Apple Vs

Samsung

GlobalMobileMarketSize
TheGlobalrevenuegenerationis1.56trillionUSD
TheSmartphoneindustryrevenuestandsat266billionUSD
5.4BillionHandsetsareusedallacrosstheGlobe
Theworldwidesmartphonemarketgrew13.0%yearoveryear
in2015Q2,with341.5millionshipments.

MajorCompetitors

Lenovo
Huawei
Samsung;24%
Others;37%
Apple;18%
Xiaomi;4%
Lenovo;6%
LG;4%
Huawei;5%

LG

Xiaomi

MobileMarketsharesinIndia

Samsung;23%
Others;37%
Micromax;17%
Lenovo ; 6%

Intex;11% Lava;7%

APPLE
ApplewasfoundedbySteveJobsin1976
Firstcellularphonewaslaunchedintheyear2003ROKRE1
Iphone1wasthefirstsmartphonelaunchedbyApplein2007
RevenueofAppleis182.22BillionDollar

SAMSUNG
SamsungwasfoundedbyLeeByungchulin1938asatrading
company.
Samsung1stphoneSGH200aCDMAmodel
RevenueofSamsungis195.88BillionU.S.Dollar

iOS,itunesand
AppStore
13.9
%

Upper
class

Cuttingedgetechnology
andfeatures
21.4
%

Lower

Middl
eclass

Upper
class

The Race continues

6s plus v/s S7

ApplesSWOTAnalysis
Innovation
ExcellentMarketingandBranding
MoststableOS

Strengths

Weakness

Noexpandablememory
Expensive

Opportunity
Threat

Hugeuntappedmarket
Newinnovations,featuresandmodels
Cheepsubstitutes

SamsungsSWOTAnalysis
Strengths

DifferentPricepoints
WidelyacceptedOS

Weakness

Limitedmarketshareingrowing
segment

Opportunity
Threat

Widerangeofphonescanaddresslarge
markets
Cheapmobilesapricethreat
Designandqualitythreatbypremium
companies

BrandPositioning
High
Price

High
Qualit
y

Low
Quality

Low

BrandLoyalty
Applescustomersareverymuchbrandloyalcomparedto
samsung
Applesperceptionofbeinginnovativeandqualitybrandmakes
itscustomerssticktoit

Samsung

BrandAwareness

Apple

Top
of
Min
d

BrandRecall
Price
Intangibles
Less
Good
awarenessof
Brandeven
inIndia

BrandRecognition

Price
Intangibles

UnawareofBrand
Globallyvery
less
InIndiaRural
Residents

PerceivedQuality
Quality Dimension

Samsung

Apple

Performance
Features
Conformance with
Specification

85%
95%
100%

95%
95%
100%

Reliability

100%

100%

Durability
Serviceability

90%
90%

100%
100%

Fit and Finish

95%

100%

BrandAssociation

Widerangeofmodels

ThinkDifferent

Features

SteveJobs

CopyCat

Innovative

KoreanCompany

AmericanCompany

ProprietaryBrandAssets
Apple owns lot of patent and won the case recently
againstSamsung
Applehasthelegacyofcreatorofsmartphones
Timely innovation and breakthrough designs by both
thecompanies
AppleisaNicheBrand

ThankYou