Apples Super Bowl

Launch of the
Macintosh

Apple Super Bowl Reflection

Things that you did
not like

Things that you liked

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Super Bowl Facts

2015 Super Bowl 114.4 Million viewers. Peaked at 120.8

2014 Super Bowl 112.2 Million viewers. UP from 2013
2013 Super Bowl 108.4 Million viewers. Down from 2012
2012 Super Bowl 111.3 Million viewers. Most watched in
history.
2011 Super Bowl 111.0 Million viewers.
2010 Super Bowl 106.5 Million viewers.
2009 Super Bowl - 98.7 Million viewers.
Cost for 30 sec ad during Super Bowl I - 1967 - $42,000
Cost for 30 sec ad during Super Bowl 2001 - $2.3 million
Cost for 30 sec ad during 2009 Super Bowl - $2.8 million
Cost for 30 sec ad during 2010 and 2011 Super Bowl Approximately $3 million
2012 - $3.5 Million
2013 - $4 Million
2014 - $4 Million
2015 - $4.5 Million
2016 - $5 Million

Super Bowl Facts (cont))

All time highest rated Super Bowl ad in terms of impact
of the advertising message was the groundbreaking
Apple "1984" commercial.
Recent research suggests that women now (over the last few
years) make up nearly 45-46% of the Super Bowl audience.
On average, the total commercial time is about half of the
total game time.
58% of viewers pay more attention to the Super Bowl
commercials than regular commercials.
High profile commercials are only seen in America. Other
countries tuning into the game view local advertising
instead.
Guacamole consumed on Super Bowl Sunday - 8 Million
Pounds.
Chips consumed on Super Bowl Sunday 14,500 Tons.
Increase in Antacid Sales Monday After Super Bowl 20
Percent.
People who call in sick Monday after Super Bowl 6 percent

Characteristics of Successful TV
Commercials
Balances humor with message while avoiding
being offensive
Story is unique and creative
Story relates to the brand and makes
connections to consumers
Specific to target market, but relates to masses
Includes contact info (web address/social
media)
Commercial joins culture (Buzz/Viral Marketing)
Includes consumer generated marketing
Brand is accurately featured (logo, trademark,
relevant colors)

Monster.com When I grow up

Monster.com When I grow

up
Commercial Evaluation
Place a check mark to each characteristic that you believe the commercial
addressed.

_________ Balances humor with message while avoiding being

offensive
_________ Story is unique and creative
_________ Story relates to the brand and makes connections to
consumers
_________ Specific to target market, but relates to masses
_________ Includes contact info (web address/social media)
_________ Commercial joins culture (Buzz/Viral Marketing)
_________ Includes consumer generated marketing
_________ Brand is accurately featured (logo, trademark, relevant
colors)

Audi Bravery

Audi Bravery
Commercial Evaluation
Place a check mark to each characteristic that you believe the
commercial addressed.

_________ Balances humor with message while avoiding

being offensive
_________ Story is unique and creative
_________ Story relates to the brand and makes connections
to consumers
_________ Specific to target market, but relates to masses
_________ Includes contact info (web address/social media)
_________ Commercial joins culture (Buzz/Viral Marketing)
_________ Includes consumer generated marketing
_________ Brand is accurately featured (logo, trademark,
relevant colors)

Doritos Crystal Ball

Doritos Crystal Ball

Commercial Evaluation
Place a check mark to each characteristic that you believe the
commercial addressed.

_________ Balances humor with message while avoiding

being offensive
_________ Story is unique and creative
_________ Story relates to the brand and makes connections
to consumers
_________ Specific to target market, but relates to masses
_________ Includes contact info (web address/social media)
_________ Commercial joins culture (Buzz/Viral Marketing)
_________ Includes consumer generated marketing
_________ Brand is accurately featured (logo, trademark,
relevant colors)

Dodge RAM Farmer

Dodge RAM Farmer

Commercial Evaluation
Place a check mark to each characteristic that you believe the
commercial addressed.

_________ Balances humor with message while avoiding

being offensive
_________ Story is unique and creative
_________ Story relates to the brand and makes connections
to consumers
_________ Specific to target market, but relates to masses
_________ Includes contact info (web address/social media)
_________ Commercial joins culture (Buzz/Viral Marketing)
_________ Includes consumer generated marketing
_________ Brand is accurately featured (logo, trademark,
relevant colors)

Volkswagen Get in. Get

happy.

Volkswagen Get in. Get

happy.
Commercial Evaluation
Place a check mark to each characteristic that you believe the commercial
addressed.

_________ Balances humor with message while avoiding being

offensive
_________ Story is unique and creative
_________ Story relates to the brand and makes connections to
consumers
_________ Specific to target market, but relates to masses
_________ Includes contact info (web address/social media)
_________ Commercial joins culture (Buzz/Viral Marketing)
_________ Includes consumer generated marketing
_________ Brand is accurately featured (logo, trademark, relevant
colors)

E*Trade - Baby Commercial

E*Trade - Baby Commercial

Commercial Evaluation
Place a check mark to each characteristic that you believe the commercial
addressed.

_________ Balances humor with message while avoiding being

offensive
_________ Story is unique and creative
_________ Story relates to the brand and makes connections to
consumers
_________ Specific to target market, but relates to masses
_________ Includes contact info (web address/social media)
_________ Commercial joins culture (Buzz/Viral Marketing)
_________ Includes consumer generated marketing
_________ Brand is accurately featured (logo, trademark,
relevant colors)

Budweiser - Clydesdale

Budweiser Clydesdale
Commercial Evaluation
Place a check mark to each characteristic that you believe the
commercial addressed.

_________ Balances humor with message while avoiding

being offensive
_________ Story is unique and creative
_________ Story relates to the brand and makes
connections to consumers
_________ Specific to target market, but relates to masses
_________ Includes contact info (web address/social media)
_________ Commercial joins culture (Buzz/Viral Marketing)
_________ Includes consumer generated marketing
_________ Brand is accurately featured (logo, trademark,
relevant colors)

Tide Miracle stain

Tide Miracle stain...

Commercial Evaluation
Place a check mark to each characteristic that you believe the
commercial addressed.

_________ Balances humor with message while avoiding

being offensive
_________ Story is unique and creative
_________ Story relates to the brand and makes connections
to consumers
_________ Specific to target market, but relates to masses
_________ Includes contact info (web address/social media)
_________ Commercial joins culture (Buzz/Viral Marketing)
_________ Includes consumer generated marketing
_________ Brand is accurately featured (logo, trademark,
relevant colors)