

8 Ball Pool

Miniclip

Twitter

Twitter

Instagram

Facebook

2048

Ketchapp Studio

MobilityWare
Solitaire

MobilityWare

Snapchat

Snapchat

Dropbox

Dropbox

Words With Friends Zynga

Subway Surfers

Kiloo

Google Maps

Google

Snapchat

Snapchat

aa

General Adaptive
Apps

Farm Heroes Saga

King

eBay

eBay

Skype

Microsoft

1010!

GramGames

Words With Friends Zynga

10

Spotify

Spotify

10

BBC News

BBC

10

Subway Surfers

Kiloo

10

Temple Run 2

Imangi

*Usage tables do not aggregate different versions of apps. For instance, Fruit Ninja and Fruit Ninja Free would be ranked separately.

65

App Annie 2016

App Annie 2015 Retrospective

United States by Downloads


Top Apps of 2015: United States
Combined iOS and Google Play
Downloads

Top Companies of 2015: United States


Combined iOS and Google Play
Downloads
Outside of Games

Top Games of 2015: United States


Combined iOS and Google Play
Downloads

Top Companies of 2015: United States


Combined iOS and Google Play Games
Downloads

Rank

App

Company

Rank

Game

Company

Rank

Company

Headquarters

Rank

Company

Headquarters

Facebook
Messenger

Facebook

Trivia Crack

Etermax

Facebook

United States

Electronic Arts

United States

Facebook

Facebook

Crossy Road

Hipster Whale,
Yodo1

Google

United States

King

United Kingdom

Instagram

Facebook

Subway Surfers

Kiloo

Apple

United States

Gameloft

France

Pandora Radio

Pandora

Candy Crush Soda


Saga

King

Microsoft

United States

Ketchapp Studio

France

Snapchat

Snapchat

Clash of Clans

Supercell

Amazon

United States

Zynga

United States

YouTube

Google

Candy Crush Saga

King, Tencent

Disney

United States

Glu

United States

Netflix

Netflix

8 Ball Pool

Miniclip

Pandora

United States

Rovio

Finland

WhatsApp
Messenger

Facebook

Despicable Me

Gameloft

Cheetah Mobile

China

Miniclip

Switzerland

Spotify

Spotify

Temple Run 2

Imangi, iDreamSky

Snapchat

United States

TabTale

Israel

10

Apple iMovie

Apple

10

Geometry Dash

RobTop

10

InterActiveCorp
(IAC)

United States

10

Supercell

Finland

66

App Annie 2016

App Annie 2015 Retrospective

United States by Revenue


Top Apps of 2015: United States
Combined iOS and Google Play
Revenue

Top Games of 2015: United States


Combined iOS and Google Play
Revenue

Top Companies of 2015: United States


Combined iOS and Google Play
Revenue Outside of Games

Top Companies of 2015: United States


Combined iOS and Google Play Games
Revenue

Rank

App

Company

Rank

Game

Company

Rank

Company

Headquarters

Rank

Company

Headquarters

Pandora Radio

Pandora

Clash of Clans

Supercell

Pandora

United States

Supercell

Finland

Spotify

Spotify

Game of War Fire Age

Machine Zone

Spotify

Sweden

King

United Kingdom

HBO NOW

Time Warner

Candy Crush Saga King, Tencent

InterActiveCorp
(IAC)

United States

Machine Zone

United States

Match.com

InterActiveCorp
(IAC)

Candy Crush Soda King


Saga

Time Warner

United States

Electronic Arts

United States

Hulu

Hulu

Boom Beach

Supercell

Smule

United States

Caesars
Entertainment

United States

Tinder

InterActiveCorp
(IAC)

DoubleDown
Casino

International Game
Technology

Hulu

United States

Churchill Downs

United States

Zoosk

Zoosk

Big Fish Casino

Churchill Downs

Microsoft

United States

Zynga

United States

Sing! Karaoke

Smule

Slotomania

Caesars
Entertainment

Zoosk

United States

Kabam

United States

MLB.com At Bat

MLB

Hay Day

Supercell

Apple

United States

International Game United States


Technology

10

Skype

Microsoft

10

Farm Heroes Saga King

10

Disney

United States

10

Glu

67

United States

App Annie 2016

App Annie 2015 Retrospective

United States by Monthly Active Users


Top Apps of 2015: United States
iPhone Monthly Active Users

Top Apps of 2015: United States


Android Phone Monthly Active Users

Top Games of 2015: United States


iPhone Monthly Active Users

Top Games of 2015: United States


Android Phone Monthly Active Users

Rank

App*

Company

Rank

App*

Company

Rank

App

Company

Rank

App*

Company

Facebook

Facebook

Facebook

Facebook

Trivia Crack

Etermax

Trivia Crack

Etermax

Facebook
Messenger

Facebook

Facebook
Messenger

Facebook

Clash of Clans

Supercell

Candy Crush Saga King

YouTube

Google

Instagram

Facebook

Candy Crush Saga

King

Clash of Clans

Instagram

Facebook

Pandora Radio

Pandora

Words With Friends Zynga

Candy Crush Soda King


Saga

Snapchat

Snapchat

Snapchat

Snapchat

Crossy Road

Hipster Whale

Words With
Friends

Zynga

Google Maps

Google

Amazon

Amazon

Candy Crush Soda


Saga

King

Solitaire

MobilityWare

Pandora Radio

Pandora

Flashlight by
Surpax

Surpax

Subway Surfers

Kiloo

Crossy Road

Yodo1

Twitter

Twitter

Twitter

Twitter

2048

Ketchapp Studio

Subway Surfers

Kiloo

The Weather
Channel

The Weather
Channel

Pinterest

Pinterest

1010!

GramGames

Boom Beach

Supercell

10

Pinterest

Pinterest

10

Netflix

Netflix

10

Minecraft Pocket
Edition

Microsoft

10

Farm Heroes Saga

King

Supercell

*Usage tables do not aggregate different versions of apps. For instance, Fruit Ninja and Fruit Ninja Free would be ranked separately.

68

App Annie 2016

App Annie 2015 Retrospective

Top Countries and Categories

App Annie 2015 Retrospective

Top Countries
iOS 2015 Worldwide Downloads

Rank

Country

China

Rank Change
vs. 2014

Google Play 2015 Worldwide


Downloads

iOS 2015 Worldwide Revenue

Rank

Country

United States

United States

Japan

United Kingdom

Rank Change
vs. 2014

Rank

Country

United States

Japan

China

United Kingdom

Russia

France

Germany

Rank Change
vs. 2014

Google Play 2015 Worldwide


Revenue

Rank Change
vs. 2014

Rank

Country

Japan

Brazil

United States

India

South Korea

Russia

Taiwan

Australia

Mexico

Germany

Canada

Indonesia

United Kingdom

Germany

Turkey

France

Canada

South Korea

South Korea

Hong Kong

Australia

France

Thailand

Australia

10

Brazil

10

Taiwan

10

Germany

10

Canada

70

App Annie 2016

App Annie 2015 Retrospective

Top Categories
iOS 2015 Worldwide Downloads

Rank

Category

Games

Rank Change
vs. 2014

Google Play 2015 Worldwide


Downloads

iOS 2015 Worldwide Revenue

Rank

Category

Games

Photo and Video

Entertainment

Social Networking

Rank Change
vs. 2014

Rank

Category

Games

Social Networking

Music

Entertainment

Lifestyle

Utilities

Productivity

Rank Change
vs. 2014

Google Play 2015 Worldwide


Revenue

Rank Change
vs. 2014

Rank

Category

Games

Tools

Communication

Communication

Social

Photography

Tools

Education

Entertainment

Entertainment

Productivity

Social

Education

Books

Personalization

Music & Audio

Music

Navigation

Music & Audio

Travel & Local

Education

Lifestyle

Productivity

Sports

10

Travel

10

News

10

Media & Video

10

Lifestyle

71

App Annie 2016

App Annie 2015 Retrospective

About App Annie


App Annie delivers the most trusted app data and
insights for your business to succeed in the app
economy globally. App Annie is used by more than 1

Create your free


App Annie account to get
access to historical ranks and
reviews at
www.appannie.com

million apps to track their performance, and now has


over 500,000 registered members including 94 of
the top 100 publishers. The company is headquartered
in San Francisco with 418 employees across 15 global
offices.
For more information, please visit
http://www.appannie.com/, check out our
blog, and follow us on Twitter (@AppAnnie).
To find out more about our specific products,
tour our App Store Analytics, Store Stats, and
App Annie Intelligence products. For the most
current monthly rankings of apps and
publishers, check out the App Annie Index.
Report methodology and updates are available here.

72

App Annie 2016